NOCO: BLACKNESS

WITHOUT THE BURDEN

Thesis Presentation By Ashley Parkin

CONCEPT STATEMENT NOCO is a fake fashion line that will be

displayed on the Web. It is an exaggerated visual satire of people’s desire to assume another ethnicity’s identity, while discriminating against them at the same time.

The line and the web site hosting it are transforming a negative aspect of being black into something that is fashionable and easy to take off when convenient.

DESIGN QUESTIONS Can a fake clothing line web site

steeped in racial stereotypes stir up online conversations on race?

Will online viewers see the satire and respond to the project’s message immediately?

DOMAIN MAP

PRECEDENTS: CAUSES

ClockwiseFrom Left:

Lara Stone,Dior, LV shoes,Ellianna Placas,Essence mag,L’Official Hommes

PRECEDENTS: INSPIRATIONS

Clockwise from left:

Damali Ayo’s rent-a-negro.com,Keith Obadike’s eBay auction,Patrick Kelly, Yinka Shonibare.

THESIS PROGRESS WEB SITE http://www.ashleyparkin.com/thesis/ Includes thesis info, precedent

information, all the parts of my croquis lookbook, page link to the prototype site, and blog posts documenting the fashion line-crafting process

THANK YOUI hope you like what you see.