noam beyond hd.ppt
TRANSCRIPT
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BeyondBeyond HD
Outline•1. The 3 Stages of TV•2. What would one do with 4K?
•3 Implications on•3.Implications on content and standards
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“Television”
Eli M. Noam, E-Publishing 5(http://www.sneezes.freeserve.co.uk/teletext/)
The 3 Stages of TV• Pre-TV TV• 1G TV• 2G TV• 3G TV3G TV
–But also, Low-def TV
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0G: Pre-TV TV
http://www.farnovision.com/media/first_picture.html
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New Off-Broadway Play
Baird 30-line, 8 fps 1926 Baird
Source: digitalcentury.com/encyclo/up
http://www.xtvworld.com/tv/bbc/images/tv1926.jpg
g y y pdate/jlbphoto.html
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RCA/ Zworykin :2 x 30 Lines , 1929
http://members.tripod.com/~FrameMaster/felix2.jpg
1G TV1G TV
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2G TV• Cable TV• HDTV• HD DVD
Narrowcasting: Long Tail Content
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New Channels, Just the A’s and B’s
http://biglerproductions.com/gif_files/HD_resolution_fish.gif
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SD
HD
http://tbn0.google.com/images?q=tbn:FRVKCdK0761hBM:http://www.djkworld.co.uk/kameo.jpg
DVD
HD-DVD
http://gadgets.fosfor.se/i07/070806_1e.jpg
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Large Bit Requirements
http://upload.wikimedia.org/wikipedia/en/thumb/1/11/Standard_video_res.svg/480px-Standard_video_res.svg.png
And Now 3G TVAnd Now, 3G TV
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A. Low-Def TV
• Right now, half of US HH have access to, and half have individual connections of over 1 Mbps and with pcable fiber
• US HH will have median Capacity of 1 Gbps
• Now not quite there yet but it leads to• Now not quite there yet but it leads to still narrower cable individual casting
• Quality depends
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Streamed Video
http://cafe.naver.com/yoniwoongi.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=6969
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User-Generated TV -YouTubehas room to improve
http://cafe.naver.com/yoniwoongi.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=6969
2 Korean Standards Q l M di FLO• Qualcomm MediaFLO
• DVB-M
http://cache.viewimages.com/xc/57263045.jpg?v=1&c=ViewImages&k=2&d=17A4AD9FDB9CF1939847EC77F5F8D1CE326120C381348B40A40A659CEC4C8CB6
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Early Portable TV
http://cache.viewimages.com/xc/3330804.jpg?v=1&c=ViewImages&k=2&d=4DAA13B573E1BD2F23D6197B4F8F7070A55A1E4F32AD3138
Comparison• DVD
• HDTV
• 70mm film stock
http://people.freenet.de/FoLLgoTT/gladiator_vergleich.png
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• And one can make a good case gfor 8K being quality equivalent for 70mm
• And that should go beyond 30fpm
• And other elements are likely to follow
3D-3G TV
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Summary-Compressed Video
• 1G: 3.4 Mbps• 2G: HD: 19.6 Mbps• 3G:
–4K HD: 220 Mbps (50 STV h l )channels)
–LD-3G .25 Mbps
Outline•1. The 3 Stages of TV•2. What would one do with 4K?
•3 Implications on•3.Implications on content and standards
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• Film theatrical production and pdistribution?
• Professional applications?• Games?• Home Entertainment?
• Even so, even with distribution process the i b ttl k ill lik l k thprocessing bottlenecks will likely keep the
need on
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• Theaters need to provide a better viewing i th h th texperience than home theater
How many KHow many K is Ok?
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• Screens get bigger & g ggcheaper
• As they get bigger, 2K (1G) imperfections become moreimperfections become more visible
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1949
http://www.tvhistory.tv/1949_Admiral_TV_Ad.jpg
• 1951
http://www.tvhistory.tv/1951%20Advertising.htm
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Big Screen24’24
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Outline•1. The 3 Stages of TV•2. What would one do with 4K?
•3 Implications on•3.Implications on content and standards
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• When cable TV arrived programs were tailored to itp g
• When TVs became cheap and entered into many rooms like the kitchen and offices, it became used as a multitasking medium with a lot of “Table TV”
Impact on Style• The stronger the visual g
aspects, the more it dominates
• Weaker visual capabilityWeaker visual capability favor story line, character, dialogue.
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• Higher resolution enables closer to screen viewingg
• Closer to screen increases angle
• Increased viewing angle g gincreases emotional response
• So stronger emotional response
• Similarly, higher quality 70 mm film, in comparison to lower video quality, favors –fast moving scenes----action–Details-----period films–Details-----period films–Close-ups–Visual effects–Special effects
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The StorageThe Storage challenge
Conclusions
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• And with it also economically, in terms of business models
• And also in content terms• TV has more legs to stand
on
Let a hundredLet a hundred televisions
bloombloom
