Normandy Hotel Barrière - Deauville

… the diversity of Unilever offer…

Context and Issues

Every day 150 million people around the world use Unilever products. In France, the group’s brands of everyday consumer products are present at large retailers, on the shelves of the food section (Carte d’or, Knorr, Alsa, Amora, Lipton, Miko, Ben&Jerry’s…), personal care (Signal, Brut, Dove, Rexona, Sunsilk…), household products (Cajoline, Cif, Domestos, Omo, Sun, Skip, Persil, Coral…). The retail chain managers are the key audience with which Unilever executives wish to build strong links and maintain a lasting relationship.

Unilever

Business Event:

Maintain a privileged link with

independent retail chain

Managers

Communication objectives

To manage customer relations, to maintain Unilever’s links with independent retail chain managers, by inventing recurrent highlights, by promoting trade and the business relationship, at a strategic level in the organizations.

Strategy deployed

• The return from the summer holidays in September is THE strategic moment chosen by Transversal for organizing this meeting and presenting the diversity of the group’s products and brands, the theme it has decided to spotlight. The agency suggests the prestigious background of the American Film Festival at Deauville to create customized events for the most influential customers.

• 25 top executives of independent retailers are invited by the management of Unilever France to exceptional weekends and treated as real "stars”: reserved seats for film premieres, a suite at the Normandy hotel, lunches and dinners in the most prestigious restaurants in town, an evening at the Casino, individualized programs of recreation and relaxation, whilst at the same time taking into account the guests’ personal and professional affinities, the tastes and desires of each one.

Results

Conceived by Transversal’s teams 8 years ago, the operation is renewed each year with the conception being always entrusted to the agency: an excellent proof of the satisfaction of Unilever France executives with the agency’s ability to innovate and reinvent a recurrent event, and also evidence of the satisfaction of Unilever’s customers, with whom business relations are created and renewed over the years at these important occasions.

Agency: Transversal | +33 1 41 18 85 57 | www.transversal.fr

Group: www.florence-gillier-associes.com | @FGAssocies