No More Business As Usual

ATM Campaign 2014 European Election Campaign

Context

• Crisis used as an excuse for more liberalisation• Trade played a big part in creating the crisis• It’s time for a radical alternative• A positive long term vision....• ....European elections one step on the journey

ATM Aim:“To change the underlying principles and assumptions on which EU trade policy is based, and the process by which EU trade policy is developed, to create a trading system which is socially just and ecologically sustainable”

European Election Campaign Aims

Make it impossible for the Council, Commission and Parliament to say that the current approach to trade is the only one, by:

- Promoting alternatives- Demonstrating that trade can be at

the service of justice, equality and democracy

- Demonstrating that the current approach to trade is bankrupt

Who are we targeting? What do we want them to think or do?

• Public and candidates: increased awareness of the problems with the current system and the alternatives

• Media: give more air time to alternatives and question the current discourse

• MEP sympathisers: create a group within parliament willing to argue for alternatives

How will we do this together?

• Basic documents: mandate and summary• EU declaration for candidates• Joint launch• One big demand – with Avaaz?• Coordinated day/ week of action (e.g. Teach in with other activist

groups)• Coordinated media work: press releases/ social media

How can ATM support national campaigns?

• Support to develop ATM-linked local campaigns• Communications guidelines and tools• Support to organisations to share activities• Candidate briefing pack• Online tracking of which candidates have signed

the pledge• Hustings pack

And then what....?

How to build on the election work? - Maintain media contacts- Record of candidate responses and follow up

with MEPs- Work with the new commissioners at DG trade- What else?

Working groups

1. MEP pledge2. Launch and other events 3. Engaging with others4. Communications – materials

Note: Media/social media to be developed through separate working group with the appropriate people involved

To Discuss:- What are the specific actions (as much suggested detail as possible)- Who should do what and by when?