Nonprofits Live

Games!

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Games for Change @G4C @MByrdMichelle Byrd

GamesforChange.org

- $60B Global business

- 97% of teenagers in America*

- 60% of casual gamers are women*

- 27 is the average age of social gamers

WHY GAMES?

Pew Report, Nielsen

Games are expanding:

21st CENTURY SKILL BUILDING

Playing and making games foster critical skills necessary for success in a rapidly changing 21st Century world.

+ Systems thinking+ Digital media literacy+ Iterative process+ Creativity+ Problem solving + Team building + Planning & execution+ Collaboration

Audience(1)

Context(2)

Who is it designed for?Region, age, demographic, psychographic, media and gaming accessibility and ability

When & how is it played?Moderated vs. un-moderated, home, school, after-school, library, community center

Impact(3)

Platform(4)

What is the goal?Job skills, 21st century skills, motivation, awareness, fundraising, behavior change,

real-world action

What is the right technology?Console, console download, handheld, PC, Facebook, mobile

Project Team

Technology

Business &Fundraising

Production GameDesign

Art &Design

ContentWriting

Many fail: team does not have necessary skills to execute

ENGAGING QUALIFIED TEAMS

ProjectLeadership

Assessment Partners

ImpactPartners

DomainExperts

Researchers

Game Development

PlatformExperts

STRATEGIC PARTNERSHIPS

http://www.gamesforchange.org/toolkitflash/

Game Building Toolkit

Researcher, Strategist, Consultant

@bgstokes

Ben Stokes

Macon Money

Re:Activism

Commons

The Event: CicLAvia

• Twice per year• 10 miles ==> open space• 100,000 participants

  (pedestrians, strollers, bikers)• ...but not in South LA (yet)

Games for ChangeJune 18-20 in NYC (Festival/conf.)http://GamesForChange.org

Civic Tripod for Real-World Games & Mobile:http://CivicTripod.com (Wednesday!)

Grow a Game cardshttp://valuesatplay.org/game-tools

Resources

Social ActionsGames that create:Voting & Civic DutyParticipation in Improving SystemsHelp in Research & EducationRapidly Growing Knowledge BasesMovements & Mass ChangeUnderstanding, Empathy, CompassionSimulation for Disaster & Crisis Preparation

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Producer, Strategist, Consultant @FunkSoupJosephine Dorado

This Spartan Life

NonprofitGames.org

Working group forming for nonprofits interested in game development, gamers & designers who like

helping causes and allies in collaborative fields who are growing interactive challenges with the public

sector.

PARTICIPATIONCOMPLEX CHOICES

SOCIAL INTERACTIVITYCOLLABORATION

#NPLive 16 May 2012Josephine Dorado @funksoup

Over 80 million players

Foldit: crowdsourcing health solutionsgamers deciphered the structure of an enzyme of an

AIDS-like virus

Collaboration

Players raised over $1.5 million in just five

days

Transmedia storytellingBreakthrough’s America 2049

encouraging creative problem-solving & social entrepreneurship

NonprofitGames.org

#NPLive 16 May 2012Josephine Dorado @funksoup

Global Kids @GlobalKids @BarryJosephBarry Joseph

CostofLife.org

For more great tools

visitThe TechSoup Catalog

AdobeCreative Suite

Including:PhotoshopIllustratorFlash ProFlash CatalystPremiereAudition& more

TackleCF

PlaySpent.org

Do we play to do more than just have fun?

Entertainment Education

Urgent EvokeDouble-click to enter text

Zynga.orgFarmville's 80 million players = for HAITI = Over $1million

Operating Strategy:Every game should have a cause that it benefits through virtual goods - an easy opt-in donation - created in a day

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www.nonprofitgames.org

#NPlive #NPgames