nobs business success

7/22/2019 Nobs Business Success

1/8ESSENT IAL BUS INESS KNOWLEDGE FOR H I GH ACH I EVERS

I N T H I S S U M M A R Y

Making Your Decisions Right 2

What Separates the Winners from the Losers? 3

The Two Most Important Sales Youll Ever Make 7

Five Keys to Multiplied Cash Flow 8

Dan Kennedy

BUSINESSNO B.S.

The Ultimate No Holds Barred

Kick Butt Take No Prisoners

Tough & Spirited Guide

Most success books drive me crazy. Most of those authors

have never managed a business or a workforce and

wouldnt last a week if they had to do it for real. I

look at all business books with suspicion. Most dont pass muster

because their theories wouldnt hold up in real world conditions

with real money, real employees and real customers.

Now, this isnt your average business book.

This is a go for the jugular success book. Because life is not a

dress rehearsal and if youre going to dream, you might as well

dream BIG.

This business book is different. For a start, Im not one of those

fuzzy-headed academics who write so many success books. Im not

an accountant with tape around my glasses and pocket-protectors.

Ive been on the firing line, making payroll, persuading bankers

to sign on the dotted line, all while trying to satisfy customers and

solve real problems. Ive tasted the highs of success and the bitter

lows of bankruptcy.

And Im not some egghead dishing up a bunch of theories aboutZen management, open-door management, creative management

or any of that other garbage. Im a real entrepreneur who can

show you how to take your business from $1.33 million to $44

million in sales in just four years and then sell it for $177 million

a year later. Or how to take your business from $2 million to $25

million in sales in three years. Or from zero to $100,000 a month

in just one year. Thats what I do for my clients, and thats what I

can do for you.

So enough philosophy lets get back to what its all about. At

the end of the day its all about making money, lots and lots of

money. If that offends you, youd better stop reading right now.

Still with me? Then lets get to it.

SUCCESS


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ABOUT THE AUTHOR

Dan Kennedy is an entrepreneur and has created, bought

and sold a number of businesses. These days he is best

known as a sought-after speaker and consultant in sales

and marketing. He is the author of ten business books,

and is recognised worldwide as an expert in direct

marketing. He also conducts a multi-day boot camp where

he presents his most cutting-edge entrepreneurial ideas,

The Renegade Millionaire Boot Camp.

At 49, Dan recently announced his semi-retirement. He

lives in Ohio. You can find out more about Dan Kennedy

at www.dankennedy.com or his Renegade Millionaire Boot

Camp at www.renegademillionaire.com. You can also find

several of his other No B.S. titles at www.nobsbooks.com.

MAKING YOUR DECISIONS RIGHT

Whether a business venture, relationship, marriage or

career succeeds or fails, it all comes down to making a

decision and then making that decision right.

DANS KENNEDY ETERNAL TRUTH #1

Every successful business begins with a decision.

True, long-lasting success comes from the determination

to make that decision right.

Unsuccessful lives are marked by indecision and a lack ofdetermination.

Trying doesnt work. If youre only trying out a business

or career, you wont persevere through the hard times

like losing a big client, messing up an important contract

or facing the financial failure of corporate or personal

bankruptcy. I know Ive been through it all and more.

So have many other successful entrepreneurs and, if

youre going to make it, youll probably go there too.

At some point in our lives, most of us entrepreneurs will

be accused of being workaholics. And while we mayscoff at the critics, thinking they are jealous of our busy

and successful lives, its important to maintain balance.

If youre like me, you find your business ventures and

entrepreneurial enterprises fascinating. But youll also

acknowledge that no success is worthwhile without the

love and support of family and friends. Creative efforts at

preserving balance are crucial.


If its work it wont make you rich.

A Venture magazine surveyed over 700 entrepreneurs who

had owned their own businesses for at least 4 years and

had incomes of over $90,000 a year. The research showed

that the lines between work and play are obscured for

most successful entrepreneurs.

This is hardly surprising. Just look at any successful

entrepreneur and youll find that to them, work is play.

I dont think of work as work and play asplay. Its all living.

RICHARD BRANSON

If youre anything like me or most entrepreneurs

youre constantly starting new projects, businesses

and ventures of all kinds. I cant help myself and its

not just for the money either. To me, the thrill of the

game, the excitement of the chase and the challenge of

business are endlessly fascinating. If that makes me a

workaholic, then Im guilty as charged.

BECOMING YOUR OWN BOSS

Lets be honest, many people come to entrepreneurship

out of an overwhelming sense of frustration with their

work and often, with their boss. But while many nine-

to-fivers often daydream about the pleasures of escaping

the boss, few give deep consideration to what it means

to be the boss. While an employee has just one boss

the entrepreneur has many.

Nine-to-five may be no way to make a living, but being

an entrepreneur is a 7-day a week, 24-hour a day job.

Be prepared to miss out on the occasional kids birthday,

dance recital or soccer game for the sake of making your

venture a success and dont be surprised if that creates

some challenges.

As an entrepreneur, you may as well expect some flak

from others even close friends and family members.

They may accuse you of being a workahol ic, a

gambler, a risk-taker, even a lunatic. Its not surprising

really most people drift through life without making

any firm decisions or taking any real risks. Without

knowing it, we are all managing risk every day.

Entrepreneurs take calculated risks they do their

homework, add up the odds and have a parachute

handy for the worst-case scenario.

To succeed as an entrepreneur, you need to develop

a thick skin. You need to put aside your need for

acceptance from others. All successful entrepreneurs I

know share a secret immunity to criticism.You need

to set aside your excuses once and for all . Making

money in business and making excuses are mutually

exclusive, totally incompatible.

The power you have as an entrepreneur comes from

your refusal to make excuses or let anything defeat

you.True power comes from total responsibility.

And while this is great while its all beer and skittles,

inevitably, things will go wrong. Youll need to discipline

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employees and even let them go. Youll have to stretch

your finances so thin you think they will snap. Youll

have to throw your heart, and your money into your idea

100% and then hope to God it flies.

A LITTLE CRAZY? WELL MAYBE

Some of my favourite entrepreneurs are so independent

they are sometimes seen as a little crazy. Walt Disney

bucked all expert opinion by building Disneyland with

only one entrance. Amusement parks had always had

multiple entrances. The Disneyland style increased

merchandising revenue and was later adopted by many

new amusement parks.

Donald Trump is so famous he is known by just one

name Trump. Most developers dont plaster their

brand name all over their latest development for fear it

will affect sales. But when Trump does it, the propertyprice increases 10-15%.

THERES NO SUCCESS WITHOUT FAILURE

Innovation and experimentation are integral to the

entrepreneurial experience. So it is only natural that

success is far from guaranteed and in fact failure will

come with the territory.

DAN KENNEDYS ETERNAL TRUTH #3

Failure is part of the entrepreneurs daily experience.

Im an expert in this area. Ive gone bankrupt both

personally and as a corporation. Ive had cars

repossessed and as a matter of fact there were times

where if a burglar broke into my house, he might have

left a donation. Ive been through it all and by sheer

determination and perseverance, have come back to

build up a truly successful business that gives me the

lifestyle I love.

Every entrepreneur needs to learn how to move

on from failure; how to shake it off, bounce back,

regroup, and start again from the beginning. One of

my clients Joe Polish was a penniless, unemployed

carpet cleaner who had been all but starved out of the

business. Now carpet cleaners flock from all over the

world to fill his seminars and his bank accounts.

Another client who prefers not to be named went

broke 3 times with 3 different companies. Now he

has over 500 franchisees across the United States. He

regularly tours his operations in his private jet.


How you deal with failure will decide whether you ever

get the chance to deal with success.

WHAT SEPARATES THE WINNERS FROM

THE LOSERS?

Theres a s ign over my office door that says:

Whatever it takes

I call it the entrepreneurs motto or job description.

If that means you work long hours, you stop drawing

salary, you loan money to your business, you spend

days and nights dealing with bankers, employees and

customers, then thats what you do.Whatever it takes.

Make no mistake; entrepreneurial life is all about

solving an endlessstream of problems. If you go

into it thinking you will have fewer problems, think

again! You will be burned out before you know it.

To be in business is to be assaulted by

relentless adversity and crisis; it comes with the

territory.

CARTER HENDERSON, AUTHOR OF WINNERS

The difference between winners and losers in business

is not that winners dont have problems. The real

difference is that winners know how to turn problems

into opportunities, and transform negatives into positives.

Now dont get me wrong Im not talking about

positive thinking here. Whistling in the dark isnt going

to protect you from anything. I think of it in terms of

Murphys Law anything that can go wrong, will go

wrong. And thats why its crucial to have not just a Plan

A, but a Plan B, C, D and maybe even E.

Its a fact of life most projects take longer and cost

more than expected. Fantastic deals turn sour, dream

employees turn into demon employees, planes get

delayed, stock markets crash and terrorists attack just

when you least expect it. So why wait until then? Why

not expect and plan for the unexpected?

Sometimes Ive discovered that Plan B was actually better

than Plan A which I would never have learned unless

I had gone to the trouble to create a Plan B in the first

place. Theres a million-dollar tip for you.

Like anything, optimism can be a virtue or a vice. It all

depends on how you use it. Theres a huge differencebetween foolish, unwarranted, idle optimism and earned,

justifiable and deserved optimism.

3To su bs cr ib e contac t Stan dford Ma na gement In st itute at ww w.s tand ford. com.au


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Im not talking about sitting on your backside and saying

things will get better. What Im talking about is the ability

to dissect a crisis and find the opportunity hidden at its

core. Its the instinct to act decisively on that opportunity

and make the most of it.

TESTING, TESTING

Much as we as entrepreneurs may love our own

business ideas, our opinion is not enough. Its crucial to

get an assessment from the real marketplace.

Start by asking your customers what they really want.

One survey by a major electronics and appliance retailer

showed customers hated waiting at home all day for

deliveries. The retailer made on-time delivery a major

selling point with fantastic results!

Open your local Yellow Pages and look at the

advertisements and selling points your counterparts or

competitors use. Someone out there has got to be doing

something right and they can give you valuable ideas.


You cant trust your own judgement. Test, test, test.

Direct mail is the ultimate in testable marketing. Using

direct mail you can track the success of each marketingstrategy with perfect accuracy right down to the letter.

You can split-test different strategies and compare the

results. And if you dont have the time or resources to

test, you can borrow a proven strategy and adapt it to

fit your needs.

In the world of direct marketing we dont even talk in

terms of success and failure. We talk about testing what

tests well, what doesnt. The proof is in the testing its

the only way to find out what really works.

SOMETHING BORROWED

After all, you dont reinvent the wheel every time you get

in your car. Why should you do it in marketing? Thats

why I legally steal whatever I can but Im always

mindful to ensure I dont infringe any copyrights or

trademarks. What Im really talking about here is using

strategies that others have already tested for you.

The kind of creativity you use to paint a picture or write

a novel is vastly overrated in the business world. Thefact is, most entrepreneurial fortunes are made without

brand-new ideas.

IF YOU CANT CHANGE THE PRODUCT, CHANGE

THE PACKAGE

From cheeseburgers with bacon, to Subways

repositioning of its sandwiches as diet food, repackaging

can revolutionise an old product.

Make it Bigger

Two words Supersize Me.

Make it Smaller

From the iPod Nano to Dinners for One

Add to It

Shampoo and conditioner in one. A camera in your

mobile phone. A printer-fax-phone-copier. This one might

be getting out of hand

Subtract from It

Fat-free, sugar-free, caffeine-free, preservative-free,

organic.

Do it Faster

From ten-minute oil-changes to two-minute noodles,

speed-dating to broadband, everything from intimacy to

the internet can be done faster.

Do it Slower

A shoe shine. Your car washed by hand.

Do it Cheaper

Cubic Zirconias and Two-Dollar Stores.Do it More Expensive

First class. Ferrari. Rolex. Prada. Gucci. You get the idea.

POSITION, POSITION, POSITION

It might be a buzzword, but positioning is one of the

most important marketing concepts to get your head

around. Positioning is all about controlling how your

customers feel about your company and your product

especially in relation to the businesses that compete for

your customers.

Ill set out the basics of positioning here my apologies

if they seem obvious. Ive seen too many business people

overlook the obvious and pay the price!

Positioning Strategy #1 Name Your Success

Whats in a name? More than you might think. Titles

matter a lot. Ive battled with my publishers over the titles

of nearly every one of my books.

It may sound simple, but choose a name that tells your

customers what you do. A few years ago I was asked

to come up with a name for a weed killing spray. Thename I came up with? Kills Weeds Dead. I think it got the

message across.

And it is not just products that can benefit from a catchy



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title. Services and processes can take off with the right

name. Would you rather have a 10-Minute Oil Change

or an Indy-500 Style 10-Minute Oil Change? One of my

clients, Joe Polish, trains carpet cleaners to go around

customers houses to quote the cleaning job.

He dressed up the process by having the cleaners place

stickers on stains and engage in other visible diagnostics.

He ingeniously named it a Free Carpet Audit and made it

part of his marketing strategy!

Positioning Strategy #2 Your Price

Price is always a big talking point in sales. Youll hear a

lot about pricing strategy. Personally I would never want

to be in a business that got its customers purely through

the lure of the lowest price. Every business I get involved

with sells itself on quality, value, service and unique

benefits. The most stable markets are those with the

highest quality products and services.


Live by price Die by price.

Im often out of the office travelling, so it can take a while

for a new prospect to connect with me. I even have to

schedule appointments for phone calls. But the lack of

availability doesnt put prospects off on the contrary

the less available I am, the more I seem to be in demand.

Find a way to create exclusivity, and to project an image

of more demand than supply. Before you know it your

image will become a reality.

Most business people have much more fear about raising

prices than is really warranted. Remember The New Price

Is Right ? It was a game show where contestants had to

guess the correct price of common grocery items. Often

they were wrong by 50% or more! It just goes to show

that a customers perception of a fair price has a lot more

to do with presentation than the customers idea of what

the item should cost.

Of course, some customers do research their purchases

on the internet and just by looking around. But studies

show that only about 10% of the population research their

purchases and even then it is only large items like cars

and major appliances.

Positioning Strategy #3 An Image that Works

A bank manager once said to me You cant be a

company president. You arent wearing a tie. I was

stunned, but I never forgot it. I f you want everyone to

see you as a successful entrepreneur, you have to present

yourself as one.


We are often told Dont judge a book by its cover but

the truth is, we cant help it.

Be warned you will be judged that way too.

I know how important testing is, so Ive even tested this

concept. Ive tried giving seminars in jeans, sports coats

and business suits. And like it or not, Ive always got the

best reception with a suit.

It might not be fair, it might be superficial and allowprejudices like racism and sexism to continue to thrive.

But its a fact of life. You can either be morally outraged,

or you can put your objections aside and get back to

making money.

There is an exception adver tising and direct mail.

Many people make their marketing and advertising

material pretty (and expensive) but fail to deliver a

compelling message. You are better served thinking

of your marketing material as Salesmanship in Media

rather than Advertising. Your message matters most.

The wrong presentation for your market can sabotagethe best message. But a far more common problem is a

spectacular presentation of nothing!

Positioning Strategy #4 Appoint Yourself

When were kids our parents decide when we are

old enough to stay home by ourselves, or babysit

our little brother or sister. At work our employers or

managers give us promotions and appoint us to new

responsibilities.

As an entrepreneur, youll need to get used to appointing

yourself. People ask me how I became a professional

speaker. My answer is simple by being one!

You dont need anyones permission to be successful.

Expert positioning is all about self-appointment, self-

promotion and self-belief.

POSITIONING SUCCESS STORY

A client of mine made a good living selling franchise

and business opportunities, making about $5,000 a

month in commissions. One day he realised that by

pursuing customers, he was chasing them away. Hecame up with a brilliant idea.

Early in his conversation with a new contact, he would

ask for business and personal references. He would

then call the references and ask various questions

about the prospect s integrity, character and work

ethic. By way of explanation, he would tell them he

was qualifying the prospect for a lucrative business

opportunity. The referee would immediately call the

prospect who would suddenly feel like they were part

of an elite group competing for a coveted opportunity.

By changing his focus from selling to selecting my clientincreased his income from $60,000 to $500,000

in just one year!



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ENTREPRENEURS DO IT DIFFERENTLY

An entrepreneur once said that the more he saw the

official business world the more he started to wonder if

he was really in business at all! What he was doing felt

totally different. When I read that I instantly understood

I felt exactly the same way.

Small business owners tend to fix on one narrowly

defined business and appoint themselves as the general

manager. In essence, they buy themselves a job. Hopefully

its a good job, and by stabilising first one operation, then

two, three, four and more you might ultimately become

quite rich.

But true entrepreneurs do it differently. They are not

married to a single business idea or opportunity. First and

foremost, entrepreneurs make money with their ideas.

They love the thrill of creating and launching a fledgling

business. And they often get bored or restless with the

mundane day-to-day management of a going concern.

THE POT OF GOLD TCV

The satisfied customer who trusts your business to meet

their needs is enormously exploitable. And so many

businesses lose customers and never do anything to get

them back. The way to get customers who want to come

back is to focus on Total Customer Value TCV.

Here are a few things to remember when seeking to

maximise your TCV:

Aggressively expand the use of core services by your

repeat customers.

Diversify into joint ventures or hosting other businesses

with a logical connection to your own.

Exploit the potential of satisfied customers. They can

become the best kind of advertising word of mouth.

Most business owners think the reason to get a customer

is to make a sale. I do it differently I make a sale to

get a customer. Dont make the mistake of thinking all

the value of your business is in the physical assets the

shopfront, factory, equipment, inventory. All the real value

is in the customers.

Entrepreneurs think in terms of value not just sales and

profits. They think about value not just right now, but for

the long haul. The customer is a very important asset with

lifetime value.

THE SIX CORE SKILLS OF ENTREPRENEURS

1. Ability to provide appealing products, services and offers

2. Ability to manage for maximum profit

3. Ability to retain customers and maximise value

4. Ability to develop value and equity

5. Ability to meet personal and lifestyle goals

SALES & MARKETING BREAKTHROUGHS

Its a sad fact of life that no-one gets rich dusting

shelves, collecting garbage, keeping books or managing

employees. Yet Im always surprised at how many

entrepreneurs allow all their time to be taken up with

these tasks. The real money in the world comes from

sales and marketing and if you want to make money,thats where you need to invest your precious time.

The first quantum leap in income will happen when you

stop doing your thing and start marketing it!

The worst marketing sin you can commit

is to be boring.

Breakthrough #1 There Are Riches In Niches!

A small market or part of a larger market may be in

desperate need of better products and services, whichyou can provide. One printing company discovered

that many smaller hospitals and institutions didnt

buy their forms because they came in packs of 1, 000

or more. Small hospitals had no need for so many

forms, and the company won a swathe of business by

printing their standard forms in smaller packs. Niche

marketing at its best.

Breakthrough #2 Find a New Sales Medium

Have you ever thought about marketing your product in a

totally different way? Like the industrial cleaning company

that took out an infomercial? The long-distance telephone

company that sold through multi-level marketing? Or

doctors who sell Botox through Tupperware-style parties?

Now that gets attention.

Breakthrough #3 A New Type of Guarantee Can

Confuse Your Competitors

Some people say guarantees are old-fashioned and dont

work anymore. I disagree. I love marketing on the strength

of guarantees. My experience shows guarantees work as well

now as they did 25 years ago.

Lee Iococca used this idea to help save Chrystler, with its

seven year / 70,000 mile warranty along with the argument:

If you want to know who builds them better, take a look



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at who guarantees them longer. At the time this was a

groundbreaking guarantee and got the publics attention

selling lots of cars.

One client who owned a chain of optical dispensers ran the

Free Eyeglass Replacement Guarantee. This guarantee wassuch a point of difference, it sucked the customers right out

of his competitors stores and increased sales by as much as

800% in one of his stores! These days some bigger chains

have adopted the replacement guarantee.

My client, Guthy-Renker Corporation has Victoria Principal

with the Bottom of the Jar Guarantee: Use the whole jar;

return it empty if dissatisfied for a refund.

Copywriting genius Gary Halbert (www.thegaryhalbertletter.

com) came up with one of the best worded guarantees for

skin care Ive ever seen:

If your friends dont accuse you of having a facelift, return

the empty jar

Breakthrough #4 Exceptional Service Earns

Word-of-Mouth Advertising

Walt Disney thought every customer at Disneyland

should be treated like a guest. Every staff member from

the broom pushers to the ticket booth clerks are taught

to direct customers to attractions and answer common

questions. The Disney marketing motto is: Do what you

do so well that people cant resist telling their friends aboutyou. Thats word-of-mouth advertising priceless.

Breakthrough #5 The Strategic Alliance

One problem facing every business is the high cost

of bringing in customers. One good way to ethically

hijack customers from another business with a desirable

customer base is to give the merchant something free to

give as a gift or premium to customers. It will usually

be cheaper to buy customers this way than to win them

through advertising.

Michael Kimble CEO of Group M has won tens

of thousands of customers using this kind of parasite

marketing by convincing companies to include his offers

in their mailouts to their customer list. All these lucrative

arrangements began with a letter from Mike headlined

FREE MONEY. He offers his hosts a generous bonus for

each sale.


No one will ever be a bigger expert on your business than you.

Breakthrough #6 Professionals on a Percentage

Now Im an expert, but I encourage everyone to be

careful with experts. Most experts are experts at getting

their hands in your entrepreneurial pockets. Most of them

couldnt run your business for a week. The best kind of

experts will be happy to be paid on performance rather

than task completion.

Take me, for example. When I design a direct-mail ormarketing campaign for a client, I get paid a hefty fee.

But my main compensation is 2-5% of the resulting sales.

The best marketing experts will not tell you what to

do. They will work with you to combine your intimate

knowledge of your business with their expertise about

marketing that works.


Being willing to do whatever it takes is more important

than knowing everything about how to do it.

THE TWO MOST IMPORTANT SALES YOULLEVER MAKE

The most important sale youll ever make is selling

yourself on selling. Every business is about selling no

matter what your product, youre going nowhere if no-one

buys it. You need to be in selling mode 100% of the time

so you might as well enjoy it.

The second most important sale is selling you on yourself.

Entrepreneurs need to sell even more than other business

people they need to sell and re-sell themselves on their

ideas, goals and ventures every day. So a lot of it comes

down to believing in yourself. Do you believe you have

what it takes to be an entrepreneur?

Once you have closed these two sales, you will have what

it takes to win in any business.


The ability to win is easily transferred from one business

to another.

BETTER GET A LAWYER, SONEntrepreneurs are often shocked at the ease with which

they can be slapped with a lawsuit. Theyre even more

shocked when they get their lawyers bill. If you are

involved in a lawsuit, do as much of the work yourself

as you can especially things like photocopying, which

will cost a small fortune if you let your lawyers office do

it for you.


Talk is cheap until you get a lawyer.

Accountants can be just as infuriating to the entrepreneur,

but for different reasons. A good accountant is essential,

but most entrepreneurs dont take kindly to the



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conservative and penny-pinching approach that comes

naturally to most accountants. Of course, youll bless their

pocket protectors when you pass your first tax audit, but

thats no consolation when theyre raining on your latest

entrepreneurial parade.


No-one will ever care about your business as much

as you do.

Many entrepreneurs just grab the first warm body that

walks by often a spouse or family member, which

creates a whole new world of problems. But even if

you use normal recruiting channels you will need to

kiss a lot of frogs before finding a real jewel of an

employee you will want to keep forever.

Your employees arent going to care as much aboutyour business as you do. So you will need to develop,

reward and promote the employees you want to keep.


Cashflow is King.

FIVE KEYS TO MULTIPLIED CASH FLOW

In business, happiness is positive cashflow. These tips will

help you to increase cashflow immediately.

Reduce & Control Expenses

Entrepreneurs tend to focus on growing the business so

cutting costs may go against the grain. But even with sales

growth, out of control expenditure can still drive you into

bankruptcy. Monitor your outgoings it may be the key

to your survival.

Increase Leverage

Extend credit terms, use balloon payments on lease

agreements, refinance, let bills wait, do whatever it takes

to improve cash flow.

Get Paid

Tighten credit policies, do reference and credit checks. Cut off

past-due clients and implement a strict collection procedure.

Increase Sales

Grow sales strategically to prevent blowouts growing so

fast you exceed the capacity of your business to deliver

can be disastrous.


If you cant make money without money, you probably

cant make money with money.

Peak productivity is the use of your

time, energy, intelligence, resources andopportunities in a manner calculated to bringyou measurably closer to meaningful goals.

Outstanding success in any business is the result of

strategically focusing your time on the activities youre

very good at and get excited about. When you are

devoting yourself to the highest value responsibilities

and the aspects of the business you have a real passion

for, you will truly be on top of your game.


There is never enough time or any other re source!

Entrepreneurs learn to work with what theyve got.

What does the quintessential entrepreneur want

most? Wealth? Power? Prominence? No, in truth,

the entrepreneur longs for the same overwhelming

human reward everyone else does: understanding and

appreciation. I understand you, and I appreciate you. I

hope thats come through in this summary and you will

want to move on from reading my summary to having

some sort of continuing relationship.

You can find more about Dan Kennedy at:

www.dankennedy.com

You can find the full No BS Business Success book, along

with No BS Sales Success and No BS Time Management for

Entrepreneurs (all by Dan Kennedy) at:

www.nobsbooks.com

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