(no longer) lost on linkedin
DESCRIPTION
Tired of wandering the LinkedIn labyrinth? BRING YOUR LAPTOP to our very first LinkedIn luncheon/lab! Ever asked yourself these questions: What are company pages? Why do they matter? Jobs? Ads? Sponsored updates? What’s the different between a status update and a post? Who should I connect to? How can I get through to hard-to-reach people using LinkedIn? How can I improve my profile? How do I find the right job opportunities? How can I create a steady flow of leads for our business? And why should LinkedIn even matter to me? Join us as we explore the most crucial network that every professional must be a part of - join us for this very special meeting where we’ll demystify LinkedIn and thereby boost your business and your career for a rocket-fueled future. Come as a LinkedIn newbie, leave as a networking powerhouse!TRANSCRIPT
@amaokc / #amaokc
I’m no longer
@amaokc / #amaokc
You, Inc.
To understand LinkedIn, you must know your bacon.
@amaokc / #amaokc
You, Inc. CEO
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@amaokc / #amaokc
I n 2 0 0 co u nt r i e s
Available in 20 languages40% of users check
LinkedIn dailyBusiness pages: 3 million
Avg # of daily LI mobile job applications: 44,000
19% of people have 300-500 1st level connections
21% of users have 500-999 1st level connections
Premium subscriptions up 46% year-over-year
2013-2014: users w/ over 500 connections grew 41%
Avg # of groups per user: 7
2.1 million groups
300 million users (1/3 in the U.S.)
by t h e # ’s
@amaokc / #amaokc
A N A LYS I S
LinkedIn Facebook Twitter
1417
64
14%
17%
64% more people to your homepage
than facebook or twitter
4xsends
!!
IMPROVE MY PROFILE
!!
!! JOB SEARCH !
!
SALES LEADS, MAKING MORE CONNECTIONS
!
CONTENT, ADS, BIZ PGS
@amaokc / #amaokc
Net wo r k i n g
If I had to name the single characteristic shared by all the truly
successful people I’ve met over a lifetime, I’d say it is the ability to create and
nurture a network of contacts.
„
- Harvey Mackay
@amaokc / #amaokc
L i n ke d I n I n M a p
V i s u a l i ze Yo u r Net wo r k1#
@amaokc / #amaokc
How important is SlideShare?
S l i d e s h a re
23%
77%Unique Visitors to LinkedIn186 million
unique visitors1st QTR
3#
L I i P h o n e / i Pa d
Co nt a c t s
S l i d eS h a re (Android Only)
Re c r u i t e r
P u l s e50%
4#
5#
6#
developer.linkedin.com/plugins
embed your profile on
your website
and other goodies at:
7#LinkedIn
Marketing Solutions
business.linkedin.com/marketing-solutions
@amaokc / #amaokc
Pa i d vs Fre e
(Android Only)
!
$50,000$45
!
Job$75
New! Premium Spotlight
$10
@amaokc / #amaokc
Net wo r k i n g
Networking may not be rocket science, but studies prove it works for
rocket scientists.
„
- Harvey Mackay
@amaokc / #amaokc
ghost edits
@amaokc / #amaokc
7
@amaokc / #amaokc
Profile Pro Tip
Roboto
Picasso
@amaokc / #amaokc
Profile Pro Tip
Title
Header
DAISNAID
{ Customize
7 seconds
@amaokc / #amaokc
Profile Pro Tip
The show
part of show
& tell
UVP + CTA
Showcase
7 seconds
{
@amaokc / #amaokc
Profile Pro Tip
The tell part of show & tellPosts
Give to get
7 seconds
Showcase your UVP
@amaokc / #amaokc
Net wo r k i n g
Your car just gets you to work. Your network can determine whether or not
you’ve got work to go to.
„
- Harvey Mackay
#followers
@amaokc / #amaokc
The Social Media Handshake
What is
your !
Handshake?
@amaokc / #amaokc
Connecting Pro Tip
Make it Personal Thank you for contacting us regarding your store, !
I sent you pricing as per our discussion, please let !me know if you did not receive it. I use LinkedIn to !stay in touch with my network (I don't pester !people, I just love to stay connected). !Whether we do business with you or not, !I wish you luck!!!
Bobby Lehew / Robyn / SwagExpert
„
@amaokc / #amaokc
Make more connections.
Review monthly your email sent file and social
channels.
Go through your connections’ connections.
Connecting Pro Tip
kinda creepy, but not if you’re cool about it
Brainstorm, on paper, your
social spheres.
work
volunteer
family
play
@amaokc / #amaokc
Net wo r k i n g
Your network is the best, most emphatic, and most credible reflection of your
success and your talents.
„
- Harvey Mackay
@amaokc / #amaokc
@amaokc / #amaokc
courtesy of:
@amaokc / #amaokc
a d $
@amaokc / #amaokc
Ad s
ad$
refineupdate
@amaokc / #amaokc
Ad s
engagement 0.38%
CTA
@amaokc / #amaokc
@amaokc / #amaokc
Company Page
Image
7 seconds
Updates
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Careers
7 seconds
Careers Page
Video“work at
NPR”
@amaokc / #amaokc
Showcase Pages
Showcase
7 seconds
@amaokc / #amaokc
@amaokc / #amaokc
Net wo r k i n g
I don’t know what I’ll be doing a year from now, but whatever it is undoubtedly will be based on the
contacts I made today.
„
- Harvey Mackay
@amaokc / #amaokc
I’m no longer