nokia -mini case study
TRANSCRIPT
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What % of people do not possess at least one
NOKIA ?
VERY FEW
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Based in Finland
Foundation laid in 1865 by Finnish Engineer Fredrik Idestam.
In the 1960s, Nokia became a conglomerate, resulting from a merger of Idestam’s
Nokia AB, and Finnish Cable Works Ltd .
Nokia is headquartered in Espoo , Uusimaa.
Fredrik Idestam
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NOKIA has over 1 billion users .
A global market share of 33 percent in 2010.
38% of all mobiles sold in the world in 2008.
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What have been the keys to NOKIA’s global strength ?
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All price points
All markets.
1.
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2.
Durable
Reliable
Affordable
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3.
Have a finger on the
pulse of every
country and their
culture.
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4.
Developed GSM
- To roam
internationally
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5.
Takes a broad
perspective on
competition
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What can Nokia do to gain market share in the United States and Europe where its presence is not as strong?
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Market to the specific needs and wants of the US and Europe.
Develop a practical understanding of consumer needs, values, and
affordability based on geographical locations and demographics.
Study and “evaluate potential markets” .
Use “ market adaptation”
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In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?
In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?
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Competitors and the fast-paced world of mobile technology.
Others can be more intuitive, innovation-driven .
Other companies that have gained significant market share.
These products and companies have maintained product
differentiation.
Nokia has evolved on a slower rate while trying to maintain low
prices for its international consumers.
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RECAP
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Created by Shivanshi Srivastava, During a marketing internship by
NIT Rourkela Prof. Sameer Mathur,IIM Lucknow