Marketing Your

BusinessBy Noble Newman

NobleNewman.net

Marketing Your Business

Marketing can be a complicated field that

requires much expertise. You need to

know what the consumers are looking for

and how best to appeal to them.

Small businesses often complain that they

aren’t good at marketing and it doesn’t

work for them, while the issue is actually

only the way they’re attempting to

market.

T I P # 1

K E E P AUN I F O RMT H EM E

UniformityIt’s important to market your business

with a uniform look on all platforms.

Design your logo, the layout of your office

or store, social media profiles, and

advertisements with the same colors and

style and then use your logo as much as

possible. If you have a website, Twitter,

and Facebook page, make all the names

and handles the same so people know it all

connects back to your business.

T I P # 2

U P D A T EY O U R AD S

Updating AdsIf you do have advertisements in

magazines, newspapers, or on billboards,

update them regularly or the

advertisements become stale. People

notice change and it will pay attention to

your new advertisements and business.

Also make creative content that is funny

or catchy.

T I P # 3

I D E N T I F YT H E

A U D I E N C E

Identify Your AudienceThe most efficient way to market and

grow your customer base is to first

identify your audience. You can then

research ways proven to best reach that

group of people and work on making them

more aware of your business. You’ll be

able to focus on the most effective

marketing methods instead of spreading

yourself too thin.

T I P # 4

S P O N S O R AC H A R I T YE V E N T

Charity EventAnother great way to connect with the

local community and raise awareness for

your small business is sponsoring some

sort of charity or community event. It

makes your business more well-known,

while also helping a cause you feel

passionate about. Depending what your

business is, you can even use skills,

services, or goods to help out the cause or

give away at the event.

T I P # 5

N E TWOR K

NetworkNetworking can be incredibly beneficial as

well. Come up with a short overview of

your business, then use it to explain to

new connections what you do. Network

with experts in your industry and seek

their advice, while also connecting with

other small business leaders. Attend or

organize a networking event yourself and

invite the local professionals.

T I P # 6

U T I L I Z ES O C I A LM E D I A

Utilize Social MediaNearly everyone has social media accounts and

uses the internet to some degree. In order to

reach a lot of people, it’s important that your

business utilizes social media. People will Google

your business and it’s important to have an

updated website (a blog about your industry

would be useful too). Create a Twitter account to

tweet out relevant articles and updates about

your company. Use a Facebook page to post

updates and content and also allow people to

review your business. The more active you are on

social media, the more people you’ll reach.