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Non-Deal Road Show
January, 2010
New York, Boston and London
Disclaimer - Forward Looking StatementsThe material that follows is a presentation of general background information about Cremer as of the date of the
presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as
advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No
representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy,
fairness, or completeness of the information presented herein.
This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and
are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will
be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business
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be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business
environments of Cremer and its subsidiaries that may cause the actual results of the companies to be materially different
from any future results expressed or implied in such forward-looking statements.
Although Cremer believes that the expectations and assumptions reflected in the forward-looking statements are
reasonable based on information currently available to Cremer’s management, Cremer cannot guarantee future results or
events. Cremer expressly disclaims a duty to update any of the forward-looking statement.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any
securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment
whatsoever.
Cremer� Founded in 1935
� Healthcare products supplier
� Products that facilitate and improve the healthcare in the areas of first aid, surgery,
treatment and hygiene for professional and domestical use
� Manufacturer of industrial adhesives and plastics
Quem Somos
Our Products
� National presence
Who we are
2
Sales &Distribution
Clients
� National presence
� Direct sales channel by call center and field sales force
� Integrated business model with state of the art systems
� 52,170 clients in 2008; ~90% in healthcare; largest client represented less
than 2% of total revenues
� Healthcare clients include hospitals (medical, dental and veterinary clinics),
labs, drugstores, dentists, supermarkets, clinical analysis and other distributors
� Other clients include footwear, automotive, home appliance, packaging
industries, and other clients for industrial adhesives and plastics
History
National distribution platform
Founded by medics, focused on manufacturing healthcare textiles
New management assume on May, focused on:
• Healthcare
• Growth with profitability
• Appropriated package of product offering
• Value Cremer’s brand
• Client needs; commercial relationships
FamilyControl
Applied“Control”
MLControl
DiffuseControl
Plásticos Cremer
Turnaround process with professional management
3
1935 1970 1974 1994 1997 1999 2008200720042002 2009
Inauguration of the new Adhesives plant(beginning of financial crisis)
Implantation of direct sales and call center
Acquisition of control by Merrill Lynch GPEBeginning of distribution business modelCompany's capitalization
Reach the position of largest distributor of disposable healthcare products of BrazilR$ 550 million IPOBovespa’s Novo Mercado
Implementation of the Adhesives plant and beginning of adhesive tapes production
Our Products� Hospital Product Line
� Gauze
� Lap Sponges
� Crepe Bandages
� Plaster Cast
� Cotton
� Adhesive Bandages
� Gloves
� Needles
� Syringes
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� Syringes
� IV Sets
� Serum
� Cleaning Solutions
� Probes
� Collectors
Our Products� Retail Product Line
� Cotton
� Crepe Bandages
� Gauze
� Patches
� Adhesive Bandages
� Other Adhesive Bandages
� Diapers
� Gloves
� Syringes
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� Syringes
Our Business – LTM Net Revenues 3Q09 (R$ million)
44.012.2%
317.6
Healthcare ProductsManufactured x 3rd Party
317.6100%
Manufactured178.856.3%
3rd Party138.841.7%
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Healthcare Products
Industrial Adhesives + Plastics
361.6100%
317.687.8%
1. Other = Exports and Vet
317.6100%
Hospital193.360.9%
Retail80.0
25.2%
Dental31.19.8%
Other1
13.24.1%
Healthcare ProductsSegments
Our Business
� Leading manufacturer of
surgical textiles and
adhesives
� Strong brand recognition
Textile Plant
Adhesives Plant
Manufacturing Sales Distribution
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� Solid reputation for the
quality and reliability
Adhesives Plant
Plastics Plant
� Integrated database with high technology
� Business Intelligence
• Teared pricing capabilities / yield management
Manufacturing Sales Distribution
Our Business
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yield management
• Cross-selling
• Low customer acquisition cost
� Low cost sales channel
• State-of-the-art call center
• ~10,000 calls/day
• Over 1,200 orders/day
� National field sales force with ~30 people
� Only player with national footprint – 9 DC’s
� Differentiated service
Manufacturing Sales Distribution
Our Business
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� Differentiated service
• Reliable and cost-efficient
• ~94% OTIF (On Time, In Full)
� 52,170 clients served in 2008
Board of Directors and Executive Committee
� Joined Cremer in November 2008 as a board member and as CEO since May 2009
� Investment manager at Tarpon Investimentos; Principal at Egon Zehnder, in Brazil; Vice-President of Investment Bank
Morgan Stanley for Latin America, in São Paulo; Associate of the Group of Financial Institutions of Goldman Sachs Investment
Bank Division, in New York; held several positions in the areas of Controllership, Finance and Strategic Planning at Esso
Brasileira de Petróleo, in Rio de Janeiro
� Economist from Universidade Federal do Rio de Janeiro; MBA from Columbia Business School
Board of Directors
Luiz S. Spinola S. (Chairman) José Eduardo Bandeira de Mello (Vice Chairman)
Mário Fleck Sergio Lisa de Figueiredo
J. Alexandre C. Borges Luiz Alves Paes de Barros
Pedro de Andrade Faria Anderson Birman
Alexandre
Borges
CEO
Paulo Andrade
� Joined Cremer in May 2009
� Regional CEO of Amanco Pavco Andina, COO for the south region at Amanco, Managing Director of Associated British
Foods, Vice President of Operations and Supply at Avery Dennison, Executive Operations Director of Parmalat Brasil S.A.,
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Paulo Andrade
VP, COO
Rafael Grisolia
CFO, IRO
Luiz Sacco
CCO
ExecutiveCommittee
Foods, Vice President of Operations and Supply at Avery Dennison, Executive Operations Director of Parmalat Brasil S.A.,
Executive Manager of Support and Operations at Gessy Lever Ltda. and Corporate and Plant Manager at Nestlé in Brazil and
Switzerland
� Chemical Engineer from UNICAMP; International Executive MBA – FIA from the University of São Paulo
� Joined Cremer in April 2008
� Corporate Card Director at Banco Bradesco, Commercial Director and subsequently Vice-President at American Express,
Marketing and Sales Director for Latin America at Synavant (the former technology division of IMS Health); worked for almost 11
years at IBM Brazil, held many managerial posts, including Country Manager for the Healthcare segment
� Electronic Engineer from the Escola de Engenharia Mauá; completed a graduate program in Business Administration at the
Fundação Getúlio Vargas; Executive MBA from Business School São Paulo
� Joined Cremer in May 2009
� Head of the finance area of Esso Brasileira de Petróleo (current Cosan Combustíveis e Lubrificantes SA); financial director of
the pension fund PrevidExxon from 2001 to 2009; responsible for the sale of Esso jet fuel to domestic and international airlines
from 1997 to 1999 and then began acting on an international level in the regional office of ExxonMobil Aviation in Chile until
2001. Worked in several activities and finance and planning projects of Esso since he joined the company in 1989
� Production Engineer from the Federal University of Rio de Janeiro; MBA from Coppead
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12 13 13 13
15 15 15 16
16 17 17
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Market
Brazilian Population – Over 60’s(million)
Healthcare expenses as a proportion of GDP In Brazil
7,9% 7,9%
8,1%8,2%
8,4%
8,6%8,7%
8,9%
9,1%
9,3%
7,0%
7,5%
8,0%
8,5%
9,0%
9,5%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Estimate
Forecast
Total Pop : CAGR 1.7%
11Source: Datasus, World Health Organization 2006, Banco Central and Cremer Estimates, Economist Intelligence Unit
Healthcare expenses as a proportion of GDP Evolution of Healthcare expenses in BrazilConstants Prices - 2008 (R$ billions)
Private
Public
U.S.
Switzerland
France
Canada
Australia
Norway
Spain
Japan
United Kingdom
Source:
Exp
enses w
ith h
ealthcare
as a
pro
port
ion
of G
PD
(%
)
Cremer
34.0%
Others66.0%
Cremer17.0%
Others83.0%
Market - Hospital Segment ~R$ 2.5 Bi
Lap Sponges(~R$ 240 million/year)
Gauze(~R$ 140 million/year)
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Cremer4.0%
Others96.0%
Cremer3.3%
Others96.7%
¹ It only considers category of products that Cremer currently commercializes
Source: Cremer Estimates
Needles and Syringes*(~R$ 210 million/year)
IV Sets(~R$ 80 million/year)
Cremer17.5%
Others85.4%
Market – Retail Segment ~R$ 2.0 Bi
Drugstores- First Aid1
(~R$ 400 million/year)Drugstores- Patches
(~R$ 50 million/year)
Cremer5.1%
Others94.9%
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Cremer24.6%
Others75.4%
Source: Cremer and Integration Estimates, Nielsen 2008
1 Adhesive Bandages, Gauze, Crepe, Cotton, Patches, Gloves, Needles and Syringes2 Gross prices of sell-in3 Disposable Diapers distributed by Cremer
Grocery Stores – Cloth Diapers2
(~R$ 100 million/year)Drugstores– Disposable Diapers 3
(~R$ 550 million/year)
Cremer0.5%
Others99.5%
Strategy from 2004 to 2008
� Transform the business into a national distributor of disposable healthcare products
� Grow through sales of 3rd party products
� Add new suppliers and items to the portfolio of products
� Expand client base
� Increase average sales per client
Hospitals~6,500
1,500+ distributors
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~6,500
Drugstores~55,000
Dentists100,000 +
Distributor 3Distributor 2Distributor 1
Regional Clients
Regional ClientsSuppliers500+
Strategy Execution
Net Revenue Client Base
2004 - R$ 169 million 2008 - R$ 324 million
CAGR 18%
74%
5%
4%
17% 53%
31%
3%
13%
Manufactured Healthcare Products 3rd Party Products
Plastics Industrial Adhesives
33,54937,307
41,173
50,114 52,170
2004 2005 2006 2007 2008
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17.4
29.7
2004 2008
Hospital
1.9
2.1
2004 2008
Retail
0.5
1.1
2004 2008
Dental
Number of 3rd party items Average sales per client (R$000)
Plastics Industrial Adhesives2004 2005 2006 2007 2008
1,1681,410
2,385
2,947
4,217
2004 2005 2006 2007 2008
Strategic Committee – Dec 2008
� Objective
� Review Company’s strategy and focus
� Phase I:
� Detailed analysis and understanding of Company’s current performance
� Develop deep analysis of the business by segment and category of products
� Identify sources and hypothesis to enhance performance
� Prepare preliminary recommendations of focus and sources of growth
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� Areas of initiatives
1. Human Resources
2. Manufacturing
3. Supply Chain
4. Commercial
5. Financial
1. Human Resources
� Variable compensation for management based on operational performance and broken
down into specific targets by areas and individuals
� Profit Sharing Program (PPR)
� New culture focused on results and ownership
� Safety program
� Change in the Company´s internal climate
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51.7%
21.0%
2008 Sep-09
62.0%
71.7%
2008 Sep-09
1 September annualized1 September annualized
Turn Over 1 Retention until 180 days
2. Manufacturing
� Review of production process and commercial planning
� Improve capacity utilization, reducing bottlenecks
� Continuous improvement project (Lean and Kaizen tools)
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Textile EficiencyTextile Production vs Plan
81.0%
102.8%
2008 3Q09
91.0%
101.3%
2008 3Q09
3. Supply Chain
� Combination of reducing freight expenses with improvement of service levels
� Effort to balance inventory and improve our sales planning
� Review entire logistics footprint
� Implementation of WMS (Warehouse Management System)
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Freight Expenses1 OTIF (On Time, In Full) Inventory – R$ Million
1 as % of Net Revenue1 as % of Net Revenue
78.5%
94.0%
2008 3Q09
46.3
33.2
2008 3Q09
5.2%
4.1%
2008 3Q09
4. Commercial
� Changes in the commercial management model
� Review of product portfolio
� Achieve scale and profitability in each segment and category of products
� Discontinuation of products with negative margins
� Focus in understanding client´s needs
� Review of go-to-market strategy
� Enhance sales force efficiency
� Branding and marketing projects
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Number of Products in Portfolio Adjusted EBITDA Margin
4,586
2,158
Dec-08 Sep-09
13.2%
19.4%
2008 3Q09
5. Financial
� Improvement of Business Intelligence System: operating performance and return on
invested capital (ROIC) by segment and by category of products
� Capital structure optimization
� Financial planning
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Financials (R$ millions)
Net Revenue Adjusted Gross Profit
Healthcare
Industrial
76.4 84.5 88.1
9.811.0
12.6
1Q09 2Q09 3Q09
86.295.5
100.7
61.0 66.877.3
13.413.2
13.3
1Q08 2Q08 3Q08
74.480.0
90.6
205.0
249.0
40.0
33.4
9M08 9M09
282.4
245.0
23.625.5
29.1
31.8% 31.9% 32.1%
1Q08 2Q08 3Q08
28.732.8
37.2
33.4% 34.3% 37.0%
1Q09 2Q09 3Q09
78.2
98.7
31.9%35.0%
9M08 9M09
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24.1
32.9
9.8%11.6%
9M08 9M09
8.6
6.7
8.8
11.6%
8.4%
9.7%
1Q08 2Q08 3Q08
10.2
11.5 11.2
11.8% 12.1%11.1%
1Q09 2Q09 3Q09
Adjusted EBITDA Net Income
1Q09 2Q09 3Q091Q08 2Q08 3Q08 9M08 9M09
35.0
47.9
14.3%17.0%
9M08 9M09
10.7 11.213.1
14.4% 14.0% 14.5%
1Q08 2Q08 3Q08
12.4
15.9
19.6
14.4%16.7%
19.4%
1Q09 2Q09 3Q09
1Q08 2Q08 3Q08 1Q09 2Q09 3Q09 9M08 9M09
Financials (R$ millions)
Average Invested Capital/ ROIC Operating Cash Flow
123.4132.2
140.9
27,2%
17,1%
20,0%
158.7152.6
141.8
19,2%
19,6%
33,2%
132.2
151.0
20,2%22,3%
5.1
7.8 8.4
12.6
24.4
18.6
21.3
55.6
23
70.2 72.2 69.9
96.2 94.4
78.2 76.4
1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09
CapEx (R$ millions) Cash Cycle (Days)
1Q08 2Q08 3Q08 1Q09 2Q09 3Q09 9M08 9M09 1Q08 2Q08 3Q08 1Q09 2Q09 3Q09 9M08 9M09
1.72.2
1.8
1Q09 2Q09 3Q09
2.6
3.8
4.8
1Q08 2Q08 3Q08
11.2
5.7
9M08 9M09
Results per Segment (R$ 000)
Hospital Retail Dental Adhesives Others Consolidated
Net Revenue of Manufactured Products 28,616 15,237 834 10,724 4,693 60,104
Net Revenue of 3rd Party Products 23,797 4,827 7,740 267 3,985 40,616
Total Net Revenue 52,413 20,064 8,574 10,991 8,678 100,720
Gross Profit of Manufactured Products 9,428 7,493 314 4,086 1,157 22,478
Gross Margin of Manufactured Products 32.9% 49.2% 37.6% 38.1% 24.7% 37.4%
Gross Profit of 3rd Party Products 7,121 1,388 2,815 82 2,158 13,564
Gross Margin of 3rd Party Products 29.9% 28.8% 36.4% 30.7% 54.2% 33.4%
Total Gross Profit 16,549 8,881 3,129 4,168 3,315 36,042
3Q09
Operating Performance by Segment
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Total Gross Profit 16,549 8,881 3,129 4,168 3,315 36,042
Gross Margin 31.6% 44.3% 36.5% 37.9% 38.2% 35.8%
SG&A as a % of Net Revenue 14.8% 21.9% 26.4% 14.6% 25.6% 18.1%
Manufactured Products Operational Performance 5,665 4,311 99 2,534 644 13,253
Manufactured Products OP Margin 19.8% 28.3% 11.8% 23.6% 13.7% 22.1%
3rd Party Products Operational Performance 3,143 173 769 31 454 4,570
3rd Party Products OP Margin 13.2% 3.6% 9.9% 11.6% 11.4% 11.3%
Operational Performance 8,808 4,484 868 2,565 1,098 17,823
OP Margin 16.8% 22.3% 10.1% 23.3% 12.7% 17.7%
Number of Clients Served 6,090 11,411 13,518 2,709 2,851 36,579
Strategical Guideline Evolution
� Continue focus on healthcare
� Growth with profitability in every business segment and category of product
� Develop relationships and deep knowledge of our clients needs
� Offer appropriated portfolio of products for our clients
� Manufactured products complemented by third party products
� Innovation
� Value our Brand
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� Focus on return on invested capital, cash flow generation
� Focus on perpetuity– Built to Last
Strategical Guideline Evolution
Previous Present
Focus B2B B2B2C / B2C (Consumer)
Business Distribution Supplier of healthcare products
Product Manufactured + ThirdParty Products
Manufactured + Third Party Products, with Cremer’s brand or quality
Differential Capillarity; Logistics Brand, Relationship and Innovation (practical, applicability, package and attractive products)
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package and attractive products)
Consumer Hospitals + Retail+ Dentists +Veterinarians+ Industrial
Final consumer, for example: users of first aid, sportsman, mothersHealthcare professionals : nurses, physicians, dentists
Client Hospital and Retail
Competition Regional + Diversified Suppliers / Brands of healthcare productsDistributors no longer perceived as main competitors
Sales Force Call Center Hospital: direct in majors and direct limited/ indirect in the smallRetail: direct in majors and indirect on small ones
Strategical GuidelineF
inan
cia
lM
ark
et
PerpetuityValue creation
Cash flow generationROIC
Profitable growth
Brand and Relationship
Technical Commercial Promote and enforce
Regulatory
Cli
en
ts
RetailHospitals and other
health service providers
Operational Excellence
Reference in healthcare products
Consumer
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Inte
rnal
Pro
cesses
HR
&
Infr
as
tru
ctu
re
Competitive Intelligence
Continually review the portfolio
Innovation and Portfolio Management
New products
Monitor the development of healthcare products
Technical relationship
BrandingCommercial
strategyPromote and enforce
specifications
Design and maintain competitive intelligence to support decisions
Supply chain
Sourcing
Manufacturing
Promoting pride in working for Cremer
Employees Cremer´s
valuesInfrastructure
Contacts
Rafael Salvador GrisoliaChief Financial and Investor Relations Officer
Daniel Nozaki GushiInvestor Relations Manager
Giselle Ferreira
Bruno Maueler
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Bruno Maueler
+ 55 47 3321 8290
www.cremer.com.br/ir