nokian tyres - visual innovations project
TRANSCRIPT
Visual Tyre InnovationsNokian Tyres
What, why and for whom
● Tyres that...
○ ...improve your safety
○ ...provide useful information
○ ...add look and feel
● Added value to an existing product
● Creating a new social relationship between
driver and car
For example
Innovation process
● Survey
○ What people look for in tyres?
Estimated lifetime
Environmental info
Women-friendly design
Personalization
Optimal treadSeasonal information
Safety related information
Innovation process
● Competitor analysis
○ What direction are competitors taking?
○ Is there a space to be filled
Innovation process
● Workshops and constant brainstorming
Ideas
Flat tyre warning
UV puncture indicator
Sensor & E-ink info panel
Visual alignment indicator
QR code info sticker
Small innovations that benefit the consumer
Generating interest in Nokian Tyres products
The business aspect
Conclusion
● We created more than 60 ideas! ● We succeeded as a team!● We hope that at least one innovation will be used by
Nokian Tyres in future!
Saad Jamil
Tuomas Lecklin
Liam Penman
Varvara Sharova
Janne Weander