northern collaboration conference 2014: mobile first: the library in your pocket, by stephen morrin

Mobile first – The Library in your pocket

Stephen M. Morrin University of Salford

•Why I decided to adopt the mobile first philosphy

•How I went about it

•Where things are at now

Going mobile

• Marketing/peer pressure

Why go mobile first?

• More reasons to go mobile first in 2014

• Now is the time to go Mobile First

• Go mobile or go home

• Go mobile first or die

Example headlines

• Marketing/peer pressure

• Timing/opportunity

• Dissatisfaction/need for change

• Engage with our users

Why go mobile first?

• Point one

• Point two

• Point three

• Point four

• Point five

Google comparison image

• 99% of smartphone owners use their browsers at least once a day

• By 2014 mobile internet usage will overtake desktop internet usage

• About 1.3million Android and iOS devices alone are sold everyday

• 91% of all people on earth have a mobile phone

• 50% of mobile phone users use it as their primary internet source

• 91% of adults have their mobiles within arm’s reach 24/7

• 40% of smartphone owners log onto the web before getting out of bed in the morning

Further interesting ‘facts’

• Learn new things

How to put mobile first?


• Evaluate the content




• Re-work/edit the content


• When you start at University you will encounter a lot of new things that you may not have had at school. One such thing is a library card - it is very important and you should treat it as you would a bank card.

• Please keep your library card safe.

Example editing




• Look around for good ideas





• Look around for good ideas

• Add new elements


• The site went live in March

Where are we now?

The new website

www.salford.ac.uk/library

• The site went live in March

• Usability tests took place in May

Where are we now?

• Navigation means more to us than our users

What the tests told us

• Navigation means more to us than our users

• You can’t control the whole experience, but improve what you can

What the tests told us

What will tomorrow bring?

Questions?

northern collaboration conference 2014: mobile first: the library in your pocket, by stephen morrin

Education