non-profit theater companies
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Non-Profit Theater Companies. Gandhi Abhiroop Groce Robin Hu Yucheng Kakumanu Raghu Kini Dinesh. Non Profit Theater Background. “ We produce shows that have as their primary purpose to entertain and uplift ” -Fredericksburg Theater, Texas - PowerPoint PPT PresentationTRANSCRIPT
Non-Profit Theater 1
Non-Profit Theater Companies
Gandhi Abhiroop
Groce Robin
Hu Yucheng
Kakumanu Raghu
Kini Dinesh
Non-Profit Theater 2
Non Profit Theater Background“We produce shows that have as their primary
purpose to entertain and uplift”-Fredericksburg Theater, Texas
• Nonprofit theater’s focus is on enriching the community artistically and culturally– Focus on education – Financially supported by government and community– Volunteer services
• Fundraising focus is on enlarging patron and member numbers
Non-Profit Theater 3
Players in the Theater Industry• The theater industry generally consists of regional
players.• Two types of theaters from a reach perspective:
– National reach. Well-known local theater companies who attract patrons from throughout the country.
• The Steppenwolf Theater
– Regional reach. Less-known theater companies who are focused on enriching the local communities
• Fredericksburg Theater
• Two types of theaters from a performance perspective:– General– Niche (Shakespeare, puppetry, children, etc.)
Non-Profit Theater 4
Pittsburgh Public Theater• One of the premier non-profit theater
company websites.– Past video performances– Online Community– List of donor benefits
• Heinz Master of Arts Management Program students has an association with this org
• Education Relationship– Classes– Youth and Adult Playwriting
Non-Profit Theater 6
Who are the Customers• Theater Enthusiasts. People who believe in
the value of rich theatrical traditions– Audiences– Actors– Arts educators
• Donors or Sponsors• Others
– Community groups– School children– Tourists
Non-Profit Theater 7
Attracting first time customers• Traditional marketing
– Advertising in theater publications– Local press– Radio, TV advertisements
• Community outreach programs– After-school theater classes– Arts education
• On-line strategies – Web presence– Partnerships with regional tourist websites
Non-Profit Theater 8
Creating repeat customers traditionally
• Building relationships in schools, community groups, and with corporations
• Hosting renowned performances
• Season ticket discounts
Non-Profit Theater 9
On-line services currently offered• On-line ticket sales (24-7 ticket purchasing)
– Seasonal tickets and single performance tickets– Theater seating charts/options provided on-line
• On-line promotions including raffles, discounts, gift certificates
• Information Source – Reviews– Instant access to performance schedules– Cast Information– Information on volunteer and ushering opportunities– Images from past and current productions
Non-Profit Theater 10
Recommendations for Improving On-line Strategies
• Establish an on-line community– Chat rooms, Bulletin boards– Leverage community to create “buzz” about
performances
• On-line stores– Posters, T-shirts, coffee mugs, etc.– Gift certificates good for on-line store or performances
• Provide links on performances, actors, fundraising etc
• Expanded information on community outreach and member benefits
Non-Profit Theater 11
Pittsburgh Public Theater – Online Community
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Sample Gift Store
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On-line Strategies to lock-in customers
• Personalizing online experience– Collect information about customer preferences
e.g. theater interests, actors, playwrights etc– Customized interface to reflect personal interest
• Personal emails– Reminders on performances– Discount ticket information– Preferential ticket buying and seating
choices
Non-Profit Theater 14
On-line Value Added for Donors• On-line Donations
– Ideally develop a “Permission Marketing” scheme to increase donations and obtain automatic donations
• Publish donor lists online– Recognition for donors– Peer pressure (email friends and family)
• Targeted Funding– Allows donors to specify the use of their
donations
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On-Line Value Added for the Theater Community
• List of prominent actors, playwrights who are affiliated with the theater
• Online community – Online chats with prominent actors– Information about auditions– Virtual classrooms