northwest arkansas ad fed cause marketing project
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Northwest Arkansas AdFed cause marketing project, 2011-2012TRANSCRIPT
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Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Cause Marketing Project
Objective:Leverage the collective creativity ofthe NWA AdFed toward a specific cause related marketing initiative.
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Principals• Help build a more cohesive creative community• Create a greater national creative presence for NWA• Concentrate the creative talents toward a common goal
Cause Marketing Project
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Rules of EngagementIn order to accomplish our objective, we need volunteers and board advisors for the following functions:
Account Leadership
Strategy & Planning
Creative Leadership & Development
Project Management & Traffic
Production: Digital & Non-Digital
Media Planning & Media Buying
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Rules of EngagementEach function must work together to determine the following:
• Scope of Work & Brief
• Project Calendar
• Deliverables (including, but not limited to):
- Concepts
- Activation plan
- Tactics
• Production Schedule
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Results:•Work in Progress Showcased at ADDY’s
Gala in February:
• Possible entry into Awards Competition Under NWAADFED Creative Collective, but with credits going to the individuals who participate
• Admiration of your peers.
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
How To Get Involved:
Creative Collective
Wednesday, November 9, 2011
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011