eWorkout

Jackie ShervingtonJune 2012

A.No website – The freewayB. Website – Turbo powered

The freeway – no website

1. Google Place (Maps)2. Google adwords (landing page)3. Portals (Trip adviser)4. Social Media

– Facebook– Linked in– Youtube– Blogging– Twitter

5. Google merchant centre/ebay

1. Google place• When someone is looking

for a localized provider, Google will often send them to their local listings.

• Own your listing!• Encourage Customers To

Rate & Review Your Business

• Provide Images, Videos & Coupons

2. Google adwords• You don’t need a website – just a

place to drive the leads to – “landing page”.

• Google Adwords– For example, if you decide that

you would like to spend $100 a day, and you are willing to pay $5 for each click, then Google will run your ad until you reach 20 visitors. You can easily track results and determine

• Facebook Ads

3. Portals/referrers

• Your industry?• Urbanspoon• Tourism – Tripadviser• Newspaper.com

4. Social Media

• Not hard sell• Build your

likability and expertise. • Blogging• Twitter• LinkedIn account

4. Social Media

• Facebook• Youtube• Flickr• Foursquare

5. Merchant

• Google shopping• ebay

Website – Turbo Power

1. Free Search traffic to your website (SEO)2. Paid search traffic to your website – adwords

or facebook3. Database/repeat/referrals4. Print

1st step - ANALYTICS

1. Search engine optimisation (SEO)

Why SEO?

95% of users don’t go beyond the first 3 pages of search results before

they try another keyword.

SEO: the checklistKeywords

Site Design

Content

Code

Links

BETTER RANKINGS!!

SEO: keywords

• One page doesn’t fit all• New page per product or topic

Spread it around

• “Less is more” per page. 1 or 2 primary terms and 5-10 secondary

• Keep keywords relatedKeep a focus

• Short terms are more competitive• Long tail - better traffic & quicker

results

Long and short

Brainstorm

Competitive Research

Keyword Tools and Programs

SEO: linksLinks are the critical link to SEO SUCCESS

Link Popularity

Link Relevance

Link text

Link authority

Authority Sites Directories

Blogs Press releases

Related Sites

Websites conversion1. Where do your eyes go first?2. Do you know right away what this website is about?3. Is the important information “above the fold?”4. Can you easily find the benefits of the product/service?5. Is there a clear call to action?6. Is the font easy to read?7. Do the menu items clearly tell you where they will take you?8. Is there an easy way to contact the business?9. Can you find out more about the owner or employees of the company?10. Do you feel personally connected? 11. Is there multimedia?12. Are there links to social media?

Tools of the trade

• Google alerts• Evernote• Cloud based services:– Email mkting – mailchimp– Surveys – surveymonkey– Accounting - Saasu – CRM - Insightly