NORTHWESTERN ATHLETICS:Programs In Action

Amy Potter,General Manager

Ryan Chenault,Associate Director for Sales & Marketing

MISSION STATEMENT

The collective goal of Northwestern University and Northwestern's Athletic Department is to provide our student-athletes with a world-class experience academically, socially

and athletically.

A major component to deliver this experience is to obtain the necessary resources to facilitate their achievement both in

the classroom as well as on different playing fields.

As one of the nation’s elite athletic programs Northwestern University fields teams in 19 intercollegiate sports in the Big Ten Conference

The Big Ten leads the nation in game attendance and television coverage

Over 350,000 Big Ten alumni live in Chicago

Men’s

Baseball

Basketball

Football

Golf

Soccer

Swimming

Tennis

Wrestling

Women’s Basketball

Cross Country Fencing

Field Hockey Golf

Lacrosse Soccer Softball

Swimming Tennis

Volleyball

WILDCAT TEAMS

WHO WE SERVE

Fans Sport Program

s

Corporate

Partners

REVENUE GENERATION

Ticket Sales/Revenue SharingDevelopment

Corporate PartnershipsMedia RightsAncillary Revenues

Merchandise/ConcessionsFacility Rentals

Ryan FieldCapacity: 47,130

Welsh-Ryan ArenaCapacity: 8,117

ATHLETICS VENUES

TICKET SALES PLAN

Football and Men’s Basketball

•Group tickets

•Mini-ticket plans

•Season Tickets

•Luxury Seating

PARTNERSHIP MISSION

• Visible, deep relationship within athletics

• Category exclusivity

• Ownership of the programs

• Business development, community relations and human capital

WILDCAT PARTNERS

MARKETING ASSETS

EXCLUSIVE PARTNERSHIP OPPORTUNITES

HOSPITALITY ADVERTISING PROMOTIONS

• GAME DAY & WEEKLY RADIO

• STADIUM & ARENA SIGNAGE

• ON-LINE

• PUBLICATIONS

• TICKETING

• VIP EVENTS

• PROMOTIONAL TRIPS

• MARKS

• GAME DAY MARKETING

• EVENT MARKETING

• DIRECT MARKETING

CORPORATE PARTNERSHIP PROGRAM

WILDCAT ALLEY

Corporate Partners host the official fan-fest just steps away from

Ryan Field before all home football games. Includes branding and

event marketing opportunities to thousands of fans at the hospitality

area, Kids Zone and sports-experience elements.

CORPORATE PARTNERSHIP PROGRAM

MILITARY AND VETERANS PROGRAM

Corporate Partners and guests in the presentation of the American flag at every

football and men’s basketball contest as well as special Veterans’ Day activities at

a select football game. Area veterans and active members of the Armed Forces

receive discounted admission to and in-game recognition at all athletic events.

Weekly essays and interviews with Athletic staff and student athletes are featured

on NUSports.com and Wildcats Weekly (WGN-AM).

CORPORATE PARTNERSHIP PROGRAM

FOOTBALL FRIDAY – PREGAME RECEPTION

Corporate Partners, along with select coaches and staff, will attend a

networking reception at Dr. Jim Phillips’ home the Friday night before

a home game.

CORPORATE PARTNERSHIP PROGRAM

FACILITY USE

Corporate Partners can host up to 100 guests at any on-campus

Athletic facility for a non-game day corporate event. Includes a one

hour skills lesson with a select head coach. Ex: Swing instruction from

Men’s Golf coach Pat Goss (coaches PGA Touring pro and

Northwestern Alum Luke Donald).

MEDIA EXPOSURE

BIG TEN NETWORK

The Big Ten Network is an regional sports network dedicated to the Big Ten Conference. Available to

approximately 73 million households nationwide in the United States and Canada, it is the first internationally

distributed network dedicated to covering a single college conference.

The network is a 20-year joint project of the Big Ten Conference, and Fox Cable Networks.

MEDIA EXPOSURE

BIG TEN NETWORK

Each year, the network televises approximately:

Between 35 and 40 football games 105 regular season men's basketball games Big Ten Men's Basketball Tournament games

55 women's basketball games Big Ten Women's Basketball Tournament games Hundreds of additional sporting events -Olympic

sports Dozens of Big Ten Championship events

Nightly highlights show Coaches' shows Classic games

Original programming

Football and Basketball Opportunities

Pre-Game, Play-by-Play, Halftime

and Post-Game

• 11 Football Games

• 27 Basketball Games

• Show Entitlements

• :60 and :30 spots

• Branded Features

• Live Mentions

• “Wildcat Insider” Thu 7:30-8:00pm

MEDIA EXPOSURE

Wildcat Radio Broadcasts

Questions?

Thank you for your time.

GO ‘CATS!