OCTOBER 2013 NORTH SHORE INTERACTIVE JOURNAL VOL. 28 NO. 10

Upcoming EventsNorth Shore Chamber Connect

Michael Widmer praises NorthShore Chamber for LeadingEfforts to Repeal Tech Tax

The Annual Dinner Meeting of the North Shore Chamber of Commerce will takeplace on Tuesday., November 19, 2013 from 5-8pm at the Danversport YachtClub. At the Annual Meeting we are inviting winners of this year’s North ShoreDistinguished Leaders. To Reserve Tickets or Sponsorships Click Here

November 67:15am Executive BreakfastMeet with 250 Executives

Congressman John F. Tierney“Washington Update”

Ipswich Country ClubClick Here to Pre-Register

or Call 978-774-8565

Sponsored by Webb Transportation

2013 North Shore Distinguished Leader Award Winners

Reserve Your 2014Membership Directory Ad

Oct. 9 - Ambassador Meeting at NSChamber Boardroom 8-9:30am. 5 CherryHill Drive Danvers, MA. Oct. 18 - North Shore Business Leads& Referral Group at NS ChamberBoardroom 8-9:30am. 5 Cherry Hill DriveDanvers, MA. Nov. 6 Executive Breakfast -“Washington Update” Talk byCongressman John F. Tierney 7:15amIpswich Country Club, Ipswich, MA Nov. 12 - 6-Minute Speed Networkingat Danversport Yacht Club LighthouseRoom 5-7:30pm.

Distinguished Leaders from left to right: Dr. Wayne Burton, North Shore Community College,Bill Cummings, Cummings Properties, Jack Good, People’s United Bank and numerous non-prof-it organizations, Jerry McCarthy, Northeast Arc, Jacob Segal, Ronan, Segal & Harrington andPatricia Zaido, The Salem Partnership.

Click Herefor More orSee Page 5Inside!NS Chamber Developing

Seminar Series - Call if you’dlike to Present (978) 774-8565

Become a Chamber Ambassador!See Inside for Details

Click Picture above to watch Video

FEDS REJECT CHAMBER’SFEDS REJECT CHAMBER’SREQUEST FOR WAIVER ONREQUEST FOR WAIVER ONOBAMACARE RATING FACTORS OBAMACARE RATING FACTORS

Secretary Sebelius ofHealth and HumanServices of the FederalGovernment has rejectedthe waiver request ofGovernor Patrick relating

to the changes required by Obamacare inthe rating factors used in Massachusettsto establish health insurance premiums.The short letter of rejection does not dealwith any other waiver requests relating toother areas of Obamacare, but the ratingfactor changes are recognized to be thesingle largest danger of increased healthinsurance premiums.

Click Here to Continue Reading

Bill Tinti, Chairman, North Shore Chamber’s Obamacare Task Force

Welcome our NewMembers on Pages 8 & 9

“STATE OF THE REGION” VIDEO RECAPTouch the Videos Below to Watch the Address

Sponsor: Mark Thompson, presidentand CEO, Boston Private Bank pastpresident of Northeast Arc

Beverly Mayor William Scanlon Salem Mayor Kimberley Driscoll

Peabody Mayor Ted Bettencourt Danvers Town Manager Wayne Marquis Gloucester Mayor Carolyn Kirk

Amesbury Mayor Thatcher Kezer Newburyport Mayor Donna Holladay Lynn Mayor Judith Flannagan Kennedy

See Your Ad Here - Call (978) 774-8565

Having Insight

BY ETHAN FORMANSTAFF WRITER SALEM — Many people know Danversresident Mike Ward, 45, as the head base-ball coach at Salem State University, butmany in the benefits world know him as anentrepreneur who started his own companyand has helped others grow.Three years ago, he joined Dedham-basedInsight Performance as its president. Insightis a 20-person human resources consultingfirm for small to mid-sized businesses,founded by Nancy Mobley in 1995.Ward has 18 years’ experience in employeebenefits, brokerage and consulting, includ-ing starting his own company, HarbourBenefits of Salem, in 2001. He sold thebusiness to Eastern Bank in 2004 and was aformer leader of its benefits group beforegoing to work for Insight three years ago.Now he is branching out, starting InsightInsurance Agency, based at the EnterpriseCenter in Salem. The new business willallow Insight to offer one-stop shopping,offering small and medium-sized businessesboth employee benefits and humanresources know-how. Darren Ambler, 41, ofSalem, a former co-worker and friend ofWard’s, will head up the new insuranceagency. Ambler, a former senior vice presi-dent at Eastern Benefits Group, has 15 yearsof experience in the field.He’ll be making a presentation on theAffordable Care Act to the North ShoreChamber of Commerce tomorrow at 8 a.m.in the chamber’s boardroom, 5 Cherry HillDrive, Suite 100, Danvers.How did your work with Insight comeabout?Ward: “I left Eastern realizing I am really anentrepreneur, and it was a good stretchthere, and it was time for me to look for anew venture. ... I’d always done a lot ofbusiness with Insight when I was on thebenefits side, so Darren and I and our firmwould do the employee brokerage benefitspiece or the consulting piece, and if therewas HR consulting needs ... we would bringin Insight, because they were an excellentfirm. ... In 2010, I became the business part-ner (with Insight), and we have been grow-ing ever since.”Story Continued Here

Become a North Shore Chamber Ambassador TodayConnect & Make New Relationships

The new Ambassador Program is a membership outreach group designed toinvolve and inform new chamber members about programs and events thatcan benefit their businesses. Being an Ambassador also helps connect exist-ing NS Chamber members with new businesses and prospects. Ambassadors welcome members to Chamber Programs and wear anAmbassador Badge to identity themselves and their companies. They alsomake good will-calls (on behalf of the Chamber) to new members to encour-age their active participation at programs and events.Ambassadors assist in membership by contacting Chamber members bi-monthly to relay information, identify business concerns and to talk aboutupcoming events and how they work. Being an Ambassador creates a vibrantand successful chamber business community.Get Connected and become an Ambassador before the September 11thExecutive Breakfast (see below). The only requirement is that you are a cur-rent North Shore Chamber member in good standing.Ambassador's Job Description:- Attend Chamber functions as often as possible and welcome attendees- Provide a one-year or more commitment to the Ambassador program- Retain members by contacting 6 times per year at chamber boardroom- Facilitate communication between the Staff and Chamber Membership. - Personally "network" for the Chamber and fellow Chamber members - Maintain a contact report for the Chamber at bi-monthly meetings- Wear an Ambassador Badge at Chamber functions- Participate in recruitment at Annual Membership DriveBenefits to Being a Chamber Ambassador:- Obtain a good knowledge of Chamber programs + events- Meet business leaders for potential business and social contacts- Obtain an insider's perspective of the North Shore business community- Exposure before the North Shore business community- Gain Recognition at Executive Breakfast Forums and special meetings.

Next Ambassadors MeetingWed., October 9, 2013Chamber Boardroom5 Cherry Hill Drive - Danvers, MA8:00 - 10:00amClick Here to Register

DarrenAmbler andMichaelWard, InsightPerformance

Shown above is a cross-section of the North Shore Chamber’s NewAmbassador Program at the September Meeting

Over 360 Member and guests were in attendance at the breakfast are RobertBradford, North Shore Chamber of Commerce, Title Sponsor MarkThompson, Boston Private Bank & Trust & Jerry McCarthy. Northeast Arcand Rob Lutts, Cabot Money Management.

Shown at the September 11 “State of the Region” Address are l to r: BeverlyMayor William Scanlon, Salem Mayor Kimberley Driscoll, Peabody MayorTed Bettencourt and Danvers Town Manager Wayne Marquis.

Also shown at the Tech Tax Task Force are Dave Flannagan, AnalogicCorporation and Robert Bradford, North Shore Chamber of Commerce.

Also shown at the executive breakfast from l to r: Chairman Rob Lutts,Cabot Money Management, Peabody Mayor Ted Bettencourt, AmesburyMayor Thatcher Kezer, Gloucester Mayor Carolyn Kirk, NewburyportMayor Donna Holladay, Beverly Mayor Bill Scanlon, Lynn Mayor JudithFlanagan Kennedy, Danvers Town Manager Wayne Marquis and SalemMayor Kimberley Driscoll.

Get Involved with the Chamber today. Advocacy, Networking, Education, Get Involved with the Chamber today. Advocacy, Networking, Education, Information @ Information @ northshorechamber.orgnorthshorechamber.org

William Tinti and Carolyn Ryan discuss the Repeal of the ComputerSoftware & Services Tax at the special Task Force meeting. Thanks to theNorth Shore Chamber of Commerce and the MA Taxpayers Foundation, thetech tax was repealed on September 27.

Also shown at the Computer Software & Services Tax Task Force Meetingare Senator Bruce Tarr and Senator Joan Lovely. They discussed the impactof the tax on small businesses. We thank the State Legislature and Governorfor repealing this legislation.

Online, in-hand, on-the-go.2014 North Shore Chamber Membership Directory.Your information available anytime, anywhere for everyone to see.

The 2014 Member Directory sets a new standard for chamber directories. Downloadable and Portable, information at your fingertips. Touch an Ad — have your customers delivered instantly to your website. Perfectly poised for professionals on the go. Fast for mobile devices and ready when you need it.Interact with potential clients, even when you’re busy. Let the Member Directory work for you. *Available in Print (several thousand printed and circulated). Viewed and downloaded over 30,000 timessince 2010.

Full Page $899 • Half Page $699 • Quarter Page $499 • Business Card $249Name __________________________ Company ______________________________________Address _____________________________ City __________________ State ____ Zip _______Phone ___________________ Email _________________________________________________Ad Size - Place “X” Full Page ____ Half Page____ Quarter Page____ Business Card___Invoice___ Visa___ MC___ AmEx___ Card # ____________________________ Exp. ___/___TOUCH HERE TO RESERVE YOUR AD ONLINE - or Fax to (978) 774-3418Try Last Year’s Member Directory at : www.tinyurl.com/2013NSchamberdirectory

North Shore Chamber of Commerce • 5 Cherry Hill Drive Suite 100 • Danvers, MA 01923Phone 978.774.8565 • Fax 978.774.3418 • Web www.northshorechamber.org

HB2930: An Innovation Policy Modernizing the Massachusetts Communications Market

Key Points on House Bill 2930An Act modernizing telephone regulationand encouraging economic growth.

Two decades of pro-competitive policieshave irreversibly opened the local market toother providers. Regulators have succeededin encouraging choice for consumers.

Massachusetts now has one of the most com-petitive local voice markets nationwide. • The FCC says competitors serve 55% ofthe wireline market in Massachusetts. • Almost 97% of residential users inMassachusetts have options among wireless,CATV, VOIP providers like Vonage orSkype, and landline providers. • Even with all this competition and newtechnology, there are very, very few con-sumer complaints. Consumer complaints

total less than three one-hundredths of onepercent of the 10.34 million voice connec-tions in Massachusetts.

Current rules were designed for a singlemonopoly provider. It’s time to update ourlaws governing the communications industryso we can sustain Massachusetts as a leaderin the tech sector.

First, Massachusetts should join the 38states, and the District of Columbia, thathave laws prohibiting an additional, separateset of state rules for wireless technologies.

Second, with the competitive market andother existing regulations that protect con-sumers, traditional regulation of the voicemarket should be focused only on areaswhere there’s no competition.

Robust communications and broadband net-works are the platform for the Massachusettseconomy. Our healthcare, education, hightech, financial services sectors all needstrong broadband networks. We need poli-cies that encourage more investment anddeployment of broadband technology acrossMassachusetts.

The Information Technology sector is impor-tant to Massachusetts:• The UMass Donahue Institute says IT sec-tor represents 178K jobs in 10K companiesin Massachusetts– about 5.5% of the state’sworkers and 18% of state GDP

• The Mobile sector alone employs 30,000workers at 400 companies in Massachusetts • IT industry workers average $87K+, wellabove state average of $48K

Other states are creating their own innova-tion policies. Updating rules can sustainour position as a leader in the tech sector. • In the past five years, FL, TX, MN, IN,VA, WI and DE have modernized their lawsaffecting the communications industry.

Modernizing rules can encourage morecompetition, investment and innovation.H.B. 2930 strikes the right balance – it cre-ates an innovation policy for Massachusettsand continues important consumer protec-tions where there’s no competition.

• The world has and continues to change,vibrantly, in the telecommunications indus-try. • Wire line, wireless, cable, and internetcapabilities and options have altered thepersonal and professional choices andbehavior for everyone. • Job creation and growth, productivity,and efficiency are some of the hallmarksthat result from innovation in this industry.

Government policy is one critical key tothe successful evolution and expansion oftoday’s telecommunication technology.Massachusetts general laws and regulationshave remained unchanged in this area formany years. In order for this industry tocontinue to thrive and have a positiveeffect on the economy and people’s lives,government policies need to be revisited.

Published with permission by VerizonGovernment Affairs

Stan Usovicz (l), Regional Director, Verizon -Government Affairs and Robert Bradford (r)president, North Shore Chamber.

Corporate Tip: 5 Tricks To Get Press For Your Business Or Startup

So you spent a few months, per-haps even a few years, to developthe most cutting edge and revolu-tionary widget. This widget couldbe anything ranging from a newproduct or device to a new compa-ny or startup. The bottom line isthat the development phase iscompleted and now it’s time to getthe word out. You run through yourmarketing list. Social Media?Check. PR firm? Check. PaidMedia? Check. Events? Check. Asyou run through the list you realizethat it’s the same list every othercompany would put together. You

think you have an extraordinary prod-uct or solution and yet, you’re plan isabout as generic as they come. Havingworked in the trenches as a founderand startup employee, I know firsthandwhat this marketing laundry list couldlook like.But for the past few years I’ve had theopportunity to sit on the other side ofthe table as a contributor for variouspublications like Forbes, HBR, andother industry specific outlets. As aresult, I’ve personally been pitcheddozens of stories that are “gamechanging” or “disruptive.” What Ilearned is that most of these pitchesare in fact, not “game changing” andmoreover, some of the methods usedto acquire the sought after press isshockingly abysmal.But that doesn’t have to be the case.Here are some tips to avoid the gener-ic PR trap and ways you can achievemeaningful exposure for your newwidget or business.

Build a targeted list of writers andjournalists. I was once pitched a storyabout a non-profit in Africa. While Ilove nonprofits and love Africa(although I’ve never been there), thistype of story is one I’d most likelynever write about. Spend some timeto identify who the best writers arethat are most likely to benefit fromyour story. Journalists are alwayslooking for good, relevant content.Make sure your story aligns with theirexperience and area of focus.Let the writers know you’ve read theirwork. Most people respond bestwhen they are shown personal atten-tion. Journalists are no different.When pitching your story, start with apersonal reference to grab theirattention. You can reference a previ-ous article they wrote or mention apast achievement:“Hi Dan, I thought your last article onstartups was …”Continued Online Here

http://www.dol.gov/ebsa/newsroom/tr13-02.html

ARCHITECTS b Architecture Studio Inc. Christopher Brown 414 Main Street Melrose, MA 02176 (781) 620-0510 http://www.barchstudio.comTektoniks ArchitectsErnest V. DeMaio III 289 Essex Street Suite 507Salem, MA 01970 (617) 816-3555 http://www.tektoniksarchitects.comAssisted Living Community Prospect House Assisted LivingRegina Guardino 420 Reservoir Ave. Revere, MA 02151 (781) 853-0005 http://www.prospecthouseal.comATTORNEYSBernkopf Goodman LLP Eric Allon 125 Summer Street Suite 1300 Boston, MA 02110 (617) 790-3000 http://www.bg-llp.comCasey & Associates Daniel J. Casey 185 Centre Street 2nd Floor Danvers, MA 01923 (978) 304-1877M. Robinson & Co., Tax Law Specialists Morris N. Robinson 160 Federal Street, 6th Floor Boston, MA 02110 (617) 428-6900 http://www.mrobinson.comMcGlynn & McGlynn, Attorneys at Law John J. McGlynn, Jr. 4 Norman St. Salem, MA 01970 (978) 740-4091 BUSINESS CONSULTING Compass Business AdvisorsRobert Prousalis 40 Salem Street Building 2 Lynnfield, MA 01940 (978) 210-1265 http://www.compassba.netCATERERS Montvale Plaza / Marty's CaterersHeather West 54 Montvale Avenue Stoneham, MA 02180 (781) 438-8858 http://www.martyscaterers.comCONSULTANTS Renew Think, Inc.Arend de Jong 11 Intrepid Circle Marblehead, MA 01945 (781) 996-9093 http://www.renewthink.com

CONTRACTORS Kelleher Construction Company, Inc. Jack KelleherP.O. Box 483 Beverly, MA 01915 (978) 921-0080 http://www.kelleherconst.com

DOG DAYCAREDog'N It Daycare Kerri Amor 339 N. Main Street Middleton, MA 01949 (978) 857-0494 http://www.dognitdaycare.comEDUCATION Essex Agricultural & Technical High School Roger Bourgeois P.O. Box 362 562 Maple Street Hathorne, MA 01937 (978) 774-0050 http://www.agtech.orgManchester Essex Regional High School Debate Team Susan Kiley 36 Lincoln Street Manchester, MA 01944 (978) 526-9880 http://www.sites.google.com/site/medebate/St. Mary's High School Grace Cotter Regan 35 Tremont Street Lynn, MA 01902 (781) 586-2066 http://www.stmaryslynn.comELECTRONIC SECURITY SYSTEMS ASG Security Timothy McCully 340C Fordham Road Wilmington, MA 01887 (781) 497-2750 http://www.asgsecurity.comEMPLOYMENT/STAFFING SERVICES Teknavigators, LLC Rick Silva 100 Cummings Center Suite 314HBeverly, MA 01915 (978) 338-6975 http://www.teknavigators.com

EVENT ENTERTAINMENT SERVICES Entertain New England LLC John Dudley 7 Beckford Street Beverly, MA 01915 (617) 791-1001 http://www.djjohndudley.comFINANCE Flye Point Advisors Geoffrey P. Hunt 6 Lillian Drive Ipswich, MA 01938 (978) 204-6476 http://www.flyepointadvisors.comHEALTH & FITNESS The Training Station, LLC Janet Esterkes 10 School Street 1B Danvers, MA 01923 (978) 774-7828 http://www.trainingstationllc.comHEALTH CARE Doctors Express

Jennifer Finkenaur 371 Broadway Route 1 South Saugus, MA 01906 (781) 789-2520 http://www.doctorsexpress.com

INFORMATION TECHNOLOGY All Covered Tony Christiano 29 Sawyer Lane Middleton, MA 01949 (617) 784-6927 http://www.allcovered.comINSURANCE Joe Greene Insurance Agency Will Monks122 Washington Street Marblehead, MA 01945 (781) 631-5000 http://www.joegreeneagency.comINTERNET MARkETING Gumption, Inc. Joseph Cassia24 Oakes Lane Rockport, MA 01966 (781) 322-6400 http://www.gumptioninc.comIT STAFFING Market Street Talent Sam EberlyP.O. Box 1556 Portsmouth, NH 03802 (603) 431-0070 http://www.marketstreettalent.comMARkETING Ellie on Wheels Media, LLC Al Getler 19 Duston Road Windham, NH 03087 (781) 799-4769 http://www.ellieonwheelsmedia.comUMarket, Inc.Michael Peluso 33 Cherry Hill Drive Danvers, MA 01923 (978) 762-7500 www.umarketinc.comMEDICAL PRODUCTS Axess Medical Jonathan Perham 10 Maple Street #303 Middleton, MA 01949 (978) 777-0313 http://www.axessmed.comMERCHANT SERVICES Punchey, Inc.Scott Newman

Welcome New North Shore Chamber of Commerce Members

know Someone who shouldBelong to the Chamber?Refer a Colleague to Join at:northshorechamber.org/join

423 Locust Street Danvers, MA 01923 (978) 828-4160 http://www.punchey.comMORTGAGES The Jeff Palermo Team, Reliant MortgageCamile Bachry 246 Andover Street Peabody, MA 01960 (978) 470-1237 http://www.jeffpalermo.comNATIONAL PARkS National Park Service Andrew Homan 15 State Street Boston, MA 02109 (617) 223-5200http://www.nps.gov/state/ma

NON-PROFIT ORGANIZATIONS American Red Cross Blood Services James Gallant 99 Rosewood Drive Danvers, MA 01923 (978) 646-9434 http://www.redcross.orgPRINTERS Speedpro Imaging Oliver Parker 107 Audubon Road Wakefield, MA 01880 (781) 587-0239 http://www.speedprobostonnorth.comRECYCLING & WASTE SERVICES Republic Services, Inc. Michael Graber320A Charger Street Revere, MA 02151 (781) 560-1408 http://www.republicservices.com

RESTAURANTS kings Bowl of Lynnfield, LLC Tracy Wallace 510 Market Street Lynnfield, MA 01940 (781) 334-4400 http://www.kingslynnfield.comYard House Edward MacLean 237 Market Street Lynnfield, MA 01940 (781) 334-6400 http://www.yardhouse.comSALES & MARkETING Off the Chart Sales, LLC Ed Beatrice 50 Mount Vernon Street Suite 3 North Reading, MA 01864 (781) 439-2299 http://www.offthechartsales.comSOFTWARE Deep Information Sciences, Inc. Phil Bedard 10 Vaughan Mall Suite 205Portsmouth, NH 03801 (603) 440-8689 http://www.deep.is

WHERECREATIVITY

WORKSprovides a visual art and design education for the creative problem solvers of tomorrow. The college offers the Bachelor of Fine Arts degree, continuing education classes and public galleries offering a rich cultural resource to the North Shore.

beverly, ma | montserrat.edu

Student Massiel Grullon ‘14 holding up her painting titled Self-Portrait, 2012

SPA / EDUCATION Spa Tech Institute Gianna Stillman126 High St.Ipswich, MA 01928978-356-0414 http://www.spatech.comSPORTS Danvers Indoor Sports Kelly Cragg 150R Andover Street Danvers, MA 01923 (978) 777-7529 www.danversindoorsports.comTECHNOLOGY SERVICES Daystar, Inc. Anne Brown 121 Shattuck Way Suite 10 Newington, NH 03801 (603) 766-5924 http://www.daystarinc.comTELECOMMUNICATIONS STk Networks Bob McKenna 2 Centennial Drive Suite 6E Peabody, MA 01960(978) 821-7957 http://www.stknetworks.com

Welcome New North Shore Chamber of Commerce Members

Get Social with the North Shore Chamber of CommerceClick on the Buttons Below to Visit our Social Media Sites.Members can Post, Submit Articles, Pictures or Videos.For More Info call (978) 774-8565 or Click the Phone Button