non profit marketing and social media
DESCRIPTION
how and why non profits should market and use social mediaTRANSCRIPT
What could
possiblygo wrong???
Kelly Carter UzzoCommunity Outreach Coordinator
You Are NOT Your
Audience
It is useless to advertise to
anyone
(except interested outspoken people with influence)
The old rule:“Create safe, ordinary products and
Combine them with great marketing.”
The new rule: “Create remarkable products that the right people seek out.”
“Services that are worth getting talked about...
…get talked about.”
“The leader is the leader because they did something remarkable.
And that remarkable thing is now taken-it’s no longer remarkable when
you do it.”~Seth Godin, Purple Cow
“We are not planting flowers;
we are planting ideas in minds…
this takes time.”
Poll… Who is Hooked In?
Use of Social Media generates a mixed reaction from each of us…
Fun… Productive!
Scary… Waste of time!
Are you an Immigrant?
orAre you a Native?
You Are NOT Your Audience
Why?
When you are green
you growWhen you are ripe
you rot
Only 14% of people trust
advertisements
78%of people trust recommendationsof other consumers
Nielsen “Trust in Advertising” Report, October 2007
That’s….
14% vs. 78%
hmmmmm……
You Are NOT Your Audience
Choose Your Weapons
Keeping Up… How much is too much?
Poll Time!
No matter how we see it, Social Media is part of our lives
You Are NOT Your Audience
Power
AndContr
ol
Now We All Have
a Say!
A Helpful Venn DiagramWhen can I “friend” a current client?
really… what’s the worst that could happen?
Don’t fear technology…
POLL… ARE YOU YOUR AUDIENCE?
