[nmds] ola larsén | blackberry
DESCRIPTION
Behind the scene: BBM - 20 million downloads in 48hTRANSCRIPT
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OPEN MINDED INNOVATION
FEATURING BBM
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BBM 101 X-PLATFORM - 20 MILLION DOWNLOADS
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LIFE OF AN APP
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Being downloaded is a good start
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But unless it gets used everyday
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It’ll get forgotten about pretty quickly
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CROWDED SPACE
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BBM WAS NOT INTENDED AS A MASS-CONSUMER APP
WHEN LAUNCHED IN 2005
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PAIN VS GAIN
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ELEMENTS IN DESIGNING THE CORE USER EXPERIENCE Simple gestures – immediate visibility Always on – Active frames Gamification Integrated share framework
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THE TWO FUNDAMENTALS OF DIFFERENTIATION
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SURPASSING END-USER EXPECTATIONS
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SURPASSING END-USER EXPECTATIONS What: UX Rationale: Turning chat into video IRL Experience Screen sharing Immediacy Connected apps Follow your impulse Integrated creativity Individual expression
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CLEAR BUSINESS INCENTIVE
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CLEAR BUSINESS INCENTIVE What: Business Rationale: Channels Direct end-user relations Sticky content & Virtual goods Take action Open APIs Viral potential
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PLACING AN APP WHERE THE ACTION IS
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PUSHING THE ENVELOPE
SHORT AND LONG TERM INNOVATION
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Citizen Journalist - provide more story sources by engaging readers directly and immediately inside the app
Chat generation Bringing customer care
closer to the user
SHORT TERM – SOLVING TODAY’S PROBLEMS
Happy commuters – let the app be proactive of your habits
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SHORT TERM – SOLVING TODAY’S PROBLEMS
Built in travel alerts
Tell us
Overdraft Al Your account is close
Real time account alerts
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LONG TERM – THE UNEXPLORED TOOL BOX
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Real time kernel
Low audio latency
Front facing camera
True multitasking
Social media sharing with channels (BBM)
Instant sharing of files
Generative graphics
Accelerometer
Gyro
Extended USB connectivity
HDMI
Ambient light sensor
Proximity IR sensor and detection
Compass - can be used as a metal detector
NFC
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ONE EXAMPLE: CREATING THE ULTIMATE CONCERT EXPERIENCE
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Connected devices – for real time audio and video sharing
Counting color/light generation with audience to influence the sound
Wobble the sound via the accelerometer and the gyro
Live text input music generation
Parallel input from other apps e.g. via Twitter
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CONTROLLING CHANCE THROUGH INNOVATION