Social MediaConversion

We partnered with Nixon to launch their new product The Blaster with a social media funnel to drive hyper-targeted traffic to build their online following and increase product-awareness.

The Challenge

Nobody had ever heard of this product. A bluetooth wireless, super durable, drop-proof, waterproof, portable speaker.

Nixon normally sells watches.

The Solution

Create content to attract unique buyer personas. Leveraging influencers that fit those personas to drive hyper-targeted traffic to specific landing pages to grow their email list and nurture fans into customers.

Microsite

We designed a series of segmented landing pages each targeting a different persona such as the skater, the surfer, and the snowboarder.

Storytelling

Send each buyer persona to a unique product page designed just for them, decked out with wall-to-wall lifestyle imagery and brand storytelling.

Personas

Once we established the unique buyer personas such as the skater, the snowboarder, and the surfer. We leveraged influencers like pro skaters to help us tell the story on social media.

Social PostsWe let influencers like Tony Hawk and Salm Sekela tell their story of how they use The Blaster while their doing their thing.

Video StoriesWe let the influencers tell their story about skating, or surfing, or snowboarding. And incorporated The Blaster into the stories.

Mobile First

We always take a mobile first approach so we made sure all the landing pages and product pages were mobile and tablet ready.

Content Marketing

We created useful content to attract each of these segmented groups to specific pages. We captured their email and sent them on a customer journey.

Journey Mapping

We used tools like AutoPilot to map out the customer journeys along with automation software like HubSpot to automate the journeys.

Email Campaign

We built an email choose-your-own-adventure campaign that allowed us to organize users by interest and behavior patterns.

ResultsSocial Engagement100k + likes, shares, comments

Email List0 to 70k targeted emails

Conversion28%

“When it comes to social media marketing, these guys understand the difference between people and technology. And they know how to bring them together with a perfect balance.”

- Chad Dinenna, Marketing Director, Nixon-