An Introduction to Creative Commons Licensing

5 November 2013

First point:Heritage institutions have

digitised a heap of content

Second point:The technical barriers to access

and reuse are dropping

Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to School’ by the Manning Brothers. Made available under a Creative Commons Attribution Non-Commercial Share Alike licence.

Third point:Obvious potential to disseminate

heritage items for reuse

Getty: 121 Purchases –> 60,000 downloads per month

Claude-Joseph Vernet (French, 1714 - 1789)A Calm at a Mediterranean Port, 1770, The J. Paul Getty Museum, Los Angeles

Fourth point:The legal barriers to dissemination

& reuse remain.

Fifth point:Usage rights statements are often

vague & not standardised across the sector

Sixth point:Many heritage institutions feel

tension between kaitiaki and reuse

Seventh point:Most people have no idea what

you have (but there is demand)

What to do?

“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83-G-41445, via Flickr. No known copyright.

“Start from the other direction”

First:Clearly mark out-of-copyright

works as such.

Second:Use Creative Commons licensing

for works with CC-friendly donors

Third:Works for which institution holds

copyright: release according to NZGOAL

NZGOAL:

Provides a framework for release using CC BY

Advocates release using CC BY

2. “It is widely recognised... that significant creative and economic potential may lie dormant in such copyright and non-copyright material when locked up in agencies and not released on terms allowing re-use by others.”...3. “The Government wants to encourage the realisation of this potential.”

Fourth:Add Creative Commons option to

donor/deposit agreements.

Pragmatic solution

Creators retain copyright

Standardised

Internationally recognised & used

(and free!)

Public DomainFew Restrictions

Public DomainFew Restrictions

All Rights ReservedFew Freedoms

Public DomainFew Restrictions

All Rights ReservedFew Freedoms

Some Rights ReservedRange of Licence Options

Four Licence Elements

Attribution

Non Commercial

No Derivatives

Share Alike

Six Licences

More free More restrictive

Go to creativecommons.org/choose

CC Kiwi by Creative Commons Aotearoa New Zealand is made available under a Creative Commons Attribution 3.0 New Zealand

Licence.

The Remix Kiwi by CCANZ is based on a work by Creative Commons Aotearoa New Zealand [LINK], which is made available under a

Creative Commons Attribution 3.0 New Zealand Licence.

Layers

Licence symboll

Human readable

Lawyer readable

More than 700 million works

www.creativecommons.org.nz@cc_Aotearoa

admin@creativecommons.org.nzfacebook.com/creativecommonsnz

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.

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