Social Media Training Session 2

Participant Exercises

Topic 3: Facebook

Dr. Jim Hamill Alan Stevenson Vincent Hamill

www.energise2-0.com March, 2011

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The following exercises will help you to plan and implement your agreed strategy for Facebook.

Topic 3 Facebook Exercises .................................................................................................................3

Exercise 1: Review/Set-Up Your Profile .................................................................................................... 3

Exercise 2: Review/Set-Up Your Page ....................................................................................................... 4

Exercise 3: Building Your Community ....................................................................................................... 5

Exercise 4: Content, Conversations, Engagement .................................................................................... 6

Exercise 5: Facebook Applications ............................................................................................................ 8

Exercise 6: Performance Management ..................................................................................................... 9

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Topic 3 Facebook Exercises

Exercise 1: Review/Set-Up Your Profile

If you don’t already have a profile page, please go to www.facebook.com and register.

If you already have a profile, check the following: Yes / No

a) Are you happy with the content of your profile in the following areas:

Basic Information

Profile Picture

Featured People

Education & Work

Philosophy

Arts/Entertainment/Sports/Activities & Interests

Contact Information

b) Are you happy with your Privacy Settings?

c) Do you need to set-up Friends’ Lists?

d) Do you understand the basic layout of your Profile page?

News Feed (Top News/Most Recent)

Your Wall

Profile

Account

Friend Requests

Messages

Notifications

Events

People You May Know

Chat

Sponsored Adverts

Requests

Pokes

Search

‘What’s On Your Mind’

Add Comments here

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Exercise 2: Review/Set-Up Your Page

List below, the main business objectives underlying your Page.

Please check the following:

Yes / No

a) Have you set-up a Facebook Page for your business? If not, please go to www.facebook.com/pages

b) Are you happy with your page in the following areas: Category/ page name

Image

Photo Showcase

Default Filter

Admin View

Settings

Basic Information

Permissions

e) Do you understand the following?

Customised Landing Page

Navigation Tabs

Facebook Insights

Suggest to Friends

Add Comments here

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Exercise 3: Building Your Community

Be very careful in all of the following!!!!!!!!!!

Start by building up your profile friends:

Check the following: Yes / No

a) Use ‘Friend Finder’/ ‘People You May Know’ to send friend request to five

people

b) Use the search facility to join/’like’ three relevant groups/pages

Yes / No

a) Explore the potential Return on Investment from Facebook Advertising

After the session, check the following: Yes / No

Invite friends by email using ‘Invite Friends’

‘Suggest to Friends’

Embed Facebook widget/link on your web site/blog

Invite your email/ezine subscribers

Add social media profiles to your email signature file

The potential for running an incentivised Facebook Advert

Add page link/badge to your profile page

Actively participate in relevant groups/pages – tagging your post

Offline marketing of your Facebook Page

Think about the best way of creating a viral campaign

Once you reach 25 ‘likers’, register your own unique address – www.facebook.com/username

Add Comments here

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Exercise 4: Content, Conversations, Engagement

Content

Use the following template to map out a Content Plan for your Page.

Facebook Content Plan

Content Weekly Summary

Daily

S M T W T F S

Frequency

Topic

Type (update, video, image)

Own/Other Peoples Content (OPC)

Tone/Theme

Sources of Inspiration

Participation in other groups/ pages

Add Comments here

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Conversations

Look for three opportunities to enter into conversation: Yes / No

Engage in other relevant FB pages/groups

Look for opportunities to stimulate a discussion and encourage user

generated content on your own Page

Encourage shares, likes and comments

Create a Response Policy for FB (perhaps a wider initiative across all

channels)

Engagement

Checklist for engagement: Yes / No

For status updates, try ending with a question. Add your own comments as needed to get the ball rolling. Come back and reply often to your fans’ comments Agree an appropriate Response Policy

Add Comments here

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Exercise 5: Facebook Applications

You can manage your Facebook account from the native Facebook platform or from a small number of

other applications. Choose one of the following applications and become familiar with it, using it to carry

out some of the common actions – Post, Delete Post, Like, Comment, and so on. Try the application on

your desktop.

Choose one of the following tools:

Desktop or

Browser (Y/N)

a) Have you used Hootsuite http://hootsuite.com/ on your…

b) Have you used TweetDeck http://www.tweetdeck.com/ on your…

c) Have you used MediaFeedia http://mediafeedia.com on your…

d) Have you used HyperAlerts http://www.hyperalerts.no/ on your…

Add Comments here

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Exercise 6: Performance Management

Use one or more of the following tools to monitor the performance of your Facebook Page adding

important findings and implications in the box below.

Facebook Insights http://www.facebook.com

Social Baker http://www.socialbakers.com

Hootsuite http://hootsuite.com/

Export.ly http://export.ly

What conclusions have you drawn?