nokia x: opportunities for developers
DESCRIPTION
In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.TRANSCRIPT
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Aditya Alur, Sr. Manager, Sell-in marketing, NokiaJure Sustersic, Cross-platform marketing, Nokia
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FOCUSING ON THE GLOBAL GROWTH IN LOW COST SMAR TPHONES
175M+22%
0
300
600
900
1200
1500
1800
2100
2012 2017
PREMIUM (>US$300)
HIGH(US$191-299)
MID(US$100-190)
ENTRY(US$36-99)
ULTRA-LOW(<US$35)
DELTA
HANDSET VOLUME FORECAST
Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic ForecastBrand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.NPS Score Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013
29% BRAND LEVEL NPS
CONSUMERS LOVE NOKIA
88% AWARENESS
50% CONSIDERATION
32% PREFERENCE
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2012 2017
VIDEO
BROWSING
MUSIC
GAMES & APPLICATIONS
MESSAGING
PERSONALIZATION
ALERTS
HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)
HANDSET DATA TRAFFIC WILL GROW BY 260% BETWEEN 2012 - 2017
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WITH TERRIFIC App MomentumA CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO
8Xincrease in paid app revenue post billing integrat ion.
200K+store available in 50 languages and 191 markets.
120K+new registered developers.
MORE DEVELOPERS
MORE APPS
MORE REVENUE
OPERATOR BILLING
175%increase in monthly paid app revenue volume.
$
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LUMIAASHA X
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INTRODUCING THENEW NOK IA X FAMILY
NOK IA X NOK IA X+NOK IA XL
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BUILDING THEPER FECT COMPLEMENTTO LUMIA
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ACCESS THE WORLD OF ANDROID APPS
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UNIQUE NOKIA EXPERIENCES +EXCLUSIVE BENEFITS ON MICR OSOFT SER VICES
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97% POSITIVE SENTIMENT FOR FASTLANE FR OM CONSUMER S
BEST APPS VIA FAST LANE
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NOK IA XL
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NOKIA X€89
NOK IA X+€99
NOK IA XL€10 9
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App Dist ribut ion, Monet izat ion & Promot ionJure Sustersic
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Nokia StoreAnative experience optimised to serve data-challenged markets
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FOR CONSUMERS:Simplif ied discovery experience. Locally relevant and curated content .
FOR DEVELOPERS:Easy to setup, publish and manage.Fast content processing and advanced t ransact ion analyt ics.
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Free to download and play dominates
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102Bapp downloads
$26Bin app revenue
90%of apps are free
Source: Gartner
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The monetization challenge
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3/5OF TOP ANDROID DOWNLOAD*
COUNTRIES WERE GROWTH MARKETS (INDIA, RUSSIA, BRAZIL).
0/10OF THE GROWTH MARKETS MADE IT
TO THE TOP 10 REVENUE COUNTRIES
Source: App Annie* - download data from Google Play
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The lack of credit cards excludes a huge audience
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US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
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Nokia Store Operator billing
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61163
Boost your revenues with one of the largest operator billing networks in the world.
10Xoperators
countries
increased revenue opportunity
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Nokia In-App PaymentMaximise revenues with freemium.• Build long term revenue streams to your app with
upgrades, in-game currency and more.• Easy, familiar and localized single-click payments
using operator billing• See what works with advanced, fully integrated
transaction analytics • True 70/30 revenue share!
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Nokia Try & BuyOffering apps on a try-before-you-buy basis leads to more revenue than simple paid downloads. • Build on the Nokia In-App Payment infrastructure and experience• No need to change your code• Currently running as pilot. Interested? Contact [email protected] with
your app details and reason!
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COMING SOON
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3rd party monetization tools
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Have fun. Earn rewards. Build new ideas.
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Participate and access promotional campaigns.
DVLUP for Nokia X• Get exclusive access to app
challenges, news, events, partner opportunities and more
• Earn points and redeem rewards, including promotional placements in Nokia Store
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Thank youhttp://developer.nokia.com/nokia-x/opportunity
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