nlc 0410
TRANSCRIPT
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Be the Conversation 5 Steps to Success in Social
Media
Monica Ray
www.JAMMediaGroup.net
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“Social media is an umbrella term that defines the various
activities that integrate technology, social
interaction, and the construction of words,
pictures, video and audio.”
-Wikipedia.com
Social Media
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“Social Media is People Having Conversations
Online”
From Marta Kagan, What the F**K is Social Media
Or More Simply Put…
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*Source: Socialnomics
Businesses Are Seeing the Value
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As Are Non-Profits
• Online Donors – Younger & Tend to Donate More:– Average age 38 (Offline Donors 60+)– Average donation $137 (Industry Standard $27)– More than 50% female
• Charity Water, Tweets 4 a Cause, Susan G. Komen Foundation
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And Political Campaigns• Meetup.com
• iPhone Applications
“The Obama campaign promoted user engagement, and kept messaging and branding consistent. It was more reminiscent of a Fortune 40 company than a political bid for office. He [Obama] raised the bar for everyone, not just in politics ”
-Digital Media Buzz
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Businesses That Know How to Use Social Media Are Growing While Those
that Don’t Are Declining
+18%
-6%
Uses More Social Media
Uses Less Social Media
*Source: Socialnomics
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Businesses that Blog get 55% more web traffic then those that don’t
No Blog
With a Blog
Web Traffic
Source: Hubspot
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“There’s no security on this earth, there’s only opportunity.”
-General Douglas MacArthur
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Is Social Media the Biggest ShiftSince the Industrial Revolution?
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I Don’t Want
to Be Sold!
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Outbound Marketing
Inbound Marketing
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Getting Results for
Your Business or Non-Profit
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1. Develop a Strategy
2. Choose the Right Tools
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3. Listen First4. Be Human & Transparent5. Engage
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Be the Discussion