DELL INSPIRONDIGITAL STRATEGY

Presented By: Matt Lovell

My Goal: Increase sales, revenue, customer communication base, and product awareness

Who Dell Will Target?

Gender: Male & FemaleWhat ages?:

-Young adults (ages 16-25)-Adults (ages 26-40)

Income Class:-Upper-middle

Income:- $30,000 to $60,000 per year.

Starting Price:- $399

How Will We Reach Our Customers?

- Twitter- Facebook- Instagram- Pinterest- Google AdWords

Twitter & Facebook

Twitter• Will be used to

communicate with customers.

• Used to promote Dell and its Inspiron laptops.

• Serve as a way to see how people view our product.

• EX: @DellInspiron come see our new laptop colors!

Facebook• Will serve as a communication

base with our customers• Promote our laptops• Create a image for the product in

the consumers eyes• Come take a look at the greatest

laptops around!• Create a Facebook Page to get

likes and become more apparent. http://www.dell.com/us/p/inspiron-laptops

Instagram & Pinterest

Instagram • Will Connect us with

customers• Allows customers to see

pictures of our product• Will describe features

benefits ect.• Will be used for contests

Pinterest• Create a board of Dell

Inspiron products for customers to see.

• Promote the product• Promote events• Will describe uses, features,

and specifications.

• Will lure more people to the Dell Inspiron website• Advertise the laptops• Increase sales• Make our product easier to find • Customers using key words used in our market like

“laptop” our ad will appear at the top of the page.

My Big Idea!

• Create a contest!• To help the digital strategy I will create a

contest using Instagram.• Followers will be encouraged to take a picture

of themselves or a friend using their Inspiron Laptop and use the hashtag #MyInspiron

• The top 4 accounts who’s pictures that recieve the most likes in 1 week each get a free 17” Inpiron Laptop.

Key Performance Indicators:

• The number of likes and views on the facebook page.

• The number of favorites and retweets on twitter.

• The number of likes and comments on instagram.

• The number of views on the Pinterest board.• The number of people who clicked the Inspiron

advertisement from google AdWords

What’s the Budget?

• $100,000• We must pay employees to do this work and

also pay for our advertising costs with Google AdWords.

• Dell is a enormous company and owns approximately 20%-25% of the computer marketplace.

Summary

• My digital strategy is something Dell can use to help generate sales, increase revenue, increase communication base, and increase product awareness.

• It is powered through social media including: Facebook, Twitter, Instagram, Pinterest, and Google AdWords.