non profits
DESCRIPTION
I gave this presentation to the Charles Koch foundation. Hope you like it.TRANSCRIPT
ROB @WILLINGTONBE SWIFT STAY CURRENT DOT COM
Thursday, July 29, 2010
EDMUND BURKE
“Nobody made a greater mistake than he who did nothing because he could do only a little.”
Thursday, July 29, 2010
The Long Tail or long tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities – usually in addition to selling fewer popular items in large quantities.
sales
artists
THE LONG TAIL
Thursday, July 29, 2010
THE LONG TAIL
$amount
donors
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THE LONG TAIL
hours
volunteers
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NON PROFITS.
is that really who we are?
Thursday, July 29, 2010
WHAT YOU NEEDSteady stream of awesome.Empower Stakeholders.Reward Stakeholders.
Thursday, July 29, 2010
Our World140 Characters.
Be Concise, Have Quality.
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CLAIM YOUR LOCATIONCREATE SPECIALS-INCENTIVESHONOR LOYALTY
Thursday, July 29, 2010
Thursday, July 29, 2010
EVENTS
More than 180 students checked-in using Whrrl so they could upload photos and share their experiences. The graduation, achievements, congrats and photos were threaded into one Whrrl story to pass on to absent friends and family.
Thursday, July 29, 2010
Your donors will be able to interact with giving by experiencing a visual animated graphic when they donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the customization options are endless . Let your donors have Fun.
Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanu’s backend.
Thursday, July 29, 2010
Thursday, July 29, 2010
ONLINE DONATION OPTIONSiContribute.US
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CREATE UNIQUE $ PAGESKEEP TRACK OF SPECIFIC EFFORTS
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SHARE YOUR DONATIONRELATIONSHIP MANAGEMENT
Thursday, July 29, 2010
BLUE SWARMBLUE-SWARM.com
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KIMBIA.COMCREATE $ WIDGETS
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MASS EMAILSSUBJECT LINES!
In the body of your email, tell your story succinctly.
Call To Action!
Make it as personal as possible.
Use the recipients’ names when you can, and sign the email as humanly as possible – with a name, and a scanned signature if possible.
Thursday, July 29, 2010
GOOGLE CHECK OUTFREE FOR NON PROFITS (They’ve Been Approved for a Google Grant)
YOU PAY NOTHING, INCLUDING TRANSACTION FEES.
THE FLOW IS NOT OPTIMIZED FOR DONATIONS - FORCES USERS TO CREATE GOOGLE ACCOUNT, AND CONNECT THAT G-ACCOUNT WITH THEIR CREDIT CARD.
Thursday, July 29, 2010
“BUY” THE AD YOU LIKEMAKE YOUR DONATION “SPEAK”
Thursday, July 29, 2010
March Of Dimes Share Your Story.
Share is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to offer parents a safe place to talk about their experiences and gain support from each other.
Thursday, July 29, 2010
WeAreMedia, a wiki project where over 100 non-profit technology professionals have pooled knowledge resources and developed training materials to help non-profits learn how to use social media effectively. The initial content was facilitated through discussions on blogs, Twitter, and Facebook. Now, presentations are being remixed and delivered as trainings to non-profits at conferences and workshops across the country.
Thursday, July 29, 2010
Give your email a rest.Tap the collective knowledge.Get answers faster.Educate the entire group.
Thursday, July 29, 2010
Capital Area Food Bank of TXThe CAFB iPhone app comes packed with a clever game called “Catch the Can” that allows you to stock your virtual pantry with healthy, non-perishable food items, and win appliances for your virtual kitchen. “Catch the Can is a fun way to reinforce our request for the community to donate healthy, non-perishable food items and not just the things you want to get rid of in your pantry,” Goddard said. The game serves as a way to remind people that they can make a difference in the fight to end hunger.
Thursday, July 29, 2010
The app is simple, but powerful. It allows you to calculate your daily wage based on what you make by the hour or yearly. Once you know what your daily wage is you can pick the charity you’d like to support and make a one time or recurring donation.
Thursday, July 29, 2010
3 People.Through the power of online video, LRO’s small staff of three people and numerous volunteers around the world have built a brand famous within the surfing community and beyond.
In 2006, LRO produced an Emmy-nominated PSA, attracting recognition from the entertainment industry and raking in more support.
Thursday, July 29, 2010
NICHE SOCIAL NETWORK
Thursday, July 29, 2010
SF SymphonyThe SF Symphony held an online contest for members of the community to win tickets to the group’s 2009-2010 opening gala with pianist Lang Lang. To enter the contest, more than 70 people wrote stories and created videos that conveyed their passion for classical music. In addition to eliciting engagement among the community, the competition sparked conversation about the importance of music in people’s lives.
Thursday, July 29, 2010
Thursday, July 29, 2010
Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar
F u n d r a i s i n g P i t c h e s
A d v o c a c y
Te l l a s t o r y
Tr a i n i n g s
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SOCIAL NETWORKS
www.youtube.com/politicianchannel
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USE DESCRIPTIONUSE KEYWORDSUSE EMBED CODE
SOCIAL NETWORKS
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CONTENTPLACEMENT
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SOCIAL NETWORKS
140 characters or lessShort bursts of info
originally: WHAT ARE YOU DOING?
now: WHAT’S HAPPENING?
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SOCIAL NETWORKS
Thursday, July 29, 2010
SOCIAL NETWORKS
PAGES GROUPSCAN SEND EMAILSINDEXED BY SEARCH ENGINES
CAN HAVE APPLICATIONS
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SOCIAL NETWORKS
Update frequentlyShare non-political infoGive positive comments backAsk for opinionsUpload pictures/videos
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Thursday, July 29, 2010
COLLABORATION
docs.google.com
DOCUMENT
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COLLABORATION
docs.google.com
SPREADSHEET
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Thursday, July 29, 2010
COLLABORATION
docs.google.com
FORMS
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docs.google.com
FORMS
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Thursday, July 29, 2010
Thursday, July 29, 2010
Thursday, July 29, 2010
NEWS ALERTSLET THE INTERNET COME TO YOU!
Thursday, July 29, 2010
A.B.C.
ALWAYSBECOLLECTING
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COLLECT DATAPETITIONSPOLLSEVENTS
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Thursday, July 29, 2010
MOBILE
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CONTENT
SHARE YOUR CONTENT
Thursday, July 29, 2010
SWIFTCURRENTSTRATEGIES.com
Thursday, July 29, 2010
VIDEO
TextText
+ =EMOTIONALPERSONALINFORMATIVECOMMUNICATIONS
Thursday, July 29, 2010
BLOGGING
LOGISTICS
Thursday, July 29, 2010
“Our first challenge had been to take the campaign - a traditionally offline construct- online. We had done that. Now we had to take it back offline.”
Thursday, July 29, 2010
ONLINE ADSThursday, July 29, 2010
ONLINE ADSThursday, July 29, 2010
ONLINE ADS
MONDAY, JAN 18 TUESDAY, JAN 19
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JACK SIGNS UP
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Thursday, July 29, 2010
Thursday, July 29, 2010
Content RecepientsContent CommentersContent Creators
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ROB @WILLINGTONBE SWIFT STAY CURRENT DOT COM
Thursday, July 29, 2010