north campus gr10 bc final

8/6/2019 North Campus Gr10 BC Final

http://slidepdf.com/reader/full/north-campus-gr10-bc-final 1/58

CORPORATECOMMUNICATION

GROUP-10

14.09.2010



ROAD MAP� Brief Introduction of Corporate Communication

� Case Study

� Analysis/Review of the case Study

Conclusion

Queries/feedback



What is Corporate Communication?

� Corporate communication is the

communication issued by a corporate /

organization / body / institute to all itspublic(s). "Publics" here can be both internal

(employees, stakeholders, i.e. share and

stock holders) andexternal

(agencies,channel partners, media, government,

industry bodies and institutes, educational

institutes and general public).



� Corporate communication serves as the

liaison between an organization and its

publics.

� Corporate communication consists of the

dissemination of information in a structured

manner through different types of

communication channels



� Analyst Relations

� Internal Communications

� Investor Relations

� Corporate Governance

� Issue Management

DOMAINS OF CORPORATE COMMUNICATION



COMMUNICATION

� Change management

� Mergers and Acquisitions

� Strategic growth plans

� Corporate social responsibility

� Litigation

� Crisis communications



Apple Inc.

Shareholders & Investing Community



Corporate Communication-Components

Employee Relations

Investor Relations

Change Management

Media Relations

Corporate Social Responsibility

Crisis

Communications



EMPLOYEE RELATIONS



Employee Relations



Recognise the importance of employees as a key

constituency Understand how to develop a positive

relationship with employees

Developing and sustaining the loyalty and trust

Improving managerial effectiveness

Solidifying employees¶ commitment to change

Develop Internal communications programs, itincludes all communication within an

organization - oral or written, face to face, one-

on-one or in a small group.

Effective Employee Relations: Objectives



A superior¶s supportiveness to subordinates

An emphasis on participative decision-making and

upward communication

A situation where there is trust and confidence in

organisational message sources

An environment where there is openness between

the different levels of the firm

A clear communication of high performance goals

Effective Internal Communication



Virtual

Meetings

Print

Materials

MessageBoards

Email

InternalNewsletters

Conference

Calls

Regular

Town Hall

IntranetWebsite

Internal

Communication

Effective Internal Communication : Channels



Effective Internal Communications : Barrier

± It has been argued that the biggest barriers to

improving internal communication are those

attitudes which allow managers to embrace a

culture of open communication in µwords¶ but

not in µpractice¶.



INVESTOR RELATIONS



A strategic function of corporate

management, combining the disciplines ofmarketing, finance & communication to

provide current & potential investors with

an accurate portrayal of the companys

performances & prospects. It serves as the

voice of the company to both the

Investor Relations



� Collection of information on competitors and disseminationof information via press conferences, one-on-one briefings,company websites, & annual reports.

� Transmission of information relating to intangible valuessuch as the company's policy to corporate governance andits wider corporate social responsibility.

� Awareness of current and up-coming issues which may havean impact on the organization and to ensure that the imageof the corporation is maintained in a coherent fashion.

� Crisis management- e.g., potential impact of legal liabilityclaims awarded by courts, & consequential impact oncompany's share price, product liability issues and industrialdisasters.

Functions Of Investor Relation Personnel



Corporate governance is about promoting corporatefairness, transparency and accountability.

The corporate governance structure specifies the

distribution of rights & responsibilities among differentparticipants in the corporation, such as, the board,managers, shareholders & other stakeholders.

It deals with issues of accountability & fiduciary duty,

essentially advocating implementation of policies &mechanisms to ensure good behavior & protectshareholders.

Corporate Governance :

Can we make it better



1. The East Asian Crisis of 1997 saw the economies of Thailand,Indonesia, South Korea, Malaysia and Philippines severely affectedby the exit of foreign capital after property assets collapsed.

2. The US corporate crisis of which saw the collapse of two bigcorporations: Enron & WorldCom, and ensuing scandals & collapsesin other organizations such as Arthur Andersen, Global Crossing and

Tyco.3. The Recession of 2007-09, which saw the collapse of financial giants

in US: Bear Sterns, Lehman Brothers, and forced US government tobail out several companies which led to Emergency EconomicStabilization Act of 2008.Finally, they got to know:

The story is the business, not the stock price.

Corporate Governance : Brief History



Rights and equitable treatment of shareholders

Interests of other stakeholders

Role and responsibilities of the board

Integrity and ethical behavior

Disclosure and transparency

Principles Of Corporate Governance



Internal corporate governance controls

Monitoring by the board of directors

Remuneration

Disclosure

Audit Committee

Financial Structure

External corporate governance controls

Government regulations

Managerial Labour market

Media Pressure

Takeovers

Competition

Corporate Governance : Mechanism & Control



Crisis

Communication

Corporate

SocialResponsibility

Media

Relations

Change

Management

Investor

Relations

Employee

Relations

Corporate

Communication

Corporate Communication ± Components



CHANGE MANAGEMENT



What is Change Management

&

How it helps for better Corporate Communication

?

Change Management



Goals for change management for better

communication

Transform

Reduce

Apply

Change Management



IndividualIndividual

ChangeChange

ManagementManagement

Kurt LewinKurt Lewin

ModelModel

��UnfreezeUnfreeze

��ChangeChange

��RefreezeRefreeze

Kubler RossKubler Ross

ModelModel��ResistanceResistance

��AngeAnge

��DepressionDepression

��TrainingTraining

��ReinforcementReinforcement

Gleicher¶sGleicher¶s

FormulaFormulaD*V*F>RD*V*F>R��DissatisfactionDissatisfaction

��VisionVision

��First StepFirst Step

��ResistanceResistance

ADK AR ADK AR

ModelModel��AwarenessAwareness

��DesireDesire

��KnowledgeKnowledge

��AbilityAbility

��ReinforcementReinforcement

Theories of Change Management:In process for better communication



Crisis

Communication

Corporate


Media

Relations

Change

Management

Investor

Relations

Employee

Relations

Corporate

Communication




MEDIA RELATIONS



Media is both a constituency and a conduit through which all

other constituencies develop images of a company.

Media can build or diminish a corporate reputation. It has an

enormous effect on a companys ability to succeed at work

place and ultimately its bottom line.

Media Relations



Keys for Media Success

Create and Maintain relationships

Avoid Bribery

Read, Watch and Listen

Give them what they need, when they need it, in the format

they prefer

Media Relations



Remember

They may not know about art

They may not know about your community

Theyre bombarded with 100 stories/day

They have to summarize

Theyre not stupid

So

Say it quickly

Say it cleanly

Say it simply

Say it without jargon

Media Relations



A company may approach its media relations

by adopting following three-step framework:

Establish a media department aligned with company

strategy

Keep score of all media successes & defeats

Research which reporters cover your beat

Preparing for intimidating media interviews

Media Relations



Coca-Cola : Pesticides in soft drinks

Mattel : High Lead content in toys

Nokia : Defective Lithium mobile batteries

McDonald : Plastic packaging

Media Relations



Crisis

Communication

Corporate


Media

Relations

Change

Management

Investor

Relations

Employee

Relations

Corporate

Communication




CSR is a concept for the impact of the organization'sactivities on customers, employees, shareholders,

communities and the environment in all aspects of its

operations.

This obligation is seen to extend beyond the statutory

obligation to comply with legislation and sees organizations

voluntarily taking further steps to improve the quality of life.




Whatever companies do in the social realm shouldpreferably not be related to the core business.

This helps in building the brand and image of the company

and connect it with common people.

Make social engagement a believable proposition for a

company. `




Role of Government

Plays a huge role by setting the rules, and by dictating whatis acceptable and not acceptable.

Tax policies /incentives to create incentives for corporatesocial responsibility.

Encourage by presenting annual awards to companies foroutstanding corporate social responsibility.

For instance, one of the finalists in the competition wasFord Motors India, for its support for tsunami relief and itsengagement with community organizations.




Crisis

Communication

Corporate


Media

Relations

Change

Management

Investor

Relations

Employee

Relations

Corporate

Communication




CRISIS COMMUNICATION



When an unforeseen crisis bruises your business, you

can sink or swim, depending on how you communicatewith your Audience.

CommunicatingDuring Crisis

Communicatingafter Crisis

Prepare forCrisis

Crisis Communication



Characteristics : A Rude Awakening

Rapid Speed & Escalation of events

Presence of panic

Tendency to act irrationally

Chaos in Internal communication

The omnipresent press

A threat to companys reputation




CASES OF SUCCESS :

JOHNSON & JOHNSON Painkiller Tylenol laced with Cyanide

PEPSI Syringes & other foreign objects found in Diet Can

COCA COLA Presence of Pesticide residues

CASE OF FAILURE :

PERRIER Bottled drinking water contaminated with Benzene

Crisis Communication : Cases



Preparing for a Crisis:

Create a plan to handle a variety of business crises

Assess your Risk by Identifying areas most likely to be affected

Set Communication objectives by maintaing flow of

communiation at all times Consider Constituencies which most likely to be affected

Analyze the Channels and the Choice thereof

Assign teams for crisis

A Crisis HQ location for Centralized flow of communication




Communicating during Crisis:

Define the problem

Gather the relevant information

Centralize Communications

Communicate early and often

Get inside the Medias Head

Communicate directly with affected constituencies

Keep the business running




Communicating af ter Crisis:

Regain Trust from customers, make good customer service

a priority.

Maintain contact with media.

Put together a plan to rebuild your positive reputation inthe community.




Channels of Corporate

Communications



Media

Internal Memos and Notices

Emails

Corporate Intranet and Websites/Portal

Annual General Meetings

Teleconferences

Corporate Communication Channels



Strong Corporate culture

Coherent Corporate identity

Reasonable Corporate philosophy

Genuine sense of Corporate citizenship through CSR

An appropriate & professional relationship with press

Quick, responsible ways of communicating in crisis

Understanding of Communication tools & technologies

Corporate Communication encodes &

promotes



Let¶s CommunicateLet¶s Communicate

Effectively &Effectively &

EfficientlyEfficiently



QUESTION PLEASE ??



...Thank You«...Thank You«...Thank You«...Thank You«



Corporate Communications

Objectives & Components - Manish Gupta - 4

Employee Relations Mayank (BPCL) - 7

Investor Relations Kinshook - 8

Change Management Mukesh - 6

Media Relations Manoj - 6

Corporate Social Responsibility Manish Singhal - 8

Crisis Communications Manish Kumar - 10

Summary Kishore / Maynak -2

north campus gr10 bc final

Documents