Lesson name: Strategic human resource managementSofalvi ISTVAN

Nevroz GOSTERICI Neptun Code:CQHTZI

The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...

1865: The birth of NokiaFredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the Nokia story begins.

1898: Finnish Rubber Works foundedEduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.

1912: Finnish Cable Works foundedArvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses.

1937: Verner Weckman, industry heavyweightFormer Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.

1960: First electronics departmentCable Works establishes its first electronics department, selling and operating computers.

1962: First in-house electrical deviceThe Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.

1967: The mergerNokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.

The new Nokia Corporation had five businesses:

rubber cable forestry electronics power generation

1979: Mobira Oy, early phone makerRadio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish television maker Salora.

1981: The mobile era beginsNordic Mobile Telephone (NMT), the first international mobile phone network, is built.

Mobile explosion With the introduction of the NMT standard, the

mobile phone industry began to expand rapidly. Nokia soon introduced the first car phones to

the network. The Mobira 450 car phone came in 1982, followed by the portable in 1986. By this time the company was also providing base stations and switches for NMT network operators.

1982: Nokia makes its first digital telephone switchThe Nokia DX200, the company’s first digital telephone switch, goes into operation

1984: Mobira Talkman launchedNokia launches the Mobira Talkman portable phone.

1987: Mobira Cityman – birth of a classicNokia launches the Mobira Cityman, the first handheld NMT phone. The original mobile phones were heavy, bulky and usually permanently installed in cars.But 1987 saw a breakthrough: Nokia launched the Mobira Cityman, the first handheld mobile phone for NMT networks and a model that was to become a classic.

1991: GSM – a new mobile standard opens upNokia equipment is used to make the world’s first GSM call.

1992: Jorma Ollila becomes President and CEOJorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.

1992: Nokia’s first GSM handsetNokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launchedNokia launches the 2100, the first phone to feature the Nokia Tune.

1994: World’s first satellite callThe world’s first satellite call is made, using a Nokia GSM handset.

1998: Nokia leads the worldNokia becomes the world leader in mobile phones. For most of its history the company had exported to Europe, other Nordic countries and the Soviet Union. As late as 1991, more than a quarter of its turnover still came from sales in Finland.But after the strategic change of 1992, Nokia saw a huge increase in sales to North America,South America and Asia.

The 1990s also saw unparalleled growth in global sales. Between 1996 and 2001, Nokia’s turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion.

1999: The Internet goes mobileNokia launches the world's first WAP handset, the Nokia 7110.

2002: First 3G phoneNokia launches its first 3G phone, the Nokia 6650.

2006: A new President and CEO Olli-Pekka Kallasvuo becomes Nokia’s

President and CEO; Jorma Ollila becomes Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens Networks.

2007Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand.

2008Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services.

Structure

*CFO Office:chief financial officer *CTO Office:chief technology officer

Vision and Strategy

Nokia’s mission is simple, Connecting People. Strategic intent is to build great mobile products. Job is to enable billions of people everywhere to get more of life’s

opportunities through mobile. The strategy Nokia’s strategy is about investing in and ensuring Nokia’s future.

“I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past,” Elop said. “We are going forward. We are not going backwards. We have a strategy. We have a path. We have a future. And we can deliver great mobile products. And despite all of these changes, we remain true to our mission, that of Connecting People.”

Major elements of the new strategy include: Plans for a broad strategic partnership with

Microsoft to jointly build a new winning mobile ecosystem.

A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets

Focused investments in next-generation disruptive technologies

A new leadership team and organizational structure with a clear focus on speed, results and accountability

SWOT Analysis

Strengths:Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. The financial aspect is very strong in case of Nokia as it has many more profitable business.Weaknesses:Some of the weakness includes the price of the product offered by the company.Some of the products are not user friendly. Not concern about the lower class F the society people. Not targeting promotion toward them. The price of the product is the main issue.

Opportunities: Nokia has ample of opportunity to expand its business. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around Nokia has to target right customer at right time to gain the most out of the situation.

Threats:The companies like Motorola,Sony Eriksson,Apple are growing.Threats can be like providingcheap phones, new features, new style and type, good after sales service etc.