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North Star high SchoolM o n d a y , J U n e 8 , 2 0 0 9

schedule8:00 - 9:00 a.m. Registration, coffee and morning goodies, drinks provided throughout the day

Opening Session9:00 - 10:00 a.m.

Brands in the Age of Engagement, Greg AndersenAuditorium

Session 110:15 - 11:30 a.m.

What If?, Bob ThackerOpen Commons Area

Lunch11:30 a.m. - 12:45 p.m.

Lunch: Taco Bar Buffet • Giveaways (with Dave Wingert) • Vendors

Room 1 Room 2 Room 3

Session 21:00 - 2:00 p.m.

Web Design Conversion 2009-Bob Crisler and Staff

I.M.’s, MySpace or Facebook: Communicating with Today’s Young Community Stakeholders!-Pete Ferguson

Herbie Husker Speaks Volumes Without Saying a Word-Meg Lauerman and Andy Schadwinkel

Session 32:15 - 3:15 p.m.

Creating Talking Points...Fast-Kelly Bartling and Dave Fitzgibbon

The Shipping News: UNL’s Strategy for National News Placements-Steve Smith

Waiting for the Perfect (Media) Storm-JS Engrebretson and Gail Ogden

Session 43:30 - 4:00 p.m.

Special Olympics 2010 USA National Games, Sarah Leeth, Director of Marketing & Fund DevelopmentAuditorium

http://thinktank.unl.edu

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greg aNderSeNManaging director | bbH new york

Brands in the Age of EngagementIn a time of rapid media innovation and proliferation, agencies and brands face increasing challenges in earning people’s two most precious commodities: time and attention. To earn these, brands are looking to deliver different forms of value through their marketing, and agencies are creating new disciplines to try to stay ahead.

Greg Andersen is Managing Director of BBH New York, one of six offices of the BBH global network. Prior to his appointment as Managing Director, Greg served as Director of Engagement Planning where he introduced the communications planning discipline to the agency while working with well known brands like Axe, Vaseline, LG, Miller Lite, and Levi’s. He has been involved in the development of a brand funded television show for Axe on MTV, a viral video for Smirnoff Raw Tea featured on Good Morning America, and recently developed the online presence for the Commission on Presidential Debates in collaboration with MySpace.

In the context of a continuously changing media and content landscape, Greg encourages the agency and clients to think about how marketing ideas can travel across time & space in ways that are both commercially valuable and, at the same time, interesting to a brand’s audience. But in a cautionary tone, Greg’s recent CMO Strategy piece in Advertising Age entitled “Marketers, Don’t Just Blindly Follow Latest Media Trends” challenged marketers and agencies alike to think long and hard about the question ‘what are you doing here?’ before jumping headlong into marketing’s latest media fads.

Greg has appeared as a guest lecturer at Northwestern University’s Integrated Communications graduate program, as well as at Columbia University in New York City. He is a Nebraska native, where he graduated from the University of Nebraska–Lincoln with a major in advertising and minors in psychology, marketing and English.

BoB thackervice President for Marketing and advertising | officeMax

What If?Creating new ideas using classic techniques: How to brainstorm and ideate.

Bob Thacker is one of America’s top marketers. His resume includes marketing director for Target and Sears, and CEO of advertising agency BBDO Minneapolis. He believes that productive brainstorming is a discipline that can lead to tremendous outcomes. This session will include Thacker’s own ‘instruction manual’ on how to brainstorm to develop an idea. The session will include ‘brains-on’ group work on real life opportunities, and instructions on how to ‘quick edit’ a list of ideas, shaping it into a useful communications strategy.

Thacker is a Nebraska native and a UNL Journalism/Advertising graduate.

dave WiNgertkgor radio

Dave Wingert anchors weekday morning shows on Omaha-based KGOR Radio, 99.9 FM. Wingert has hosted radio shows in Kansas City, St. Louis, Des Moines, Omaha and Seattle, and has been a cast member in countless plays, including at the Omaha Community Playhouse and the Blue Barn Theater in Omaha.

2BoB criSlerManager of internet and interactive Media | University coMMUnications UnL web deveLoPer network next-generation transition teaM

Web Design Conversion 2009In August 2009, a redesign of the UNL website will go live. Join Crisler and other UNL staff from within the Web Developer Network and UComm Internet and Interactive Media for a discussion of planning and workshop opportunities for your site’s conversion to a revised UNL web template set.

Bob Crisler was the first employee dedicated full time to web development for the main website of UNL. A veteran of print design, copy and photography, Crisler developed the first web templates for the university and founded the UNL Web Developer Network in 2003. Now manager of the Internet and Interactive Media department within the UNL Office of University Communications, Crisler guides the continued development of the UNL website by overseeing a talented staff of programmers and designers and by orchestrating a cooperative development process through the Web Developer Network, which now has more than 300 registered members.

pete FerguSOntri-Mentoring PrograM sPeciaList for federaL PrograMs | LincoLn PUbLic scHooLs

I.M.’s, Myspace or Facebook...Communicating with Today’s Young Community Stakeholders!Connecting effectively with an increasing diverse group of young people today needs to incorporate strategies that didn’t exist even five years ago. Pete Ferguson, Tri-Mentoring Program Specialist for Federal Programs, will engage you throughout this session providing insight and understanding about what youth community stakeholders expect in their communications, about their lifestyles and media preferences. Pete would know–he ran Youth Leadership Lincoln for 9-1/2 years before taking on a new position at Lincoln Public Schools.

Meg LauerMandirector | University coMMUnications

aNdy SchadWiNkeldirector of Marketing, strategic Marketing initiatives | University coMMUnications

Herbie Husker Speaks Volumes Without Saying a WordSometimes the best - and most cost effective - answer to a communications challenge is not a print ad or a video or an email campaign but a surprise tour of small towns across the state. When University Communications needed to communicate the ways UNL gives back to the state and invite Nebraskans to the first-ever Husker SpiritFest, the office took Herbie Husker on the road to spread the word. In this session, we’ll discuss the thinking behind Herbie’s goodwill tour and take you step-by-step through the process of planning and execution.

Meg Lauerman has served as director of university communications for the University of Nebraska–Lincoln since 2001 and also holds the title of assistant professor of advertising in the College of Journalism and Mass Communications.

Andy plans communications strategies and develops communications campaigns for UNL. From 2001-2008, Andy served in a similar role for the Office of Admissions. Prior to joining UNL, Andy was an Addy award-winning copywriter for South Dakota’s largest advertising agency.

3kelly BartliNgManager of news | University coMMUnications

dave FitzgiBBoNManager of broadcast services | University coMMUnications

Create Talking Points…FastLearn from seasoned media relations professionals how to create key messages or talking points for yourself or your administrator or faculty when responding to the media or other important audiences. University of Nebraska-Lincoln’s Kelly Bartling, manager of news, and Dave Fitzgibbon, manager of broadcast services, walk through the process of drafting talking points and message development maps to craft succinct, clear and honest messages when responding to questions or requests for information. Interactive session includes a quick media relations primer and real examples of how crafting key messages helps communicate precisely, succinctly, and keeps your message and organization on target.

As manager of news, Kelly Bartling oversees the news office in University Communications. Prior to joining UNL in 1999 as senior newswriter and national news editor, she worked for 13 years as a newspaper reporter, news editor and managing editor throughout Nebraska. She has bachelor’s (1986) and master’s (2008) degrees from the UNL College of Journalism and Mass Communications in news-editorial journalism, and in marketing, communications and advertising. Kelly is a primary contact for local, state and national news media and often serves as university spokesperson and works behind the scenes helping manage issues and craft public relations strategies and responses. She oversees news releases and internal communications and is a member of UNL’s crisis management team.

As manager of broadcast services, Dave Fitzgibbon produces UNL promotional videos and oversees University Communication’s video production facility. Additionally, he works with broadcast media and filmmakers to organize shoots on campus. Dave has been with UNL since 1998, previously as manager of news and broadcast services. Prior to that he worked at television stations in Scottsbluff and Omaha and spent 11 years at Lincoln’s CBS affiliate, KOLN/KGIN TV as chief news photographer and special projects producer. He earned his bachelor’s degree in broadcast journalism from UNL in 1987. He works on media relations and media training and helping advise administration, faculty and staff on best responses to media and public relations issues, and is a member of the crisis management team.

Steve SmithnationaL news editor | University coMMUnications

The Shipping News: UNL’s Strategy for National News PlacementsHave you ever wondered how stories and experts make it into the national news? You may be surprised to discover the world of national PR “placements” that exists, and how UNL is striving to stay competitive in the national media. Hear UNL’s national news editor Steve Smith talk about national news tools at our disposal, what makes a good national news pitch, hear what works and what doesn’t. And find out how to help Steve get your news onto the pages of the Wall Street Journal, The New York Times and Associated Press. Learn how the changing interactivity and social-networking aspects of the Web are changing traditional journalism, and how to use the new media to your advantage.

As national news editor, Steve Smith works with national media outlets to maintain UNL’s high profile around the country. Prior to joining the university in 2009, Steve was the online editor at the Lincoln Journal Star. Steve worked for 15 years as a newspaper reporter and editor, with stints in Iowa, California and Nevada in addition to his time at the Journal Star. A Nebraska native and 1994 College of Journalism and Mass Communications alumnus, he also is the author of the memoir “Forever Red: Confessions of a Cornhusker Football Fan” (2005, University of Nebraska Press). Steve’s focus is in finding UNL stories and sources for potential national media placement, maintaining national media relationships and creating national news placement strategies and plans.

J.S. eNgreBretSoNcoMMUnications and Marketing Manager | coLLege of engineering

gail ogdeNcoMMUnications associate | bioLogicaL systeMs engineering

Waiting for the Perfect (Media) StormSometimes all the pieces come together to create the perfect synergy for an event: recruiting, department promotion, alumni recognition, and fun for the students and visitors. In this presentation, J.S. Engebretson and Gail Ogden will share with you the behind-the-scene effort that takes place for E-day, an annual event for the Biological Systems Engineering Department.

J.S. Engebretson currently serves as communications and marketing manager for the UNL College of Engineering. She has more than 20 years of experience in public relations and marketing, including working at Doane College in Crete, Neb.; Service Research Corporation in Lincoln, Neb.; Big Brothers/Big Sisters of Greater Des Moines; and as a newspaper editor, columnist and reporter. J.S. also spent some time teaching ballroom dancing, under the stage name “Julie.”

Gail Ogden is a multimedia associate with the department of Biological Systems Engineering.

4Sarah leethdirector of Marketing and fUnd deveLoPMent | sPeciaL oLyMPics 2010 Usa nationaL gaMes

Special Olympics 2010 USA National GamesThe national games will take place in Nebraska July 18-23, 2010, with the University of Nebraska–Lincoln serving as the host site. Sarah will detail her marketing and public relations perspectives on this important and exciting national event. http://www.2010specialolympics.org/default.asp

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Please register for Think Tank 2009 at http://thinktank.unl.edu.

$25 per personAll attendees must register individually prior to May 20th.

UNL employees please pay using your department’s cost object number.

If not affiliated with UNL and not pay-ing with a cost object number, please make check payable to: University of Nebraska-Lincoln, please put Think Tank on the memo line. If paying for multiple people please include list of attendee’s.

Mail to: Office of University CommunicationsUniversity of Nebraska–Lincoln202 ADMS Lincoln NE 68588-0424

Non-Refundable after May 20, 2009

registration | directions

The University of Nebraska–Lincoln does not discriminate based on gender, age, disability, race, color, religion, marital status, veteran’s status, national or ethnic origin, or sexual orientation. ©2009, The Board of Regents of the University of Nebraska. All rights reserved. 090407 ®