NI TGI 2015

New Items

New Areas On TGI 2015

SNAPSHOT VIEW

Boomerang generation Named CharitiesNew Tech

New Areas On TGI 2015

Boomerang Parents

Parents who support their

adult children with expenses

NI parents with children over 18 support

their adult children with expenses in some

way57%

How are parents supporting their

adult children? (Base: Adults with children 18+)Vert%

Socialising and Free-Time 23%

Travel 20%

Expenses related to grand-children 16%

Debts and fees 10%

Rent or Mortgage Payments 10%

Source: NI TGI 2015

% of daily newspapers readers who are

‘Boomerang Parents’ (index:145)35%

New Tech

New Areas On TGI 2015

Number of adults in Northern Ireland who own an

activity tracking wristband

68,000 adults (5%)

Source: NI TGI 2015

Activity Tracking Wristbands

24%

20%

23%

18%

9%

6%

15-24

25-34

35-44

45-54

55-64

65+

AGE GROUPS

4%

14%

26%

28%

14%

14%

A

B1

C1

C2

D

E

SOCIAL BRACKETS

Of owners have at least 3 or more other devices

(smartphone, laptop, PC, Tablet, eBook)52%

15% Visit newspaper websites once a day or more

(index: 174)

New Areas On TGI 2015

New Tech

25 new named

charities available

Named Charities NI adults who donate to charity (last 12 months)64%

News Letter readers who donate to charity

(index:115) 73%

Top Charites donated to by News

Letter readers (rank by index)Vert% Index

Age UK 12% 247

Christian Aid 13% 201

Help for Heroes 16% 184

British Heart Foundation 17% 161

Marie Curie 30% 154

Royal National Lifeboat Institution

(RNLI)10% 138

Source: NI TGI 2015

“14% of All Adults have watched live TV

online in the last 12 months.”

Live TV Online

Top Online TV Channels watched in L12M Weighted Figure

BBC Iplayer 103,000

Sky Go 77,000

UTV 49,600

Channel 4 (4OD) 34,000

Channel 5 26,500

Now TV 13,800

Source: NI TGI 2015

Live TV Online

Full List – Live TV

Online, Channels

Added:

Sky Go

Virgin TV

Now TV

BBC Iplayer

4OD

Channel 5.com

UTV

Other

Men are 51% more likely to have watched

Virgin TV in the last week

23% of single women have watched Now

TV in the last week

28% of people that are unemployed have

watched live TV on channel5.com in the last

week (363)

Source: NII TGI 2015

Live TV Online vs TV - Demographics

Index15-2425-3435-4445-5455-6465+

19%more likely

to be male

Live TV Online vs TV - Demographics

15-2425-3435-4445-54

65+

Index

TV Vs Live TV Online

*Heavy Users *Watched Live TV L12M

55-64

Source: NI TGI 2015

New Area Added on TGI 2015

Radio Participation

Activity % of NI Pop

Visited a radio stations

website

18%

Sent a text 13%

Competition or promotion 13%

Visited stations Facebook

page

12%

Phoned In 10%

Downloaded a Podcast 8%

Followed a radio station

on Twitter

5%

% that have participated with the radio.

Male Female

50% 50%

Source: NI TGI 2015

Gift Cards

Gift Cards

5 named gift cards added

Source: NI TGI 2015

Brand

Argos

M&S

Amazon

Boots

itunes

Gift Cards

Gift Cards

Women are

31% more

likely to have

bought a gift

card in the

L12M than

men.

53% of AB

Adults have

purchased a

Gift Voucher in

the L12M.

69% of people

that have

bought a gift

voucher L12M

have children.

“43% of All Adults have bought a gift card in

the last 12 months.”

Source: NI TGI 2015

12%

7%

13%

21%

I like watching the news on digital screens in public

places

I don’t mind receiving texts from commercials

organisations

I often talk about things I have seen advertised on

posters

Outdoor advertising gives me something to look at while

I am travelling

% Index

*Vert percentage and index figures based on target of men, seen outdoor advertising in past week

Other Media - Lifestyle Statements

Source: NI TGI 2015

Outdoor advertising gives me something to look at while

I am travelling

I often talk about things I have seen advertised on

posters

I don’t mind receiving texts from commercials

organisations

I often talk about things I have seen advertised on

posters

23%

13%

5%

8%

% Index

*Vert percentage and index figures based on target of women, seen outdoor advertising in past week

Other Media - Lifestyle Statements

Source: NI TGI 2015