Paul Clarke Nonprofit Resource CenterAccess Fort Wayne

23@4: January 2012

NONPROFIT PSA FUNDAMENTALS

A SpringBoard program for Get on Board

http://pcnrc.wordpress.com/get-on-board/nonprofit-video-library/

About the 23@4

• Launched 2009

• Least you need to know

• Resources for further assistance

About SpringBoard

• January: Nonprofit PSA Fundamentals

• February: Founder’s Syndrome

• March: Nonprofit Lifecycle?

• April: Recruit & Orient

• May: Engaging Young Leaders

http://pcnrc.wordpress.com/get-on-board/nonprofit-video-library/

Why Public Service Announcements?

•Get on Board •Video library

•Marketing Resources

•Endless Possibilities

Why Access Fort Wayne?

• 30 years• Guides• Local audience• Central clearinghouse• Equipment• Capacity

6 Things First•Assign key person

•Think: Audience

•Shorten the message

•Determine Message

•Consider visuals

•Write your script

The Experience•Point Person•Timeline•Editing•Planning

•Meeting w/ Access Fort Wayne•Production

• Access Fort Wayne• Your YouTube

• Local media outlets

• Local blogs

http://smartcat.acpl.lib.in.us/?itemid=%7Cacpl-bibs%7Cocn679919971