IPHAM Twitter Basics WorkshopROGER KNIGHT

MAY 20, 2015

Overview

How to… Join Twitter

Send Tweets

Follow Others

What can you do? Share

Participate

Engage

Why? Important Concepts

Dissemination Examples

Media Outreach

Join Twitter

Join Twitter

Your full name and user name (or handle are public), while your email is kept private (for notifications).

Join Twitter

Clever user handle Clear profile

description Background image Display picture Real Location

NU Twitter Profiles Examples

Anatomy of a Tweet

Favorites, Retweets, Replies

FavoriteFavorites are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.

RetweetA Tweet that you forward to your followers is known as a Retweet. You can use our built-in Retweet feature for this. If you'd like to add your own comments to the tweet, you can use the quote Tweet feature.

ReplyYou can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.

Iceberg Tweets

Iceberg Tweet Example

Iceberg Tweet Example

Iceberg Tweet Example

Using Twitter Data

Using Twitter Data

Eichstaedt et. al. 2015. Psychological language on Twitter predicts county-level heart disease mortality. Psychological Science, 26(2):159–

169.

Twitter Timeline

Patients Clinicians Healthcare Providers

Payers

Policymakers

Industry Researchers Funders

Who to follow: Stakeholders

Who to follow: Influencers

Who to follow: Twitter Suggestions

Who to follow: Twitter Lists

Who to follow: Twitter Lists

“Social media is

like a cocktail party”

David Meerman ScottOnline Marketing Strategist

What can you do?

• Links to journal articles• Relevant news• Behind the scenes

Share

• Twitter Chats• Twitter Journal Club• Conference Hashtags

Participate

• Answer questions• Crowdsource resources• RT, Reply, Favorite others

Engage

Share

Pareto Principle Broccoli vs Cheese

Participate

EngageWiringTheBrain:Exciting findings in schizophrenia genetics – but what do they mean? I consider the implications in a new blogpost http://t.co/EDdXsXrS9gJul 22, 2014 7:03 a.m.

psychgenomics:@WiringTheBrain Hi - you rare var %s seem very high (order of mag above what seems to be indicated by current papers), what refs?Jul 22, 2014 2:31 p.m.

WiringTheBrain:@psychgenomics Maybe a bit high. But not 10X! 22q11 alone ~1%, large CNVs ~8% http://t.co/kZnOFvARy4 + add new genes http://t..co/vEE5083GWMJul 23, 2014 2:33 a.m.

psychgenomics:@WiringTheBrain The 22q11.2 finding is very convincing - less convinced with the large CNVs findings.Jul 23, 2014 5:43 a.m.

WiringTheBrain:@psychgenomics Penetrance of many for SZ is lower, but associations compelling, in my view (and that of many others) http://t.co/5sx4dZxxcrJul 23, 2014 5:56 a.m.

EngageBertGold4:@psychgenomics @WiringTheBrain I don't think you can establish "penetrance" retrospectively. Tried & failed on hemochromatosis.Jul 23, 2014 6:36 a.m.

WiringTheBrain:@BertGold4 @psychgenomics Very much depends on definition of phenotype(s) and ascertainment methodsJul 23, 2014 6:45 a.m.

BertGold4:@WiringTheBrain @psychgenomics OK, if you say so. Will Foulkes has some good papers on this issue w/respect to BRCA1/2.Jul 23, 2014 6:46 a.m.

psychgenomics:@BertGold4 @WiringTheBrain Sampling frame will be hard to get right here as need good quality DNA to do these analyses. All birth series?Jul 23, 2014 12:37 p.m.

BertGold4:@psychgenomics @WiringTheBrain What about the National Childrens Study?Jul 23, 2014 12:39 p.m.

Engage

Thought Leadership

A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

“

”

Our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

- CHRIS ANDERSON

The Long Tail

Walejko, G., & Ksiazek, T. (2010). Blogging from the niches. Journalism Studies, 11, 412–427.

Use of social media by health policy researchers

Health Aff. 2014 Jul;33(7):1278-85. 

A team from NCRM compared the effect of Twitter and other communication channels on a paper’s downloads

One blog post in Freakonomics is equivalent to 3 years of abstract views!

Liang X, et al. (2014) Building buzz: (Scientists) communicating science in new media environments. Journalism Mass Commun Q 91(4):772–791

Engage

59%of journalists are on Twitter

What journalists want

Information that is timely and relevant

Readily sharable information

A resource when they have questions

Anything that saves time

Oriella PR Network Global Digital Journalism Study 2013

Austin Frakt (@afrakt)Health Economist, Dept. of Veterans Affairs • Assoc. Professor, Boston

Univ, Incidental Economist Blogger

“Twitter to Tenure: 7 ways social media advances my career”

Media Interviews Workshop

Presentations Lecture Invitations Committee

Invitations Grant Opportunities Dissemination

Vinny Arora, MP, MPP (@FutureDocs)Director of GME Clinical Learning

Environment Innovation and Assistant Dean of Scholarship & Discovery

Pritzker School of Medicine University of Chicago

QUESTIONS?Roger Knight (@chicagopana) – rknight@northwestern.edu