no one cares about your content (yet): wordcamp charleston 2014
DESCRIPTION
We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics. In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO. We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.TRANSCRIPT
NO ONE CARES
ABOUT YOUR CONTENT (YET)
@cliffseal#wcchs
#noonecares
WHAT ARE YOU TRYING TO SAY?
CONTENT IS LIKE CONVERSATION
in structure and assumptions.
PERSONALITY is the key.
NEGATIVE WEIBULL
DISTRIBUTION.
Clearly communicate your value proposition within
10 SECONDS.
Your first impression is made in
1/20TH OF A SECOND.
GROK YOUR USERS
PERSONAS ARE PEOPLE, TOO.
Focus on where
YOUR CONTEXTS OVERLAP.
Always be a
MEMORABLE PLEASURE.
Guide users to a
MUTUALLY BENEFICIAL
ACTION.
YOU'RE GOOD. GET BETTER.
Run
TRUE EXPERIMENTS
and understand basic data analysis.
BEING WRONG IS AWESOME.
WHAT ABOUT SEO?
SHUT UP AND GIVE ME BULLET
POINTS.
1. Say what you mean, quickly.
2. Be honest and figure out why anyone would even care.
3. Use your ignorance to learn.
SOMEONEMAY PERHAPS
CAREABOUT YOUR CONTENT