nokia2
TRANSCRIPT
KARNATAKA LINGAYAT EDUCATION SOCIETYBELGAUM-590 002
PROJECT REPORT ON
“NOKIA”
PRESENTED BY
VINITHA V [09B13937] PRIYANKA A [09B13920] SOWMYA [09B13933] RANJITA [09B13922] GAURA [09B13912] DIVYA [09B13908] PRAVEEN [09B13919] NAVEEN [09B13916]
UNDER THE GUIDANCE OF
MISS.TEJASWINI PATIL[MBA]
K.F PATIL INSTITUTE OF BUSINESS ADMINISTRATION
RAJ-RAJESHWARI DEGREE COLLEGE
RANEBENNUR-581115, KARNATAKA, INDIA.
KARNATAKA LINGAYAT EDUCATION SOCIETYK.F PATIL INSTITUTE OF BUSINESS ADMINISTRATION
RAJ-RAJESHWARI DEGREE COLLEGE
RANEBENNUR – 581115
CERTIFICATE
This is to certify that the project work entitled “NOKIA” is a bonafied work carried out by VINITHA V [09B13937] , PRIYANKA A [09B13920], SOWMYA [09B13933] , RANJITA [09B13922], GAURA [09B13912], DIVYA [09B13908 ] ,PRAVEEN [09B13919] NAVEEN [09B13916] in partial fulfilment for the award of degree of bachelor of business administration of Karnataka Lingayat Education Society, Belgaum during the year 2010-2011.. The project report has been approved as it satisfies the academic requirements in respect of work prescribed for Business Communication.
--------------------------- ----------------------------- Signature of the staff Signature of the principal .
ACKNOWLEDGEMENT
This project would be incomplete without the registration of gratitude to all those
who involved with our effects.
We wish to place on record our deep sense of gratitude & ineptness to our beloved &
respectable Principal, my lecturers & the guide, for taking keen interest, full involvement,
dynamic motivation & valuable guidance extended to us throughout the project.
Our sincere & affectionate regards to our friends, college staffs & all the unseen hands
for their immense support & encouragement to complete this project successfully.
CONTENTS
1. Introduction
2. BOD of Nokia
3. Mission and Vision
4. Brand Ambassadors
5. Achievements
6. Social Responsibility
7. Competitors
8. Conclusion
9. Bibliography
-1-
Introduction:-
Nokia has played a pioneering role in the growth of cellular technology in India, starting
with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-
deployed network.
Nokia started its India operations in 1995, and presently operates out of offices in New
Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Hyderabad, Pune and
Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in
Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in
Bangalore.
Over the years, the company has grown manifold with its manpower strength increasing
from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia
Siemens Networks). Today, India holds the distinction of being the second largest market for the
company globally.
-2-
Segmentations Of Nokia:
Nokia is organized on a worldwide basis into three reportable segments: Devices &
Services, NAVTEQ, and Networks. Nokia’s reportable segments represent the strategic
business units that offer different products and services for which monthly financial information
is provided to the chief operating decision-maker.
Devices & Services segment is responsible for developing and managing the Group’s
portfolio of mobile devices and consumer Internet services, as well as the management of our
supply chains, sales channels, brand and marketing activities.
NAVTEQ is a leading provider of comprehensive digital map information for utomotive
systems, mobile navigation devices, Internet-based mapping applications, and government and
business solutions.
Nokia Siemens Networks provides mobile and fixed network solutions and services to
operators and service providers.
-3-
Board of Directors of Nokia
Olli-Pekka Kallasvuo- President and CEO
Jorma Ollila- Chairman
Rudi Lamprecht -Vice Chairman
Timo Ihamuotila – Executive vice president, chief financial officer
Niklas Savander- Executive vice president, head Nokia’s services unit
Rick Simonson- Executive vice president, Head of Mobile phones and strategic sourcing
Devices of Nokia
-4-
Mission and Vision
Mission:
The road ahead
Until now, development in our industry has mainly been a matter of delivering connections –
more, faster, cheaper, and more efficient. This is still important. The connectivity explosion
continues, and by 2015 we know that 5 billion people and further billions of devices will be
connected. So, we must continue applying our expertise in order to deliver on the reality of
hundred-fold increases in traffic.
Towards an ecosystem of partners
Today, however, we are also focusing like never before on delivering quality – quality
experience. We can see that a more open, collaborative and customer-centric way of working
could bring so much more value to billions of individuals, and to millions of businesses. We at
Nokia Siemens Networks must drive that change by leaving the closed and proprietary mindset
behind, and leading the way in a new spirit of openness and collaboration.
Our customers’ challenges
Our customers, Communications Service Providers (CSPs), face challenges on all fronts: the
need to increase efficiency keeps pressure on capital and operational costs; the dramatic rise in
traffic due to the proliferation of internet applications demands new business models for
monetization; and an ever fiercer competitive climate is challenging CSPs to prove they can
retain the customers they have and win back any they might have lost. Nokia Siemens Networks
will play a vital role in helping CSPs meet these challenges. This role is our mission – it’s about
building value.
-5-
Vision
We believe that CSPs can ultimately enable and deliver a “segment of one” – where they can
define and enhance the service experience for each and every individual. Customers whose
communications experience fits and works for them don’t change operators. And operators who
can devote themselves to enriching the customer’s experience build stronger, more lasting and
profitable customer relationships.
The individual communications experience is the greatest value a communications service
provider can deliver to their customer, and so it’s the greatest value we can support
communications service providers in delivering.
The road ahead
The future of service is largely network-based. Internet applications hosted in the ‘cloud’ (email,
social networking sites, corporate service and communication tools, etc.), already account for a
large proportion of the services people access every day. Every day, therefore, quality of network
experience has more and more to do with quality of life.
Ultimately every service is delivered to an individual. And those individuals will benefit from
the services being delivered in a way that fits their personal needs and desires. This experience
cannot be the privilege of the few. It must be as true for customers in emerging countries with
just a dollar to spend, as for businesses in developed countries with greater resources, and for the
trillions of devices that make up the Internet of Things.
Our vision acknowledges that communications service providers need to manage this complexity
wisely, ensuring the necessary security and authentication for users, while having the ability to
profitably deliver a customized experience, based on a person’s locations, context, device, usage
patterns and preferences.
Our vision guides our mission, and our mission is to build more valuable customer relationships.
The individual communications experience builds more valuable customer relationships.
-6-
Business Of Nokia
Devices business
Nokia has established itself as the market and brand leader in the mobile devices
market in India. The company has built a diverse product portfolio to meet the needs of different
consumer segments and therefore offers devices across five categories ie. Entry, Live, Connect,
Explore and Achieve.
Nokia has been working closely with operators in India to increase the geographical
coverage and lower the total cost of ownership for consumers. Today, Nokia has one of the
largest distribution network with presence across 1,30,000 outlets. In addition, the company also
has Nokia Priority Dealers across the country and Nokia ‘Concept stores’ in Bangalore, Delhi,
Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and Mumbai to provide customers a
complete mobile experience.
Services business
With the global launch of Ovi, the company's Internet services brand name, Nokia is
renewing itself to be at the forefront of the convergence of internet and mobility. From being a
product centric company, Nokia is now focusing to become solutions centric. The strategic shift
is built on Nokia’s bid to retain consumers and empower Nokia device owners to realise the full
potential of the Internet. Nokia will build a suite of Internet based services like Nokia Maps, the
Nokia Music Store and Nokia N-Gage around its Ovi brand.
Infrastructure business
Nokia Siemens Networks is a leading global enabler of communications services.
The company provides a complete, well-balanced product portfolio of mobile and fixed network
infrastructure solutions and addresses the growing demand for services with 20,000 service
professionals worldwide. Its operations in India include Sales & Marketing, Research &
Development, Manufacturing and Global Networks Solutions Centre. Headquartered in Gurgaon,
Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country.
-7-
Achievements of Nokia
Nokia has set up its mobile device manufacturing facility in Chennai, India to meet the
burgeoning demand for mobile devices in the country. The manufacturing facility is operational
with an investment of USD 210 million and currently employs 8000 people. Nokia has recently
announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in
Sriperumbudur, Chennai for the year 2008.
Some firsts for Nokia in India
1995 – First mobile phone call made in India on a Nokia phone on a Nokia network
1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110
2000 - First phone with Hindi menu (Nokia 3210)
2002 - First Camera phone (Nokia 7650)
2003 - First Made for India phone, Nokia 1100
2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones
2004 - First Wi-fi Phone- Nokia Communicator (N9500)
2005 – Local UI in additional local language
2006 – Nokia manufacturing plant in Chennai
2007 – First vernacular news portal
-8-
Latest achievements
Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008
Ranked the No 1. MNC in India by Businessworld, India’s leading business weekly, 2006
Ranked as the No. 1 telecommunications equipment vendor in the country by Voice & Data for five consecutive years –2008, 2007, 2006,2005 and 2004
Ranked as the 9th most powerful brand by Millward Brown’s BrandZ 2008
Ranked world’s 4th most valuable brand by Interbrand, 2007
Ranked Asia’s most trusted
-9-
Social Responsibility Of Nokia
At Nokia, we see sound environmental and social principles as an important part of
sustaining a successful and responsible business. We expect the companies in our supplier
network to take a similar ethical business approach and we take this into account when selecting
our suppliers and developing longer-term relationships with them.
In revisiting the environmental and ethical elements of Nokia’s supplier requirements, the
aim has been to link them more closely with mainstream business practices as well as present a
clear correlation between upholding these principles and building long-term business value.
Based on feedback from our suppliers, we have fully updated our environmental and health and
safety requirements as well as introduced some entirely new requirements, including a section
focused on making Human Resource issues more explicit.
Nokia’s supplier requirements communicate our expectations for our suppliers and their
business. They provide a basis for supplier qualification and are linked to contracts, supplier
assessments and development and improvement.
We set requirements and then let our suppliers decide how they can best meet them in
terms of their existing culture and way of working. Nokia at the same time calls upon them to
demonstrate progress and achievements in these areas as well as overall accountability in
conducting responsible business and in educating and overseeing the practices of our suppliers’
own suppliers.
We take these requirements seriously and expect them to be met in full. However, we do
not see them merely as a set of rules. In many cases they become tools for increased cooperation
that make good business sense and help build mutual trust.
-10-
Guiding policy, values and business conduct
For long-term business success it is important that our suppliers share similar values.
Nokia suppliers are therefore expected to have a company policy or framework that demonstrates
their commitment to ethical conduct, appropriate business behavior and respect for human rights.
Workforce planning/recruiting
Efficient, effective and ethical workforce planning, recruitment and exit practices are
essential for a company’s performance in having the right people at the right place at the right
time. Suppliers are expected to have a system to coordinate workforce activities for meeting
current and future needs in a sustainable and ethical way.
Occupational health and safety
To ensure employees can perform their tasks safely and efficiently, our requirements
focus on the need for established occupational health and safety systems in both production and
non production areas.
Competence development
Effective competence analysis techniques and development opportunities are essential to
ensure that employees can do their work as well as develop personally. Employees at Nokia
suppliers are expected to have access to education and training appropriate for them to full fill
their tasks well. Suppliers are also required to conduct regular competence analyses and ensure
that projected training plans are in line with broader company strategy and workforce
development needs.
-11-
R & D centers:-
Nokia has three Research & Development centers in India, based in Hyderabad,
Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-
generation packet-switched mobile technologies and communications solutions to enhance
corporate productivity.
Nokia has three R&D centers in India, one each in Bangalore, Mumbai and Hyderabad.
The centers are focused on next-generation packet-switched mobile technologies and
communication solutions to enhance corporate productivity. While all the three centers are an
integral part of Nokia’s global R&D infrastructure and therefore work on global projects, these
centers do play a pivotal role in assimilating local flavors from the market and act as a conduit
for information to the global product development teams Of the three, the Bangalore R&D centre
is the largest Nokia site in India. It was established in 2001 with the acquisition of Amber
Networks. Over the years it has played a pivotal role in the development of new applications,
software platforms and chipsets for high-end Nokia mobile devices. The software platform group
works on development of parts of the base services for the platform, application frameworks,
user interfaces and test tools.
The facility today houses over 1300 employees across all teams namely the S60
Software Organization, Common Technologies, Next Generation (now called Memo Software),
Productalisation and Software and Services, and other enabling functions. The vision of the
center is to drive operational excellence and innovation in hardware, software and internet
services with a great sense of pride. There is a strong intent to make it a growth site for Nokia
through development of knowledge, resource and infrastructure building. To achieve this, the
centre encourages and fosters an environment that encourages people to be connected to social
networks; flexibility, sharing of best practices and spawning of new ideas with both internal and
external customers.
-12-
Competitors
Top Nokia Corporation Competitors
Companies Location
Telefonaktiebolaget LM
EricssonStockholm, Sweden
Motorola, Inc. Schaumburg, IL
Samsung Electronics Co.,
Ltd.Seoul, South Korea
Nokia confident of beating off handset competitors
Nokia Oyj has said it its "not afraid of competitors, whether they are the old group or the new
group" as it acknowledged the emergence of aspiring players in the mobile phone terminal
market from established consumer electronics companies.
According to Timo Luukka, director of Nokia Mobile Phones, the company is confident it can
hold off competition due to its strong brand, its existing distribution channels and its experience
of delivering products in volume.
However, many companies eyeing the market could also claim similar strengths, for example
companies such as Sony, which has formed a joint venture with Ericsson for mobile phone
technology, and Matsushita's Panasonic arm. Siemens, which also has a handset partnership with
Toshiba Corp, recently stole Ericsson's third place in the mobile handset market behind only
Nokia and Motorola Inc.
Lukka also revealed that the market can look forward to some "interesting introductions in the
near future" on the device front, although declined to release any further details on possible
device types. The company is aiming to boost its share of the market to 40 percent this year, up
from 30 pct in 2000.
-13-
Competitive Landscape for Nokia Corporation
Lately, things are a little rough for the Finnish giant Nokia with fresh competition from red-hot
brand names like Apple and Google. Although these competitors' smart-phone market share
tends to be either small (in the case of Apple's iPhone) or non-existent (Google's Android
platform) yet, the problem for Nokia is the buzz. In a fast-moving consumer world, hot and new
trumps tried and true.
Nokia's antidote to all that buzz is its S60 mobile platform, based on Symbian OS. The S60
mobile software platform isn't exactly new. It's been around long enough to be licensed to a
number of mobile device manufacturers, including LG, Panasonic and Samsung.
The two-day event will surely be a love fest for the S60 "eco-system" community. The 500
participants range from application software developers to semiconductor and handset vendors,
according to Matti Vanska, vice president, mobile software sales & marketing at Nokia.
With the ability to flash big numbers—like 15 crore S60 mobile devices shipped thus far by
licensees, and 75 S60-based device models on the market today—Nokia would seem to be sitting
on top of the world.
Nokia faces fresh competition:
Android to target various embedded systems (06/04/10)
Qualcomm enables a high-tech health survey for Korea (10/03/10)
Apple-HTC big fight leads to smart phone patent war (08/03/10)
TI: Smart phone features will enable lower end handsets (05/03/10)
RF switches enable low-cost 3G smart phones (19/02/10)
-14-
Conclusion
On the basis of our review and in accordance with the terms of reference for our work
we provide the following conclusion:
“Nokia is fundamentally changing its business model to transform both the company
and the industry. While we continue to compete with the traditional mobile device
manufacturers, we also are dealing with new competitors entering the market from the PC and
Internet industries. To succeed in this new environment, we need to offer consumers irresistible
solutions that improve their lives. During 2008, we have taken many steps to ensure we maintain
our strong leading position in the device business, while increasing our focus on solutions-centric
business models. We have focused our services investments on five primary categories: maps,
music, messaging, media and games...
Nokia stands first in selling its product due to the new innovations in R&D and it is
trust worthy company in market.
-15-
Bibliography
http://www.nokia.com
http://www.nokia.com/Nokia Siemens Networks.htm
http://www.ers.usda.gov/AmberWaves/February05/Findings/ChinaEconomicGrowth.htm
http://www.globalmarch.org/resourcecentre/world/china.pdf
http://www.chinastudygroup.org/index.php
http://www.rfa.org/english/features/lelyveld/2005/12/07/china_harbin/
http://www.bellona.no/no/energi/35034.html