northwest arkansas ad fed cause marketing project

MIXER

Northwest Arkansas Advertising Federation

Wednesday, November 9, 2011


Cause Marketing Project

Objective:Leverage the collective creativity ofthe NWA AdFed toward a specific cause related marketing initiative.

Creative Collective



Principals• Help build a more cohesive creative community• Create a greater national creative presence for NWA• Concentrate the creative talents toward a common goal

Cause Marketing Project

Creative Collective



Rules of EngagementIn order to accomplish our objective, we need volunteers and board advisors for the following functions:

Account Leadership

Strategy & Planning

Creative Leadership & Development

Project Management & Traffic

Production: Digital & Non-Digital

Media Planning & Media Buying

Creative Collective



Rules of EngagementEach function must work together to determine the following:

• Scope of Work & Brief

• Project Calendar

• Deliverables (including, but not limited to):

- Concepts

- Activation plan

- Tactics

• Production Schedule

Creative Collective



Results:•Work in Progress Showcased at ADDY’s

Gala in February:

• Possible entry into Awards Competition Under NWAADFED Creative Collective, but with credits going to the individuals who participate

• Admiration of your peers.

Creative Collective



How To Get Involved:

Creative Collective


northwest arkansas ad fed cause marketing project

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