nokia brand & design priorities
TRANSCRIPT
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The most loved & admiredbrand in the world.
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Our belief…No matter what makes us different, we shareone thing.
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The uncomplicateddesire to connect.
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To find what is important in people’s lives…
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First, we observe.
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The often small, the sometimes big moments of everyday.
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And then, we design.
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Observe then design.
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This is our very humanapproach to technology.
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Nokia wins consumer hearts by 4:1 margin…
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Four ways we’re evolving:
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Creativephilosophy& culture.
How weinnovate.
How weExpressNokia.
OrganizeAroundNeeds.
Observe then design
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Our ultimate goal:
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Products people fall in love with.
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Nokia Design, a world leader in design innovation, creativity & culture.
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Creative Culture.
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Multidisciplinary teams
& collaboration.
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Inspiring environment.
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Celebrating ‘total design.’Celebrating ‘total design.’Celebrating ‘total design.’
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Observe then design.Observe then design.Observe then design.
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Simply beautiful objects that simply work.
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Grow meaning of Nokia.
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AchieveNokia Eseries
CollaborativeBusiness solutions.
ExploreNokia Nseries
Technologyleadership.
LiveDesign leadership
ConnectEssence of Nokia.
From 15+ to 6 - 8 campaigns
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Life. Love. Lust.To elevate the brand.
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A new way to presentthe Nokia brand.Expressive. Human. Storied.Emotional. Consistent.
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from…
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Designing the future.
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‘Our interest is in the future because we are going to spend the rest of our lives there’.
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Innovation rules.
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Never stop exploring.innovation
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Dare to be different.innovation
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innovationTake more risks.
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innovationRapid prototyping.
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innovationBecome a champion.
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2010 a view of the future.
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Connect
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ExploreExplore
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How we innovate.
Organize around needs.How we express Nokia.
Creative philosophy & culture.
Observe then design
Fasterto market.
Product love.
Simplifychoice.
Increasedpreference.
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To create the most loved & admiredbrand in the world.
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Thank you.