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9 a.m.-noon Pre-Con Workshop: Creating Comics as Journalism Nonfi ction comics have exploded from the pages of graphic novels into newspapers like The New York Times, magazines like Time and Harper’s and digital publications like Symbolia and Salon. Learn how to create comics as journalism for your college media org in a workshop led by the co-authors of the fi rst nonfi ction comics textbook and a professional comics writer, author, illustrator and Knight Wallace Fellow in Journalism. Starting with a sample news story, we’ll teach non-artists how to create “drawings” from photographs, artists how to incorporate collaborative reporting into a visual script and editors and advisers how to foster this emerging medium for increased readership and campus engagement. Advisers who participate will be registered to receive a free copy of Creating Comics as Journalism, Memoir and

Nonfi ction. Conference Room C, Lower Level Josh Neufeld, joshcomix.com Michael Taylor, Henderson State University Randy Duncan, Henderson State University_________________________________

9 a.m.-noon Pre-Convention Workshop: Going Up: Jump-Starting Sales From the Ground Floor Not sure how to price ads, let alone sell them? Do rate cards, media kits and marketing your media organization in general make you a bit uncomfortable? In just three hours, this hands-on workshop will train new advisers and student ad managers on the entire sales process and offer new ideas and inspiration to veterans. Attendees will get a variety of tips: from how to recruit and train a sales team to building their own rate structure and making sure everyone gets compensated

appropriately. We’ll discuss print and online/digital sales in detail as well as teach you how to create package deals to better serve your clients. You’ll leave with dozens of solutions and the custom information needed to put together your own rate card or marketing kit. Conference Room B, Lower Level Brad Arendt, Boise State University _________________________________ 9 a.m.-noon CMA Board of Directors Meeting The CMA Board of Directors meets to discuss and act on policy and association business. While the meetings are open, the board may vote to go into executive session for various reasons, including items involving personnel and contractual obligations. Sheraton presidential suite, 2150 Rachele Kanigel, College Media Association

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9 a.m.-noon Pre-Convention Workshop: 200+ Story Ideas: The Ultimate Student Journalist’s Brainstorming Guide Learn how to brainstorm, discover and digitize fresh, award-winning and eye-popping stories. Led by the author of the textbook Journalism of Ideas and the blog College Media Matters, we will whip through a slew of stories and storytelling techniques aimed at inspiring you to surprise, educate and charm your own readers. You will also practice the art of the pitch and hunt for your own stories in NYC. The best ideas pitched during the session may be featured in a special blog post. Conference Room F, Lower Level Dan Reimold, Saint Joseph’s University _________________________________ 9 a.m.-4 p.m. Pre-Convention Workshop: Reporting the High Line Reporters, photographers and designers: Join us to walk NYC’s famous High Line, and you’ll walk away with a clip for your portfolio. You and/or your team will report, photograph and make notes for infographics along the High Line route. When we return to the Sheraton, you’ll work with your peers to create a newspaper page or yearbook or magazine spread in real time. This is a hands-on session, and you’ll need to come prepared: Bring a laptop with page-layout software, a camera or a smartphone and some background research on the High Line. You’ll want to wear the weather-appropriate clothing, bring a prepaid subway card and plan to have lunch on your own. Learn about and from your peers from schools across the country and leave with an example of your own work. Conference Room H, Lower Level Randy Stano, University of Miami_________________________________ 1-4 p.m. Pre-Convention Workshop: Fast and Furious: the Society for News Design QuickCourse This long-running pre-convention

workshop is chock full of fresh ideas. We’ll tackle the fundamentals — story forms, strong visuals, tasteful typography and smart packaging. Then we’ll move into the trends in news design, with dozens of ideas for photos, graphics and stories from publications around the world. Bring copies of your publication, in print or PDF, for the best part of the QuickCourse: our group critiques. You’ll leave with the targets you’ll need to improve your publication. Conference Room K, Lower Level Ron Johnson, Society of News Design and Indiana University_________________________________ 1-4 p.m. Pre-Convention Workshop: Introducing You to You: Becoming A Stronger Leader Leading is as much about knowing yourself as it is about knowing those who work with you. This hands-on workshop will teach you to focus on the ways you thrive and how to bring out the best in those you work with in the newsroom, business offi ce or station. Learn how to harness your personality traits to be a responsive leader — and how to help your staff be better journalists and co-workers — so that your organizations create better media. You’ll walk away with ideas on how to build policies, training efforts and offi ce procedures that apply to all, but let you lead individually. We’ll make you better at what you do; you’ll do the same for your staff. Conference Room F, Lower Level Kelley Callaway, Rice University Adrianne Henderson, Roger Williams University_________________________________ 1-4 p.m. Pre-Convention Workshop: How to Report a Murder Based on the “How to Host a Murder” game, this workshop will put participants to the test in a fast-paced, real-time reporting competition. After being assigned to teams, participants are given a few facts and then sent to cover a “breaking news” story. Teams plan

their strategy, then interview key sources (played by other journalism students) before time runs out. After discussing their fi ndings and grappling with ethical concerns, each team collaborates to craft an organized hard-news story complete with solid quotes and useful facts. Seasoned faculty advisers will critique and offer insight into what reporting strategies were most successful and which could be improved. Following discussion, a panel of judges will select a winning article and award prizes (gift cards) in several categories. Perfect for student reporters looking to build key skills, this friendly competition will ensure participants make friends and meet new people before the convention offi cially begins. Conference Room J, Lower Level Holly Johnson, Mercer County Community College Michael Dalton, Mercer County Community College _________________________________

1-4 p.m. Pre-Convention Workshop: Adviser Island: Ideas and Solutions for Advisers Whether you’re a new adviser or a seasoned vet, learn how to survive the loneliest job on campus. Though no other university employee is as often misunderstood as you, your CMA peers have your back. We’ll offer tips to teach both students and administrators about the benefi ts and responsibilities of a free press, to show staffs that solid journalism takes more than an email interview and whom to have on speed dial when someone shouts “libel.” Plus we’ll discuss managing a budget and juggling vendors, offi ce breakups and emerging technology. (It’s the job that never ends, after all.) Experienced advisers who are current CMA leaders will share lessons they’ve learned in the seven decades (combined) they’ve advised college media. Conference Room C, Lower Level Chris Carroll, Vanderbilt University Rachele Kanigel, San Francisco State University David Swartzlander, Doane College

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8 a.m.-5 p.m. Convention Registration and Check-In Check in or register for the convention here and receive your name badge, program and more. If you have questions or need help, this is your convention information center. Metropolitan West, Second Floor_________________________________

8 a.m.-5 p.m. NYC14 Trade Show NYC14’s exhibitors, vendors and sponsors want to meet you — and show you all they have to offer you and your media organization. Stop by the trade show fl oor to pick up some goodies, learn about some of the best in the college-media biz and make new connections. Metropolitan West, Second Floor _________________________________

8 a.m.-3:30 p.m. Apple Award Entries Enter the David L. Adams Apple Awards, NYC14’s best-of-show contest. See a complete list of categories and details on page 7. Bring your entries (and payment, if you haven’t paid online) to registration by 3:30 p.m. Thursday to enter. Winners will be announced at Saturday’s closing session. Metropolitan West, Second Floor _________________________________

8-11 a.m. Media Tour Signup You’re here, in the media capital of the world. Some of the biggest players in our fi eld are just outside the hotel doors. Get a glimpse behind their scenes by signing up — fi rst-come, fi rst-served, and the limited spots fi ll fast — to visit them. Then meet your chaperone at the appointed date and time, and you’ll join your peers for a walk and talk. (See full list in the app and online.) Metropolitan West, Second Floor

9-9:50 a.m. The Danger of Covering News: How to Protect Your Physical and Mental Health Increasingly younger journalists are being hired to replace experienced reporters, but are these eager rookies prepared to protect their physical and mental health while in dangerous, major metropolitan news situations? An experienced broadcast journalist badly beaten in a riot offers pointers on preparing for dangerous situations and ideas for staying physically and mentally healthy through it all. Riverside Suite, Third Floor Julia Sandidge, Oregon State University_________________________________

9-9:50 a.m. You’re Hired! Wanna know what employers are looking for from your resume? Your reels? Your college media experiences? Get the inside scoop on how to land that internship or entry-level job after college from a network news producer who works with interns and new hires. Conference Room I, Lower Level Dianne Cherry, The Ed Show, MSNBC _________________________________

9-9:50 a.m. Private University Presses vs. Public University: The Good, The Bad and the Misunderstood Every student press navigates the waters of student freedom and public image. What happens when one student newspaper is included on the censured list? In Oklahoma Baptist’s case, it came back from that label to create a student-run publication within the private university forum. Discuss what that means and what comes next. Conference Room A, Lower Level Holly Easttom, Oklahoma Baptist University

9-9:50 a.m. I Am Not An Oompa Loompa: Why You Need Diversity in the Newsroom Overall newsroom employment is dropping, but it’s dropping even faster for minority journalists. Newsroom diversity has been treated as an afterthought — if it’s even a thought at all — as newsrooms struggle with the digital transition. Why is diversity in the newsroom important, and how do you ensure you’re doing all you can to be inclusive? This session will help you answer both questions, and likely others, for your newsroom. Liberty 4, Third Floor Sheena Louise Roetman, Georgia State University _________________________________

9-9:50 a.m. Fundamentals of Libel and Privacy Issues Facing the College PressWe live in a litigious society. Learn how your media organization can avoid the legal pitfalls of libel and privacy issues. Should you purchase libel insurance? How responsible is the editor in the eyes of the court? Bring your questions and examples to share in this interactive session. Conference Room F, Lower Level Roger Soenksen, James Madison University_________________________________

9-9:50 a.m. Making the Most of Opportunities: How to Stay Busy Between Media Gigs Use your skills, expertise and background to stay busy (and happy) while searching for your full-time media job. Learn how to build and leverage a network to create jobs and opportunities that may not even currently exist. Explore ways to be your own advocate while enjoying yourself at the same time. Conference Room K, Lower Level Maggie Mullikin, Elon University

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9-9:50 a.m. Dropping Out Saved My Future Career Blogging. Social media. Features. News. Print or digital. All factor into the type of journalism we want to embrace upon graduating. But how do you know it’s what you want to do until you’ve immersed yourself in it? Learn about the year the speaker spent covering technology, social media, New York City, politics and education before returning for his senior year with a vastly different understanding of the industry that wasn’t being taught in a classroom. Conference Room D, Lower Level Kenneth Rosen, freelance writer and journalist_________________________________ 9-9:50 a.m. Tweet Talk: How Your Social Media Skills Can Help You Get a Job Your broadcast journalism and social media skills can help you land a job in the digital world. Learn how from a former news director who made the leap into digital after spending more than 25 years in local television. Conference Room L, Lower Level Tom Loebig, AccuWeather Carrie Moniot, Robert Morris University _________________________________

9-9:50 a.m. Media Ethics: How to Expect the Unexpected Reporters on the job and under deadline often encounter ethical dilemmas that require them to make — and live with — split-second decisions. Young journalists are armed with significant power and discretion early in their careers. Join us to explore common dilemmas you may encounter on the job. Conference Room J, Lower Level Rebecca Taylor, Siena College_________________________________

9-9:50 a.m. Reboot the Right Way A fresh start means more than new fonts. Learn how to use newsroom configurations, market research and ad campaigns to specifically

tailor content and design to your audience. Walk away knowing what you should — and shouldn’t do — to build a successful (and lasting) brand for your news organization. Conference Room B, Lower Level Sabastian Wee, Georgia State University _________________________________

9-9:50 a.m. Effective Social Media Guidelines: Elements to Include and Limitations to Consider With social media use continually increasing, newsrooms need guidelines that encourage effective use of Facebook, Twitter and other outlets but not curb staff members’ free speech or creativity. Use common examples to craft a set of policies (or review those in place) that do more than list prohibited actions. Liberty 1&2, Third Floor Sandy York, Marshall University_________________________________

9-9:50 a.m. iHeartRadio Shares the Benefits of Going Digital Learn from an industry leader about radio trends, the state of digital delivery and how your college station could benefit from a relationship with a digital radio platform. Also featured will be info about how radio can leverage its natural advantages — enduring brands, popular talent and huge existing audiences — to successfully increase its foothold in the world of online audio entertainment. Conference Room H, Lower Level Larry Linietsky, Clear Channel Media & Entertainment, iHeartRadio _________________________________

9-9:50 a.m. Five Ways to Play with Time Effectively If “Procrastination” is your middle name, join this interactive session to share your excuses for putting things off (there’s a prize for the most creative TRUE story). Learn how to put a plan in place BEFORE you are tempted and then design a set of rules about time that will see

you getting it all done with plenty to spare. Liberty 5, Third Floor Marcia Meskiel-Macy, MyMediaSeminars_________________________________ 9-9:50 a.m. Covering Crisis When mass shootings, natural disasters, acts of terrorism and other tragedies strike, readers need the news media more than ever. College students are no exception. Come learn from an award-winning international journalist how to best prepare for and manage coverage in a crisis, big or small. New York East, Third Floor Stephen Handelman, director of the Center on Media, Crime and Justice _________________________________

9-9:50 a.m. Building Relationships: Your Career in Sports Media Go beyond the hollow interactions of “networking” and build your sports media career on meaningful personal relationships. Learn how to diversify your expertise and guarantee you’ll never leave a job without a better place to land. This sports expert will share his stories as a veteran of several successful blogs and the Iraq War. Conference Room E, Lower Level Matt Ufford, SB Nation Studios_________________________________

9-9:50 a.m. Learn to Love (and Be Excellent at) Writing Headlines and Cutlines Headlines and cutlines are the first words readers will see — so if they stink, your stories don’t matter. Learn how to write them the right way, and win fabulous prizes for writing your own for national publications. When you get back home and create compelling display text on your own, bask in the appreciation and adoration. Liberty 3, Third Floor Dan Sweeney, Florida Atlantic University

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9-9:50 a.m. Digital Age Leadership: Develop Skills, Lead From Where You AreThe managing editor of the “Thunderdome,” Digital First Media’s newsroom of the future, will help you prepare for a job like hers and share tips on how to be a smart leader in your college newsroom. New York West, Third Floor Mandy Jenkins, Digital First Media_________________________________ 9-9:50 a.m. Advising: More Than a Black and White Issue There is a perception that advisers from historically black colleges and universities have different roles and functions than advisers at traditionally white institutions. But is that the case? This session will allows advisers from HBCUs and TWIs to discuss their challenges. Conference Room C, Lower Level Valerie D. Clark, Florida A&M University Jermaine Proshee, Southern University_________________________________

9-9:50 a.m. NYC Shootout Opening Photojournalists who want to participate in the NYC Shootout should attend this assignment briefing to discuss the topic for the assignment, deadlines and file formats. Attendees will also be able to see some of the entries that received top ratings in past Shootouts. Riverside Ballroom, Third Floor Bradley Wilson, Midwestern State University _________________________________ 10-10:50 a.m. Sex, on Deadline: Covering Campus Love, Lust and Every Kink in Between In a growing number of columns and special features, student journalists are reporting and commenting on issues of sex, love and campus hookup culture. This session — led by the author of Sex and the University, a book on the student

sex column movement — will share tips on sexy topics to tackle, hurdles to avoid and story formats to take. Carrie Bradshaw will make an appearance — via PowerPoint. New York East, Third Floor Dan Reimold, Saint Joseph’s University_________________________________ 10-10:50 a.m. CMA 101 There’s a lot to know as a college media adviser, and CMA is the place to start learning. Chat with members of the board of directors about the history and benefits of CMA. They can answer questions, help you get more plugged in and introduce you to other advisers. Conference Room C, Lower Level Kelley Callaway, College Media Association and Rice University Rachele Kanigel, College Media Association and San Francisco State University_________________________________

10-10:50 a.m. Making Your BEST First Impression Whether the interview is for a story an internship or a job, in this session, attendees will learn how to get a call back, get remembered and go to the head of the class. This interactive session will give you skills that you will use right now — not notes that you will file away and soon forget. Liberty 5, Third Floor Marcia Meskiel-Macy, MyMediaSeminars _________________________________

10-10:50 a.m. A Jew, a Pagan and a Mormon Walk Into a Newsroom ... In our postmodern world, newsrooms are more diverse than ever. Can people from different religious backgrounds get along? Should newspeople practice a “don’t ask, don’t tell” policy, or could dialogue be healthy? This panel of journalists with varied religious backgrounds will discuss their experiences of being a person of a certain faith in a newsroom that perhaps tries to pretend faith doesn’t

exist. Then students will work on guidelines for religious tolerance in their own newsrooms. Liberty 1&2, Third Floor Michael R. Finch, Lee University _________________________________

10-10:50 a.m. 10 Ways to Land the Perfect Internship (and Five Things That Will Kill Your Chances) You need internships to get a job. In fact, you need internships to get better internships. But many students apply for dozens — or even hundreds — of internships and never get a call back. This session will reveal what omissions and mistakes applicants make that employers say keep them from rising to the top of the interview — and hiring pile. Conference Room J, Lower Level Steven Chappell, Northwest Missouri State University _________________________________

10-10:50 a.m. Writing for a Big Web Audience At NBC.com, this speaker writes for a big web audience — and every day he tries to make it bigger. He also has built traffic at places like Gawker and Consumer Reports. Learn how his techniques can work for your media organization. Conference Room L, Lower Level Ben Popken, NBC.com_________________________________

10-10:50 a.m. Kirk or Picard? What kind of leader are you? Are you Lincoln or Che? Captain Kirk or Captain Picard? Compare your management style to the iconic leaders of history and popular culture — and learn how you can avoid becoming Herbert Hoover or Michael Scott. Conference Room B, Lower Level Sabastian Wee, Georgia State University_________________________________ 10-10:50 a.m. The Science of Video: Basics and Beyond Proficiency in videography, editing, lighting and design are key

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components in producing that TV look. It is important to know which tools, terminology and techniques result in quality work. This session highlights the science of video production, providing strategy that will aid you in taking your productions to the next level. Conference Room H, Lower Level Herbert Jay Dunmore, Loyola University Maryland _________________________________

10-10:50 a.m. Freelance or Staff: Which Fits You Best? Health benefits. Colleagues. A steady paycheck. Doesn’t a staff job sound nice, pleasant even? Truth is, staff positions aren’t for everyone. A current freelance writer and journalist, and former staff reporter at The Juneau Empire, weighs the benefits and disadvantages of freelancing and staff writing. He’ll discuss how to decide which one is right for you. Conference Room D, Lower Level Kenneth Rosen, freelance writer and journalist_________________________________

10-10:50 a.m. Opinion That Matters Everyone has an opinion. So why are opinion columns so hard to write? Coming up with compelling and insightful opinion doesn’t have to be agonizing. Learn from a newspaper adviser and award-winning columnist how to find issues that matter to readers, how to “people-ize” them and, most importantly, how to bring energy and life to your commentary. Liberty 3, Third Floor Brian Thompson, Flagler College _________________________________ 10-10:50 a.m. Get B-Roll Not enough footage to intercut your stories? No cutaways? Learn a cinema technique that will help you quickly gather footage and enhance your news features through visual storytelling. Conference Room I, Lower Level Paul Glover, Henderson State University

10-10:50 a.m. Tweeting, Posting and Sharing, OH MY! This hands-on session will show you how to hold on to your most valuable asset — your reputation. You will learn how to not only preserve your online reputation from here on out, but also how to clean up the bad stuff that may already be out there. Conference Room K, Lower Level Toni Albertson, Mt. San Antonio College _________________________________ 10-10:50 a.m. Yearbook Themes: Getting It All in Under 200 Pages Every yearbook staff dreads developing and maintaining a theme while covering all university events in less than 200 pages. This session looks at various themes, theme development, telling the human story and cramming as much as one can on each spread without visually assaulting the reader. Conference Room A, Lower Level Holly Easttom, Oklahoma Baptist University_________________________________ 10-10:50 a.m. Healing With Photography Special places help connect us to precious memories, bitter and sweet. Such places can be medicine that helps salve a restless spirit or quiet refuges from a noisy world. And photography can help us connect to such memories, as the author of the Great Picture Hunt will discuss, demonstrating how college photographers can use photography as part of a healing process. Riverside Ballroom, Third Floor David LaBelle, Kent State University_________________________________ 10-10:50 a.m. Editorial Leadership in Yearbook It may be a challenge to lead your peers, but as an editor, it is vital that you have a vision and be able to articulate it to your staff and audience. And you have to do all this while ensuring your staff is trained,

meeting its deadlines and doing quality work. Learn how to do all of that and more. Liberty 4, Third Floor Sally Renaud, Eastern Illinois University_________________________________ 10-10:50 a.m. Shaking Off the Dust After a decade or more of no real significant changes to your newspaper, how do you even get started on the rebranding process? The staff and adviser of The Appalachian will talk about how and why they decided to rebrand their print product, their website and their social media presence and what they’ve learned along the way. Riverside Suite, Third Floor Allison Bennett Dyche, Appalachian State University Students, Appalachian State University_________________________________

10-10:50 a.m. But I Thought it was OK ... Copyright and Fair Use in the Internet Era So what is “fair use”? And how can you know what material is copyrighted and what isn’t? Is “royalty free” really free? Here’s what you need to know about using materials you find on the Web, without a lot of legal gobbledygook. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center _________________________________

10-10:50 a.m. Network News Two CBS News correspondents will share their vast knowledge and insight on what it’s like to work in network news and discuss some of their most recent assignments. The two of them have covered just about every major news story — domestic and internationally — over the past two decades. New York West, Third Floor Jim Axelrod, CBS News Michelle Miller, CBS News

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10-10:50 a.m. 10 Quick Improvements to Your News Design Outdated newspaper designs? Struggling with old type and design furniture that just doesn’t fit any more? The six-time editor of The Best of Newspaper Design has some suggestions for both sooner and later. Conference Room E, Lower Level Ron Johnson, Society of News Design and Indiana University_________________________________ 11 a.m.-12:20 p.m. Thursday Keynote Scott Pelley, CBS NewsSee below for details …Metropolitan East, Second Floor_________________________________ 12:30-1:20 p.m. What You Must Know About the Business of Media Paywalls, e-commerce, monetization. Take it from a recent president of the national Associated Press Media Editors: Understanding the business may be critical for your success.

The speaker, a former reporter who now is executive editor at Asbury Park Press and oversees a Gannett design hub, will give you a rundown of the dollars and cents and take your business and career questions. Conference Room L, Lower Level Hollis Towns, Asbury Park Press_________________________________ 12:30-1:20 p.m. A New Kind of Fourth Estate: Launching a Successful Student Media Startup The campus newspaper and a prominent student-news site at George Mason University merged this past fall to form a single, robust, multiplatform media outlet. The full-blown digital-print convergence, known as Fourth Estate, has earned national attention, including a spotlight in The New York Times. What are the secrets behind the success so far? Get tips on how editors are reinventing their staff structure, production routines, content distribution, reader engagement and larger editorial mission.

Liberty 1&2, Third Floor Frank Muraca, George Mason University Hau Chu, George Mason University _________________________________

12:30-1:20 p.m. Going Beyond J School to Build a Campus Magazine How can you put together a new magazine using sources beyond your own journalism department? Learn how the University of Alabama Honors College has done so, building Mosaic magazine with writers, photographers, designers and editors from many fields of study. Liberty 5, Third Floor Mark Mayfield, University of Alabama Students, University of Alabama_________________________________

12:30-1:20 p.m. Think Like a Web Producer At the “Thunderdome,” web producers evaluate how stories should be presented at Digital First Media websites around the country.

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11 a.m. Thursday

Scott PelleyCBS NewsMetropolitan East, Second Floor

Leadership in News CoverageLearn the thrills – and the challenges – that come with pursuing a career in journalism from one of the nation’s most experienced broadcast reporters. Scott Pelley’s career has propelled him from a 15-year-old newspaper copyboy to CBS News’ chief anchor and a fixture on 60 Minutes. He’ll share his experience in covering nearly every major national and international news story of the past 25 years, including interviews with heads of state, reporting from war zones and chronicling the stories of survivors of unimaginable tragedy and hardship. Some of Pelley’s recent assignments include the only interview with one of the Navy SEALs who killed Osama bin Laden; a revealing discussion with a whistleblower from the company whose tainted medicine caused a nationwide meningitis outbreak; and a news-breaking interview with the chief accuser in Major League Baseball’s steroids case against Alex Rodriguez of the New York Yankees.

Pelley will share his thoughts on how you can become a leader in your own newsroom, discuss the importance of accuracy in news coverage and answer questions about the state of journalism today.

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And it’s not just wire editing. They generate original content to enhance the stories. Attend if you’d like a job like that someday or would like better content on your college media site. New York East, Third Floor Matt Walks, Digital First Media _________________________________

12:30-1:20 p.m. Introduction to Non-Linear Video Editing Does it seem as though everyone was born knowing how to edit video? If you feel lost when the discussion turns to Final Cut Pro or how to “cut” up a video for YouTube, fear no more. A professional editor and former college media producer will guide you through the basics, including discussion of multiple platforms, how to get started and how skills in video editing can get you a job. Conference Room I, Lower Level Gaby Román, Meltzer Media Productions_________________________________ 12:30-1:20 p.m. Diversity Roundtable Students only. Moderators of various races/ethnic origins will have two minutes each (time them!) to suggest topics. (Are minority journalists always given “minority” stories? Is the newsroom environment welcoming to all?) Then jump in to discuss whatever you feel is most important. Liberty 3, Third Floor Trey Williams, Northwest Missouri State University Aaron J. Montes, University of Texas at El Paso Meagan Williams, Southern University and A&M College_________________________________

12:30-1:20 p.m. From Nowhere to Narrative is Easy as ABCE A few simple tips — ABCE (action, background, climax and end) — can turn your slideshow from a set of pictures to a real narrative story. Learn to look for some basic shots in still and video photography and how to weave them

together into a story. Riverside Ballroom, Third Floor Jack Zibluk, Southeast Missouri State University _________________________________ 12:30-1:20 p.m. Whose Personality Is It Anyway? Do Yearbook Themes Reflect the Editors’ Style and Agendas or Trends? With the daunting task of producing an historical record, an interesting read and an exciting memory book, yearbook editors often draw upon their personalities, experiences, goals and agendas plus current trends to complete their books. Let’s discuss how these individual personality types affect the staff, the theme and the book itself. Liberty 4, Third Floor Polly Walter, University of Central Arkansas_________________________________

12:30-1:20 p.m. Broadcast News Basics in the Digital Age: 10 Essential Tips for Students and Teachers Learn web-based audio and video techniques to help make your newscast stand out in the crowded information world. A broadcast news professor and CBS Radio News Network writer will share valuable tips for broadcast news in the digital era. Conference Room H, Lower Level Tom Moore, CUNY York College_________________________________ 12:30-1:20 p.m. Double Session: Advising 101 — Introduction to Advising New to the job of advising? Allow veteran advisers to share what it takes to survive those first years. Topics include the role of the adviser and its challenges; hands on/hands off including prior review; and the basics of advising a newsroom. Conference Room C, Lower Level Sally Renaud, Eastern Illinois University Chris Evans, University of Vermont Bonnie Thrasher, Arkansas State University

12:30-1:20 p.m. Network and Freelance Your Way to Work Refining your resume can only take you so far. Learn and put into practice tools for building your personal and professional networks to take you from unemployed to steady work, and keep you there. Conference Room D, Lower Level Allegra Oxborough, Design & Acquisition_________________________________ 12:30-1:20 p.m. Design to Scare Your Boss One of the highlights of the SND convention last year was the speaker’s session: “If You’re Not Scaring Your Boss, You’re Not Trying Hard Enough.” Hear his tips for being bold — and still getting your frightened boss to approve your design! Conference Room E, Lower Level Tim Frank, Gannett Design Studio _________________________________ 12:30-1:20 p.m. The Short Story A quality picture pulls a viewer into a publication, but it’s the caption that helps them answer the questions raised by the photo. Come walk through how to write storytelling captions with impact, and discuss why the cutline is the responsibility of the photojournalist, what should be included and why photojournalists should care. Conference Room J, Lower Level Kevin Kleine, Berry College _________________________________ 12:30-1:20 p.m. Lit Mag Roundtable Want to transform your literary magazine into the most treasured publication on campus? Join a roundtable discussion on everything from content and design to digital publications facilitated by Oregon State University, home of Prism Art and Literary Magazine. Bring samples of your publications to discuss. Conference Room A, Lower Level Julia Sandidge, Oregon State University

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12:30-1:20 p.m. So You Want to Cover Big-Time Sports Want to cover the Olympics, the Final Four and the World Cup? Find out what the Associated Press will be looking for when you apply. The speaker oversees AP sports, entertainment and digital news. New York West, Third Floor Lou Ferrara, Associated Press _________________________________ 12:30-1:20 p.m. Why Is The Paper Always Talking About Race? You cover racial matters, and you’re accused of making it sound like a small group of bigots control the campus. You ignore them, and you’re accused of sweeping the truth under the rug. Let’s discuss fair, honest and courageous coverage and how to keep your staff from feeling overwhelmed by the vitriol surrounding these issues. Conference Room F, Lower Level Patricia Thompson, University of Mississippi Mazie Bryant, University of Alabama Adam Ganucheau, University of Mississippi_________________________________

12:30-1:20 p.m. De”zine” Careers Explained Magazine designers and a publishing HR rep give you the lowdown on how to get those design internships and first jobs in magazine art departments, big and small. Conference Room K, Lower Level Leah Bailey, Society of Publication Designers Dennis Huynh, Entertainment Weekly Jennifer Sharpe, Time Inc. Jamie Hara Feld, InStyle_________________________________ 12:30-1:30 p.m. Academic Research Panel Hear from fellow advisers who have conducted scholarship on college media. These top research papers are the result of a peer-reviewed selection process, designed to showcase some of the excellent research being done on

college media issues today. Conference Room B, Lower Level Lisa Lyon Payne, Virginia Wesleyan College _________________________________ 1:30-2:20 p.m. How I Got Maximum Skills in Student Media (and a Great Job After Graduation) The speaker couldn’t get his first-choice job at least twice on his college paper. But he graduated in May 2013 and went straight to Digital First Media’s “Thunderdome” in New York. The reason: He seized every opportunity to learn new skills. Learn how and why you should do so, too. New York East, Third Floor Matt Walks, Digital First Media_________________________________

1:30-2:20 p.m. Journalists are Superheroes Superman and Spiderman chose to change the world with their superpowers — and not just their physical ones. Famously seeking “truth, justice and the American way,” these superheroes sought careers in journalism. Join us to discuss why journalism appealed to these heroes, the ethical breaches they committed and how today’s journalists can also be super. Conference Room B, Lower Level Kelley Callaway, Rice University _________________________________ 1:30-2:20 p.m. Digital Storytelling The digital age gives filmmakers, documentary photographers and photojournalists extraordinary, unprecedented ways to tell stories. With this new ability, you can also exercise a greater level of authorship. Learn how to disseminate your work to create an impact on the subject, issue and possibly society. See how some of the top photojournalists have redefined their storytelling capabilities to include audio reporting and an eye towards publication in multiple media. New York West, Third Floor Samia Khan, MediaStorm

1:30-2:20 p.m. Death on Campus: A Primer for Ethical and Responsive Coverage Every news staff will, at some point, face covering a death on campus. If you’re not ready, your coverage will seem weak, insensitive or simply irrelevant. Learn to plan how deaths are covered, from what records to seek and how to interview friends and family members to ways to deal with criticism. The emphasis will be on fair and ethical coverage, while keeping an eye out for public safety issues that might need investigating. Liberty 5, Third Floor Max McCoy, Emporia State University _________________________________

1:30-2:20 p.m. What Are All of Those Buttons on My Camera? Pocket cameras and smartphones are increasingly used to capture news and other video footage. What happens when your job requires the use of professional cameras with advanced features? Are you prepared? Learn about features on professional video production equipment and best practices for their use. Riverside Ballroom, Third Floor Herbert Jay Dunmore, Loyola University Maryland _________________________________ 1:30-2:20 p.m. FERPA and Violent Crimes on Campus When reporters at Oklahoma State’s The Daily O’Collegian were tipped about nearly a dozen sexual assaults against new fraternity members, they learned university officials had never contacted local police because they thought it would violate FERPA, the Federal Educational Rights and Privacy Act of 1974. Let’s discuss FERPA and how universities often get it wrong. We’ll also talk about the Clery Act, which requires universities to collect and disclose information about crimes on and near campus. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center

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1:30-2:20 p.m. Producing Morning Radio Want to know what it takes to produce an energetic morning radio show in one of the largest media markets in the world? Learn the techniques the pros use daily — and then take them back to your campus station to create a professional show that informs and entertains your community and can land you a job in the industry. Conference Room H, Lower Level Carla Marie, Elvis Duran and the Morning Show _________________________________ 1:30-2:20 p.m. The Religion Beat: Your Ticket to Feature Fare Editors (and Readers) Will Love Breaking news! The religion beat is back! Most folks doing the hiring in America’s newsrooms say a specialty is critical. Why not specialize in religion? Learn how this beat is out of this world and might open more doors than you might think. Liberty 1&2, Third Floor Joe Starrs, The Institute on Political Journalism_________________________________

1:30-2:20 p.m. A Documentary Storytelling Skillset Learn how a strong multimedia documentary skillset translates into work across several fields, including academia, nonprofits and advertising. The speaker, a multimedia producer and strategist, will explain the role of storytelling in her work, including experiences as a writer, radio news intern and production intern with StoryCorps. Conference Room D, Lower Level Allegra Oxborough, Design & Acquisition_________________________________

1:30-2:20 p.m. Covering Tragedy With Sympathetic Objectivity Each death in a community contains a story that needs to be told. Review and discuss examples from campus

and professional newspapers to show how reporters can tell stories of faith shining through adversity. See how with every obit or accident, a newspaper staff learns something new. You’ll also discuss a strategy that helps reporters and editors do their job well without unduly alarming the community. Conference Room A, Lower Level Deborah Huff, Liberty University_________________________________ 1:30-2:20 p.m. Audience Engagement: A Sustainable Business Model We know what matters is getting and holding people’s attention, getting them to consume our content, to know us, like us and come back to read our stuff again and again. But until recently, we haven’t had the ability to quantify audience attention. Discuss the metrics, tools and approaches to thinking about and using audience engagement as a way to build and monetize a loyal audience. Conference Room L, Lower Level David van Dokkum, Chartbeat_________________________________

1:30-2:20 p.m. Cover the Arts, Define the Culture in New York City At a time when digital technology is changing how art is made, distributed and covered, journalists have never been more important in chronicling culture. And there’s no better place to study arts journalism than in New York City. Liberty 3, Third Floor Jan Simpson, CUNY Graduate School of Journalism_________________________________ 1:30-2:20 p.m. FBI Strategies for Interviewing Learn the tools the FBI has been using for years to get useful information out of interview subjects. This session shows you how to use simple psychological strategies to set people at ease and make them more likely to tell you what you want to know, without pliers or a car battery! These ethical, easy-to-learn

tools are perfect for anyone who gets anxious before a big interview, needs an interviewing refresher or wants a psychological advantage. Conference Room K, Lower Level Holly Johnson, Mercer County Community College_________________________________

1:30-2:20 p.m. Yearbook Roundtable Join the adviser of the Talisman for a discussion on all things yearbook — from caption writing to managing a staff and everything in between — during this session. Bring your questions and concerns, and get advice from other yearbook editors and advisers from around the country. Liberty 4, Third Floor Charlotte Turtle, Western Kentucky University_________________________________

1:30-2:20 p.m. Getting the Most Out of Your Website and CMS You find the news; we’ll take care of the rest. Come and see what a fully customizable content management system (CMS) made for college papers by a college paper has to offer. We sweat the tech details so you don’t have to. Riverside Suite, Third Floor SNworks_________________________________ 1:30-2:30 p.m. Writing with Voice in Narrative and Other Features We talk about writing with authority, writing with voice and writing narrative. It boils down to accepting that YOU are the storyteller. Your observations may belong in the story. Most direct quotes may not. Learn from some big-name examples and the more modest experiences of a speaker who has gotten away with writing with voice at The Associated Press and The Atlanta Journal-Constitution. Conference Room J, Lower Level David Simpson, Georgia Southern University

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1:30-2:20 p.m. Design By Inspiration There’s no need to reinvent the wheel — but you shouldn’t flat out steal it, either. Learn to adapt the design you see working in professional media. Find the best of what’s out there to create the best work for your campus. Conference Room E, Lower Level Randy Stano, University of Miami Ivana Cruz, University of Miami Raquel Zaldivar, University of Miami _________________________________

1:30-3:20 p.m. Double Session: Final Cut Pro X Tutorial Whether you love it, hate it or don’t know much about it, Apple’s Final Cut Pro X is here to stay. The platform’s amazing features allow you to maintain creativity but speed up the process. A professional editor and FCPX educator will demonstrate tips and tricks to help first-time or relatively new users and users transitioning from FCP 7 or Adobe Premiere. We’ll have plenty of time to get into specifics and answer questions. Conference Room I, Lower Level Gaby Román, Meltzer Media Productions_________________________________

2:30-3:20 p.m. Mobile Apps for Student Media In today’s smartphone and tablet world, your content must be configured for mobile. But is a mobile website all you need? Come learn how apps can benefit your media group’s editorial and business operation teams beyond what you can do with mobile web.Riverside Ballroom, Third FloorTim Roberts, iCampusTimes_________________________________ 2:30-3:20 p.m. But I Don’t Want To Be A Journalist So you work for student media, and the biggest lesson you learned is you don’t actually want to go into media. How do you translate what you’ve learned into a real-world job? This

session will break down the skills you are acquiring now and help you apply them to a resume. (You will need a pen or pencil.) Liberty 3, Third Floor Adrianne Henderson, Roger Williams University _________________________________

2:30-3:20 p.m. Sports Controversies on Campus Your star football player’s fake, online relationship goes public. A coach has been found sexually abusive to his/her players. Learn from two sports pros and an experienced adviser how to uncover information when the athletic department goes underground and won’t talk. Discuss how best to cover sports controversies of all kinds on your campus. New York East, Third Floor Jon Wertheim, Sports Illustrated Gary Metzker, California State University, Long Beach John Branch, The New York Times_________________________________

2:30-3:20 p.m. Tough Interview? You Can Do It! Does your stomach ache at the thought of interviewing the college spokeswoman who always criticizes you? Or the campus police chief who doesn’t welcome your analysis of crime statistics? Or the student who just lost a loved one to combat or a tornado? Learn how to do these interviews while respecting your subjects — and yourself. Conference Room J, Lower Level David Simpson, Georgia Southern University_________________________________ 2:30-3:20 p.m. Chicken Salad The copy is late, most of the photos are weak, and your production deadline is in 36 hours. But that doesn’t stop the EIC from hovering over you, asking, “Can’t you add a pull-quote or a chart or something?” How are you supposed to whip up award-winning designs under these conditions? A professional designer will show you how — by revamping

actual college newspapers, from front pages to feature spreads. In minutes, not hours. Note: This presentation features educational nudity and profanity. New York West, Third Floor Michael Koretzky, SPJ national board member _________________________________

2:30-3:20 p.m. Using Improv Comedy to Make Your Staff a Better Team Building a functional, cohesive team is difficult, especially under the pressure of deadlines. But you can have fun while becoming a strong team. Learn easy and fun improvisational comedy games and techniques that you can incorporate into training and staff meetings, led by a journalist who’s also a professional improviser. Conference Room K, Lower Level Andy Dehnart, Stetson University _________________________________

2:30-3:20 p.m. Yes, You Should Cover Popular Culture and the Arts! If student editors are interested in covering the lives of students, that means they will need to cover news related to the arts and popular culture. From student bands to the world of video games, students are making popular art and consuming it. Reviews are one thing. Finding the news in the popular culture scene is something else. Liberty 1&2, Third Floor Terry Mattingly, Scripps-Howard and Washington Journalism Center _________________________________ 2:30-3:20 p.m. Fast Five: Great Ideas for Advising and Teaching in No More Than Five Minutes Get a new idea for teaching or advising every five minutes. At least one will rejuvenate a class, jumpstart a program or solve that nagging “what will I do with them today?” problem. No rambling, we promise. Cowbells will be provided. Conference Room C, Lower Level Hillary Warren, Otterbein University David Swartzlander, Doane College

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2:30-3:20 p.m. Why College Editors Get Jobs You’re an editor because you love it, but it’s a smart career move for any field. Learn how to make the most of your time and to use that experience to make your case to a prospective employer. From cover letters and resumes to recommendations and job interviews, college editors are ahead of the game. When jobs are scarce, editors get the jobs. Our panel will show you how best to brand yourself using your time as an editor. Conference Room B, Lower Level Mary Bernath, Bloomsburg University Gabrielle Vielhauer, Bloomsburg University Keara Hozella, Bloomsburg University_________________________________

2:30-3:20 p.m. Turning “Traffic” Into Data-Driven, Real-Time Journalism This session will explain how the latest advancements in online analytics move data out of back-office reports and into the hands of people who can take action on them — writers and editors. We’ll discuss the different kinds of info you should be paying attention to (e.g., social data, traffic sources, audience return rate, engagement metrics) and how others in the industry are doing so too. Conference Room L, Lower Level David van Dokkum, Chartbeat _________________________________

2:30-4:20 p.m. Double Session: Royalties and Licensing for Streaming Radio Let’s clear up the confusion about the requirements of streaming your station’s signal on the net. Learn copyright 101 for webcasting and specific issues that relate to SoundExchange royalties, forms and payments for college radio webcasters. And of course there’ll be time for Q&A. Whether you have a terrestrial station or a web-only operation, this is a must-attend session for any college radio station streaming their signal on

the web. Conference Room H, Lower Level Travis Ploeger, SoundExchange _________________________________

2:30-3:20 p.m. Step Away From the Mouse Every great design started on a whiskey-stained napkin at a bar in the Lower East Side. It’s time to go back to the basics and find how to put these principles into everyday designing. Join this young design professional to transform garbage into cutting-edge pieces for your portfolio. Bring your favorite pen, and I’ll bring the napkins — we’re totally gonna meet this deadline! Conference Room E, Lower Level Christopher Hardgrove, Niche Media Productions _________________________________

2:30-3:20 p.m. Covering Campus Disciplinary Systems Federal law requires campuses to disclose statistics about who’s getting disciplined for what, but those reports are wildly unreliable and almost never audited. The SPLC is putting together a nationwide project to spotlight the inadequacy of disclosure of campus disciplinary statistics. Let’s talk about how you can be part of it. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center Casey McDermott, Student Press Law Center _________________________________

2:30-3:20 p.m. Working Full Time on the Religion Beat The online magazine A Journey Through NYC Religions continues to garner admiration for its in-depth, street-by-street coverage. Two staffers will share their personal journey along with the work they do daily. They’ll discuss their philosophy of sympathetic objectivity; journey-style street reporting; lessons from online journalism; the opportunities of reporting at times of social disruption; journalism for the democratic good; and post-secular journalism.

Conference Room D, Lower Level Melissa Kimiadi, nycreligion.info Christopher Smith, nycreligion.info _________________________________ 2:30-3:20 p.m. Advertising and Sales Roundtable How do you motivate your sales staff? Create promotional campaigns to draw in new advertisers? Replace disappearing (if not already gone) national revenue? How important are metrics and readerships? Join sales managers, account execs, advisers and others looking to share advertising and revenue success stories (or vent among peers) in this open discussion. Conference Room A, Lower Level Alexandria Paulinho, Bloomsburg University_________________________________

2:30-3:30 p.m. Dealing With Difficult Advertisers Despite your best efforts, sometimes you just can’t make an advertiser happy. Sometimes clients complain to score a discount, while other times it’s as if they are berating you for sport. If a minority of your advertisers drain the majority of your time and mental energy, is it worth holding onto them? Vent about your worst clients — and brainstorm possible solutions — in this interactive session led by a publisher who launched a newsstand magazine in 2011 that has doubled advertising revenue with each issue. Liberty 5, Third Floor Laura Ward, Adirondack Weddings, SUNY Plattsburgh _________________________________

2:30-3:20 p.m. Design Doctor Bring your yearbook pages (print or digital files), and the design doctor will shoot you some improvements — from content to visuals, from typography to white space. Liberty 4, Third Floor Ron Johnson, Society of News Design and Indiana University

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2:30-3:20 p.m. Geeking on Google Analytics Go beyond page views and how people get to your site. We’ll venture in-depth with Google Analytics, and you’ll discover how to better under-stand the info at your fingertips. Riverside Suite, Third Floor Brad Arendt, Boise State University_________________________________

3:30-4:20 p.m. Rock On ... line! How to Become a Music Journalist So you want to be a rock-and-roll reporter? It takes a lot more than just blood, sweat, tears and good writing skills. This session will show you how to become a music journalist with a loyal readership before you even hit the streets. Conference Room D, Lower Level Toni Albertson, Mt. San Antonio College_________________________________ 3:30-4:20 p.m. Boom Goes the Dynamite: Learning from On-Air Disasters Anyone who has been behind a mic or in front of a camera in a live broadcast has had at least one moment they wish they could take back, and if you haven’t had that moment yet, you will. Whether you’ve had cottonmouth and flop sweat, a raging case of the giggles or the world caught you cursing into a live mic, the key is to learn from the mistakes you (and others) make to become a polished on-air presence. Conference Room I, Lower Level Jim Hayes, Vanderbilt University and College Media Association_________________________________ 3:30-4:20 p.m. Tackling the Sci-Tech Beat Science and technology are two of the richest areas for coverage in the Digital Age, but how do you keep up with the latest innovations and give readers more than just study summaries and gadget reviews? A top editor from Scientific American offers tips and ideas for those on the sci-tech beat. Conference Room L, Lower Level Michael Moyer, Scientific American

3:30-4:20 p.m. How to Pitch Your Way Into Magazines and More How do you find places to publish your writing? How do you craft effective pitches that will get an editor’s attention? How do you find success as a freelancer? A journalist, TV critic and writer who’s written for Buzzfeed, Playboy, NPR, The New York Times and The Daily Beast, among other publications, will give you secrets to making your way as a writer. Conference Room K, Lower Level Andy Dehnart, Stetson University _________________________________ 3:30-4:20 p.m. Surviving a World of Buyouts, Mergers, Bankruptcies, Acquisitions, Spinoffs and Layoffs Pursuing a career in the media today means entering a world of drastic change. Success will be measured not by awards or editorships but by one’s ability to adapt to transformation and to survive the sometimes-cutthroat world of journalism. Join a former college journalist whose career did not go exactly as planned, but who has found new ways to learn, adapt and even thrive. See how his lessons can put you a step ahead. Conference Room J, Lower Level Chris Gillon, Billtrust _________________________________ 3:30-4:20 p.m. Show Me the $$$: Raising Cash to Pay for Stuff (Like Trips to CMA) You’re selling ads, but after printing costs, there’s just not much money left. Sound familiar? Learn and share fun and easy ways to raise money by organizing events and coordinating sales so you can purchase those much-needed supplies, host a staff retreat or get to the next CMA conference! Conference Room B, Lower Level Lindsey Wotanis, Marywood University Ann Williams, Marywood University Lindsey Matylewicz, Marywood University

3:30-4:20 p.m. One Way or Another: Solving Digital Imaging Issues Ever had a photo submitted that is too low in resolution to print? Do you need the image background removed NOW? Learn additional photo editing skills with onOne Software’s Perfect Photo Suite. This session will show techniques using Perfect BW, Perfect Mask, Perfect Resize and Perfect Effects. Riverside Ballroom, Third Floor Polly Walter, University of Central Arkansas _________________________________

3:30-4:20 p.m. Niche Publications on Campus: a Shared Editorial-Advertorial Mission? When it comes to newspapers, we all know it’s never OK to promise editorial coverage to an advertising client in order to get their business. But do those rules apply to special niche sections on food or fashion? Is it ever ethical to cover your advertisers simply because they advertise — or at all? We’ll take a look at all sides of the issue in this interactive session led by a professor of journalism ethics who also publishes a niche magazine. Liberty 5, Third Floor Laura Ward, Adirondack Weddings, SUNY Plattsburgh_________________________________

3:30-4:20 p.m. Creating a Marketing Team for Student Media Let’s renovate the way we generate revenue. Does it only come through print ads, online ads or underwriting? And let’s renovate the way we operate. Could student media consist of more than just editorial, broadcast, and advertising teams? And create opportunities for students to gain experience in administration, marketing, design, sales and more? Hear what’s been working at Kennesaw State, and walk away with ideas of your own! Liberty 1&2, Third Floor Amie Mowrey, Kennesaw State University

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3:30-4:20 p.m. How the Best Yearbooks Do It What is in or out with the look and tone of college yearbooks? We’ll look at sample spreads from strong books to see what they’ve covered and how. We’ll also consider how they handle day-to-day and special occasion design, using all sections of the book. Liberty 4 Randy Stano, University of Miami Katherine Lee, University of Miami Holly Bensur, University of Miami_________________________________

3:30-4:20 p.m. Follow Your Interests to Find Your Niche Learn how following your personal interests can lead to projects and jobs that make you and your audience happy. The speakers — a graphics editor and a freelance photographer — have been working together since middle school. Since moving to New York, they pursued their very different interests (data and running), and those paths have led to dream jobs and dream clients. Get tips on how to find your road. Conference Room E, Lower Level Larry Buchanan, The New York Times Zach Hetrick, Zach Hetrick Photography _________________________________

3:30-4:20 p.m. Advising 102 — Managing Students and Money Advising is more than just sharing your journalism skills. The hardest part is managing students and money. These veteran advisers will address leadership, recruiting and training of millenials and the business aspect of advising student media. Conference Room C, Lower Level Sally Renaud, Eastern Illinois University Chris Evans, University of Vermont

3:30-4:20 p.m. Drones, Wearable Tech and Who Knows What Else The folks at the “Thunderdome” are actually playing with (OK, studying) drones, wearable tech and anything else that might affect how we gather or share news. Hear some actual research and get excited about the very near future. New York West, Third Floor Tom Meaghe, Digital First Media Patrick Hogan, Digital First Media _________________________________

3:30-4:20 p.m. This is PhotoJeopardy! PhotoJeopardy is a dangerously entertaining way to learn about everything from MIL point-and-shoot cameras to Flip, on-the-fly video productions. Learn and win fabulous prizes! Final Jeopardy is like double jeopardy; keep your hyperfocal distance, my friends. Riverside Suite, Third Floor Rich Riski, Peninsula College Boneita Smith, Peninsula College_________________________________

3:30-4:20 p.m. Creative Thinking: Go From No Idea to Great Ideas It’s a terrifying feeling: You’re on deadline, you need an idea for a story or design and you’re staring at a blank screen. But creativity shouldn’t be a nightmare or a mystery. There are easy ways to come up with original concepts that will make your work stand out. Learn how to develop creative solutions and be more innovative from a visual journalist whose work appears in The New York Times, The Washington Post and Businessweek. New York East, Third Floor Sean Kelly, Creativity Seminar and Sean Kelly Studio_________________________________ 3:30-4:20 p.m. Reignite Your Creativity Personal creative projects can

combat burnout and encourage creativity in both student journalists and student-media advisers. See how documentary projects have helped one academic deal with personal and professional challenges. The speaker will also showcase other creative works and show you how projects like these could help you grow. Conference Room A, Lower Level Clark Baker, Baylor University_________________________________

3:30-4:20 p.m. How to Generate Revenue Through Newsstands Learn how adcamp has been helping college papers nationwide generate additional revenue and increase distribution. Best of all, there is absolutely no cost to the program. Liberty 3, Third Floor Daniel Zusman, adcamp _________________________________

3:30-4:20 p.m. It’s the Democalypse! Be Very Afraid! You’ve just taken over the United States, and as its newest dictator, you have to decide how best to control your citizens. First things first, which First Amendment freedoms do you take away? You decide, then we’ll see how well you control the masses. Conference Room F, Lower Level Andrea Frantz, Buena Vista University_________________________________

4-5:20 p.m. Advisory Council Meeting by invitation only. College Media Association’s Advisory Council will discuss future directions for the organization. Central Park West, Second Floor Rachele Kanigel, College Media Association

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5:30-7 p.m. ThursdayLenox Ballroom, Second Floor

Adviser Reception

If you’re new to CMA, join us to make some friends over light food

and drink. If you’re a vet, you know this is the perfect spot to begin

your evening’s activities. Advisers, pro speakers and sponsors are all

welcome to join us for the event, sponsored by TownNews.

College Media Associationand TownNews

10 p.m.-12 a.m.Lenox Ballroom

Special Event:

Journalism Hackathon: A Big Apple Brainstorming Contest

Come prepared to dream up, adapt, fl esh out and digitize as many quality story ideas as possible. In the process, you may win big during NYC14’s spirited, collaborative brainstorming session/trivia night. Led by the author of the textbook Journalism of Ideas and the blog College Media Matters, the event will feature a bevy of music and movies, a grab bag of goodies and tons of great ideas. Amid a backdrop of laughs and greater Manhattan, teams will compete in real time to be the ultimate journalism brainstormers. Advisers, professors and media professionals are also welcome to join students! May the best team win.

Dan Reimold, Saint Joseph’s University

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8 a.m.-5 p.m. Convention Registration and Check-In Check in or register for the convention here and receive your name badge, program and more. If you have questions or need help, this is your convention information center. Metropolitan West, Second Floor_________________________________

8 a.m.-5 p.m. NYC14 Trade Show NYC14’s exhibitors, vendors and sponsors want to say hello — and show you all they have to offer you and your media organization. Stop by the trade show fl oor to pick up some goodies, learn about some of the best in the college-media biz and make new connections. Metropolitan West, Second Floor_________________________________

9-10:50 a.m. Double Session: College Radio and the FCC Every college radio station faces serious issues involving FCC rules and regulations. From the complex — license renewal, maintaining the public fi le and rules for station fundraising and underwriting — to the (seemingly) simple task of station ID’s and everyday compliance, there are legal hoops to jump through for collegiate broadcasters. The man behind Broadcast Law Blog will offer invaluable expertise on all matters FCC as they relate to college radio. Conference Room H, Lower Level David Oxenford, Wilkinson, Barker, Knauer LLP _________________________________

9-9:50 a.m. In Search of Transparency: Covering Closed Presidential Searches What would you do if your university held a secret search for its next president? Join the discussion as we talk about coverage tactics and strategies, including using public

records and public persuasion to hold the university accountable to its stakeholders, including you. Conference Room F, Lower Level Susan Zake, Kent State University Frank LoMonte, Student Press Law Center Michael Bragg, Appalachian State University _________________________________

9-9:50 a.m. Mirrorless Might, the Other Pro Cameras A mirrorless camera system is more than a glorifi ed point and shoot. Adding a mirrorless system to a professional DSLR camera allows photographers to get closer to subjects and cover stories more discreetly. The unobtrusive bodies don’t scare sources off like their clunky DSLR counterparts can. Learn how you can use their small size to cover a story in its entirety and still end up with great image quality. Liberty 1&2, Third Floor Paul Wintruba, Robert Morris University_________________________________ 9-9:50 a.m. Video Editing: Creating the “Wow Factor” A great video editor can be the difference between a boring story with bland and basic visuals and an engaging award-winning quality video. Watch and learn how it’s done from a professional video editor. Conference Room I, Lower Level Gaby Román, Meltzer Media Productions _________________________________ 9-9:50 a.m. The ABCs of Grading For advisers who teach, grading is often the worst part of the job. What deserves an A, and what earns a C? How do you mark dangling modifi ers and incomplete sentences? A panel of instructors will share rubrics, tips and strategies for facing that

daunting stack of assignments. Conference Room C, Lower Level Rachele Kanigel, San Francisco State University David Swartzlander, Doane College Mitchell Bard, Iona College_________________________________ 9-9:50 a.m. For Editors Only: Rule With an Iron Fist Yet Wear a Velvet Glove If you work at a big newspaper at a big school, maybe it’s easy to recruit a shiny, happy staff that always makes deadline. But for the rest of us, it’s about small staffs, tight deadlines and short tempers. So how can you publish a paper that competes with the big boys? Learn the Five Rules of Ruling Well from an adviser whose staff of eccentrics has won national awards by doing things differently. Conference Room L, Lower Level Michael Koretzky, SPJ national board member _________________________________

9-9:50 a.m. Share Your Classroom With Thousands of Readers Looking for the excitement generated by thousands of online readers? Take home fi ve specifi c multimedia storytelling assignments that generated thousands of online readers through social media promotional strategies and a partnership between the classroom and BUnow, a live, student-managed news site. Conference Room D, Lower Level Richard Ganahl, Bloomsburg University Adrianna Sgouris, Bloomsburg University_________________________________

9-9:50 a.m. Advising by the Numbers If your university has jumped on the assessment bandwagon, but you’re not sure how to quantify the work that you do, learn how

here. A veteran adviser — who has been doing assessment since 1996 — will help you develop your own assessment tools and maybe even keep your supervisors and the accrediting agencies happy! Conference Room A, Lower Level Martha Milner, East Tennessee State University_________________________________

9-9:50 a.m. Interactive Graphics and You Whether you have experience with data visualization and graphics or just wish you did, this session will give you practical ideas for graphic elements that invite user interaction. Conference Room E, Lower Level Nelson Hsu, Digital First Media 9-9:50 a.m. Writing About Social Justice Millions of Americans are nowhere near living or ever achieving the American dream. You can find them outside and inside our nice hotel, and they are on your campus, too. Why is this, and why should we care? Let’s talk about how to tell these stories. Conference Room B, Lower Level Trum Simmons, Harrisburg Area Community College _________________________________ 9-9:50 a.m. War Stories: For EICs Only Being EIC is primarily about managing dozens and dozens of individual personalities, resolving conflicts, dealing with inexperience and ultimately making unpopular decisions. But you’re not alone. Join other EICs from across the country to exchange war stories, show off some scars and share the secrets of your own successes. Liberty 3, Third Floor Sabastian Wee, Georgia State University _________________________________ 9-9:50 a.m. How to Get an Internship: Tips From Top Journalism Pros Pros in journalism — the very people who hire and supervise interns — tell you what it would take to get an internship with their

news organizations. Walk away with tips you can use when applying for yours. Conference Room K, Lower Level Michelle Hord-White, NBCUniversal Don Hecker, The New York Times Jody Beck, Scripps Howard Foundation Wire_________________________________ 9-9:50 a.m. Got Grit? Edit a Two-Year College Newspaper Small staffs, rapid turnover, limited budgets, fast learning curves — you have to be tough to edit a two-year-college newspaper. But keeping your publication afloat (and even making it thrive) isn’t an impossible task. Get some practical suggestions about making good use of your available resources and producing a newspaper that will make you proud. Bring your questions, problems, suggestions and ideas. Liberty 5, Third Floor Richard Conway, Nassau Community College_________________________________ 9-9:50 a.m. Covering Business for a Busy Newsroom The market for business news grows every day. And in a busy newsroom, everyone needs business savvy. Hear from a pro how to find and cover business stories now and make yourself a better job candidate later. Riverside Suite, Third Floor Meena Thiruvengadam, Digital First Media _________________________________ 9-9:50 a.m. Profiling Athletes: How to Find Great Stories Learn how to research and profile the athletes you cover from a columnist for SI.com who previously worked at ESPN.com, Newsday and — amazingly — as a food and fashion writer. He’s written six books including his newest, Showtime, a biography of the 1980s Los Angeles Lakers. New York West, Third Floor Jeff Pearlman, SI.com

9-9:50 a.m. So You Want to Write About TV A senior writer for TV Guide discusses what it takes to make it in television criticism and how to navigate the space between being a fan, critic and journalist. New York East, Third Floor Damian Holbrook, TV Guide_________________________________ 9-9:50 a.m. Wide World of Sports Learn firsthand how one journalist got to where he is now, covering sports as a writer on the national level, and what his lessons mean for you. Although he primarily covers the NFL, his assignments have also taken him to the Olympics, the World Series, the NCAA tournament and the NHL and NBA playoffs. Riverside Ballroom, Third Floor Seth Wickersham, ESPN The Magazine_________________________________ 9-9:50 a.m. We Design With a Little Help From Our Friends Whether you’re a novice at design or a veteran graphic artist, it’s always a good idea to study ideas from professional publications and adapt those ideas in your publication. See how the professional designers create beautiful ads and double-page spreads in magazines and use them as inspirations for your publications. Liberty 4, Third Floor Laura Schaub, Lifetouch_________________________________ 9-9:50 a.m. The Most Sarcastic, Silly, Satirical Session Ever: A Guide to Student Press Satire 101 Funny. Opinionated. Timely. Newsworthy. And made up. Satire is popular, but it’s also an editorial minefield. From April Fools’ editions and editorial cartoons to over-the-top tweets, student journalists are increasingly finding themselves in hot water for satire gone wrong. Learn from a pair of veteran advisers about the art of poking fun without

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getting fired and how to harness the power of satire in full issues, back-page specials, opinion pages and Facebook posts. Be warned: This session will be snarky. Conference Room J, Lower Level Dan Reimold, Saint Joseph’s University Kelley Callaway, Rice University_________________________________

10-10:50 a.m. White Space Is Your Friend … Even on the Sports Page You would like to cram all the sports results onto the one lonely page you get in your college publication, but you shouldn’t. The New York Times’ award-winning designer and illustrator will show you why more white space will bring more readers to your pages. Conference Room E, Lower Level Wayne Kamidoi, The New York Times Sam Manchester, The New York Times Gary Metzker, California State University, Long Beach _________________________________ 10-10:50 a.m. Camera Obscura: A Snapshot of Photojournalism Ethics Through implementation of an ethical-decision-making model designed by philosopher Sissela Bok, we will examine a collection of controversial photographs that spark debate about what should and should not be published as “journalism.” We’ll also discuss First Amendment responsibilities as well as how photojournalists can serve their community through journalism. Riverside Ballroom, Third Floor Michael Prince, Olympic College _________________________________ 10-10:50 a.m. I’m Sorry, Is MY PERSONALITY Getting In The Way? You wanna know when communication is most effective in a group? When you know personalities! Your personality influences how people communicate with you and how you communicate with them. Do a personality assessment (that you CAN bring

back to your staff) and learn how your personality is perceived and how it affects your leadership. You’ll also learn how to communicate more effectively with the other personalities on your staff. Bring a pen or pencil. Liberty 5, Third Floor Adrianne Henderson, Roger Williams University_________________________________ 10-10:50 a.m. Free Tools to Increase Your Social Media Following Learn about tools that you probably don’t know about (and/or don’t use well), all of which will help you get — and keep — followers on Twitter and Facebook. You’ll improve your interaction with your audience and increase people’s exposure to your journalism. Conference Room J, Lower Level Andy Dehnart, Stetson University and realityblurred.com_________________________________ 10-10:50 a.m. Sexual Assault and Dating Violence: Reporting Tips and Campus MythsAn experienced first responder will share sexual assault and dating violence facts, stats, common myths and coverage tips. What do the victims of these traumas endure before, during and after the incidents? What role do law enforcement and professional and student media play? And what role should they play? Conference Room K, Lower Level Christina Gaudio, special investigator and victim advocate_________________________________

10-10:50 a.m. Social Editing: Using Facebook Groups to Improve Your Content Advisers and student leaders from The Wood Word, Marywood’s newspaper, will discuss how they transitioned all of their content editing to a Facebook platform. Learn how to use Facebook efficiently for a social editing process, which not only improves newspaper content,

but also individual writing skills, communication, and teamwork. Conference Room D, Lower Level Lindsey Wotanis, Marywood University Satara Dickey, Marywood University Evan Felser, Marywood University_________________________________ 10-10:50 a.m. Audio for Video You have a great story and video, but distorted, muddy or nonexistent audio. This is bad. Learn some tips for planning audio recording, gathering good audio in production and preventing a disaster in post production. Conference Room I, Lower Level Paul Glover, Henderson State University_________________________________ 10-10:50 a.m. Building a Lasting Lit Mag Newspapers have fairly similar missions, so they’re able to stay consistent from year to year. But what about literary arts publications, which may vary based on the whims of who’s in charge? We’ll talk about how to build a clear, long-term mission and vision to ensure your publication doesn’t crash and burn down the road. Riverside Suite, Third Floor Allison Bennett Dyche, Appalachian State University Students, Appalachian State University_________________________________ 10-10:50 a.m. Harnessing the Crowd: How Community Can Help You Do Better Investigative Journalism By this point, most journalists know they should be on Twitter. But did you know custom community building can help produce even better investigative stories? Review how social tools — online callouts, Facebook groups, social media, social content — can help you create a strong open investigation and better journalism. We’ll focus heavily on ProPublica’s patient safety and internships investigations. New York West, Third Floor Blair Hickman, ProPublica

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10-10:50 a.m. Social Media Marketing Facebook, Twitter, Pinterest! We all know we (and our readers) spend WAY too much of our free time perusing these sites. Use social media to reach out to your readership. Learn the latest apps and tools to keep your publication’s social media on the cutting edge. New York East, Third Floor Katie Schlientz, Bruckner Design_________________________________ 10-10:50 a.m. Like Speed Dating — for Academics Conducting Research This interactive session is geared toward advisers who are interested in research! Get feedback on potential research projects, brainstorm ideas for new initiatives and meet colleagues who may be interested in collaborating on future work. This session is designed to kick-start your scholarship by engaging with other, like-minded researchers in an informal atmosphere. Liberty 3, Third Floor Lisa Lyon Payne, Virginia Wesleyan College Bob Bergland, Missouri Western State University_________________________________ 10-10:50 a.m. Advisers’ Guide to Establishing Policies For new advisers: a crash course in how to set policies for your staff with a look at basic student media law and ethics. Veteran advisers will touch on topics such as social media, prior review, FERPA, libel and the FCC. Conference Room C, Lower Level Bradley Wilson, Midwestern State University_________________________________ 10-10:50 a.m. Mind-Breaking Mentality at Back-Breaking Speeds Through discussions, interviews and activities, students will gain an improved understanding of different aspects of media from different

mindsets. Chat with a poet/writer as he shows you how to generate your own stories from different aspects and summarize the most compelling details in 30 seconds. Conference Room A, Lower Level Alex Luma, Future Leaders of STEM & Medicine/Evolutionary Mentality _________________________________ 10-10:50 a.m. The Art of (Story) Pitching You know you have a great story, but now you have to convince the rest of the newsroom. Editors and news directors are looking for home-run story packages, but if you’ve developed an idea and don’t know how to pitch it, you’ll be stuck in the minor leagues. This session will offer creative strategies for successfully pitching story ideas — helping you stand out as a student media staffer, intern and professional freelance journalist. Conference Room L, Lower Level Andrea Frantz, Buena Vista University Rebecca Taylor, Siena College John Capouya, University of Tampa_________________________________

10-10:50 a.m. The Ethics of Interviewing and Quoting the University President (or Anybody Else) Is it OK to quote from a YouTube video of your college’s president? How much of a university news release should you use in a news story? How much paraphrasing of a quote is OK? Learn the ethics and techniques of contacting, interviewing and quoting college administrators in particular and other sources in general. Conference Room B, Lower Level Anthony Hatcher, Elon University_________________________________ 10-10:50 a.m. Hitting the Wall: Student Media Access Issues at Private Universities Student media journalists at private universities gather information without the benefits of open access laws that apply at public institutions. Panelists will share their issues and

suggestions, and the audience will be invited to do the same. Student media advisers at public colleges may also find this session helpful. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center Colin Donohue, Elon University Hillary Warren, Otterbein University _________________________________ 10-10:50 a.m. Covering the News From the Heartbeat of Christian Faith How do students of faith cover stories and issues of faith in ways that “normalize” the exploration of faith for college students? A scholar on Christianity and the press will use his case-study approach to offer ideas on coverage that is possible on the college campus. Liberty 1&2, Third Floor Michael Smith, Campbell University_________________________________

10-10:50 a.m. Yearbook “Haute” Trends From cool typography to strategic uses of color and graphics, yearbook designs must look contemporary to attract today’s readers. Yearbook ideas are everywhere, from the mall and the Web to magazines and television. See how to use those ideas to create a yearbook your students will love. Liberty 4, Third Floor Laura Schaub, Lifetouch_________________________________ 11 a.m.-12:20 p.m. Friday KeynoteBonnie Fuller, HollywoodLife.comSee details to right …Metropolitan East, Second Floor _________________________________ 12:30-1:20 p.m. What to Expect Working at a Television Network Being a valuable TV network employee requires a variety of skills, because networks have a variety of departments. Whether you land in production, sales, marketing or programming, you’ll need to know what’s expected of you to move

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up the ladder. From breaking into the industry to climbing to the top, this informal session will cover the skills you need and answer your questions about what it’s like to work in television at the network level. Conference Room I, Lower Level Andrew Kirkman, Turner Networks_________________________________ 12:30-1:20 p.m. Open Mic Night for Advisers The executive director of the SPLC takes on all comers and questions from advisers in a student-free environment. Get good, plain legal advice for your student publications. Conference Room C, Lower Level Frank LoMonte, Student Press Law Center_________________________________ 12:30-1:20 p.m. Legal Issues and Digital MediaAnyone with a website, social-media presence or an app should know the legal issues involved in producing media for digital platforms. Copyright,

licensing, advertising, contracts: There’s a lot of information you need to know so your digital operation doesn’t get you into legal hot water. The man behind Broadcast Law Blog will offer invaluable expertise on many of the issues that arise for digital media operations. Conference Room H, Lower Level David Oxenford, Wilkinson, Barker, Knauer LLP_________________________________ 12:30-1:20 p.m. SPJ Update: the Unethical and the Undead Learn what the nation’s largest journalism organization has planned for 2014 — including free cash for chapters and members (and even nonmembers) who play unethical poker, beat up rabbis and interview zombies. (But not all at the same time, of course.) Also get paid to defile SPJ’s vaunted Code of Ethics and spend Labor Day weekend in a Florida homeless shelter. Executive Boardroom, Lower Level Michael Koretzky, SPJ national board member

12:30-1:20 p.m. Libel Law: What Not to Say Learn the fundamentals of libel law and best practices to avoid liability in the industry, a must for anyone creating content for multiple platforms. The speaker, a former broadcast journalist and lawyer, teaches journalism and communications law. Conference Room F, Lower Level Rebecca Taylor, Siena College_________________________________ 12:30-1:20 p.m. Mashable and Mars Think Web reporting is all listicles and GIFs? The speaker, a college media EIC just five years ago, covers big-time science and technology and is the author of Mashable’s first full-length e-book, The United States of Mars. Find out what that’s like and how you can prepare yourself for such a career path. Conference Room D, Lower Level Amanda Wills, Mashable

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11 a.m. Friday

Bonnie FullerHollywoodLife.comMetropolitan East, Second Floor

Finding Success Online (Hint: Know Your Readers) What do you need to know? What skills do you need to have? What is the working day like? If you’re fascinated by the fast pace of online news, Bonnie Fuller, founder and editor-in-chief of HollywoodLife.com, will tell you how to break into the field and why she moved online after a career in print. (She’ll also share tales of what it’s like to cover the ups and downs of Justin Bieber, Bruce Jenner and his alleged sex change surgery and why HollywoodLife.com gets huge traffic covering politics and serious news.) Fuller will also explain why it’s so important to understand your readers. That’s been the secret of her success: first, as the editor-in-chief of Flare, YM, Marie Claire, Cosmopolitan, Glamour and US Weekly, and now at HollywoodLife.com. It’s not enough to follow algorithms and SEO practices; good old-fashioned writing, reporting and editing are still of critical importance! Four years after launch, HollywoodLife now gets 23 million unique visitors per month. Learn how it works and get take-home tips for your college-media org and future career.

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12:30-1:20 p.m. Double Session: Draft Day — CMA Mentorship Program Kickoff CMA is kicking off its mentorship program, and this session will introduce new advisers to the team. If you have already signed up for the program, as a mentor or a mentee, be sure to attend this session. We will discuss program ideas, goals and strategies. And we will announce pairings, have some getting-to-know you time and make evening plans.Conference Room B, Lower Level Kelley Callaway, College Media Association and Rice University _________________________________ 12:30-1:20 p.m. 10 Steps For Creating A Formidable College Newspaper Trying to get a newspaper off the ground? Reviving a dead publication? Follow these 10 steps — from running weekly meetings with story ideas to how to wisely spend your budget — to build yourself a respectable and professional college newspaper. Learn from an adviser who’s been there and resurrected a defunct newspaper, now an award-winning print and online publication. Liberty 4, Third Floor Michael Perrota, Mercy College _________________________________ 12:30-1:20 p.m. Double Session: The Myth of Objectivity Journalism students are told to be objective in their writing. But what exactly does this mean? What’s wrong with subjectivity in journalism? Let’s talk about the mythology of objectivity and see how it may not be the holy grail after all. Liberty 1&2, Third Floor Trum Simmons, Harrisburg Area Community College _________________________________ 12:30-1:20 p.m. Taking Coverage Off Campus From politics to city policies to entertainment, the campus and community can benefit from

coverage in your paper. Learn how one newspaper expanded its territory — covering local elections, changes in zoning and community events — and how you can beef up your own coverage. In response, you’ll get increased reader interest and engagement, on and off campus, and opportunities to interact with local leadership for an enriched reporting experience. Liberty 5, Third Floor Deborah Huff, Liberty University _________________________________ 12:30-1:20 p.m. How Candid Should I Be? Serving as a Reference and Writing Student Letters of Recommendation Writing letters of recommendation and serving as a job reference takes time away from essential tasks, yet the favors can have a major impact on the career of your best students. Discuss whether to write and how to make students do the legwork in collecting needed information. Liberty 3, Third Floor James Simon, Fairfield University Cindy Simoneau, Southern Connecticut State University_________________________________ 12:30-1:20 p.m. Sticky or Sweet? Describing Food for Restaurant Reviews Real food writing isn’t a Yelp review describing pizza dough as “fresh,” cheese as “artisanal” and salad as “crisp.” All writing benefits from use of sensory detail, but food writing relies on the ability to offer useful descriptions. Learn to focus on descriptive language, select useful adjectives and craft creative metaphors that help clarify a sensation rather than confuse or bore your reader. Conference Room J, Lower Level Holly Johnson, Mercer County Community College _________________________________ 12:30-1:20 p.m. Shoot Professional-Looking Videos With Your Smartphone Learn, hands-on and in real time, to use your smartphone to capture

clear sound and entertaining video to produce compelling, short Web stories. You’ll also review examples of stories that make use of both A and B roll and how to combine sound and pictures to build a video that grabs viewers and holds them to the end of the story. Bring your phones and earbuds! Conference Room K, Lower Level Ken Kobré, San Francisco State University _________________________________ 12:30-1:20 p.m. Editorial and Opinion Roundtable Should your news organization take a stand on the tuition hike? Gender-neutral housing policies? Cost of a burger in the union? If you help set your organization’s voice, write the editorials or manage the always-controversial columnists, join us to discuss the hows, whys and please nos of the opinion section. Conference Room A, Lower Level Kristen Rinaldi, Bloomsburg University_________________________________ 12:30-1:20 p.m. What’s it Like to Cover Jay-Z, Beyonce and Celebrities at the Super Bowl? Newsday’s chief pop music critic talks about what it’s like when your beat requires trying to make sense of megastars like Lady Gaga and Rihanna and putting Frank Ocean and Adele in context. He explains how a fun beat can also lead to national awards and major projects like the impact of hip-hop in America, which was a Pulitzer Prize finalist in 2005. Riverside Suite, Third Floor Glenn Gamboa, Newsday _________________________________ 12:30-1:20 p.m. Aggregated Sites — Getting the Buzz Aggregated sites like Buzzfeed provide loads of fun content fresh from all over the Web. But how? And what can you and your staff do to get the Buzzfeed buzz on your campus? Find out from site editors

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themselves and learn what kinds of content can be hits for you. New York East, Third Floor Charlie Warzel, Buzzfeed Katie Notopoulos, Buzzfeed_________________________________ 12:30-1:20 p.m. Investigating Campus Rape In a Huffington Post Collaboration An investigative journalism class tackled the issue of campus rape in collaboration with The Huffington Post. One of their sources will join us for this session: the Amherst College student whose letter to the Amherst college newspaper ignited a national examination of colleges’ treatment of rape victims. Conference Room L, Lower Level Steve Fox, UMass-Amherst Angie Epifano, activist, writer _________________________________ 12:30-1:20 p.m. Advanced Analytics in Sports Media From Bill James to Nate Silver, sports analytics have been brought to a mainstream audience over the last decade. Find out how number-crunching and big data have transformed the way sports fans engage with their favorite teams and players. Learn about the tools and services that sports journalists are depending upon to keep up with the times (calculators not required). New York West, Third Floor Rob Shaw, Bloomberg Sports_________________________________

12:30-1:30 p.m. Journosaurs and Techphobes: You Can Do Video Your student media site needs video content. If you have a smartphone and iMovie, you can create compelling and entertaining videos. We’ll show you how. Please bring your smartphone and laptop (installed with iMovie) to this session. Conference Room E, Lower Level Adam Crisp, Savannah College of Art and Design

12:30-1:30 p.m. The Boston Marathon: A Lesson in Photojournalistic Ethics Visual coverage of the Boston Marathon posed a challenge for photojournalists, online producers and media managers. Some graphic images were digitally altered. Some were cropped. And some publishers held to the standard of depicting reality. Learn why discussing how to handle such coverage in advance and having an ethics policy can improve your publications. Riverside Ballroom, Third Floor Bradley Wilson, Midwestern State University_________________________________ 1:30-2:20 p.m. Writing Magazine Features — And Getting Them Published A great magazine article seamlessly blends the necessary facts with elements of storytelling. Learn feature-writing structure and get ideas for enterprise features and advice on how to get magazine freelance assignments from a former editor-in-chief of House Beautiful, Traditional Home, Southern Accents and Art & Antiques magazines. Conference Room F, Lower Level Mark Mayfield, University of Alabama_________________________________ 1:30-2:20 p.m. The Career Blogger Plenty of journalists get their start on blogs, but what about writers who want to stay there? Hear the how and why from both bloggers who run their own sites and those who write and edit for others. Conference Room C, Lower Level Dan Nosowitz, freelance blogger Charlie Warzel, Buzzfeed Katie Notopoulos, Buzzfeed_________________________________ 1:30-2:20 p.m. Interactive Design Have an iPad or Kindle? You’re just part of the growing number of readers who are turning to e-readers for the latest headlines. So how can your hard copy pub compete? Learn

the pros and cons to e-publishing, a few tricks of the trade and some tools to get you there. New York East, Third Floor Katie Schlientz, Bruckner Design _________________________________ 1:30-2:20 p.m. Journalism of Ideas: 100+ Shocking, Crazy and Cool Stories Sleep texting. Squirrel attacks. Campus streaking. Hunger Games fandom. Funeral selfies. This session — led by the author of Journalism of Ideas, a textbook on story brainstorming and discovery — will share a slew of eye-popping, award-winning stories aimed at providing you with related ideas of your own. Advice on how to adapt, flesh out and digitize these ideas and others like them will also be provided. New York West, Third Floor Dan Reimold, Saint Joseph’s University _________________________________ 1:30-2:20 p.m. Timing, Light and Composition of Great Photography TLC — tender loving care. Photography, and photojournalists, certainly need TLC. But they also need to understand TLC — timing, light and composition. The author of the Great Picture Hunt will go over some of the basics of quality photojournalism with tips for experienced photographers and beginners alike. Riverside Ballroom, Third Floor David LaBelle, Kent State University_________________________________ 1:30-2:20 p.m. Web Writing for Entertainment Arts and entertainment writers have taken the Web by storm, providing in-depth coverage and discussion of nearly every show, game, movie and book under the sun. Learn from a UPROXX pro how to capture and use your unique voice as a reviewer and write compelling web copy on A&E. Conference Room K, Lower Level Brett Michael Dykes, UPROXX

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1:30-2:20 p.m. Pulling the Trigger at Mashable: Be Fast AND Accurate As associate editor at Mashable, the speaker (a college EIC five years ago), decides how breaking news will be covered. The angle is important, getting online quickly is important — but accuracy is most important. She says, “A lot of my job is determining what is accurate and when to pull the trigger on it, which is exhilarating to say the least.” Learn to apply her tips in your media. Conference Room D, Lower Level Amanda Wills, Mashable_________________________________ 1:30-2:20 p.m. In the Right Light So you’ve got the fancy DSLR camera, the skills and the assignment. How do you make sure you nail the lighting? Learn how to create dramatic lighting in the field, away from a studio, and do it quickly and efficiently so you can meet your deadline and deliver a killer image. Riverside Suite, Third Floor Richard Belcher, Soho Photography _________________________________ 1:30-2:20 p.m. After the Big Time, Writing Freelance This former Wall Street Journal reporter worked overseas, covering business stories and other complicated content for BusinessWeek, SpiegelOnline, USA Today and FastCompany.com. Now, as a professor and adviser, he likes to keep his hand in the business as a freelance writer and editing a blog for Forbes.com. Learn what it takes to compete for a print or online piece in the world of freelance. Conference Room J, Lower Level Paul Glader, King’s College_________________________________ 1:30-2:20 p.m. Creating Cohesion With Your Yearbook Staff A veteran yearbook adviser and a yearbook editor-in-chief discuss tips, tricks and techniques to teamwork

building among yearbook staffs. While newspaper staffs are typically together at least two or three times a week, if not daily, yearbook staffs rarely get the time to bond. This pair talks about how they get their staff to gel, from a beginning-of-the-year retreat to weekend work sessions and, of course, pizza. Liberty 4, Third Floor Steven Chappell, Northwest Missouri State University Kelsey Schriver, Northwest Missouri State University _________________________________ 1:30-2:20 p.m. Writing for Television and Film 101 You’ve got an amazing idea for a TV show or student film but have no idea how to begin writing the script. Learn the basics of screenwriting from a pro who has had a variety of films in development, including a project produced by Martin Scorsese, and television writing credits that include work for CBS, Fox and Columbia Tri-Star. He will share the tips you need to get that idea on the page and into production. Conference Room I, Lower Level John Warren, New York University _________________________________ 1:30-2:20 p.m. A National Student Media Initiative on Rape Some college-media students have done great work investigating issues about rape. How do we help more journalists do this important work and share training and resources? Do we need a loose coalition, a reporting project or a national conference? Hear about our progress and help us brainstorm the next steps. Conference Room L, Lower Level David Simpson, Georgia Southern University Susan Zake, Kent State University Frank LoMonte, Student Press Law Center

1:30-2:20 p.m. Newsroom to Classroom: Meeting the Challenges of the First Three Years While all new professors face challenges in balancing teaching, research and service, college media advisers face a greater challenge as they try to avoid having their media duties become an open-ended obligation that drains time from other needs. Veteran advisers offer tips on multitasking and getting ready for the promotion and tenure process. Liberty 3, Third Floor James Simon, Fairfield University Cindy Simoneau, Southern Connecticut State University_________________________________ 1:30-2:20 p.m. Up Against The Wall: Trying to Get Along With Private-College Administrators Student journalists at private schools — both religious and secular — face unique challenges. The key is to work with campus leaders for a clear understanding about the rights and limitations that will shape coverage of the news on campus. Student journalists will learn practical tips to produce the bylines and headlines they need, no matter what the challenges. Conference Room A, Lower Level Terry Mattingly, Scripps-Howard and Washington Journalism Center_________________________________ 1:30-2:20 p.m. Swag Swap You’ve got cool stickers, buttons, ping pong balls, stadium cups, pens, canteens, pith helmets, throw pillows ... you get the idea. Bring your best promo stuff and swap it out for cool stuff from other college media outlets. We’ll also share stories about which promotional items work and why, compare vendor success and horror stories and discuss how your swag is, or should be, a reflection of your media outlet. Conference Room H, Lower Level Jim Hayes, Vanderbilt University and College Media Association

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2:30-3:20 p.m. Radio Engineering: Ask An Expert & Facility Tour An essential Q&A session with an engineering expert who will discuss the current and future state of radio technical operations, studio design and other critical technological issues facing college radio stations. After the session, attendees are invited to walk to the Clear Channel facilities for a guided tour. Conference Room H, Lower Level Jeff Smith, Clear Channel Media & Entertainment_________________________________ 2:30-3:20 p.m. The Media Advisory Board: How to Prevent a Potential Friend from Turning Foe A media advisory board can help a student media organization maintain professional standards, select editors and deal with calamities. The authors of a CMA research report on advisory boards offer tips on creating such a board, making it as productive as possible and using it as a buffer in times of crisis. Liberty 3, Third Floor Lei Xie, Fairfield University Loan Le, Fairfield University _________________________________ 2:30-3:20 p.m. Learning From Your Peers Collegiate newspapers nationwide do great work. Let’s see how you can adapt coverage and design ideas from your peers to make your own publication even better. Come ready to be inspired and to take home dozens of ideas to your staff. Conference Room E, Lower Level Randy Stano, University of Miami_________________________________ 2:30-3:20 p.m. Why Your Yearbook Needs Social Media Take your yearbook to the next level through social media. Use Twitter, Facebook, Pinterest and other social media to promote your yearbook’s content, find new stories, expand sales and enhance distribution. Social media are already used by your campus’s breaking news

outlets: Why shouldn’t your staff use them to expand the yearbook’s reach on campus — and connect to alumni to unload those books in storage? Liberty 4, Third Floor Steven Chappell, Northwest Missouri State University _________________________________ 2:30-3:20 p.m. Lost in Transition: What You Missed in Journalism’s Metamorphosis The segue from print to multimedia has been so rapid that many rising journalists don’t know the traditions that built the industry. Through slides, video and narration, we’ll examine and deconstruct seminal events in American journalism and look for parallels among eras, including our digital age. Conference Room K, Lower Level Warren Baker, Champlain College_________________________________ 2:30-3:20 p.m. It Doesn’t Have to Be Lonely at the Top They say it’s lonely at the top. But it doesn’t have to be. Sometimes, two leaders are better than one. In this session, we’ll discuss the advantages of having an editor-in-chief and managing editor working together to deal with staff drama, deadlines and all other aspects of newspaper production. Conference Room A, Lower Level Ann Williams, Marywood University Autumn Granza, Marywood University_________________________________ 2:30-3:20 p.m. Chicken Salad II: Extreme Makeover We’re going to gut a dozen student newspapers in less than an hour. We’ll tear down their front pages and redesign everything — including the name of the paper. We’ll rewrite every headline and every lead. If you don’t like what you see, make a compelling counterargument and win some Mardi Gras beads. New York West, Third Floor Michael Koretzky, SPJ national board member

2:30-3:20 p.m. Television Show Development Learn how to get your idea from concept to production, tailor a show for your campus audience and create evaluation techniques for new and existing shows. A professional who has been a studio and network executive, media consultant and producer and helped developed such shows as Rescue Me, Nip/Tuck, The Shield and Murphy Brown will lead you through this condensed master class on TV programming and concepts. Conference Room I, Lower Level Gerard Bocaccio, New York University_________________________________ 2:30-3:20 p.m. A One-Man Band It’s no longer about just taking pictures. Today’s photographer must also be a streetwise explorer and understand emergency responder radio codes. The life of the visual journalist is in his vehicle — a rolling office in the tradition of the great chaser “Weegee.” Explore what can be done on the move, from photo, video and editing to transmitting and how social media and the web are the new frontier. Riverside Ballroom, Third Floor Todd Maisel, New York Daily News _________________________________

2:30-3:20 p.m. “I Can’t Get a Job/Date/ Security Clearance Because of Your Website!” What’s a Web editor to do when the dreaded (and inevitable) call comes demanding you remove someone’s name, photo or comment from your site? When the writer of a story or column wants you to take it down? What if you published news of someone’s arrest, but find out later the charges have been dropped? Do you have to remove the story? Here’s what the law says about your responsibility for “unposting” content from your website. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center

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2:30-3:20 p.m. Preparing for a Career in International Reporting covering the world, how can aspiring journalists prepare to manage the logistics, research and planning for foreign assignments and to delve into the craft of reporting across cultural lines? Develop sources and story ideas. Conference Room J, Lower Level Lonnie Isabel, CUNY Graduate School of Journalism_________________________________ 2:30-3:20 p.m. Making the Spiritual Relevant on Campuses Most college newspapers have enough to deal with simply trying to cover the news, but Christian college newspapers take on the added dimension of wrestling with spirituality and faith. How can a religious newspaper adroitly write news from a faith perspective? Let’s discuss how producing the paper itself, from writing and editing to printing and everything in between, can be a spiritual practice. Liberty 1&2, Third Floor Kevin Pinkham, Nyack College_________________________________ 2:30-3:20 p.m. Trespassing in the Middle East A panel of educators will discuss street cred, riots, underground beauty, corrupt re-elections and why the love for storytelling and the truth continues to transform a vital strategic region of the globe from the business pages to the front pages of The New York Times, Wired and WikiLeaks 2.0. Riverside Suite, Third Floor Rich Riski, Peninsula College Joanne Lisosky, Pacific Lutheran University Rosemary Armao, CUNY _________________________________ 2:30-3:20 p.m. University 101 — Relationships on Campus You’re the one stuck between a rock and a hard place ... I mean the news staff and your administration. A veteran adviser will guide you

through how to do budgets and obtain funding; how to set up a governance plan; and most importantly, how to manage your publication’s image on campus through navigating campus politics and building alliances. Conference Room C, Lower Level Bonnie Thrasher, Arkansas State University_________________________________ 2:30-3:20 p.m. Finding Badass Stories Learn how to find and write fascinating sports stories from a New York Times bestselling author. He’s published seven books, including Badasses, a history of the Oakland Raiders of the ’70s, and a bio of basketball legend Phil Jackson. He has a YA novel on tap for fall and his dark musical about the NFL, Gimme That Ball, is being developed by Bard College. Conference Room L, Lower Level Peter Richmond, author and journalist_________________________________ 2:30-3:20 p.m. Out of the Purple Haze and Rolling in the Green: Marijuana and Student Newspapers The Seattle cops gave out bags of Doritos at this year’s annual Hemp Fest: Times have changed. Now it’s not just High Times covering the business of pot, but college media. Sour diesel sale, superstores with shopping carts, re-purposed dental tools, dabz, organic, public safety laws, nanograms, and more, including editorial content and revenue streams for student newspapers. Do you want color in that ad? Conference Room B, Lower Level Bonne Smith, Peninsula College _________________________________ 2:30-4:20 p.m. Double Session: Resume Design Magic Put your best foot forward! Create a resume and portfolio that will get you in the door. In the first half of the session, students will

learn insider information on how to make their resumes pop among the other applicants. Examples of well-designed resumes, portfolios, and must-have tools of the trade will be available. In the second half of the session, students’ resumes/portfolios will be critiqued. Make sure to pack yours! New York East, Third Floor Katie Schlientz, Bruckner Design _________________________________ 3:30-4:20 p.m. Programming, On-Air, Music, News: Everything You Wanted to Know About Professional Radio But Were Afraid to Ask The assistant program director, music director and on-air talent for New York City’s 103.5 WKTU will pull back the curtain for a fun and engaging hour of war stories, tips and insights into the magic that is professional radio. Learn how to get noticed and start on your road to success in the industry. Conference Room H, Lower Level Bartel, WKTU 103.5 FM _________________________________ 3:30-4:20 p.m. What Are Sports For? In 21st century America, sports are a pastime, a distraction, a business and a religion. For better and worse, sports are the theater in which we play out what it means to be human. ESPN’s writer-at-large answers your questions about sports, writing and writing about sports. New York West, Third Floor Jeff MacGregor, ESPN _________________________________ 3:30-4:20 p.m. The Venn Diagram of Teacher/Producer Want to tell the world’s stories? Do you have your tools (camera, audio recorder, notepad) nearby at all times? Molly Haley lives like this, and it has translated into a career as someone who teaches young people these skills and ways. Learn how to find the balance between producer and teacher. Riverside Suite, Third Floor Molly Haley, The Telling Room

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3:30-4:20 p.m. Newsroom Hunger Games: How to Run Toward (and Catch) the Fire Are you a tribute out to win at all costs or one who will inspire a revolution? If you’ve got any hopes of leading your news staff into revolution — that is, reporting news as a team — you’ve got to work together. Learn strategies for team-building and keeping the presses free, including techniques for staff training, planning coverage and maintaining a consistent message. Conference Room L, Lower Level Lindsey Wotanis, Marywood University Andrea Frantz, Buena Vista University _________________________________ 3:30-4:20 p.m. Weirdest Ways to Get the Sale When it comes to approaching prospective advertisers, a one-size-fits-all method just doesn’t apply. For better or worse, success in sales is as much about psychology as it is about the product you’re selling. The publisher of a nationally acclaimed newsstand magazine will lead this interactive discussion on strategies to get the sale, from “tried and true” to “I can’t believe that worked!” Liberty 5, Third Floor Laura Ward, Adirondack Weddings, SUNY Plattsburgh_________________________________ 3:30-4:20 p.m. How to Use SmartWatches and Google Glasses for News Reporting From the pages of comic book icon Dick Tracy, meet the smart watch. Participants will get a crash course in how this and other now-available technology can help journalists do their jobs and see examples of good use. Liberty 1&2, Third Floor Markus Pfeiffer, Regent University_________________________________ 3:30-4:20 p.m. How to Use a Journalism Degree Outside of Journalism “What do you want to do after graduation?” Maybe a news

outlet is no longer your career goal. That’s OK. You’re a master communicator, which opens more than just newsroom doors. Get career tips from a former Ball State University editor in chief, who now hires and runs product at one of NYC’s hottest startups and runs the largest Pride March in the nation. Conference Room K, Lower Level David Studinski, Sailthru _________________________________

3:30-4:20 p.m. Features That Rock So what is a feature story, anyway? And how do feature writers go about getting ideas and turning them into pieces that readers will remember? Let’s walk through that process, highlighting such essential tasks as seeing a story; developing an approach; identifying and working with sources; planning, writing and rewriting; and holding readers’ interest. You’ll leave with tips on getting started, dos and don’ts and a list of story ideas that will work on just about any campus. Liberty 4, Third Floor Richard Conway, Nassau Community College_________________________________ 3:30-4:20 p.m. Advertising 101 Need help selling ads? Let’s start from the very beginning with the basics of print and online advertising. Learn the jargon and how to set prices and get started selling ads. Conference Room B, Lower Level Brad Arendt, Boise State University _________________________________ 3:30-4:20 p.m. Getting the Shot Without Getting Arrested: Access Law for Broadcasters With prosecutors filing criminal charges against people for nothing more than videotaping police on duty, broadcast reporters and producers need to know their legal rights to gather news — and where those rights end. We’ll provide updates on the latest court rulings involving “wiretapping” of police in public places and answer your

legal questions about anything from copyright law to the regulation of promotional spots on noncommercial stations. Conference Room F, Lower Level Frank LoMonte, Student Press Law Center _________________________________ 3:30-4:20 p.m. Covering Touchy Topics See real-world examples and explore case studies to think about the ways you cover disasters and tragedies. An ethicist will demonstrate a model that can be used in covering such touchy topics as student government scandals, suicide, financial abuse and controversy in general. Conference Room A, Lower Level J. Duane Meeks, Palm Beach Atlantic University _________________________________ 3:30-4:20 p.m. Same Differences Two of the biggest differences between public and private institutions are funding and First Amendment rights. But what about navigating the bureaucracy, dealing with administrators and protecting student editorial independence? Two advisers who have worked in both the public and private realms will share their stories, struggles and successes. Conference Room C, Lower Level Allison Bennett Dyche, Appalachian State University Kelley McGonnell Callaway, Rice University _________________________________ 3:30-4:20 p.m. Crown Awards Presentation Celebrate the Columbia Gold and Silver Crown Awards as they are announced for the first time and presented to winners. Work from each winning publication will be shown. (You’ll also learn how you can enter the new, all-digital process for the 214 individual categories of CSPA’s Gold Circle Awards for 2013-14.) Conference Room D, Lower Level Edmund Sullivan, Columbia Scholastic Press Association

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3:30-4:20 p.m. Turning Dull Data into Exciting VisualsInfographics are everywhere. They’re a great way to share information, especially data that’s hard number driven and hard to digest. We’ll explore how infographics transform data to tell a story your readers will fi nd compelling; concepts and design elements essential for creating infographics; and how to make your infographics stand out in a crowd. Conference Room E, Lower Level Helen Dear, Carbone Smolan Agency _________________________________

3:30-4:20 p.m. NYC Shootout Closing After photojournalists have spent two days fulfi lling the assignment, pro photographers and instructors will critique their work. The group will also select a class favorite. Come to the closing keynote to see a variety of the photos. Winners (selected by

a panel of pro judges) will be posted on the CMA website in about two weeks. Riverside Ballroom, Third Floor Bradley Wilson, Midwestern State University_________________________________ 3:30-4:20 p.m. Journalism Internships in Washington D.C. Most D.C.-based journalists got their starts with solid internships. Learn the ins and outs of a successful journalism internship in our nation’s capital and how you can be on the top of the list when a position opens up. Conference Room J, Lower Level Joe Starrs, The Institute on Political Journalism_________________________________ 3:30-4:30 p.m. From Passion to Profession: Turn Your College Media Experience into a Job Wondering how you can turn your

love for television sports into a career at ESPN? Maybe you’ve produced a great sitcom for your campus station and hope to parlay that into a job in Hollywood. Rachel Abeshouse did just that, combining her passion for children’s programming and her experiences in college TV into a career at Nickelodeon. Learn tips on maximizing internships, networking, continuing education and more that can help you transfer your college media love into a profession. Conference Room I, Lower Level Rachel Abeshouse, Dora the Explorer/Dora & Friends, Nickelodeon_________________________________

9-11 p.m. Advisers Only: Meet in the Suite See details below …Sheraton presidential suite, 2150 Rachele Kanigel, College Media Association

9-11 p.m. Friday Sheraton presidential suite, 2150

Advisers Only: Meet in the Suite

Join the CMA president, board

of directors, Advisory Council

and HQ staff for an advisers-only

gathering. Enjoy the 21st-fl oor

view, drinks, snacks and

camaraderie. Meet other advisers

and catch up with those you

only see at convention.

Rachele Kanigel, College Media Association

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8-9 a.m. PHIL14 and NYC15 Planning Meeting Members of the CMA Convention Programming Committee will meet to discuss ideas, deadlines and numbers for CMA’s NYC15 and the 2014 Fall National College Media Convention in Philadelphia. Interested in brainstorming or getting involved? Join us to work! Check app for location. Lori Brooks, College Media Association _________________________________

9-9:50 a.m. Student Television Critiques Your TV show has been seen by your adviser or professor, your friends and even your mom. But you still want an unbiased opinion on what you’re doing well and what you can do better. Bring your show on a fl ash drive in QuickTime format and have a former television producer turned veteran media adviser give you a quick and constructive critique. Conference Room I, Lower Level Jim Hayes, Vanderbilt University and College Media Association _________________________________

9-9:50 a.m. Land an Internship or Job With a Cutting-Edge Web E-Portfolio A new-media wonk and experienced adviser will showcase examples of solid media portfolios and provide suggestions on what you’ll need in yours. He’ll also walk you through the pros and cons of various website options. Come ready to take notes. Liberty 1&2, Third Floor Markus Pfeiffer, Regent University_________________________________

9-9:50 a.m. The Fruit That Ate Itself You have a great media outlet but for some reason, a couple of your best staffers start to bash it — to the public! Discuss strategies for dealing with staff members who air the station’s or paper’s dirty laundry

through the very medium that employs them. Conference Room B, Lower Level Paul Glover, Henderson State University Michael Ray Taylor, Henderson State University Kelley Callaway, Rice University_________________________________ 9-9:50 a.m. The Revolution Will Not Be Televised: Redefi ning Minorities in Media The American mainstream media often offer slanted depictions of minorities or marginalized peoples. How do alternate media combat these biases? Learn ways to reappropriate these depictions by establishing your own media platforms and ultimately rewriting the rules of media ... and learn about revolutionaries who are paving the way. Liberty 3, Third Floor Elise Peterson, SaintHeron.com Adeshola Adigun, SaintHeron.com_________________________________ 9-9:50 a.m. How Do You Teach Writing? How do you teach your students to write like journalists when their favorite adjective is “cool,” they don’t read newspapers, they seem to love the “college-essay” format and/or they don’t know what news is anyway? Get advising tips and lesson plans that will push students to identify the news, excise opinion, grip the reader and never let go. This session is intended for advisers, but editors looking to improve their reporters’ writing are welcome. Conference Room C, Lower Level Chris Evans, University of Vermont_________________________________

9-9:50 a.m. Go Big or Go Home: An Inside Guide to Crafting Long-Form, Human Stories Learn a step-by-step guide for long-form journalism, including:

What makes an in-depth story; the difference between news stories, documentaries and features; characters’ role in great stories; the etiquette of pitching and a guide to pitching human interest stories; the best ways to deal with editors and subjects; deadlines; enhancing stories with photography; and keeping things professional. New York West, Third Floor Emon Hassan, Narratively Rebecca White, Narratively_________________________________

9-9:50 a.m. Keys to Blogging and Freelancing as a Career Sometimes you don’t feel like working for anyone. This speaker says there’s nothing wrong with that. Let’s talk about how to start your own blog and tap into the freelance world so you can dictate your career on your terms and your time. Conference Room J, Lower Level Scooby Axson, SI.com _________________________________

9-9:50 a.m. The C Word (Critiques) Whether you advise print or online, daily or weekly, you’ve always got to be ready with feedback for your students. But how? Learn the best ways to reach and connect with students so they’re eager to hear your notes instead of dreading your red pen. Conference Room L, Lower Level Jessica Clary, SCAD Atlanta9-9:50 a.m. Student Radio Critiques You’ve listened, your adviser has listened, your friends have listened ... even your Aunt Sue tuned in once. But you still want an unbiased opinion on how you can make your radio show better. Bring your aircheck on a fl ash drive in MP3 format and have a New York radio professional give you a quick and constructive critique. Conference Room H, Lower Level Bartel, WKTU 103.5 FM

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9-9:50 a.m. Be an Aberration We’re young journalists, sick of being told to become lawyers and attorneys. A year ago we created the student-run, feminist media empire, Aberrance Quarterly (AQ). Rated No. 2 on a Huffington Post Best Five Things That Happened in 2013 blogpost, AQ is only beginning. Hear us, join us and become a chic feminist. Liberty 5, Third Floor Alexa Pence, duPont Manual High School Julian Wright, Columbia University Steve Squall, freelance photographer Ashley Burkett, University of Louisville_________________________________

9-9:50 a.m. Things We Swear By, Gen J Edition Generation J is you: the generation of journalists getting ready to set the world on fire. It’s also a Society of Professional Journalists community, a home for all journalists in their first 10 years of “real life.” Learn from two Gen J’ers about the tools you have and how to use them, digital branding, how to keep your identities professional (and fun) and what things you need to do to get hired in this job climate. New York West, Third Floor Victoria Reitano, Telepictures Andrew Seaman, Thompson Reuters_________________________________ 9-9:50 a.m. How to Be a Watchdog: Using Public Records Requests to do Great Stories Was the professor who quit teaching in the middle of the semester fired for trying to date his student? Did the board hide negative comments about the president from the public? Did the university discipline four of the starters on the basketball team who were arrested? Learn how to use public records to hold your university accountable. Conference Room F, Lower Level Frank LoMonte, Student Press Law CenterSusan Zake, Kent State University

9-9:50 a.m. Advertising and the Art of Communication Advertising legend Bill Bernbach said, “You won’t be interesting unless you say things imaginatively, originally, freshly.” See how advertising can be both artful and effective with an advertising pro who has worked on a variety of accounts, including Volvo, Charles Schwab and Napa Auto Parts. Conference Room K, Lower Level Jennifer Perry, Publicis Kaplan Thaler_________________________________ 9-9:50 a.m. Online Advertising: Stop Looking for the Silver Bullet Learn the basics of online advertising and why it’s more important than ever to start figuring it out. See how others in college media are trying to solve this puzzle and contribute with your own ideas. Riverside Ballroom, Third Floor Paul Wilson, TownNews.com _________________________________ 9-9:50 a.m. Follow the Ball Do you ever feel like your book covers the same old same topics year after year? Take advice from the coach and follow the ball. Tell a homecoming football game from the ball’s perspective or the party from the perspective of the keg. Come to this session to learn new ways to cover your campus and how to spin the stories that run every year. Liberty 4, Third Floor Charlotte Turtle, Western Kentucky University_________________________________ 9-9:50 a.m. The Good, the Bad and the Really, Really Ugly Color can make or break a story package, and understanding how to use color effectively is more complicated than you might think. A brief explanation of how colors have both positive and negative meanings will lead to discussion, analysis and examples. Avoid Skittles vomit and discover the power of effective color. Conference Room E, Lower Level Linda S. Puntney, Herff Jones

9-9:50 a.m. Getting Published in CMR Want to publish research or other articles about college media? Want to get more involved in CMA through participation in College Media Review? Then come to this session to chat with the CMR editor. Conference Room A, Lower Level Bob Bergland, Missouri Western State University

_________________________________

9-9:50 a.m. Making The Most Out Of Your Internship In such a competitive field, an internship is no longer optional — it’s essential. But once you’ve landed your internship, how can you make it about more than just grabbing coffee and schlepping samples? Get real-world advice on maximizing your time as an intern, including how to work with and learn from editors and how to score a byline, too. Riverside Suite, Third Floor Annie Tomlin, freelance editor

_________________________________ 9-9:50 a.m. Living the (Pipe) Dream Landing a gig at Entertainment Weekly seemed like a pipe dream a few years ago. Fast forward through all the internships, nos and the invention of the iPad, and that dream is now a reality. Hear how an Oklahoman made the move from Tulsa to NYC. We’ll talk about how to make it in the magazine industry fresh out of college, and then have a Q&A session for all your burning questions. Seriously. Ask her anything! Conference Room D, Lower Level Breia Brissey, Entertainment Weekly

_________________________________ 10-10:50 a.m. Word Smarts: Turning the Corner From Awful to Awesome In today’s whirlwind of speed and splash, it is easy to lose track of the substance of your media outlet. Learn how to improve content and make every paragraph come to life. Investing a little time in your writers now will save hours of frustration

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later. Using tips and tactics from our university writing center, we’ll show how to get beyond the one-time fix and build a staff of skilled, confident writers that keep your readers coming back. Conference Room B, Lower Level Mary Bernath, Bloomsburg University Rae Meade, Bloomsburg University Adina Evans, Bloomsburg University_________________________________

10-10:50 a.m. Breaking in as a Woman: How Today’s Female Journalists are Defying Odds and Taking Names How do you break into the industry as a woman? Find out how to overcome very real obstacles, with anecdotes from female professionals in the news industry. And everyone can benefit from learning how to use skills and assets, how to be persistent and how to value personal perspective if it is unique, instead of seeing what makes you different as a disadvantage. Conference Room D, Lower Level Rebecca White, Narratively_________________________________ 10-10:50 a.m. The Amazing and Awesome AP Style News Quiz Do you know the eight states that are never abbreviated? Are you a copy editors best friend? If you caught that error and love game shows, then this session is for you. All students are welcome to compete in this quiz based on the Associated Press Stylebook. The rules are simple: Answer the most random AP Style questions to win. The last person standing wins a spectacular prize and bragging rights. #APQuiz. Liberty 3, Third Floor Geoff Carr, North Idaho College_________________________________ 10-10:50 a.m. Are You Ready for the Backlash? Some negative feedback about your student press work is expected, but backlash from fellow students can

be tougher to accept and involves higher stakes. Learn how to navigate this rough terrain from an editor-in-chief and adviser who have trod it — through a campus-diversity issue that became embroiled in controversy. Discuss if this kind of reaction might be prevented and whether such heated response from student readers is actually a positive sign. Conference Room L, Lower Level John Capouya, University of Tampa Jessica Keesee, University of Tampa Paola Crespo, University of Tampa_________________________________ 10-10:50 a.m. The Shape of Things to Come: Structuring Literary Journalism Stories Writers and editors: Learn the six basic shapes stories can take (from circles to weaves) and become familiar with the concept of a governing metaphor as a structuring device. Walk away understanding how to put these literary tools to work in your stories. Liberty 5, Third Floor Pat Miller, Valdosta State University_________________________________

10-10:50 a.m. Picture Stories: More Than Just a Group of PicturesTelling stories with photographs isn’t easy. And it certainly doesn’t mean just grouping together related images. The author of the Great Picture Hunt will show you how to tell stories that will capture the viewer — through time, location or other meaningful ways — and leave them wanting more. Riverside Ballroom, Third Floor David LaBelle, Kent State University_________________________________

10-10:50 a.m. Online Video Editing: the Latest YouTube Tool for JournalistsImagine you are reporting in the field with only a smartphone. Learn how you can work quick and dirty — upload the video to YouTube and edit the clip using only your

YouTube account. This approach could save the day when a backpack reporter is on deadline without all her equipment.. Liberty 1&2, Third Floor Markus Pfeiffer, Regent University_________________________________ 10-10:50 a.m. Roundtable for New Advisers Any questions you forgot to ask? What if your newspaper is a class? How do you work within student affairs? What if you don’t have a journalism program? Still in need of some more mentoring in your new job as advisers? Join these veteran advisers for an informal discussion about your new position and its quirks. Conference Room C, Lower Level Sally Renaud, Eastern Illinois University Bonnie Thrasher, Arkansas State University_________________________________ 10-10:50 a.m. Never Use Comic Sans. Never. Ever. Type is all around us. Good type. Bad type. Learn what sets the good, the bad and the ugly apart. Your guide has worked for more than nine years in leading global advertising agencies developing and producing concepts for digital, print and TV. Conference Room K, Lower Level Jennifer Perry, Publicis Kaplan Thaler_________________________________ 10-10:50 a.m. Publishing: Becoming a Career Book Lover With a double major in graphic design and writing, this speaker developed her equal passions in visual and language arts while still in college ... and then got a career that encompassed both. Covering a basic outline of the publishing structure, she’ll help attendees see their own journeys into the niches that best fit their talents. Conference Room J, Lower Level Jordan Wannemacher, Columbia University Press

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10-10:50 a.m. Cashing In: A Roundtable on Compensation in the College Newsroom We want to get you paid — or paid more — for your work! Come ready to discuss strategies for pursuing compensation for student newspaper staffs, particularly those who have previously been unpaid. Based on our research and own experiences, panelists will offer ideas on how to work around the most common and seemingly insurmountable obstacles. We’ll share compensation models from schools across the country and outline what may be the right fit for your outlet. Conference Room F, Lower Level Jennifer Spinner, Saint Joseph’s University Marissa Marzano, Saint Joseph’s University Elizabeth Stone, Fordham College

10-10:50 a.m. Student Radio Roundtable Bring your ideas, your questions and your complaints to discuss the joys and challenges of college radio in this students-only roundtable discussion. Get together with colleagues from around the country to discuss recruiting new DJs, programming, promotions and much more. Conference Room H, Lower Level _________________________________ 10-10:50 a.m. Student Television Roundtable Bring your ideas, your questions and your complaints to discuss the joys and challenges of college television in this students-only roundtable discussion. Get together with your college TV colleagues from around the country to discuss programming, promotions, equipment, technology

and much more. Conference Room I, Lower Level Sarah Violette, Quinnipiac University_________________________________ 10-10:50 a.m.Designing Your Redesign So, you want to redesign, but where do you start? A good redesign is driven by solid research and feedback from your readers. Learn how to get the opinions you need and then how to translate them into positive design upgrades and modifications that refresh your pages and readers. Make your redesign fab, not flab. Conference Room E, Lower Level Jessica Clary, SCAD Atlanta _________________________________ 10-10:50 a.m. Turbocharging InDesign To design and produce print media,

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A One-Stop Shop for College MediaThe new collegemedia.org features

• media news

• college media job postings

• top industry blogs like Dan Reimold’s College Media Matters, Kenna Griffin’s Prof KRG and Bryan Murley’s Center for Innovation in College Media and periodic posts from other college media bloggers

• a variety of member services: CMA code of ethics, adviser advocacy efforts, a mentorship program, College Media Review, awards and ways to get involved

• resources for the whole college-media world: contests, grants, events, media internship and job listings, Friday Freebie roundups of media tutorials, software, fonts, design resources and more.

Bookmark collegemedia.org and visit it often for new news, resources and information.

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11 a.m. Saturday

Michael SkolnikMetropolitan West, Second Floor

How to Change the WorldMichael Skolnik has a message for young Americans: You can change the world, starting today. And he knows firsthandthat journalism can be an important part of that change.

Drawing on his film and journalism background, Skolnik launched the “He Has A Name” campaign to carry the torch for an issue that directly affects his generation: gun violence. He uses Twitter and GlobalGrind.com to personalize violence and other issues and to engage his audience to become part of the solution.

His roles as journalist, advocate and political director for hip-hop pioneer Russell Simmons lead to regular appearances on news networks to discuss issues affecting young Americans — and to the corridors of power, including the White House.

Come hear an uplifting vision for the power of journalistic advocacy. And prepare to be challenged to do something to change the world.

you need to know InDesign, in and out. Learn tips to make your hands move your mouse and fly over your keyboard as quickly as your mind comes up with ideas. The man who wrote the course on working faster and smarter in the software will show you how, for print and mobile. New York East, Third Floor Joseph Caserto, Joseph Caserto Art Direction + Design _________________________________

10-10:50 a.m. 50 Sites For Journalists A rapid-fire list of 50 web tools and apps for journalists: From Doodle to Storyful, you’ll find tools to help share and discover content, find sources and create interactive stories plus spend a few minutes wasting time with some good old-fashioned fun on the interwebs. New York West, Third Floor Andrew Seaman, Thompson Reuters Victoria Reitano, Telepictures

10-10:50 a.m. 10 On-The-Job Social Media Commandments Almost everyone uses Instagram and Twitter, but *how* you use social media can make all the difference in your career. This session will explore how to use social media to boost your chances of success — along with highlighting common mistakes many people make. Riverside Suite, Third Floor Annie Tomlin, freelance editor _________________________________

10-10:50 a.m. The Same but Different The best work is inspired, not stolen. Yearbook staffs will examine professional designs, including magazines and other media, to help them create an amazing backdrop to the story of the year. Coverage of the same annual topics doesn’t have to look or read the same. Get creative and find your own inspiration. Liberty 4, Third Floor Linda S. Puntney, Herff Jones

11 a.m.-noonSaturday Keynote Michael Skolnik See details below …Metropolitan West, Second Floor _________________________________ Noon-12:30 p.m. David L. Adams Apple Awards Following Michael Skolnik’s keynote, see which people and pubs are the best of the best in NYC as CMA hands out its David L. Adams Apple Awards. Cheer on your friends, size up your competition and maybe take home a trophy of your own. Metropolitan West, Second Floor College Media Association _________________________________

We hope you have enjoyed CMA’s Spring National

College Media Convention NYC14

THANK YOU for attending and

safe travels!