north carolina making social media work for you 1
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Is it still a thing?
Over 2 billion active social media accounts‣ Ages 55-64 fastest growing demographic on
‣ Ages 45-54 fastest growing demographic on Facebook
500 million tweets per day
23% of Facebook users check their accounts 5+ times a day
53% of internet users aged 18-29 use Instagram
We’re still growing!
4 / Special Olympics North Carolina
July 2014 - July 2015‣ Facebook: 799 more fans; 21.6% increase ‣ 4511 fans
‣ Twitter: 600 more followers; 27.9% increase‣ 2749 followers
Adding fans and followers
5 / Special Olympics North Carolina
• Hashtags at events: #2015SONCLeadership
• Live tweeting
• Paid ads on Facebook
• Frequent posts
• Quick responses
So what does it matter?
January 1 – July 15
81,720 “sessions” on the SONC website
‣ 2.87% from social media
‣ 70.03% of first time visits are from
social media.
‣ Number 1 source of new visits
‣ Fundraising!
Social Media in the Local Program
• Not a replacement for the website
• Responding is not optional
• Ask for help
• Like/follow the state-level accounts
• Share content with us!