no. great minds do not think alike

21
No. Great minds do not think alike. considering cognitive diversity #greatminds @joegerstandt

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joe gerstandt presentation at SXSW focused on the generative power of cognitive diversity

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Page 1: No. Great minds do not think alike

No. Great minds do not think alike.

considering cognitive diversity

#greatminds@joegerstandt

Page 2: No. Great minds do not think alike

cognitive diversity

The extent to which the group reflects differences in

knowledge, including beliefs, preferences and

perspectives.

-Miller, et al (1998) Strategic Management Journal

Page 3: No. Great minds do not think alike
Page 4: No. Great minds do not think alike

generative

A generative relationship produces something which one of the members of the relationship could not have

produced alone. The outcome could not have been foreseen in advance. It was created by the interaction of the parties.

Page 5: No. Great minds do not think alike

analyticalrationalrealisticfactuallogical

definitive

risk takercreativeflexible

synthesizerconceptual

intuitive

persistentplanner

organizeddisciplined

detailedpractical

passionatecooperativeempatheticexpressive

harmonizingresponsive

Page 6: No. Great minds do not think alike

Exposure to minority dissent increases individual

courage to resist group pressures to conformity.

-Nemeth, Chiles (1988) European Journal of Social Psychology

Page 7: No. Great minds do not think alike

Minority dissent, even dissent that is wrong, stimulates

divergent thought. Issues and problems are considered from more perspectives and

group members find more correct answers.

-Nemeth, Staw (1989) Advances in Experimental Social Psychology

Page 8: No. Great minds do not think alike

The debating of dissenting issues consequent to

different approaches and perceptions associated with cognitive diversity has been found to stimulate divergent

thinking, which is closely linked to creative output.

-Nemeth, Nemeth-Brown (2003) Group Creativity, Oxford University Press

Page 9: No. Great minds do not think alike

100 people

Page 10: No. Great minds do not think alike

100 people

team #1

Page 11: No. Great minds do not think alike

100 people

team #1

team #2

Page 12: No. Great minds do not think alike
Page 13: No. Great minds do not think alike

These theorems that when solving problems, diversity can trump ability and that when making predictions diversity matters just as much as ability are not

political statements. They are mathematical truths.

-Scott Page

Page 14: No. Great minds do not think alike
Page 15: No. Great minds do not think alike

-Brenda Zimmerman

Page 16: No. Great minds do not think alike

high difference lowdifference

high interactio

n

learninggrowth

self-organization

stressconflict

exhaustion

celebrationreinforcement

energy

low productivitywasted energy

factions

low interactio

n

reflectionsafety

clearing the decks

isolationmisunderstanding

frustration

comfortbelonging

rest and recovery

boredomstagnation

deathDifference MatrixGlenda Eoyang HSDI

Page 17: No. Great minds do not think alike

high difference

lowdifference

high interactio

n

move to low difference:Tell a joke.

State a shared value or belief.

Share personal experience.

Pick a low difference topic.

move to low interaction:

Stop communicating.Leave the area.Explain yourself.

Pick a low communication

topic.

low interactio

n

move to high interaction:

Ask a question.Use another medium.

Listen more.Pick a high

communication topic.

move to high difference:Amplify little differences

Play devils advocatePick a high

difference topicDifference MatrixGlenda Eoyang HSDI

Page 18: No. Great minds do not think alike

thank you!

www.joegerstandt.com

Page 19: No. Great minds do not think alike

joe gerstandt

www.joegerstandt.com

[email protected]/joegerstandt

www.linkedin.com/in/joegerstandt

www.facebook.com/joegerstandt

402.740.7081

Page 20: No. Great minds do not think alike

resources• The Difference: How the Power of

Diversity Creates Better Groups, Firms, Schools, and Societies | Scott Page

• The Wisdom of Crowds | James Surowiecki

• A Whole New Mind | Daniel Pink • The Medici Effect | Frans Johansson• The Geography of Thought | Richard

Nisbett

Page 21: No. Great minds do not think alike

resources• Achieving Success Through Social

Capital: Tapping Hidden Resources in Your Personal and Business Network | Wayne E. Baker

• The Whole Brain Business Book | Ned Herrmann

• Competitive Advantage Through People: Unleashing the Power of the Work Force | Jeffrey Pfeffer