nonprofit fundraising - harlem arts alliance
DESCRIPTION
Nonprofits and small businesses can benefit from planningTRANSCRIPT
![Page 1: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/1.jpg)
HARLEM ARTS ALLIANCE
2/9/11Fundraising and Marketing for
Small Nonprofits
Hans Hageman & Associates, LLC
![Page 2: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/2.jpg)
The Team
Yaromil Fong-OlivaresBernadette HagemanHans Hageman
![Page 3: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/3.jpg)
The Basics
Website/Blog Thank You Direct Mail Email Story
![Page 4: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/4.jpg)
Program-Based Marketing
Print advertising Email blasts Postcards, flyers
![Page 5: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/5.jpg)
1,000 True Fans vs.
![Page 6: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/6.jpg)
Pareto Principle
The 80/20 Rule
![Page 7: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/7.jpg)
G.R.O.W.
Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?
![Page 8: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/8.jpg)
People give from emotion and justify …
![Page 9: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/9.jpg)
with logic
![Page 10: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/10.jpg)
Social Media
![Page 11: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/11.jpg)
Use It For What??
![Page 12: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/12.jpg)
It’s a courtship
![Page 13: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/13.jpg)
![Page 14: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/14.jpg)
Funders and…
![Page 15: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/15.jpg)
Donor Satisfaction
![Page 16: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/16.jpg)
![Page 17: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/17.jpg)
Donors/Volunteers•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter
![Page 18: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/18.jpg)
MediaTools
Mashable
Hootsuite
Google AlertsH
ub
spot
Gra
der
![Page 19: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/19.jpg)
Homebase TitlesKeywordsLinksContentMeta tags
Google Analytics
![Page 20: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/20.jpg)
Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !
![Page 21: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/21.jpg)
Make it a “PAGE” and not “GROUP” Get Vanity URL “Like” button on website Balance “brand” and people Update daily
Include news in your field
![Page 22: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/22.jpg)
Direct Mail
![Page 23: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/23.jpg)
![Page 24: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/24.jpg)
Prepare•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit
![Page 25: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/25.jpg)
Tell Your Story
![Page 26: Nonprofit fundraising - Harlem Arts Alliance](https://reader036.vdocument.in/reader036/viewer/2022070303/54b6e25f4a7959e5348b45dd/html5/thumbnails/26.jpg)
Odds and Ends
Flash Mobs QR Codes AWeber/MadMimi EventBrite Groupon HARO Facebook & Google Places Donor Segmentation