nomchop niyathi chakrapani owner. business situation
TRANSCRIPT
NomChopNiyathi Chakrapani
Owner
Business Situation
Market Analysis
Demographic King County
Avg. Household Size Higher than U.S. avg.
Work Day, Higher income 7.5 hr
Work Day, Lower income 5 hr
Primary: Upper middle class of King CountySecondary: Lower middle class of King
County
Source: www.census.gov
Lower: 3%
Lower Middle:
37%Upper Middle:
47%
Upper:13%
Market Segmentation
Sizable, accessible, and measurable
Competitive AnalysisCompetitor Competitor
AdvantageNomChop Advantage
grubHub Restaurant order Home-cooked, cheaper, & informed
Zaarly Hire professionals Simple & affordable
Restaurants Full service Home-cooked, cheaper, & informed
Catering services Hire professionals Simple & affordable
Grocery stores Readymade Home-cooked & fresh
Zaarly
grubHub
Restaurants
Catering services
Grocery stores
Marketing Mix
Services
Revenue Stream Price
Food Sales Transaction 10%
Premium Membership $7.99/m
Member Advertising PlanSilver: $6.99/wGold: $11.99/w
Independent Advertising Plan
Emerald: $8.99/wDiamond: $13.99/w
Food Sales Transaction
Premium Membership
Member Advertising Plan
Independent Advertising Plan
Silver: Gold:
Diamond:
Penetration Market-LedCompetitor
ACompetitor
B
Much lower Similar pricing
Higher
Pricing of Revenue Streams
Psychological pricing: $19.99 instead of $20.00
OnlineSeattleKing CountyExpansion
Place
Janu
ary
Febr
uary
Mar
chApr
ilMay
June Ju
ly
Augus
t
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
Radio
Social Media
Mailings
Billboard
Cold call
News Media
Pay for meals
Donation
Promotion
Operations
OwnerChief Technical
OfficerWeb
Developer
App Develope
r
Data Scientist
InvestigatorMarketing Consultant
Organization
Private Limited Company
Annual Salary Burden: $450,000
Owner
Chief TechnicalOfficer Data Scientist Marketing ConsultantInvestigato
rApp
Developer
DeveloperWeb
MichelleChief Technical Officer
DonovanData Scientist
StephInvestigator
MariaTemporary Marketing
Consultant
AdlaiApplication Developer
TamaraWebsite Developer
News Feed
About us
Sign inemailpassword
Forgot your password?
Christy Lambert Top rated Chopper
Freelance chef with a taste for adventure You bookmarked this.
Grilled steak with tomatoes, green beans, and chimichurri sauce Picku
pDelivery
. .Ingredients: • ¾ lb green beans• 1 pt grape
tomatoes• 1 tbsp olive oil
Nutrition Facts: • 451 cal• 37g protein• 9g carbs
Dietary restrictions:Contains• Meat• Sulfite
Price:$9/plate
Recipe:
search
Contact UsBlogPremium Membership Advertise Here
Get Started
Cuisines
Choppers
Please sign in.
Please sign in.
Your subscriptions
ORDER NOW
I’m a NommerI eat
I’m a ChopperI cook
NomChopBuy and sell food in your community
Planned Financing
Sales and Profits
$1,200,000
$1,000,000
$200,000
$0
$580,000
$340,000
40%
20%
0%
-40%
-60%2014 2015 2016
Pro
fit-
20%
$800,000Break-even point: 33,000 units
$1,100,000
$400,000
$600,000Sale s
2014 2015 2016
Sales $340,000 $580,000$1,100,00
0
Expenses $560,000 $590,000 $620,000
Profit ($180,000) ($8,000) $390,000
Net Profit Margin
(54%) (1%) 35%
Income Statement
(54%) (1%) 35%
Cash Flow
$500,000$400,000$300,000$200,000$100,000$0
Oct
Jul
Ap
rJa
n
Oct
Jul
Ap
rJa
nO
ct
Jul
Ap
rJa
n 1
4
2014-2016
Owner & employees Innovative Profitability Trends Market Unique
NomChop is the Smart Investment
Owner equity, $120,000, 33%
Bank loan, $300,000, 67%
$300,000 5 years 8% interest Monthly payment:
$6,000 Total interest paid:
$65,000
Loan Request
Year Percent Returned
Year 1 43%
Year 2 93%
Year 3 267%
Year 4 451%
Year 5
Return on Investment
726%
Niyathi Chakrapani
NomChop, Owner
Phone: 425-999-6621
Fax: 425-657-7973
Contact Information
Thank You