nj oce web site - new jersey’s clean energy … marketing/hp...2009/11/27 · • discount based...

New Jersey’s Clean Energy Program™

September 27, 2011Program UpdateProgram Update

Agenda

• Program Production & Timelines• Marketing• 2011 Fall Promotion• Auto True-Up• Proposed 2012 Program Overview• Program Support• Q & A

Program Production

Program Production

2011 HPwES Auto Proceed ProjectsFunding Claimed as of August 31 2011Funding Claimed as of August 31, 2011

Q1 Q2 July Aug Total

# of 2011 Projects 300 558 203 258 1319Contractors w/ projects 56 63 48 48 88*Contractors w/ projects 56 63 48 48 88

Incentives Claimed:

≥ 10% TES, up to $1,000 19 72 6 9 106

≥ 20% TES; up to $3,000 42 98 39 31 210

≥ 25% TES; up to $4,000 239 388 158 218 1003

Financing Claimed Total 223 420 170 214 1027

EFS Loan 164 272 123 146 705

HESP loan 16 48 17 16 97

NJNG OBRP 43 100 30 52 225

* Up from 79 last month

NOTE: Work completion paperwork for all HESP projects MUST be submitted to HPwES no later than M h 15 2012 i d t b i i d d i b d ith ARRA f dMarch 15, 2012, in order to be invoiced and reimbursed with ARRA funds.

Project Timelines

Work Completion Processing Timeline (As of September 27, 2011)

• Document Received Notification………………………….• Technical Document Review………………………………• If required, Quality Assurance Field Inspection

Scheduling Time……………………………………….Inspection Date………………………………………...

Same Day Received1-3 Days

1-2 Days1 Weekp

• Work Completion Approval Issued…………………….....1 Week3 Days

Approximately 16 Days*

Work Completion Issued EFS Loan Payment 48 Hours 1 Week (All t it i )• Work Completion Issued–EFS Loan Payment…………. 48 Hours–1 Week (All territories)

• Work Completion Issued–NJNG OBRP Payment……… Up to 13 Business Days

• Work Completion Issued–OCE Incentives Payments….. 30–60 Days

Full Process Approximately 76 Days* (~2.5 months)

Pre-2011 Process ~160 days (~5 months)

* Subject to Program volume

Program Marketing

Help To Promote The Program…• REVISED 60 Second HPwES Radio Commercials on 101.5 FM

Commercial script….

This Energy Minute is brought to you by the New Jersey Board of Public Utilities and New Jersey’s Clean Energy Program™.

Are you tired of drafty rooms when it’s cold outside? Uneven heating problems can take a toll on you and your family’s comfort as well as your home’s heating bills. Are you ready to toll on you and your family s comfort as well as your home s heating bills. Are you ready to solve your comfort problems today?

Right now the Home Performance with Energy Star Program is offering up to $5,000 in energy efficiency upgrades to NJ residents. You may also qualify for 0% interest financing to help pay for improvements.

Home Performance offers whole house solutions to reduce energy costs by 30%. To get started, a Building Performance Institute contractor will perform a home assessment to identify energy efficient recommendations.

Take the first step, and log on to NJCleanEnergy.com or call 866‐NJSMART. Hurry, this offer expires December 31st.offer expires December 31st.

Now is the time to invest in your energy future.

Program Marketing

Help To Promote The Program…• Co-op Advertising Funding Still Available

– Currently available for newspaper, magazine ads and direct mail– $200K budgeted for year and first come, first serve basis while funding available– 25% of total costs, not to exceed $10,000 per contractor per year– HPwES Coop Advertising info email [email protected]– Guidelines available @ contractor portal

• NJCEP Emailed Newsletter

Program Marketing

Help To Promote The Program…• NJ Clean Energy acebook page will post info about Fall Promotion

• Become a fan by clicking on and share with your friends

Program Marketing

Help To Promote The Program…NJCleanEnerg com/hp• www.NJCleanEnergy.com/hp

Program Marketing

Help To Promote The Program…• Updated Homeowner Fact Sheet with• Updated Homeowner Fact Sheet with

Fall Promotion available @contractor portal

Program Marketing

Help To Promote The Program…La n Sign A ailable• Lawn Sign Available

- Request : [email protected] First come, First serve basis

[Your Contact Info Here]

Program Marketing

Help To Promote The Program…Tri Fold Broch res• Tri-Fold Brochures

Request : [email protected]: REQUEST HPwES Tri-Fold BrochuresYour nameYour nameYour companyNumber of brochures needed (Approx.)Your mailing address

• Electronic brochure file available @contractor portal

2011 Fall Promotion

Details:

• BPU has approved the Board Order for the extension of the promotion

• The current “Summer Promotion” will extend into a “Fall Promotion”; effective from October 1 through December 31, 2011

• Same structure as Summer Promotion

• Discount based on achieved estimated Total Energy Savings (TES)10 to 19.99% TES = $50020 to 24.99% TES = $75025%+ TES = $1,000

• Discount is a flat amount, not a percentage of the total cost (like the rebate)

• Discount amount is instantly deducted from the customer’s total project costy p j

• Program incentives (rebate & loan) are applied to the total project cost AFTER the discounted amount is deducted

• Discount amount is paid to your company with your production incentive p y p y y pwhen project is completed

2011 Fall Promotion

Total energy savings 10% and less than 20%: $1,000 cash rebate

Tier 2

Total energy savings 10% and less than 20%: Install air sealing and/or insulation, with the options of installing water heater duct sealing and/or duct insulation measures

$1,000 cash rebate(No financing available with the exception

of NJNG OBRP)

Additional $5002011 Fall Promotion Discount

(Maximum $1,500 customer incentive)

Level 1Total energy savings 20% and less than 25%: Install air sealing, insulation, HVAC, hot water heater,

$3,000 cash rebateand

0% interest financing up to $10,000

Tier 3

and/or other eligible measures

L l 2 $4 000 cash rebate

Additional $7502011 Fall Promotion Discount


Level 2Total energy savings 25% or greater:Install air sealing, insulation, HVAC, hot water heater, and other eligible measures

$4,000 cash rebateand

0% interest financing up to $10,000

Additional $1,0002011 Fall Promotion Discount


2011 Fall Promotion

Eligible Projects:• 2011 Auto Proceed projects only

• Projects enrolled (claimed in RHA) between October 1 and December 31, 2011,

NOT Eligible Projects:M lti f il j t• Multi-family projects

2011 Fall Promotion

Contractor Requirements:W k C l ti li ti t i l d• Work Completion application must include:

– Contract with the line item “NJCEP 2011 Fall Promotion” and the eligible discount amount.

W d t d th ill b t iti f f i t thWe understand there will be a transition from referring to the promotion from “Summer” to “Fall”, so contracts that have “NJCEP 2011 Summer Promotion” will be accepted.

– Certificate of Completion with the line itemCertificate of Completion with the line item“Incentive: 2011 Promotion” and the eligible discount amount.

• All projects are required to follow the Program’s completion procedures and expiration date policy.

• 0% financing amounts are calculated on the project costs AFTER deducting the Fall Promotion and rebate.

2011 Fall PromotionProcedures

• Updated Promotion Guidelines and Procedures will be available @ t t t l@ contractor portal

• Promotion RHA Steps:

1. Calculate project’s TES to determine eligible discount

2. Then add eligible discount as “Custom parts, fees and discounts” as a negative amount to show as a deduction from the total project cost

3. Add the discount to the existing RHA contractg

4. Complete “Claim HPwES Incentives” electronic form

2011 Fall PromotionProcedures

ABC Contractor Smith, John (732) 555-5555

Incentive: 2011 Promotion

($500)($500)

Auto True-upAvailable Monday, October 3, 2011

Definition:• New feature available in RHA on Monday October 3 (changed from Oct 1)• New feature available in RHA on Monday October 3 (changed from Oct 1)

• Requires reliable fuel billing data• Usage in RHA Add/Analyze Usage screens automatically adjusts

consumptionsconsumptions• No longer requires manual truing-up of building model• Reduce time for data entry

361 th361 th

electricelectric, 1875 kWh, 1875 kWh

361 therms361 therms


Procedures:G id li & P d ill b il bl @ t t t l• Guidelines & Procedures will be available @ contractor portal

• Two online sessions available to review live to ask questions: Thursday, September 29 @ 9-10 AM Thursday, September 29 @ 9 10 AM Tuesday, October 4 @ 9-10 AM Registration links will be emailed

S i di ill b il bl @ t t t l• Session recording will be available @ contractor portal


Reliable Fuel & Electric Usage Guidelines:

• Customer must have lived in home a minimum of 12 months

• Most recent bill/usage must be within the past year

• Natural gas and/or electric usage must have no more than 6 estimated reads within the 12 month period


* Unreliable * Fuel & Electric Usage Guidelines:• Customer has not lived in the home for 12 months

• 12 months of heating or electric usage data does not meet the minimum reliable usage guidelines (previous slide)

• DO NOT use Auto True-up process

• Proceed with the following requirements:

Do not enter any heating fuel or electric usage in RHA Add/Analyze screeno ot e te a y eat g ue o e ect c usage dd/ a y e sc ee

RHA Building Model must match Audit Data Collection Form

RHA Building Model Thermostat Settings must remain at default settings

Work Completion application must include the copy of usage/bills available Work Completion application must include the copy of usage/bills available

Must provide reason on the application why usage was determined unreliable(i.e. ≤ 12 months usage or ≥ 6 estimated reads)


* FYI *If project is on a contract in RHA prior to Monday October 3…

Confirm you have on file a copy of Proposed Measures y py pdocument

Review the Auto True-up guidelines document page 4 @ contractor portal

Any necessary edits to a measure must be removed from contract first

Program Guidelines

* Reminders *• BEFORE editing a measure in RHA make sure you deleted the• BEFORE editing a measure in RHA, make sure you deleted the

measure from the contract BEFORE editing it

Contract column field for the measure will be blank

Program Guidelines

* Reminders *• BEFORE editing a measure in RHA make sure you deleted the• BEFORE editing a measure in RHA, make sure you deleted the

measure from the contract BEFORE editing it

• Existing HVAC & DHW must be entered into RHA on all projects

• AHRI Certificates required for each system installed. If notavailable, verify product is registered with ENERGYSTAR.gov and provide manufacturer specs with Work Completion Application

• Financed projects require Pre Approval letter submitted in Work• Financed projects require Pre-Approval letter submitted in Work Completion application

• Fax requested follow-up project paperwork within a fully COMPLETE Work Completion Applicationp pp

• Non-Eligible Urban Enterprise Zones (UEZs) are verified by the “Service At” address on the utility bill

Program Guidelines

* FYI * Project Viewer Details…

Project Funds Claimed: Yes or No

Program Guidelines


If there was specific details regarding the project, HPwES team will provide

t hnotes here.

Program Guidelines


W k C l ti Q lit A St tWork Completion Quality Assurance Status:

• Scheduled: Field Inspection has been scheduled

• QA Failed: Failed Field Inspection

• QA Approved: Passed Document/Field Inspection

• Completed: Project Process to OCE

Proposed2012 HPwES Programg

Modifications to grow the market….f g

Goal: Increase number of high quality projects

M ltif t d A hMultifaceted Approach:• Sales Training & Technical Training• Standards to Ensure Quality Projects• Educate Consumers to Understand Program Alternatives• Streamline Operations to Support Contractors • Financing & Incentives to Offset Up-Front CostFinancing & Incentives to Offset Up Front Cost


Modifications to grow the market….f g

Marketing:• Guide Customers to Best Program Option

Decision Tree on Web SiteResidential Program Brochure

• Update Contractor Marketing ToolkitUpdate Contractor Marketing Toolkit

• Offer Sales Training to Help “Close the Deal”

• Increase Co-Op Marketing from 25% to 40%p g


Reduce customer’s “Up-Front Cost” andi litimprove quality….

Financing:• Continue Tier 3 Projects 0% Interest $10 000 FinancingContinue Tier 3 Projects 0% Interest $10,000 Financing• Offer Tier 2 Projects 0% Interest $5,000 Loan

Incentives:Incentives:• Make Customer Incentives More Competitive with Enhanced HVAC

Rebates• Further Modify Contractor Production Incentive to Increase Qualityy y

• Single Family: $700 incentive for passed QA, no incentive failed QA• Multi-family: $50 per unit incentive for passed QA, no incentive failed QA


Structure Incentives to Maximize Participation d S iand Savings….

C stomer Incenti es Tier 2Tier 3

Le el 1Tier 3

Le el 2Total

ProjectsCustomer Incentives Tier 2 Level 1 Level 2 ProjectsSingle Family Incentives $2,000 $4,000 $5,000

Estimated No. Projects 650 325 2,275 3,250

Multi-Family Incentives $500 $1,000 $1,500

Estimated No. Projects 320 240 240 800


Support Contractors To-Do More and Better Projects….

Training:• Support Limited BPI Training for New Contractors • Reimburse Approximately 25% cost of BPI Trainings through Eastern Heating &

Cooling Council (EHCC)Cooling Council (EHCC)• CSG’s “Business of Home Performance” Sales Training 50% Reimbursement

Standards:Standards:• Continue BPI Certification & Accreditation Requirements• Our Program is on Cutting Edge; Others Working Toward these Requirements• Offer up to 25% of 2012 BPI annual accreditation reimbursements

Program Support

General QuestionsGeneral Questions…• Project status• Program financing questionsProgram financing questions• Project expiration date questions• RHA Password Issues

Email To:[email protected]

Program SupportTechnical Field Representatives

Bob ZoppaSouthern Territory

Tom ReichertNorthern Territory

Rich KinkelCentral Territory

Technical Field Representatives

Southern [email protected]

(609) 365-0682

Northern [email protected]

(347) 878-8667

Central [email protected]

(732) 337-6877

Your Technical Field Rep can help you withYour Technical Field Rep. can help you with….• Energy audit• Identify potential upgrades• Combustion safety testing• Identify health & safety issues• Testing out and internal quality control• Program Quality Assurance guidance• Complex RHA data entry – online• Auto Proceed guidance

To request support via email:• Provide details of support needed

P id ti f d t /ti /l ti• Provide options for date/time/location• Provide names of attendee(s)

Program Support

Upcoming Webinars….

Auto True Up ReviewAuto True-Up ReviewSeptember 29 & October 4 @ 9-10 AM

Combustion Safety ReviewNovember 17 @ 9-11 AM@

Upcoming In-Person Trainings….

Worst Case Depressurization TestingWorst Case Depressurization TestingUpon Request w/ Technical Field Rep @ Field Visit

(BPI Recognized ½ CEU)

RHA Basic Data EntryNovember 9 @ CSG Iselin Office @ 9 AM – 1 PM

Program OverviewNovember 10 @ CSG Iselin Office @ 9 AM – 4 PM

Register @ Contractor Portal

Program SupportContractor Portal

• Company must complete survey @ www.surveymonkey.com/s/NJHPwESContractorPortal

• Survey already completed and need to request access for additional/new employees email:additional/new employees email: [email protected]

• Up-To-Date Program Forms

• References & Resources

• Webinar Recordings & Tutorials

Questions?

Please click “Raise Your Hand”on your screen to you ask youron your screen to you ask your

question.

Please note that you are required to dial the audio pin number on your screen to allow us to unmute

your phone line to ask your question.

nj oce web site - new jersey’s clean energy … marketing/hp...2009/11/27 · • discount based...

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