norwegian #4

Hemsedal Tourist Board: phone +47 32 05 50 30 / [email protected] Booking: phone +47 815 56 300 / [email protected]

Hemsedal, often referred to as The Scandinavian Alps, is located midway between Oslo and Bergen, a one hour drive from the Sognefjord. Hemsedal offers a wide range of activities: Top 20 hiking programme, 210 km of marked and graded hiking routes, bike park, and 21 marked and graded biking routes (225 km), dogsledding on wheels, Via Ferrata climbing route, 2 golf courses, unique fishing, paragliding, canoeing, climbing, horse back riding, river snorkelling, moose safari, fjord cruises, visits to mountain farms, concerts and festivals. For events see www.hemsedal.com

High standard accommodation at low summer rates • Apartments for 4 persons from NOK 550 per night / 2800 per week.• Large well equipped cabins for 12 persons from NOK 945 per night / NOK 3920 per week. • Hotel with breakfast from NOK 545 per person per night.• The Hemsedal Card with free or discounted activities is included in two night stays.

Hike & Bike HemsedalEnjoy Hemsedals beautiful nature and cultural landscape on foot and on two wheels. Included are 7 nights in an apartment for 4-8 persons (3 bedrooms) in Hemsedal Alpin Lodge, end of stay cleaning, the Hemsedal Card and 2 days mountain bike rental. Period: 1.6-15.10.2012.NOK 1490 per person (4-8 persons) / booking: www.hemsedal.com

Winner of the Norwegian Travel Award 2008

19193_Ann_SommerHemsedal2012_NorwegianMagasin_NY.indd 3 08.03.12 12.33































Please take a copy

NorwegianIn-flIght magazIne #04August–September 2012

the new Boeing 787-8 Dreamliner that wil l operate norwegian’s long-haul routes,

start ing in 2013.

10remarkable years

hIghlIghts from the past

ten years2002

The year it all began.

2003 Listed on the Oslo stock

exchange.

2005First year of profit.

2006New system for ticket sales and

distribution is launched.

2007The stockholm base

is established.

2008The Copenhagen base

is established.

2009Named ‘Market Leader

of the year’.

2010Named second-best airline

in Northern europe.

2011Launch of high-speed in-flight WiFi.

2012Places the largest-ever aircraft

acquisition order in europe.

Discover more milestones on page 49.In-flight m

agazine #04 2012

Please take a copy

1783: Pilâtre De Rozier launches the fi rst hot air balloon. The passengers are a sheep, a duck and a rooster and the balloon stays in the air for a grand total of 15 minutes before crashing back to the ground.

1905: Two years after building the fi rst airplane in history, in 1903 the Wright brothers follow up with the fi rst practical airplane in the world. The 1905 Flyer lays the groundwork for three-axis control (in yaw, pitch and roll).

1911: Calbraith Rodgers makes the fi rst fl ight across the United States.During the 84 days of fl ying, he crashes at least 70 times. Altogether this journey takes 3 days, 10 hours, and 24 minutes of time spent in the air.

1919: John Alcock and Arthur Whitten Brown make the fi rst non-stop aerial crossing of the Atlantic in a modifi ed Vimy IV. The fl ight takes 16 hours and 27 minutes.

1949: The DH 106 Comet becomes the fi rst jet-powered airliner. In 1952 it becomes a regular passenger jet, providing a faster, quiet fl ight.

1969: Concorde is invented as the fi rst supersonic airliner with speeds that reach double the speed of sound!

1984: Boeing introduces the 737-300, yielding signifi cant gains in fueleconomy and a reduction in noise. Today the Boeing 737 is the best-selling jet airliner in the history of aviation.

2012 - 2013: The long distance revolution. Norwegian Air Shuttle combines the 787 Dreamliner with its high-quality and low-price philosophy and changeslong distance fl ying. Forever. Coming soon.

www.norwegian.com/longdistancerevolution

Illustrasjon: Björn N

orberg

The Norwegian Oil Adventure Goes Forth into the North

Det norske participated in the giant Sverdrup discovery, the third largest discovery ever made on the Norwegian Continental Shelf. We also participated in the important discovery on Norvarg in the Barents Sea.

During last year our petroleum resources tripled. Det norske is now embarking on the development of Jette, our fi rst development as operator. We were recently awarded an operatorship in the Barents Sea, and from our offi ce in Harstad we shall further explore the opportunities on Caurus.

The Norwegian oil adventure will go forth into the north.

w w w . d e t n o r . n o

7

From bjørn kjos

How time flies! 1 September 2012 marks Norwegian’s tenth anniversary. We started up as a small domestic airline and today, a decade later, we pride ourselves on being one of Europe’s major low-cost carriers, with more than 70 million customers.

Our ten-year journey may not have been easy, but it’s been worth it. Why? Because Norwegian’s entrance to the market has changed the way we travel. Before September 2002, Norway had some of the highest airfares in the world, but Norwegian has helped to cut the average ticket price by more than half. This is a trend that Norwegian has contributed towards not only in Norway, but also in the other Nordic countries and in Europe as we have continued to expand.

Norwegian’s journey has only just begun, and we will continue to follow our strategy by offering people exactly what they want: competitive fares available to everyone and accessible, direct flights. A high level of service for a low fare is our key. We are

therefore pleased to offer a cutting-edge and environmentally friendly fleet that is continuously being updated. Norwegian’s vision is to set new industry standards for eco-efficiency, and our historic order of 222 new aircraft from Boeing and Airbus earlier this year will enable us to accomplish this.

Another milestone for Norwegian that is rapidly approaching is the launch of our long-haul operations next year. We are eagerly awaiting the delivery of several Boeing 787-8 Dreamliner aircraft. This is a plane for the future: it boasts high passenger comfort, has low operating costs and generates 20 per cent lower emissions than comparable aircraft. The Dreamliner will reduce our costs significantly, which means that we can continue to offer inexpensive fares on our non-stop long-haul routes.

Finally, I would like to stress that the main key to Norwegian’s success is our passengers. I would like to thank you for believing in us from day one. We will continue to strive to become better and better and we hope that you will join us for many prosperous years to come.

Thank you for flying with us! Bjørn Kjos, CEO Norwegian

We owe our ten-year success to our passengers

Thanks to such a high demand from you, our passengers, we are currently able to offer 300 routes to more than 114 destinations. And

because a growing number of passengers choose to fly with our brand-new, WiFi-equipped aircraft, we can continue to offer more

direct flights to new and exciting destinations.

7

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9

In-flIght magazIne #04 August–September 2012

10 The Norwegian team aims sky high 18 What’s on 24 Thoughts in the air: The joys of long-haul 26 Sondre Lerche: Living the dream 33 The exiting emirate next door 41 Rolling into Marrakech 47 10 remarkable years 52 Paving the way through the sky 56 What the locals have to say62 What’s on the horizon for Norwegian? 68 A century of Norwegian air power 74 Chamonix: Supercharged slopes 77 Stay in winter wonderland 80 Kitzbühel: Tyrolean treats 82 Alpe d’Huez: Top shelf 88 Green travel: Trekking across Norway’s rooftop 94 Norwegian helping to fight HIV 98 Entertainment

104 Menu domestic Sweden & Finland 105 Menu Nordic 106 Menu domestic Norway 107 Menu international 110 In-flight entertainment guide

114 Routes from Norway 116 Routes within Norway 117 Routes from Denmark 118 Routes from Sweden 119 Routes from Finland

121 Norwegian’s tail icons: Thor Heyerdahl 124 Our masters 129 Travelling with Norwegian

Responsible publishernorwegian air Shuttle aSaOksenøyveien 3 – P.O. Box 115nO-1330 fornebu, norwayPhone: +47 67 59 30 00

Customer service centre Outside norway: +47 21 49 00 15In norway: 815 21 815

Editor-in-Chief Stine Steffensen-BørkeProject manager marius Solberg anfinsen, Cox Creative director Bruno Blanchard, Cox Design production Sigve Solberg, CoxPrint Scanner grafisk aS ISSN 1890-0267

E-mail [email protected] photo Charlotte Sverdrup

Project management, editorial design and sale of advertisement space Cox Bergen aSPhone: +47 55 54 08 00fax: +47 55 54 08 40

Advertising sales contactgunnlaug nilssen e-mail: [email protected]: +47 93 02 65 40

www.norwegian.comMILJØMERKET

241 Trykksak 707

Norwegian cannot be held responsible for any changes or errors in information contained in the magazine.

ConTEnTs

11

As he settles down in seat 1A on flight DY 932 to Copenhagen,

Norwegian’s CEO Bjørn Kjos explains to us his vision: “I have always worked to build a strong company with low costs, so that you can fly as inexpensively as possible.” As is often the case when he speaks about the airline, he is keen to stress that it is Norwegian’s employees that drive the company forward and make it a success. It is certainly hard not to notice the general sense of enthusiasm amongst the cabin crew, the way Kjos greets his colleagues, and the fact that he remembers details such as who he has flown with previously, where they live, and where they go on holiday.

A day with KjosWe followed Kjos over a working day and were able to meet a few of the employees that are the source of so much pride. “My colleagues and the great working environment are very important to me,” says flight attendant Andrea Taube Nismalm. “Having such fantastic colleagues means that we have a great time at work, and I’m sure that the passengers pick up on it too.” She is quickly backed up by her colleague Ellen Sivertsen, who adds that 90 per cent of the enjoy-ment she has from working for the

airline is down to her colleagues and the working environment. “Even if you have to get up in the middle of the night for a flight, it is always fun going to work,” she says.

OpportunitiesSivertsen and her colleagues are just a few of the employees who form the backbone of the work Norwegian has done to build itself into a successful company that is now celebrating its tenth anniversary. In turn, this massive growth has also given the employees opportunities they may not have had with other companies. Whilst maintaining a steady course towards Kastrup airport, pilot Jens Lyche (32) is glad to take the time to answer when questioned on what he appreciates most about his employer. “I’ve had the opportunity to be part of this incredible growth, and I’ve had seven exciting years so far. Norwegian has given me opportunities I probably wouldn’t have had anywhere else – at the age of 27 I was ‘upgraded’ to captain,” explains Lyche, who has also worked as a training captain for two years. There are sure to be more opportunities in the years to come too – in 2013 Norwegian will be embarking upon a new challenge with its first long-haul routes.

Ten years ago Bjørn Kjos decided to save a company that had

130 employees. Since then Norwegian has grown to almost 20

times its former size and now has around 2,500 employees.

By Hilde Sander Meling Photo Charlotte Sverdrup

The Norwegian team aims

sky high

Cabin crew Ellen Sivertsen (from

left), Andrea Taube Nismalm, Stina

Kristoffersen and Unn Charlotte

Frantzen say the working environment

at Norwegian is excellent.

Bjørn Kjos has given 32-year-old captain Jens Lyche opportunities he would be unlikely to get at his young age with other airlines.

Bjørn Kjos always takes time to talk to colleagues when he is travelling - here with Andrea Taube Nismalm.

A busy schedule requires efficiency. So today’s meeting with Thomas Woldbye, CEO at Kastrup Airport, takes place as Bjørn Kjos walks from one meeting to another. 10 Norwegian in-flight magazine

Kjos travels regularly to Kastrup to visit his colleagues in Denmark. The

office here has grown from one to five employees since the start in 2009.

Norwegian anniversary

12 Norwegian in-flight magazine 13


Kjos visits the ticket office at Gardermoen when he is travelling. Nisha Gopal (from left), Anne-Guri Vestli, Anne Meier and Lene Throne love to work at the counter for Norwegian.

14 Norwegian in-flight magazine

An hour before take-off from Kastrup

the crew meet up for a briefing about today’s

flight. They get information about weather forecasts,

the number of passengers on board and other details

essential to provide the best possible flight.

After a long working day in Copenhagen Kjos takes time to talk to captain Wenche Drevland (left) and Hilde Eikeland who fly us safely back to Gardermoen.


Good hotels explained: We can talk about our hotels for hours. But we’re not gonna. It’s simple, really. You want good lookin’ hotels at good locations at a good price. We give you just that at our 30 hotels in Scandinavian cities. Oh, and we throw in free WiFi, free gym facilities at most hotels and free coffee.

Good lookinG locations price

www.choice.no/comfort

coMFort HOTELS

After a long day, Bjørn Kjos is ready to fly back to Oslo.

Norsk Megling as - Postboks 492, 3101 Tønsberg,Telefon 33 30 99 50 - Telefaks 33 30 99 60- www.norskmegling.no

Eiendomsmeglerfirma med bevilling siden 1984

Eiendom utland

VÅR ERFARING- DIN TRYGGHETNorsk Megling AS

New town district in Lysekil – Norra Hamnen

The good life in Lysekil in Sweden

Sødra Bansvik is ready to move into August 31 this year and con-sists of 17 residences, of which 7 are already sold. We offer both freehold apartments, “beach houses” and terraced houses situated by the seafront.Skanska has the general contract for the development.

The waterfront is recognized by its high quality, fi nished with fi ne details and amenities.

In the spring of 2012 the seafood restaurant NH5 opened in a great newly built restaurant house at the seafront.

The properties are located south-west facing the sea, and have 2-4 bedrooms and a high structural and technical standard, all with parking space or garage. Prices from NOK 2 650 000,-.For further information, please visit the www.norrahamnen.no

A boat place on the promenade below the “beach villas” and free-hold apartments is included.

You will arrive in Lysekil after about 2 1/2 hour’s drive on splendid roads from Oslo. There is also a good ferry connection several times a day between Oslo and Strømstad the whole year around. From Strømstad it takes about 1 hour to drive to Lysekil.

Lysekil has several large guest harbours and many boats and yachts visiting the city during the summer. You will also fi nd golf courses, tennis courts and equestrian centres in the area.

Lysekil is a vibrant city during all four seasons and has a lot to offer its residents and visitors.

The project can be viewed Together with the developer, Norsk Megling AS can meet clients for visits the whole summer through.

Viewing: See our full programme ready for viewing: norrahamnen.noAuthorised real estate agent for the Norra Hamnen project in Lysekil and responsible for the viewing is:Agnar D. Carlsen Phone: (+47) 33 30 99 50 Mobile: (+47) 91 56 24 60

Welcome to our seminars, see www.norskmegling.no

New town restaurant NH5 opened in a great newly built restaurant house at the seafront.

The propertiessouth-west facing the sea, and have 2-4 bedrooms and a high structural and technical standard, all with parking space or garage. Prices from NOK 2 650 000,-.For further information, please visit the

A boat placebelow the “beach villas” and free-

- all year round!

Hathon Holding, repre-sented by Hallgrim and Olav Engebret Thon and their Swedish business partner PM Fastigheter AB are in the process of developing Norra Hamnen in Lysekil.

The project consists of self-owned homes/holiday homes and a modern hotel with conference facilities, shops etc. Sødra Bansvik is the fi rst sub-project.

Lysekil is one of the most beautiful cities in Sweden, thanks to its fantastic location by the sea, far out on Stångenäset right in the middle of Bohuslän. Gamlestan (Old Town) with its unique wooden houses boasting well-kept gardens, intimate streets and squares, all well preserved and giving Lysekil an outstanding environment.

www.norrahamnen.no

www.sisteskrik.no

big thinking and small moments

Oslofjord is Scandinavia’s largest

Conference Center, just an hour from

Oslo. A small village accommodating large

corporations, guaranteeing united events

on site for all. Our many options include

banquet-style meals for 2,500 people, 700

modern appartments and Norway’s largest

conference hall, not to forget the broad

expanse of the fjord. A place where everyone

can gather to plan for future successes.

Read more on oslofjord.com

exploring big ideasA Nordic venue for

OCC_jul_Norwegian_210x240.indd 1 09.02.12 15:57


WHAT's on

18 August, Helsinki

77-year-old Leonard Cohen can’t seem to stop touring these days, and 2012 is no exception. When he started touring again in 2008, after a 15-year concert hiatus, he played 246 shows on his world tour, which came to a close in December 2010. Now he is back with a new studio album called Old Ideas, and the Old Ideas World Tour. The tour stops in Ghent (5 dates), Amsterdam (2), Copenhagen, Aalborg, Bergen, Halden, Gothenburg, Helsinki, Mönchengladbach, Kent (2), Dublin (5), Verona, Toulon, Paris (3), Barcelona, Madrid and Lisbon. After a short break, the tour resumes in the US and his native country, Canada, and will run from 31 October until 20 December.

www.leonardcohen.com

The 32nd Helsinki City Marathon will be held in August. Almost half of the course follows the coastline of the Baltic Sea, and the sections of the course that run through the city parks will guarantee an unforgettable marathon experience, whether you are a participant or just want to watch from the sidelines. The finish line is located inside

the 1952 Olympic Stadium. Once again, over 6,000 participants from over 50 different countries are expected to attend the biggest marathon event in Finland. If you are planning to be in the city on 18 August there is no reason to miss out!

www.helsinkicitymarathon.fi

Open various dates until 7 October, Gothenburg

Amuse yourself at Liseberg Visit the largest amusement park in the Nordic countries this summer and enjoy some of the 37 rides and attractions offering thrills, spills and laughter for both young and old. The park opened in 1923 and is situated in the city of Gothenburg. When the family is hungry for a break, there is wide range of restaurants and kiosks ready to serve you. Liseberg is a green amusement park, with hundreds of trees, bushes and flowers, creating a lovely atmosphere for its visitors. The daredevils of the family can test themselves against Europe’s tallest free-fall attraction, AtmosFear, which opened in 2011.

www.liseberg.com

Leonard Cohen on tour

12 August – 7 October, various European cities

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Marathon in beautiful Helsinki

1 September, Oslo

Norwegian’s anniversary concert September 2012 marks Norwegian’s 10 year anniversary and the airline will be celebrating in style. The big celebration will be held in Telenor Arena on 1 September, with a massive anniversary concert featuring some of Scandinavia’s biggest names in music.

Swedish pop star Robyn will be perform-ing her only show on Norwegian soil in 2012 at the concert, and Norwegian multi-instrumentalist Jarle Bernhoft will join her on the bill. Bernhoft won two Norwegian Grammys (Spellemannspris) in January. Alongside these two, artists such as Vinni, Maria Mena and Bertine Zetlitz will be performing at the 20,000-capacity venue.

“We want to mark our tenth anniversary with a big party for all the family, and are

aiming to entirely fill the Telenor Arena. The proceeds of the concert, at least one million Norwegian kroner, will go to UNICEF, our partner in humanitarian aid. This will be a wonderful opportunity to give something to UNICEF, with whom we have worked since 2007. We are also highly delighted to have got so many great artists on board,” says Norwegian’s CEO, Bjørn Kjos.

Norwegian has UNICEF as its main partner. Norwegian supports UNICEF by means of fund-raising campaigns, travel support and other initiatives. Norwegian’s employees support UNICEF by giving their Christmas gift to the organisation.

“UNICEF works tirelessly towards ensur-ing that all the world’s children have their

rights respected and fulfilled. If we are to succeed, good support is essential. We are therefore very proud and grateful for the fact that Norwegian, on its own ‘birthday’, is choosing to give a gift to those who need it most of all. One million kroner will make an enormous difference to the lives of many children,” says Bernt G. Apeland, Secretary-General of UNICEF Norway.

The concert will be at 7 p.m. on 1 September, in the Telenor Arena. Book your tickets today at www.billettservice.no

NOK 1 million of the ticket revenues will be donated to UNICEF.

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WHAT's on

Copenhagen Cooking

24 August – 2 September, Copenhagen

Take a bite of culinary Copenhagen and the Nordic region with Copenhagen Cooking. This festival has something to suit every taste, such as gourmet restaurants, family activities, a cookery school and wine tasting. So whether you are a connoisseur, you favour home-cooking or you like a little of everything, there are a wealth of extraordinary culinary experiences waiting for you in the Danish capital. The events are organised into different categories, such as “Culinary adventure”, “Fine dining”, “Health and climate” and “Gifts from the sea”. Also, make sure you take the chance to sample Copenhagen Cooking’s very own Nordic beer, “Salty Ocean Weed”.

www.copenhagencooking.dk

28 September – 7 October, Vienna

Vienna design week

The sixth annual Vienna design week will run from September to October. Last year, some 30,000 visitors found their way to the festival, and the organisers are aiming high this year as well. This year’s guest country is Spain. This means that there will be a dash of Spain included in all Vienna design week events and two exhibitions will be dedicated to Spanish designers. There will be a variety of events taking place all over the city, and guided tours to satisfy all sorts of interest in design.

www.viennadesignweek.at

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Until 14 October, London

Edvard Munch exhibitionFew other modern artists are better known than Norwegian painter, Edvard Munch, and until mid-October you can see a wonderful exhibition of his work at the famous Tate Modern in London. It examines the artist’s work from the 20th century, including sixty paintings, many from the Munch Museum in Oslo, with a rare showing of his work in film and photography.

Munch is often seen as a 19th-century Symbolist painter but this exhibition reveals his interest in modernity and how he was inspi-red by everyday life outside of his studio, such as street scenes and incidents in the media.

If you think you know Edvard Munch, this exhibition will make you think again.

www.tate.org.uk

The Wild Duck by Henrik Ibsen will play throughout the autumn at the Nationaltheatret in Oslo. Written towards the end of the 19th century, the play shows us the Ekdal family, who make their living running a photography studio. Under the direction of Anders Paulin, audiences can expect to hear pop-cultural and philosophical references. The Wild Duck will premiere during the Ibsen Festival 2012, held in honour of Norway’s great dramatist. The festival opens the autumn season on alternate years at the Nationaltheatret, and this year will be featuring a number of exciting Ibsen performances between 23 August and 9 September.

www.nationaltheatret.no

Villanden (The Wild Duck)

4 September – 5 December, Oslo

The BBC Proms is back, and for two months the festival will showcase some of the world’s greatest artists, composers, orchestras and ensembles with a whopping 92 concerts. The iconic Royal Albert Hall will be the venue for most of the concerts. The Proms is hugely popular every year and, when the 2012 BBC Proms ticket sales opened, 97,000 tickets were sold in the first 12 hours. Over 300,000 tickets were sold for last year’s festival. As usual, the festival ends with four Last Night celebrations around the UK, with pop icon Kylie Minogue headlining the show in Hyde Park in London. This is the largest outdoor classical music event in Britain.

www.bbc.co.uk/proms

13 July – 8 September, London

The world’s largest music festival

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3–25 August, various Scandinavian cities

Sweden’s largest rock band is back Kent will be wrapping up their summer tour with some exciting dates in Scandinavia in August. The band released its latest studio album Jäg är inte rädd för mörkret (I Am Not Afraid of the Dark) in 2012, to rave reviews. It debuted at number one in Norway and Sweden, number two in Denmark and number five in Finland. So it is safe to say that Kent’s Scandinavian fans are eagerly awaiting the live shows this summer. The tour stops off in Sundsvall (3 August), Oslo (4), Skanderborg (10), Malmö(11), Ålesund(17), Stockholm(19), Åbo (21), Stavanger (24) and Bergen (25).

www.kent.nu

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06151291 VSA ann. for Norwegian mag aug_sept.indd 1 29/06/12 15.12

The joys of long-haul By Ian Wright

These certainly are very exciting times that we live in, when you can decide to

leave work early on Friday, go to the airport and catch a plane to New York just for a long weekend, and get back for work on Monday. This is especially good for Norwegians, because, in my experience, most of them have left work by Friday lunchtime anyway!

This new phenomenon has only been made possible to the masses because of the rise in low-cost budget air travel infiltrating the growing travel market. It has completely transformed the way people think about flying. The perfect example: on my birthday my wife suggested that we could either have a meal out, or, for just a few pounds more, we could nip over to Venice for the weekend ... Well, there was only one option really. So, hats off to low-cost air travel. And now you will soon be able to fly long-haul at a fraction of the price. Yippee!

This is my routine when I am on a long-haul flight: I get onto the plane, sit down and then fall asleep straight away. What a result, you might be thinking, but within a few minutes of take-off I suddenly wake up and am completely wide awake. I stay in this state of total alertness for the rest of the flight until just before we land, and only then do I start to drop off to sleep. Then I wake up ten minutes after the plane has landed, feeling like a flesh-craving zombie ... Not a good look before filming a travel show.

I do actually enjoy long-haul flights, though. I love watching film after TV show after film – it’s such a great way to catch up on everything I’ve missed over the past three months. I even saw Troll Hunter on a flight to Thailand, which I still believe is a real documentary, so don’t spoil it and tell me it’s not true. Next you will be telling me that Father Christmas doesn’t live in Lapland. Don’t go there! Foolishly, I sometimes think to myself that a long flight would be a great opportunity to do some reading, and even a bit of research, but I soon slip into a vegetable-like state and staring at a screen is all I can manage. So the in-flight movie it is.

What was the point of Concorde when flying to New York? You could only squeeze in one film if you were lucky ... But joking aside, it’s amazing that such fantastic destinations are so accessible these days. New York, the Big Apple, one of the most iconic cities on the planet, is a mere seven hours away. That’s not even a long-haul flight. New York is just one of those places that you have to visit before you die. The first time you walk around Manhattan, just look in any direction and wherever you are it starts to feels like one massive film set, as it all looks so familiar. You might need to take a plastic neck brace, because staring up at the awe-inspiring, towering skyscrapers all day can take its toll. This unique city has got it all.

If you fly in the opposite direction you will get a completely opposite experience. You can never go wrong with the lure of South-East Asia; there is no escaping the travelling hours and air miles, but the rewards are well worth it. Cities like Bangkok in Thailand or Kuala Lumpur in Malaysia are the perfect exotic destinations to explore, and also serve as superb springboards to the whole of the rest of the region, with amazing countries like Cambodia, Indonesia, Hong Kong, Vietnam and Laos all less than two hours’ flight away.

At this moment in time I have just drooled all over my keyboard reminiscing about all those wonderfully delicious delicacies served in every restaurant all over Asia ... Mmm ... And that’s just the tip of the iceberg of the incredible, mind-blowing experiences to be had out there.

But finally, just a few tips to remember while on a long-haul flight:1. Never go to the toilet in bare feet.2. A blow-up pillow and heavy eye patches are a must.3. Red wine is your friend.4. The salt and pepper are there for a reason.5. Get a pocket-size electric cattle-prod to discourage the snorers.

THougHTs in THE Air

Ian Wright is the most coveted travel host on television and is famous for his travel series Globe Trekker. His witty banter and adventurous personality have made him a popular

travel host for the Discovery Travel and Living Channel. He is also a skilled painter. 24 Norwegian in-flight magazine

30% less will make you 100% happy.The Heinemann Special Offer: Save 30% on selected items each month.

Living the dream

From his home in Williamsburg

in New York, Sondre Lerche is living

every musician’s dream, and this autumn

he’ll be flying higher than ever before.

By Marius Solberg Anfinsen Photo Pontus Höök

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PorTrAiT


We meet Sondre at a local bakery, just around the corner from his home. He often sits here when he is on a break from touring. He orders his favourite from the menu, a large avocado sandwich, and makes himself comfortable at our table outside in the sun. “Right now, we’re in the heart of Williamsburg on a street called Wythe. Two streets down, you’ll find the East River, where you can view the famous New York skyline,” he tells us. Sondre has lived in the Big Apple for over seven years now. He moved here at 22 with his girlfriend Mona – who’s now his wife. They chose to settle in Williamsburg, an area popular with artists, who give the place a buzzing vibe. “At first, we lived in an old apartment building where the stairway felt like it led you to a dodgy brothel. We didn’t know how long we’d be staying so we didn’t buy much for the apartment. We used a lot of stuff

29

PorTrAiT

that we found on the street. We had a great dining table, for example, that used to be a door! But it was really exciting to live in a place that had its own unique energy and culture.” Do you reckon you’d have dared to move if you’d been on your own? “Probably not. It somehow seems less daunting when you’re with someone.”

From star to strangerComing to New York was a very different experience from what Sondre was used to in his hometown of Bergen in Norway. There, he was well established and had a nice apartment. He was the critics’ favourite, hailed as a prodigy, received the Spellemannspris (the Norwegian Grammy) at his first attempt and travelled the world playing one concert after another. The simple, safe option would have been to stay. “But I wanted a change from being a local celebrity, and New York is so big that it’s easy to disappear. It was both liberating and scary at the same time – a definite dent to the ego, but that’s what I needed.” After a stint in Williamsburg, the couple moved to Manhattan – West Village to be more precise, and the address was 10 Downing Street. “It’s fun to be able to say you’ve lived there,” he chuckles. “After two years, though, it got claustrophobic with all the tourists. There was a lack of space and the pace of life was too fast for me. I work from home and I needed a door that I could shut behind me, somewhere I could play loud music. So we ended up back here in Williamsburg.”

Big pLans For the autumn2011 and 2012 have been very busy for Sondre. Last summer he released his latest album, and this spring he joined the panel of mentors on Norway’s ver-sion of the successful TV show The Voice. “I had seen The Voice in the US and had to admit I quite liked it. That fact swayed my decision. Had I not seen it, I’d probably have brushed the idea aside without really understanding what it was all about.” This spring, he also released his first song in Norwegian in collaboration with his cousin, Lars Vaular, who is a famous rapper in Norway. From the autumn onwards, his schedule is packed. He’ll be embarking on his longest Norwegian tour ever, he’ll be touring in the US and he’ll release his first live album. Four of his earlier albums will be released on vinyl together with lots of previously unreleased treats for the fans. On top of that, he’s booked to open one of Norway’s biggest festivals in August, the Øya Festival, and he will be publishing the sheet music to his songs.

CeLeBrating his 30th on stageHis tour will kick off on 5 September in New York. The day of his 30th birthday will mark the start of a tour whose schedule includes concerts in 19 American cities before heading over to Norway for shows in October and November. “It will be great to play for so many fans this autumn. I’m also proud of being able to release old records on vinyl, with loads of extra material, and publishing

the sheet music I’ve been working on for the last four years. I can’t read or write music, so that took some time.” It's not simple to copy your songs, then? “No, but I cheat a little with the chords as it is, so it’s definitely possible to simplify them a bit.”

FiLm sCoreDuring his 11 years as an artist, Sondre has released seven albums. Among them is the film score to Dan in Real Life from 2007. The star-studded cast included Steve Carell and Juliette Binoche and the film was directed by Peter Hedges – the man behind the book What’s Eating Gilbert Grape? “It turned out that he was seeing a psychologist in the West Village block I was living in and that he was the world’s biggest Sondre Lerche fan. So that was lucky,” he smiles. Sondre’s days were crammed full, yet he still found the time to promote his album Duper Sessions, fly to Los Angeles to record his follow-up album Phantom Punch and go on tour with that album from Indonesia to Germany. “I’ve no idea how I managed all that, but it came together somehow.”

earLy interest in musiCSondre grew up in Skjold in Bergen. He was the youngest in the family, with two sisters and one brother. Among his friends, he was neither super-cool nor the outsider; he was “somewhere in the middle,” as he says. “I definitely enjoyed being the class clown at times, but I also had a modest, quiet streak. That’s what I like to think, anyway,” he says smiling.

“it turned out that he Was seeing a psyChoLogist in the West viLLage BLoCk i Was Living in and that he Was the WorLd’s Biggest sondre LerChe Fan.”


Sondre’s been interested in music for as long as he can remember and in the early years he got into bands such as A-ha, the Pet Shop Boys, Wham! and the Eurythmics through his mother and his older siblings. At eight, playing the guitar caught his attention. “I found out I enjoyed performing and felt I should do something about it. So I asked my mother if I could start taking lessons. Unfortunately, I had signed up for the classical guitar, so both my teacher and I were very frustrated for a while. But eventually I started learning music that belonged more to the pop genre – everything from Brazilian music to Jan Eggum’s stuff.”

nagged his Way onto stageAt 13, he stopped taking guitar lessons. He no longer wanted to play other people’s songs; he wanted to write his own. At the time, his sister was working at various music venues across Bergen and suddenly, the young Sondre – who was far from old enough to be allowed entry – succeeded in getting gigs at those venues. “It was really scary at first, but there is a punk inside me somewhere that comes out to play when I perform.” Sondre put his head down, kept playing and was eventually discovered. He was allowed to work in the studio with one of his biggest heroes, producer HP Gundersen. It wasn’t long before he was offered a recording contract and

was sent off round Europe to play to various record company bosses. It was by no means the typical adolescence that most youngsters experience, but Sondre was completely taken by it. “This was what I’d always wanted to do so there was little time for partying, drinking and taking part in what my friends were doing. But I made up for lost time when I moved here to the US. A delayed adolescence,” he laughs.

“you FeeL invinCiBLe”His debut album Faces Down was released when he was 19. The magazine Rolling Stone listed his album as being one of the top 50 albums of the year. How did success affect you? “I think you inevitably feel invincible in short periods and it’s easy to think that everything you touch will turn to gold. I can understand how it pushes some people over the edge, how you can take it all for granted. But thankfully, it didn’t all go to my head, despite everything I’d dreamt about actually happening. I got to tour Europe, Asia and even the US. I’d never been to America before, but my first trip out here involved giving concerts for people who already had heard my music. It was amazing flying over New York for the first time and realising that the city I had seen on TV did in fact exist. It’s strange that my head didn’t explode around that time,”

he says from behind his dark sunglasses. He’s now living the dream and there is nothing to suggest he’ll be returning to Norway anytime soon. Since the first time he picked up the guitar, he’s known what he should do. And thanks to his enthusiasm and the good people around him, it’s been non-stop ever since. He doesn’t like looking too far ahead and predicting what the future will bring. While we wander down towards the East River after finishing our lunch, he explains: “If things don’t work out and people don’t want my music anymore, I’d just have to find other work. You learn to adapt quickly when you work in the music business.”


PorTrAiT

Sondre’s must-dos in New York

1. Visit Williamsburg. Put aside a day for this. Start on the main street, Bedford, but don’t forget the cosy side streets. there’s a different vibe here

– a refreshing contrast to manhattan.

2. Wander along the fantastic high line. the old, raised train tracks on the western

side of manhattan have been converted into a linear park that stretches right the way from gansevoort Street to 30th Street.

3. Visit Smalls, a jazz club in West Village, at 183 West 10th Street.

Our idea is pretty simple. We noticed that all the other airlines force customers to choose between quality on the one hand and low prices on the other. We aim to change these rules. We have changed the way people travel in Europe, and when we heard about an airliner that could fl y farther than any other while travelling faster and using 20% less fuel, we saw the possibilities. We are now ready to change the way people fl y long-haul. Enjoy high quality at our signature low prices. The long distance revolution is coming soon.

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Get ready for the long distance revolution!

Foto: Catharina C

aprino

f r e e d o m t o l i v e y o u r d r e a m

Everyone has an idea of what their perfect holiday paradise looks like. This is why Idéhytta has now launched its new collection of holiday cabins - for those who think a little differently. The emphasis is on clear, clean lines, and large surfaces let the light in.

A new generation of Idéhytta provides a whole new setting for your recreational aspirations.

I D E H Y T TA - S V E B E R G I N D U S T R I A L A R E A - S TAV S J Ø V N 1 8 - N - 7 5 5 0 H O M M E LV I K - W W W. I D E H Y T TA . N O

f r e e d o m t o l i v e y o u r d r e a m

Everyone has an idea of what their perfect holiday paradise looks like. This is why Idéhytta has now launched its new collection of holiday cabins - for those who think a little differently. The emphasis is on clear, clean lines, and large surfaces let the light in.

A new generation of Idéhytta provides a whole new setting for your recreational aspirations.

I D E H Y T TA - S V E B E R G I N D U S T R I A L A R E A - S TAV S J Ø V N 1 8 - N - 7 5 5 0 H O M M E LV I K - W W W. I D E H Y T TA . N O

Just a short trip by bus or car from popular Dubai is the rapidly

growing Abu Dhabi, an emirate packed full of exciting and varied

experiences. At one end of the scale you find camel markets and men

wearing traditional clothing, and at the other are extravagant palaces,

towering skyscrapers and endless shopping opportunities. Join us in

Dubai’s emirate neighbour and experience its two largest, yet very

different, cities: Abu Dhabi city and Al Ain.

33

The air is drier and the atmosphere more tranquil. I find myself surrounded by men in traditional white tunics as opposed to suited

businessmen. Low brick houses have taken the place of glass-covered skyscrapers, and sleepy shisha restaurants and local cafes dominate instead of major international chains. Surrounded by the desert, Al Ain is the second-largest city in the emirate of Abu Dhabi. It is only two hours from Dubai - ideal for a day trip. Al Ain was once a vital oasis on the caravan route to Oman, and even though the city now incorporates some international elements, including three shopping centres, it still provides a glimpse into the more authentic Middle East. To get a real taste of Arabic culture, I head to the camel souk, one of the few remaining such markets. Hundreds of camels and goats are brought here to change ownership. Men in traditional clothing negotiate prices, and one by one they leave with a camel or couple of goats on the back of their dusty trucks.

33

THE EXCITING EMIRATE NEXT DOOR

By Nina Blågestad Photos Ina C. Helljesen and Abu Dhabi Tourism & Culture Authority

Three local men enjoying a relaxing Friday afternoon in Al Ain.

Abu DHAbi AnD DubAi

An oasis in the desert Al Ain lies at the foot of the mountain Jebel Hafeet, and is known as “The Garden City of the UAE”, thanks to the Al Ain oasis, the largest of several oases in the area. Today the oasis is a pleasant, green and cooling break from the surrounding arid desert, though at one time the oasis was considered so important that a fort was constructed to protect it from raiders. Al Ain Fort has now become a museum where you can see how people used to live before the formation of the United Arab Emirates. After a long day exploring and getting to know the area, there is nothing better than finishing the evening in the way the locals do, in a shisha café. Smoking a shisha (a waterpipe, or hookah) is the favourite pursuit hereabouts, and on every street the locals can be seen in outdoor cafés relaxing with a coffee, some snacks and a waterpipe.

The Al Ain Fort is one of the main landmarks in Al Ain and has a wonderful public garden located nearby.

Facts about the Emirates of Dubai and Abu Dhabi

• Dubaiisanemirate,partofthefederationknownastheUnitedArabEmirates. Dubaicityisthecapitalandthelargestcityintheemirate.• TheEmirateofAbuDhabiisthelargestbyareaandthesecond-largestbypopulation.• ThecapitalcityisAbuDhabicity–perhapsnotasglamorousasDubai,butnotfaroff. Jaguars,PorschesandFerrarisruletheroads,andthecityishome toanumberoflargeshoppingcentresandinternationalrestaurants.• AlAinisthesecond-largestcityinAbuDhabi. Itislocated150kmeastofthecoast,neartheborderwithOman.• DubaiandAbuDhabiaresubjecttoIslamiclaw.Henceitisonlypossible toobtainalcoholinthelargeinternationalhotels,anditisforbidden formenandwomentodisplayaffectioninpublic.

Abu DHAbi AnD DubAi


>>

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Dubai’s high points Superlatives are never far away when describing Dubai – everything is the biggest, the best, the first, the most expensive and the most beautiful, and there are numerous attractions vying for your attention.

Burj Khalifa – the world’s tallest building One of Dubai’s attractions that is hard to miss is Burj Khalifa, the tallest man-made structure in the world. Standing an astonishing 828 metres tall, the building has 160 storeys and includes hotels, shops, cinemas, offices and luxury apartments. Visitors can take a trip most of the way up and enjoy the spectacular 360-degree views.

Burj al Arab – the world’s most beautiful hotel Burj al Arab, which means “Tower of the Arabs”, is one of the world’s tallest hotels, and the world’s most luxurious. The 321-metre-high building stands on an artificial island off Jumeirah beach. The hotel offers solely suites, of which the ‘smallest’ is 169 m². If you want to take a look inside the hotel without staying there, it is necessary to book a table in one of the restaurants in advance.

Dubai Mall – the world’s largest shopping centreDubai Mall describes itself as the world’s largest shopping centre, but it is far more than just a whole lot of shops. The Mall also offers all sorts of entertainment, including a skating rink, a cinema and an indoor amusement park – plus the world’s largest sweet shop. One of the major attractions is the gigantic aquarium.

Abu Dhabi city – where coffee is goldAlso two hours from Dubai is Abu Dhabi city, another exciting day-trip destination. This rapidly growing metropolis is often referred to as Dubai's little brother, and a visit here highlights the contrasts with Al Ain. After wandering between skyscrapers and international shopping centres, it is time to head to one of the city’s main attractions. It is five o’clock, and the sun is starting to set. Beneath my feet, the marble tiles are giving up the warmth of the day, and as the evening draws in Sheikh Zayed Grand Mosque is illuminated by thousands of lights. The enormous white building is bathed in purple and green, resembling a fantastical palace and making a captivating sight for visitors. The Grand Mosque is one of the largest mosques in the world, big enough to accommodate 41,000 worshippers. This spectacular building features 1,000 columns, 82 domes and the world’s largest hand-knotted carpet, plus one of the largest chandeliers ever made – 12 tonnes in weight. After such a spectacular experience, it is good to sit down to rest and to digest your impressions over a cup of coffee. Abu Dhabi is renowned for its excellent coffee, but why not try a new and exclusive twist to your brew? At the luxury Emirates Palace Hotel, the second-most-expensive hotel ever built, you can order coffee sprinkled with real gold. In such lavish surroundings, dominated by gold and marble, the luxury is endless. In fact, the hotel uses as much as five kilograms of pure gold every year to decorate coffee and desserts. There is no better way to end your day in Abu Dhabi than with a stroll along the famous beach front, the Corniche. Even after dark it is filled with people and bustling with activity, and you can soak up the atmosphere while you feel the soft white sand of the beach between your toes. Then it’s time to jump on the bus and ride two hours back to Dubai – the city that never cease to amaze and impress.

Sheikh Zayed Grand Mosque in Abu Dhabi city is one of the world's largest mosques.

37

Abu DHAbi AnD DubAi

KEmPinsKi HotEl ★ ★ ★ ★ ★

the Kempinski hotel is connected to Ski Dubai and the mall of the emirates. It offers luxurious rooms, a vintage-style cigar bar and an ayurvedic spa. the hotel’s six dining options include the aspen lounge and the poolside drinks and shisha of mosaic Chill, while Kgrill serves charcoal-grilled steaks and tandoori barbecue.

FligHt inFoRmAtionnorwegian flies to Dubai from Oslo, Stockholm and Copenhagen.for more information: www.norwegian.com

REnt A CAR Check out where to rent a car at your destination at www.norwegian.com and click on “Car Rental”.

WHERE to stAy

Under EUR 200

for more information and booking visit www.norwegian.com

In Abu Dhabi city you can find out what a 24 karat Gold dust cappuccino taste like.

The aquarium at Dubai Mall.

Burj Khalifa

Burj al Arab

NB! Spesialtilbudet gjelder kun ved kjøp gjennom Wergeland & Partners i samarbeid med IRM.

Du får to års familiemedlemskap på tre 18-hulls golfbaner og betaler kun 7 € / runde. Medlemskapet gjelder for alle tre 18-hullsbaner laget av Jack Nicklaus Design.Alternativt kan du velge SPA-medlemskap på Mar Menor Golf Resort.

SUKSESSEN FORTSETTER!Kjøp før 30. juni 2011 og vi spanderer golf eller spa

30 % avslagpå leiligheter!2 soverom/2 bad

fra 159.000 € + omk.

3 soverom/2 bad fra 199.000 € + omk

Mar Menor Golf Resort i spanske Murcia

Wergeland & Partners har siden 2004 spesialisert seg på å �nne riktig bolig til sine kunder. Nå tilbyr vi ferdigstilte leiligheter på en av Spanias aller koseligste resorter.

Mar Menor er en fantastisk golf- og livsstilsresort hvor de første boligeierne �yttet inn for litt over fem år siden. Her �nner du 18-hulls golfbane designet av Jack Nicklaus, �ere restauranter og barer, sportsfasiliteter og nærhet til strendene ved Mar Menor og Middelhavet.

Vi samarbeider med eierne, IRM, om å tilby et utvalg ferdigstilte Melvin-leiligheter til fordelakige priser, i gjennomsnitt 30% lavere enn ved prosjektstart – og med 80-100% �nansiering.

Kontakt oss for privat visning: Tom Wergeland, e-post: [email protected], mobil:+34 690 069 719

Noen drømmer er virkelige

www.wop.no

Choose Spain next timeFIRST CLASS PROPERTIES AT A GREAT RESORTWergeland & Partners is the leading sales agency promoting Mar Menor Resort to Scandivanians. Come to Murcia and find your dream home.

Contact: Tom Wergeland / [email protected] / +34 690 069 719

wop.no

Mar Menor Resort is a completed lifestyle resort where the first homeowners moved in seven years ago. The resort – with 24 hours security – features a nice mix of houses and apartments with residents in various ages, a golf course by Jack Nicklaus, spa hotel and restaurants, tennis courts, pools and proximity to the Mediterranean beaches. All residents can play six golf courses at special price. www.marmenorresort.no

SPAIN

Murcia

NB! Spesialtilbudet gjelder kun ved kjøp gjennom Wergeland & Partners i samarbeid med IRM.

Du får to års familiemedlemskap på tre 18-hulls golfbaner og betaler kun 7 € / runde. Medlemskapet gjelder for alle tre 18-hullsbaner laget av Jack Nicklaus Design.Alternativt kan du velge SPA-medlemskap på Mar Menor Golf Resort.

SUKSESSEN FORTSETTER!Kjøp før 30. juni 2011 og vi spanderer golf eller spa

30 % avslagpå leiligheter!2 soverom/2 bad

fra 159.000 € + omk.

3 soverom/2 bad fra 199.000 € + omk

Mar Menor Golf Resort i spanske Murcia

Wergeland & Partners har siden 2004 spesialisert seg på å �nne riktig bolig til sine kunder. Nå tilbyr vi ferdigstilte leiligheter på en av Spanias aller koseligste resorter.

Mar Menor er en fantastisk golf- og livsstilsresort hvor de første boligeierne �yttet inn for litt over fem år siden. Her �nner du 18-hulls golfbane designet av Jack Nicklaus, �ere restauranter og barer, sportsfasiliteter og nærhet til strendene ved Mar Menor og Middelhavet.

Vi samarbeider med eierne, IRM, om å tilby et utvalg ferdigstilte Melvin-leiligheter til fordelakige priser, i gjennomsnitt 30% lavere enn ved prosjektstart – og med 80-100% �nansiering.

Kontakt oss for privat visning: Tom Wergeland, e-post: [email protected], mobil:+34 690 069 719

Noen drømmer er virkelige

www.wop.no

Spceial price onselected properties

2 beds/2 baths from 129.000 € + costs

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mArrAkECH

Rolling into Marrakech

What do Churchill, the Rolling Stones and Yves Saint Laurent

have in common? A love for Marrakech, of course.

By Beate Oera-Roderick

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Winston Churchill once declared Marrakech “the loveliest spot on earth”.

He was so enamoured with the city that he brought Roosevelt along too. Later, the hippie crowd arrived, led by the Rolling Stones. They, too, fell in love, and took to wandering the souks (open-air marketplaces) in hooded djellabas by day and lounging around private villas by night.

A different world“We enjoyed being transported,” was how Keith Richards put it. Delve into the souks, and you will soon see what he meant. Labyrinthine and chaotic, they become more and more alien – almost medieval – the further in you get: veiled women whizz past on scooters, donkeys and carts block the way, cobblers and metalworkers labour in dimly lit rooms. In the stalls, brightly coloured slippers and kaftans give way to heavy, oversized jewellery, then on to spices and saffron vendors, via reptile skins and live

tortoises munching on salad leaves. It is a place to get lost, find a bargain and make friends. On Souk Semmarine I find myself drinking mint tea with Said, even though I have no intention of buying any of his carpets. “Moroccan hospitality,” he insists, and proceeds to tell me about Berber traditions and the history of the old townhouse we’re in. Two doors up, the affiliated Au Fil d’Or sells djellabas and Moroccan jackets Bianca Jagger would have been proud to wear.

Riad coolThe Stones stayed in private villas during their visits, most famously John Paul Getty Jr’s riad. The oil heir hosted legendary parties attracting the likes of Paul McCartney and John Lennon. Getty’s villa is not open to the public, but there are plenty of riads in the medina that give a taste of the experience – and without the need for a billionaire’s wallet.

Restaurant Dar Yacout was designed by Bill Willis, a key member of the 60s hippie crew and the designer credited with bringing Marrakechi style to Europe. Arriving at the roof terrace for a pre-dinner aperitif feels very much like joining a private party. One can easily imagine the Stones at play here, served by slippered waiters, the sky turning pink and the air suffused by the call to prayer from the surrounding minarets. Downstairs, the experience shifts to 1,001 nights, all lanterns and rose petals, gnawa music and gargantuan portions served with much pomp and ceremony.

The fashion connectionPoliticians and rockers are not the only people to have fallen for Marrakech. Fashion designers Yves Saint Laurent and Pierre Balmain both owned houses here – Balmain’s is now a restaurant called Dar Moha, serving arguably the best Moroccan food in town. Saint Laurent, meanwhile, is famous for rescuing Jardin Majorelle. The garden was designed by artist Jacques Majorelle in the 1920s and was in danger of destruction when Saint Laurent intervened and opened it to the public. Jardin Majorelle is a cool, shaded oasis of banana trees and palms, with an artist’s palette of ochre, burnt orange, lemon, sky blue and an intense, searing cobalt. The stems of the bamboo trees carry messages from previous visitors: Sabine loves Marc, Gary loves his wife (though hasn’t bothered to name her), B+M=Forever. The garden also has a Berber museum, a small exhibition of YSL posters and a very nice café.

mArrAkECH

The entrance to La Mamounia, Churchill's

favourite hotel.

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The Medina walls surround La

Mamounia's garden.

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DAR sAbRA ★ ★ ★ ★ ✩

Set in the heart of the palm grove in marrakech and located 3 km from the medina, this design hotel features mexican architecture. It offers a modern art gallery, a spa and four swimming pools. the spacious rooms are decorated with a contemporary theme or inspired by various countries. a choice of french and moroccan cuisine is served every evening. guests can play tennis on site or exercise in the fitness centre, and Wifi is available throughout the hotel. a taxi and shuttle service is available upon request at the reception desk; shuttles to the medina run three times a day.

FligHt inFoRmAtionnorwegian flies to marrakech from Oslo,Stockholm and Copenhagen.for more information: www.norwegian.com

REnt A CAR Check out where to rent a car at your destination at www.norwegian.com and click on “Car Rental”.

WHERE to stAy

Under EUR 200

for more information and booking visit www.norwegian.com

Churchill’s favouriteChurchill’s love affair with Marrakech was also centred on art. His favourite hotel was La Mamounia, where he befriended Majorelle and captured the Atlas Mountains on canvas. La Mamounia has a Churchill bar and a suite named after its most famous guest, but for a flavour of what it might have been like in the great man’s day, head for the gardens. The café and ice cream parlour is open for non-residents, and is surrounded by venerable olive trees, which have stood almost as long as the enclosing medina walls. A stroll down the shaded pathways here is one of Marrakech’s most peaceful experiences. In the distance, the Atlas Mountains overlook the hotel and the souks. Much may have changed since the days of Churchill and the Stones, but one thing remains the same – Marrakech has the power to transport you.

mArrAkECH


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Night views over Marrakech and la Koutoubia Mosque.

Hustle and bustle in the medina.

over skyene er himmelen alltid blå!Gratulerer med 10 år. Takk for for en spennende reise og stor utvikling i årene som har gått. Vi gleder oss til videre samarbeid mange år fremover. Hilsen alle oss i Avinor.

sky is the limit and blue skies forever!happy 10-year anniversary. Congratulations on your exciting journey and development in the past ten years. All the best for today and the future! Best regards from all of us in Avinor.

Rød

Red

A lot has happened since the launch of Norwegian in 2002. The expansion from the four original routes from Oslo to Bergen, Stavanger, Trondheim and Tromsø to today’s reality offering 300 routes to more than 114 destinations is enormous. On the next two pages is a brief look back over some of the most important milestones so far. 10remarkable

years

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1993 Norwegian Air Shuttle ASA is incorporated. Operates as a regional airline on behalf of Braathens S.A.F.E with six Fokker F-50 aircraft.

2000 Norwegian starts operating helicopters and

ambulance aircraft through its subsidary Lufttransport AS, which was spun off in 2002.

2002 SAS notifies Norwegian that all contracts with the SAS-acquired Braathens are terminated. Left with no choice, Norwegian starts direct competition against SAS using jet aircraft on domestic routes in Norway.

2003 Listed on the Oslo Stock Exchange. Becomes the first provider of ticketless and point-to-point travel in Scandinavia.

2005 The low-cost jet operation reports a profit for the first time.

2006 New system for ticket sales and distribution is launched, radically reducing distribution costs.

2007 Norwegian places the year’s largest aircraft order in Europe.The Stockholm base is established. The full-scale Internet bank Bank Norwegian is launched.

2008 Delivery of the first Boeing 737-800. The Copenhagen base is established. The telephone company Call Norwegian is launched.

2009 The best year in the company’s history. Named ‘Market Leader of the Year’ at the ATW Airline Industry Achievement Awards.

2010 Named second-best airline in Northern Europe, and third-best low-cost airline in Europe by Skytrax World Airline Awards. Launch customer of the new Boeing SKY aircraft interiors.

2011 Launch of high-speed in-flight Internet broadband.

2012 Norwegian celebrates 10 years in the air.

Norwegian purchases 222 new aircraft. This is the largest-ever aircraft acquisition order in Europe.

1 September 2012 is the anniversary date, and it will be celebrated with a large anniversary concert at Telenor Arena in Oslo. You can read more about the artists that will headline the concert in our What's On section of this magazine (page 19). Norwegian’s CEO, Bjørn Kjos, says: “We want to mark our 10th anniversary with a big party for all the family, and are aiming to entirely fill the Telenor Arena.

The proceeds of the concert, at least one million Norwegian kroner, will go to UNICEF, our partner in humanitarian aid.”

As a part of the celebrations we have created a number of anniversary articles about Norwegian’s history and the exciting future the company is looking forward to on the following pages. Enjoy!


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One example is an upturn in the Finnish tourist industry, where

the number of overnight stays by Norwegians had fallen for three years in a row leading up to 2009, but in 2010 – simultaneous with the introduction of Norwegian’s Oslo–Helsinki route – the trend was reversed, since when visitor numbers have continued to rise. “I am delighted to note the ever-increasing number of Norwegians showing an interest in visiting Finland,” enthuses Arto Asikainen, Area Manager for Visit Finland. “In 2011 the number of overnight stays by Norwegians in Finland rose by 8.7 per cent over the previous year, and the positive trend looks set to continue into this year too. We have seen a 13.4 per cent increase in the number of overnight stays in the period from January to April 2012.”

More flights, more touristsHow has the entry into the market of Norwegian, as a low-cost air-line, impacted the Finnish tourist industry? “It has been very positive for us that Norwegian has started to fly to Finland,” reports Asikainen. “The fact that its tickets are inexpensive means that we are no longer such a frighteningly expensive destina-tion, and more tourists will visit us. Although there are a number

of different factors involved in the growth in tourism, the rise in the number of flight connections has played an important role,” he asserts.

Good for businessIt is not just Finland that has benefited from the establishment of Norwegian. The business com-munity in Norway is also a keen supporter of the competition the airline has helped to stimulate. “The fact that we now have com-petition for the same destinations on the domestic market is without doubt a big plus for business,” states Hallvard Ween, Regional Director for NHO Rogaland. NHO (the Confederation of Norwegian Enterprise) is in favour of func-tional competition and believes it is healthy for business both within Norway and abroad to have access to air travel when and where people need it. “For example, a new route – we can call it a business route – has been opened from Stavanger to Poland. There is a need for skilled workers in the construction and oil industries in our region. This route helps to make Europe smaller and makes it easier to get the workforce to come here,” says Ween, who also emphasises that the same principle applies to Norwegians travelling abroad to work.

Since its entry into the aviation industry, Norwegian has created

new markets and changed travel habits for both business and

leisure travellers.

By Hilde Sander Meling Photo Antonio Carrasquilla

Paving the way

through the sky

Surveys carried out in the Stavanger region demonstrate that almost all the businesses exposed to competition are also represented abroad, either because they have offices there or because they sell their consultancy services there. Torill Ytreberg, Regional Director for NHO Møre og Romsdal, agrees that offering more routes both domestically and internationally makes business travel more efficient and affordable. “Reduced travelling costs are vital for commerce. Moreover, having more players on the holiday and leisure market makes Norwegian tourism destinations more attractive and more accessible,” explains Ytreberg.

More people choosing to fly Figures from Norway’s Institute of

Transport Economics (TØI) show that air traffic within and from Norway has increased since the downturn in 2009 in the wake of the financial crisis. International flights to and from Norway have grown by 11.8 per cent per year over the last two years. The survey of travel habits also reveals that Norwegian has overtaken SAS to become the largest company for international traffic from Avinor’s airports. Over the last two years Norwegian has posted a 34 per cent increase in traffic, and 86 per cent of total international traffic has been to European destinations. Copenhagen is the most popular destination from Avinor’s airports, with almost 1.2 million journeys in 2011. “In just a short time Norwegian has managed to create a new market for air

travel in Denmark. It has been able to offer flights to a section of the population that previously chose other means of transport, and has created an impressive new platform for travel in Denmark,” reports Bo Pedersen, Communications Director for Naviair. “This means that Norwegian is one of our largest customers in terms of traffic to and from Danish airports and through Danish airspace,” he concludes.


Airline market shares. International scheduled traffic to/from airports owned by Avinor. Source: TØI report 1209/2012

Arkiv 2:KUNDEARKIV N-Å:Norwegian:2012:04_2012:Bilder:HvaharNorwegiangjortfoross del1:Figur 4.6a Kilde_TØI-rapport_1209_2012.docx 1

Kilde: Transportøkonomisk institutt, rapport 1209/2012

Markedsandeler på Avinors lufthavner for de største flyselskapene på utenlandsnettet. 2003-2011

48 % 45 %38 % 33 % 31 %

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57

Ane Sander Emaus (38) from Alta (Norway)

1. Yes, I have flown with Norwegian from Alta to Oslo.2. The prices have become cheaper since Norwegian set up here, but I don’t have any specific figures. 3. I love travelling but I don’t fly any more often than I used to. This is because I have been studying and have started a family in the last few years. 4. My dream destination from Alta would be Copenhagen.5. There are no other destinations I need. I would rather have more daily flights between Alta and Oslo.

Grim Pedersen (21)from Luleå (Sweden)

1. Yes, I have flown both to Crete and to Stockholm from Luleå. 2. The tickets have become cheaper, especially to Stockholm. 3. Yes, I probably have – mostly because it’s much cheaper to fly now than it used to be. 4. There are two destinations that I would love Norwegian to fly direct to from Luleå: New York and London.5. London in the winter and more flights to the Mediterranean in the summer.

Solveig Moe Frøland (52)from Ørsta (Norway)

1. Yes, I have. From Ålesund, I fly mostly to Oslo, but I’m looking forward to flying with Norwegian to NYC and Bangkok. I have also flown with Norwegian to Vilnius from Oslo. 2. It has helped to bring prices down. 3. Yes, I probably have. 4. My dream destination from my town is Paris.5. Trondheim would be the most useful.

What the locals

have to sayBy Hilde Sander Meling

We asked five people from different towns the following questions:

Have you flown with Norwegian from your home town?

What effect has Norwegian had, in general, on the prices of flights from your town?

Have you travelled more often by air since Norwegian started flying from your town?

What would be your dream destination from your home town?

Which destination would be of most use to you if Norwegian started flying there from your home town?

Norwegian’s entry into the aviation markets has provided

cheaper flights and many new exciting direct routes from

smaller towns in Norway, Sweden, Denmark and Finland.

We have asked several inhabitants of smaller towns how

Norwegian has changed the way they travel.

1

3

2

4

5

Solveig Moe Frøland Grim Pedersen Junita KarlsenTimo Hanhirova

Ane Sander Emaus with her family.


Timo Hanhirova (34)from Oulu (Finland)

1. To Helsinki. I have also used connecting flights from Copenhagen to Oulu via Helsinki.2. You can't help noticing such aggressive pricing, and I had already heard of Norwegian before their entry into the Finnish market. Other airlines have also dropped their prices since Norwegian entered the market.3. Not in particular. 4. Several destinations in the heart of Europe such as Berlin, Paris, Vienna and London. 5. Same as above – and central European destinations would greatly help my usual travel arrangements.

Junita Karlsen (40)from Uggerby, Hjørring (Denmark)

1. I have flown with Norwegian from Aalborg to Copenhagen.2. I think I'm finding cheaper tickets more often than before, and there are more departures to choose from. 3. Not yet, but I have thought about travelling more now that the children are older. 4. Egypt, I think. But it would also be good to be able to go to more places on the southern European coast. Rome is my favourite city.5. I would love a direct flight to Oslo in order to avoid the stopover in Copenhagen.

56 Norwegian in-flight magazine Ph

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The Pearly Gates

Geir Thoresen, PartnerIngemar Goksøyr, CEONiels Chr. Geelmuyden text Ivan Kverme, photo

- What annoyed me the most whilst working for SAP was probably the partnership culture, says Geir Thoresen. – It was usually all about how many hours you could charge, at what rate.- I was really tired of all the reporting to SAP in Germany or Denmark, says Ingemar Goksøyr, before Thoresen ads that he was fairly bored with the corporate-similarities, dress codes and such. This we know for sure. If a real pearl is to appear, the clam needs to be provoked over time. Ingemar and Geir left SAP, the biggest software company in Europe, after seven years and founded the company Pearl Consulting in 2006. Since then the tiny grain of sand has grown into a shimmering pearl placed on top of Lysaker Torg, with the highway between its legs. The results keep shining among the over 50 employees. Everything seems to be in perfect order, except for the doorbell. I had to knock until my fist turned red before a beauty, called Sandra, let us in.With further reflection I think it would be peculiar if the Pearly Gates opened with no effort at all.The inside is how we always imagined. White on white on white. It is hard to tell Geir´s shirt apart from the wall behind him. It would be awkward mistaking him for the wall when saying hello. We are now sitting in a glacier of a meeting room, surrounded by the photographer and Sandra. I have to remember to look at her if I go snow blind during the conversation. I start by giving each entrepreneur a bleach white book. - How nice Geir, Ingemar points out – Here you have your very first book.- No, no, this is my second one. I have Peter Drucker´s The Definitive Drucker as well.They differ from each other these two. Ingemar is of a weathered sailor family from Runde, has a strong Norwegian

west coast dialect, a Master of Science in Business from Bodø and most of his hair is gathered around his mouth. Geir is from a Christian farmer family, educated through the Norwegian Armed Forces engineering school. Has curly hair, brown as the forest ground, and has the tone of voice of a true former Progress party county leader. It is of course limited how many books a true entrepreneur has time to read.-None of us are entrepreneurs by nature, says Ingemar. – I do not have the same creativity as my sisters. My mom has always been an entrepreneur. Her first store went bankrupt, but she did not give up. After my father died she started a store and a funeral agency. These have now been up and running for 31 years. You could say there are entrepreneur genes in my family. Also, I´m from Fosnavåg, where there are loads of entrepreneurs and success stories.In the hallway you see a man-high pipe filled with golf balls, but do not be fooled to think they are saving for a company tournament. Each ball is equivalent of a turnover of NOK 90 000. It literally lies in the balls that the company´s NOK 100 mill target is right around the corner. There is no lack of golf balls. In the box next to us on the floor there are probably golf balls worth billions.-Why do you wish to grow so much that the benefits of being a small company disappear?- It´s a paradox, Ingemar admits. - The problem with not growing, elaborates Geir, is that our clients wish to grow. As a business partner we need to grow with them.- Didn´t you leave SAP because it was becoming too big? - It was an important factor in the decision. Together with Geir and a third guy we “counted the buttons”. We decided to keep doing what we are good at- in an organisation we could control ourselves.Geir could not agree more. We would probably have continued at SAP where it not for the fact that the company got merged

The Pearly Gates

Geir Thoresen, PartnerIngemar Goksøyr, CEONiels Chr. Geelmuyden text Ivan Kverme, photo

- What annoyed me the most whilst working for SAP was probably the partnership culture, says Geir Thoresen. – It was usually all about how many hours you could charge, at what rate.- I was really tired of all the reporting to SAP in Germany or Denmark, says Ingemar Goksøyr, before Thoresen ads that he was fairly bored with the corporate-similarities, dress codes and such. This we know for sure. If a real pearl is to appear, the clam needs to be provoked over time. Ingemar and Geir left SAP, the biggest software company in Europe, after seven years and founded the company Pearl Consulting in 2006. Since then the tiny grain of sand has grown into a shimmering pearl placed on top of Lysaker Torg, with the highway between its legs. The results keep shining among the over 50 employees. Everything seems to be in perfect order, except for the doorbell. I had to knock until my fist turned red before a beauty, called Sandra, let us in.With further reflection I think it would be peculiar if the Pearly Gates opened with no effort at all.The inside is how we always imagined. White on white on white. It is hard to tell Geir´s shirt apart from the wall behind him. It would be awkward mistaking him for the wall when saying hello. We are now sitting in a glacier of a meeting room, surrounded by the photographer and Sandra. I have to remember to look at her if I go snow blind during the conversation. I start by giving each entrepreneur a bleach white book. - How nice Geir, Ingemar points out – Here you have your very first book.- No, no, this is my second one. I have Peter Drucker´s The Definitive Drucker as well.They differ from each other these two. Ingemar is of a weathered sailor family from Runde, has a strong Norwegian

west coast dialect, a Master of Science in Business from Bodø and most of his hair is gathered around his mouth. Geir is from a Christian farmer family, educated through the Norwegian Armed Forces engineering school. Has curly hair, brown as the forest ground, and has the tone of voice of a true former Progress party county leader. It is of course limited how many books a true entrepreneur has time to read.-None of us are entrepreneurs by nature, says Ingemar. – I do not have the same creativity as my sisters. My mom has always been an entrepreneur. Her first store went bankrupt, but she did not give up. After my father died she started a store and a funeral agency. These have now been up and running for 31 years. You could say there are entrepreneur genes in my family. Also, I´m from Fosnavåg, where there are loads of entrepreneurs and success stories.In the hallway you see a man-high pipe filled with golf balls, but do not be fooled to think they are saving for a company tournament. Each ball is equivalent of a turnover of NOK 90 000. It literally lies in the balls that the company´s NOK 100 mill target is right around the corner. There is no lack of golf balls. In the box next to us on the floor there are probably golf balls worth billions.-Why do you wish to grow so much that the benefits of being a small company disappear?- It´s a paradox, Ingemar admits. - The problem with not growing, elaborates Geir, is that our clients wish to grow. As a business partner we need to grow with them.- Didn´t you leave SAP because it was becoming too big? - It was an important factor in the decision. Together with Geir and a third guy we “counted the buttons”. We decided to keep doing what we are good at- in an organisation we could control ourselves.Geir could not agree more. We would probably have continued at SAP where it not for the fact that the company got merged

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“We are commited to telling what we can and cannot do. In the last

mentioned case we recommend someone else. This is how you build

long-term relationships”

into one large Nordic unit.- It was also annoying that everyone was chasing the same clients. Everyone wanted to work with the big companies. No one wanted to focus on bringing good solutions out to new customer and build something together with them. We thought it would be more fun working with closer, long-term relations. - This may seem naive, but it is not our goal to earn as much as possible. We spend a lot of money on things that do not necessarily create economic value. This because the social element is important to us. - I have seen a photo of you guys on stage with bright green Tirol hats?- You don´t say? Tirol hats? Have you published too many photos, Sandra?Spydeberg´s big nosed son has laughter enough to break a platoon. Maybe one of the skills he developed during his years in the military Com-mand. - Did you have a customer base from SAP that followed you?- We had one client who has been with us for years; Eric Sandtrø. He started Norway´s biggest online store Komplett and later Fjellsport. Geir developed a close relationship with them in the SAP days. When we left and became an SAP partner, Komplett wanted to continue working with Geir. A really important early helper, almost a midwife. The dad of two could of course have rested on his laurels, but for some people birth is a permanent stage. This kind of people rarely tucks their shirts into their pants.-Our customer are to know that the solutions we present do not depend on how much we can earn right now, but that it is the correct solution. They should know that what we say is the truth. We are committed to telling what we can and cannot do. In the last mentioned case we recommend someone else. This is how you build long-term relationships. -The dark side of failing as an entrepreneur in Norway is that the media will cover it. There is no honour if you fail. In other countries you get respected for trying. Ingemar can confirm that the cultural differences within Norway are large.- I´m married to Møyfrid from Nordfjord. If you start something new there, people say it will never work out.

If you start something new in Fosnavåg, it´s completely different. They say that if your neighbour can, you can too. - Do you emphasize people´s backgrounds when hiring them? Is this how you found Ivar?The name goes like a magic wand through the room. As If Ivar is the Holy Grail they are all guarding.- Ivar is among the few we have hired without knowing him from before. A calm and careful person, and at the same time super genius, on Mensa level. He was turned on by how we were talking about quality in an ad. He wanted to work for a smaller company where quality was in focus. He was tired of the opposite.Clams, I think to my self. Clustered together, but everyone with their own expertise. Naturally it was Ivar who calculated that each golf ball is worth NOK 90000. It is probably difficult to keep the squad of quirky information technologists heading in the same direction. Maybe it is more relevant to have 14 years of experience from the Armed Forces than we think, Geir?-As a military engineer, I am trained to build and blow up things. My specialty was communications destruction. There is nothing in my background that suggests that I should be one of Pearl´s founders. During my last years in the military, I was asked to lead a large IT project. The Armed Forces are among the few places where you can achieve a lot of responsibility, work with exciting technology and manage a lot of money already at a young age. The transition occurred

when I went from a local position on Hvalsmoen, to being the project manager in the Defence Command.The engineer´s son is currently in service in the Armed Forces tactical training. His father interprets the attraction there as him not getting enough “beatings” home in Tyristrand,

between Hønefoss and Vikersund. Ingemar lives a childless life with his Møyfrid and a newly acquired dog at Rodeløkka. It is obvious that the dog will have to spend some time in a kennel, as Møyfrid and Ingemar are actually pretentious travellers collecting number of countries. For all we know they may have a pipe at home with a golf ball for each nation.- I helped starting an electronics company in the 90s. When restructuring in 1995 we were implementing SAP. This was my first approach. When a large foreign company took over and

“Our customers are to know that the

solutions we present do not depend on how much we can earn right then“

decided everything, I jumped off. If I´m going to make it until I´m 40 years old, I thought, I need to do something different. The last year I only had four weekends off. So I quit my job and travelled around the world one year with my girlfriend at the time. - So it wasn´t Møyfrid? Geir asks surprised. - No, this was before. We started our travel in Bombay. A huge cultural shock. She was wearing tight bicycle shorts, but might as well have been naked. - How did you get the time and money to travel?- She had time and a generous grandmother, while I had money. NOK 80.000 was what I spent that year. A wonderful year that affected me in many ways. - Does one get less frightened, maybe?- In general it takes a lot to make me scared or jealous. I was robbed twice, but cannot say I was really scared. The first time I was robbed was in Bolivia, up in La Paz. In the crowd there was suddenly a man who stopped in front of me. Soon after the same man stopped me with his back. Then I realized that something was wrong. I got loose and discovered that my pants pocket was cut open with a knife. Afterwards, he was robbed in Peru But you cannot rob a “Møring” without getting back. Ingemar caught up with the guy and shook him till the wallet fell down. This all happened with no change in his heart rhythm. - I had a lot higher heart rhythm when I saw Liverpool play the Champions League finale against AC Milan in Istanbul 2005. Neither Ingemar nor Geir are involved with sailing. You don´t become a man of the sea in Spydeberg. You walk in the forest with a dog instead. But on Ingemar’s family tree there are sailors as far as the eye can see.-My uncle, grandfather and great grandfather were all sailors. My uncle was the first of them not to drown. Well, my grandfather was blown up during the war. They were blowing up rocks to clear ground, and he thought the fuse had not caught fire.Geir can smell the fuse from across the table. A man is a fleeting substance.-I found a grandfather in Sydney. He ran away from my mom by putting her up for adoption in 43. My grandfather was a communist and was tortured when the Germans caught up with him in Bergen. His name was Frotjold. That’s why I managed to find him.Politically, the apple has fallen quite far from the tree. It is quite possible Geir would be seated in the Parliament for the Progress Party, if not for the fact that the liberals suffered defeat in the congress meeting in what was later called Dolkesjø.- The parliament is the most boring place I have been. I sat there for six months and was about to go to crazy. It was worse than SAP and the military could ever become. No, it’s something else being here. You can imagine when Eplehuset, Norway’s biggest Apple supplier comes and asks you to develop the most important system they will be working with for years.We would rather have partners than customers.Ingemar says that he was contacted yesterday, like so many other times, by a large company that want to hire a specific

senior consultant. But since this person is also important to our client Komplett, we had to say no. -The most important thing we have done is to hire people who are much better than ourselves, says Geir. – I have little knowledge of the system technicalities. Still, I know from experience what customers should do and when they should wait. -All entrepreneurs say that they are driven by the urge to make life easier for their customers, while they really dream of playing Donkey Polo in the Atlas Mountains.

- Donkey Polo? Have you posted the video on the Internet too, Sandra?Ingemar suddenly sees his responsibility as Managing Director and goes to the board with raised ink. It can-not go in Spydeberg

humour all the way. He draws an upward curve named Pearl and a flat curve saying bankrupt. I´m thinking that it was probably not Møyfrid or Tone who recently awarded them the title Partner of the Year.- When we started Pearl, we agreed to work long term. We invested in customer relationships and did not earn a lot of money until last year. Competitors have chosen a strategy with the highest possible hourly rate. It is quite fair, but then the curve will be different. We could have employed as many as possible when we started and then sold the company for two million per consultant. Many have done so. We do it our way because we do something we love. None of us have passed 50 and we are not going to give in for quite a while. The way I see it, there are two large values in Pearl: the customers and the employees. To make the employees more than just salary receivers is very important for us. Without the sense of ownership among those who participated from the start, we would not have succeeded.Geir and Ingemar own a total of 45 per cent of the company. The employees own the rest, they say proudly. Flashing their pearly whites.- What about you, Sandra? Got a bit?- Ehh, no, she replies.- Then this probably is a great opportunity, says the photographer. Then everyone starts laughing so hard they almost fall off their chairs. Their friendship is made of more than gold.

Scan for full version of the story, in Norwegian www.pearlconsulting.no

“We are commited to telling what we can and cannot do. In the last

mentioned case we recommend someone else. This is how you build

long-term relationships”

into one large Nordic unit.- It was also annoying that everyone was chasing the same clients. Everyone wanted to work with the big companies. No one wanted to focus on bringing good solutions out to new customer and build something together with them. We thought it would be more fun working with closer, long-term relations. - This may seem naive, but it is not our goal to earn as much as possible. We spend a lot of money on things that do not necessarily create economic value. This because the social element is important to us. - I have seen a photo of you guys on stage with bright green Tirol hats?- You don´t say? Tirol hats? Have you published too many photos, Sandra?Spydeberg´s big nosed son has laughter enough to break a platoon. Maybe one of the skills he developed during his years in the military Com-mand. - Did you have a customer base from SAP that followed you?- We had one client who has been with us for years; Eric Sandtrø. He started Norway´s biggest online store Komplett and later Fjellsport. Geir developed a close relationship with them in the SAP days. When we left and became an SAP partner, Komplett wanted to continue working with Geir. A really important early helper, almost a midwife. The dad of two could of course have rested on his laurels, but for some people birth is a permanent stage. This kind of people rarely tucks their shirts into their pants.-Our customer are to know that the solutions we present do not depend on how much we can earn right now, but that it is the correct solution. They should know that what we say is the truth. We are committed to telling what we can and cannot do. In the last mentioned case we recommend someone else. This is how you build long-term relationships. -The dark side of failing as an entrepreneur in Norway is that the media will cover it. There is no honour if you fail. In other countries you get respected for trying. Ingemar can confirm that the cultural differences within Norway are large.- I´m married to Møyfrid from Nordfjord. If you start something new there, people say it will never work out.

If you start something new in Fosnavåg, it´s completely different. They say that if your neighbour can, you can too. - Do you emphasize people´s backgrounds when hiring them? Is this how you found Ivar?The name goes like a magic wand through the room. As If Ivar is the Holy Grail they are all guarding.- Ivar is among the few we have hired without knowing him from before. A calm and careful person, and at the same time super genius, on Mensa level. He was turned on by how we were talking about quality in an ad. He wanted to work for a smaller company where quality was in focus. He was tired of the opposite.Clams, I think to my self. Clustered together, but everyone with their own expertise. Naturally it was Ivar who calculated that each golf ball is worth NOK 90000. It is probably difficult to keep the squad of quirky information technologists heading in the same direction. Maybe it is more relevant to have 14 years of experience from the Armed Forces than we think, Geir?-As a military engineer, I am trained to build and blow up things. My specialty was communications destruction. There is nothing in my background that suggests that I should be one of Pearl´s founders. During my last years in the military, I was asked to lead a large IT project. The Armed Forces are among the few places where you can achieve a lot of responsibility, work with exciting technology and manage a lot of money already at a young age. The transition occurred

when I went from a local position on Hvalsmoen, to being the project manager in the Defence Command.The engineer´s son is currently in service in the Armed Forces tactical training. His father interprets the attraction there as him not getting enough “beatings” home in Tyristrand,

between Hønefoss and Vikersund. Ingemar lives a childless life with his Møyfrid and a newly acquired dog at Rodeløkka. It is obvious that the dog will have to spend some time in a kennel, as Møyfrid and Ingemar are actually pretentious travellers collecting number of countries. For all we know they may have a pipe at home with a golf ball for each nation.- I helped starting an electronics company in the 90s. When restructuring in 1995 we were implementing SAP. This was my first approach. When a large foreign company took over and

“Our customers are to know that the

solutions we present do not depend on how much we can earn right then“

decided everything, I jumped off. If I´m going to make it until I´m 40 years old, I thought, I need to do something different. The last year I only had four weekends off. So I quit my job and travelled around the world one year with my girlfriend at the time. - So it wasn´t Møyfrid? Geir asks surprised. - No, this was before. We started our travel in Bombay. A huge cultural shock. She was wearing tight bicycle shorts, but might as well have been naked. - How did you get the time and money to travel?- She had time and a generous grandmother, while I had money. NOK 80.000 was what I spent that year. A wonderful year that affected me in many ways. - Does one get less frightened, maybe?- In general it takes a lot to make me scared or jealous. I was robbed twice, but cannot say I was really scared. The first time I was robbed was in Bolivia, up in La Paz. In the crowd there was suddenly a man who stopped in front of me. Soon after the same man stopped me with his back. Then I realized that something was wrong. I got loose and discovered that my pants pocket was cut open with a knife. Afterwards, he was robbed in Peru But you cannot rob a “Møring” without getting back. Ingemar caught up with the guy and shook him till the wallet fell down. This all happened with no change in his heart rhythm. - I had a lot higher heart rhythm when I saw Liverpool play the Champions League finale against AC Milan in Istanbul 2005. Neither Ingemar nor Geir are involved with sailing. You don´t become a man of the sea in Spydeberg. You walk in the forest with a dog instead. But on Ingemar’s family tree there are sailors as far as the eye can see.-My uncle, grandfather and great grandfather were all sailors. My uncle was the first of them not to drown. Well, my grandfather was blown up during the war. They were blowing up rocks to clear ground, and he thought the fuse had not caught fire.Geir can smell the fuse from across the table. A man is a fleeting substance.-I found a grandfather in Sydney. He ran away from my mom by putting her up for adoption in 43. My grandfather was a communist and was tortured when the Germans caught up with him in Bergen. His name was Frotjold. That’s why I managed to find him.Politically, the apple has fallen quite far from the tree. It is quite possible Geir would be seated in the Parliament for the Progress Party, if not for the fact that the liberals suffered defeat in the congress meeting in what was later called Dolkesjø.- The parliament is the most boring place I have been. I sat there for six months and was about to go to crazy. It was worse than SAP and the military could ever become. No, it’s something else being here. You can imagine when Eplehuset, Norway’s biggest Apple supplier comes and asks you to develop the most important system they will be working with for years.We would rather have partners than customers.Ingemar says that he was contacted yesterday, like so many other times, by a large company that want to hire a specific

senior consultant. But since this person is also important to our client Komplett, we had to say no. -The most important thing we have done is to hire people who are much better than ourselves, says Geir. – I have little knowledge of the system technicalities. Still, I know from experience what customers should do and when they should wait. -All entrepreneurs say that they are driven by the urge to make life easier for their customers, while they really dream of playing Donkey Polo in the Atlas Mountains.

- Donkey Polo? Have you posted the video on the Internet too, Sandra?Ingemar suddenly sees his responsibility as Managing Director and goes to the board with raised ink. It can-not go in Spydeberg

humour all the way. He draws an upward curve named Pearl and a flat curve saying bankrupt. I´m thinking that it was probably not Møyfrid or Tone who recently awarded them the title Partner of the Year.- When we started Pearl, we agreed to work long term. We invested in customer relationships and did not earn a lot of money until last year. Competitors have chosen a strategy with the highest possible hourly rate. It is quite fair, but then the curve will be different. We could have employed as many as possible when we started and then sold the company for two million per consultant. Many have done so. We do it our way because we do something we love. None of us have passed 50 and we are not going to give in for quite a while. The way I see it, there are two large values in Pearl: the customers and the employees. To make the employees more than just salary receivers is very important for us. Without the sense of ownership among those who participated from the start, we would not have succeeded.Geir and Ingemar own a total of 45 per cent of the company. The employees own the rest, they say proudly. Flashing their pearly whites.- What about you, Sandra? Got a bit?- Ehh, no, she replies.- Then this probably is a great opportunity, says the photographer. Then everyone starts laughing so hard they almost fall off their chairs. Their friendship is made of more than gold.

Scan for full version of the story, in Norwegian www.pearlconsulting.no

AdvertisementAdvertisement

What’s on

the horizon for Norwegian?

Norwegian has broken new ground and undergone a rapid expansion in its first 10 years. Now the company

is looking to Asia and the USA as its low-cost long-haul expansion is just around the corner.

By Marius Solberg Anfinsen

When considering what moves to take in the future, Norwegian maps out

travel trends and future traffic flows. “Right now, we are looking at potential new markets. One of the main areas is the Asian market, and we expect growing demand for travel from Asia into Europe. The region has over time experienced high growth and a large number of people have increased their standard of living and purchasing power, adding to the demand for travel,” says Norwegian’s CFO, Frode Foss.

Long-haul in 2013 There has been much speculation regar-ding which destinations will be included in Norwegian’s long-haul venture. Flights to New York and Bangkok are the ones most frequently mentioned. “I’m certain that we’ll be able to offer return tickets to New York at our

signature low prices. Thanks to the fuel savings with the Dreamliner alone, we can offer much cheaper fares than our competitors,” says Foss. He does not want to say too much about the specific destinations being considered, but he is more than happy to tell us about the exciting possible destinations within the range of Boeing 737-8 Dreamliners. He mentions places such as Miami, San Francisco, Havana, Los Angeles, Beijing and Cape Town. “When we started up 10 years ago we added momentum to the trend for whole families to go and spend weekends at interesting places all over Europe, several times a year. Now, a weekend trip to New York is suddenly an option. And a few extra hours in the air will not be an inconvenience in a Dreamliner, as a lower equivalent cabin altitude means more oxygen and higher humidity, making

passengers feel less tired and less prone to jet lag.”

Great stridesIn 2002, Norwegian started off with four domestic routes in Norway. In January 2012, the company placed the largest-ever aircraft order in European history in order to offer a cutting-edge, cost-effective and environmentally friendly fleet. The listed price for the purchased planes was NOK 138 billion. The expansion is huge. “This is a large investment for us, and an important one to achieve our strategic goal going forward. For us it is about making it affordable for everyone to travel and bringing our passengers to their destinations in the most efficient way. Our new fleet of environmentally friendly and cost-efficient aircraft is a major factor in achieving this goal. We


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In 2013 Norwegian starts flying you to New York.

A new route to Bangkok is also just around the corner. Norwegian’s CFO, Frode Foss.


will continue to expand our operation in line with our passenger demand, this time adding momentum to the trend of making cities around the world your weekend destination, as well as keeping you online with WiFi technology on your journey,” Foss explains. Norwegian has a basic philosophy that low costs for the company provide low prices for the passengers. With fuel accounting for one-third of the company’s costs, having a modern fleet of aircraft flying with lower fuel consumption and lower emissions is a logical step towards offering continued high quality at low prices.

Taking the challenge Aren’t you a little wary of venturing into new areas when parts of the global economy are struggling? “The economy will always be subject to

fluctuations and, no matter what happens, people both need and want to travel. Low prices make it more achievable during economic downturns. Moreover, it is part of Norwegian’s DNA to take the challenge and make it work, rather than back off because of uncertainty. The world does not move forward by itself, and it is often during difficult times that big opportunities arise, when the economy needs to see growth from robust and sustainable business models. The long-haul endeavour can be viewed as a major and complicated leap forward, but it can also be considered as only adding a few new longer flights to our more than 300 existing routes. You have to think simple to make it simple, then work hard to make it happen. Some point out that we do not offer coffee and newspapers for free. We believe in letting our travellers choose for themselves

what to pay for on a journey lasting from as little as 40 minutes to at the most six hours. Customers should be treated as individuals, not groups. Given a simple low price, our travellers can add services based on their individual needs. This way more people can afford to fly,” Foss enthuses. And finally, how do you see things panning out for your European short-haul operations? “Even though parts of Europe are currently going through difficult times, our short-haul operations will continue to grow out of the Nordic region. Again, reasonable fares make travel possible for everyone, and our new fleet of aircraft will be an important contributor to growing our network, thus making even more destinations in Europe available to the traveller at affordable prices,” Foss concludes.


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Frode Foss standing by a model of the new Boeing 787-8 Dreamliner that will take passangers on the company’s new long-haul adventure.


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NorwegiaN air power


A century of Norwegian air power

This year Norway’s armed forces are staging a series of events around the country to mark the centenary of the first military aircraft to take off from Norwegian soil.

By Norwegian Armed Forces / Jonas S. Rasch Photo Norwegian Armed Forces

“A Century of Norwegian Military Air Power is a celebration and a look back to when we started

military flying in Norway. At the same time it is an opportunity to show what we are doing today,” says Major General Finn Kristian Hannestad, Inspector General of the Royal Norwegian Air Force. As head of the Air Force he would like to encourage everyone to attend one of the fantastic events taking place nationwide this year. “They will have a great time,” he adds.

For Hannestad the START 100 years and the Kjeller Air Show are particularly important. START 100 commemorates the very first flight from Gannestadjordet near Horten, and the Kjeller Air Show is a spectacular event featuring both historic and modern planes. As he sees it, in addition to the main celebrations, which will take place in Oslo on 1 and 2 September, these two events perfectly illustrate how air power has developed over the years. It started in the Navy, continued in the Army, and – as the biologists say – when you cross two species together, you get the best of both.

“Air power combined with land and sea forms a unified whole, with each part reinforcing the others,” he explains.

According to Major General Hannestad the development of Norwegian military air power has been driven forward by a succession of technological revolutions. But although there have been tremendous advances on the technical front, the human factor remains the same. Flying – operating in a medium where humans don’t naturally belong – has always been a source of enthusiasm and enjoyment. And today’s pilots are no different from the pioneers of yesteryear with regard to that particular point. “When today’s F-16 pilots meet up with those who flew in the early days and during WW2 it is easy to see that they are on the same wavelength,” says Hannestad. Nowadays air forces play a key role in the defence of every nation.

While the combat aircraft is certainly a cornerstone of the Norwegian Air Force, it must also be remembered that air force assets are used for transport purposes and for aerial surveillance. Every day the Air Force produces an aerial overview. In other words, they keep tabs on what is happening both within Norway’s national airspace and beyond. “You could say that we police the skies by making sure that no aircraft violates our territorial integrity,” says Hannestad.

It is the Norwegian Air Force that operates the Sea King search and rescue helicopters stationed at various locations around the country, which are ready to scramble at a moment’s notice.

Rolf Noel is the Norwegian Air Force’s longest-serving pilot in the post-war period.

A training lesson at the Kjeller Flight School.

Sopwith Baby fighter planes overflying Karljohansvern in Horten.

Launch of Start with floats.

Pearl (1)1/1

In the past three years Norway has also had three helicopters stationed in Afghanistan on continuous stand-by to evacuate Norwegian and allied ground forces. Norway deployed F-16 combat aircraft to the Balkans in 1999 and has twice sent fighter planes to Afghanistan. The Norwegian Air Force was also highly commended for its performance during the recent Libyan conflict. But although Hannestad is pleased with the positive response his team received, he is keen to emphasise that the Air Force is not alone in deserving praise. “Many other units worked hard to make it possible. It was a joint effort by the entire armed forces,” he says. Hannestad points out that the pilots

who flew the Norwegian F-16s on missions over Libya were unmatched in terms of expertise and competence.

At the same time that Norway is celebrating a century of military air power, the government has decided to replace the country’s fleet of F-16s with state-of-the-art F-35 stealth fighters. “I am extremely pleased and proud on Norway’s behalf that we have decided to replace today’s F-16s with a combat aircraft that will be hypermodern for the next 40 years. It is a fantastic decision. We will be involved in the deployment of one of the world’s most modern combat aircraft, and that is a task that we are looking forward to with pleasure,” says Hannestad.

NorwegiaN air power


FACTS: Air power

The term air power was coined following the emergence of the aeroplane – and later missile and space systems – as important combat assets. NATO uses the following definition: “Air power is the military use of systems that operate in or pass through airspace. This includes ground-to-air weapons, manned and unmanned aircraft, satellites and space platforms that support military operations.”

Here is a list of the centenary events scheduled for the rest of 2012:

1-2 september Main event in Oslo

21 september Kjeller 100th anniversary 10 november Air Force celebrates 68th birthday

12 december Christmas star formation flown by F-16s

Visit Forsvaret.no/luftmakt for further details

Helicopter (Bell 412 SP) in Afghanistan.

An F-16 painted in Norway’s national colours.

The logo of the Norwegian Armed Forces is composed of the wordmark and the Armed Forces’ coat of arms (shield or badge), which are subject to the same heraldic rules as the Norwegian national coat of arms.

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We keep your car safe!

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Gardermoen Parkering AS2060 GardermoenPhone: 63 94 95 96Fax: 63 97 88 05www.gardermoenparkering.no

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SKAGEN Kon-Tiki celebrates a decade of outperformance.Emerging markets equity fund SKAGEN Kon-Tiki has beaten the Emerging Markets Index every year since its inception, with Kristoffer Stensrud at the helm.

SKAGEN Kon-Tiki = 496 €

MSCI Emerging Markets Index = 232 €

The art of common sense

SKAGEN Kon-Tiki MSCI Emerging Markets Index

|

03YEAR |

04|

05|

06|

07|

08|

09|

10|

11|

12

500 €

100 €

We congratulate our investors on their investment in SKAGEN Kon-Tiki. The fund has delivered an average annual return of 17 percent since inception, and 100 euro invested when the fund started would now be worth 496 euro. SKAGEN Kon-Tiki invests in undervalued, under-researched and unpopular companies from around the world, but with a focus on the emerging markets. Join Kristoffer Stensrud and his fund crew as they continue their voyage.Read more about the fund and SKAGEN at www.skagenfunds.com.

The graph shows the development of an initial investment of 100 euro in SKAGEN Kon-Tiki vs the benchmark over the period 5 April 2002 - 28 June 2012.

Melvæ

r&Lien Idea-entrepreneur Illustration

: Per D

ybvig

Historical returns are no guarantee for future returns. Future returns will depend, inter alia, on market developments, the fund manager’s skill, the fund’s risk profile, and management fees. The return may become negative as a result of negative price developments. The average annual return for the MSCI Emerging Markets Index in the same period is 8.6 %.All figures measured in euro and net of fees as of 28 June 2012.

©

www.grontpunkt.no/english

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helside_eng2.indd 1 5/11/2012 1:48:48 PM

Chamonix Supercharged slopes

SkiiNg


Looking for a place to test your

powers and improve your skills?

Chamonix is the Alps on steroids.

By Leslie Woit

Trivia question: Where was extreme skiing invented, and – more impor-

tantly – why? You need only visit the fabled destination of Chamonix in France once and look up – way up – to understand. Mont Blanc was first climbed back in 1786. Nearly 200 years later, local superhero Patrick Vallençant started the craze for near-vertical ski descents of the adjacent fearsome faces. The evolution continues to this day, with skiers from around the globe competing here in the famous Freeride World Tour, nailing 20-metre cliff jumps and throwing in the odd 360 for kicks. But wait, there’s no need to panic. While Cham attracts its share of the shovel-and-backpack brigade, it also has heaps to offer “normal” folk. This is a full-service mountain town with plenty of accommodation, music and art events, shops and cafés, ski schools – and all an easy one hour from Geneva. Best of all, your full lift pass covers both the free shuttle buses and no less than 11 ski areas dotted up and down the Chamonix Valley.

The biggest are Brévent and Flégère (both handily close to town) and the scenic end-of-valley Le Tour. Down at the opposite end of the long valley is the area of Les Houches, host of the annual Kandahar World Cup race. For Chamonix’s most iconic destination, freeriders head to the Grand Montets gondola that rises above the hamlet of Argentière. “My favourite place is Grand Montets, on the north side of Aiguille de Midi – it’s wonderful and has so many possibilities for freeriding,” says

Aurélien Ducroz, Chamonix local and Freeride World Tour 2011 champion. Aurélien grew up here, developing the skills and expertise required to dominate a tour that pits skiers and boarders against the steepest mountains in the world. The events are judged on aggressiveness of line, speed and fluidity, and Chamonix’s terrain makes a win here the jewel in the crown. You only need to be a strong intermediate skier accompanied by a guide to enjoy one of the world’s all-time classic ski experiences: the Vallée Blanche, a guided day-long tour whose start involves a few hairy steps on a fixed rope, rewarded by hours of gentle cruising through stunning serac-dappled snowscapes. Just over halfway along the 17 km route, you’ll have earned a lunch stop at the Refuge du Requin beside the magnificent Géant glacier. While we’re on the subject, in how many ski towns can you earn your stripes during the day and eat your Michelin stars at night? You’ll eat well at La Maison Carrier at the Albert Premier Hotel or Le Bistrot, and don’t miss L’Atmosphère and Le Panier. As for nightlife, decades of Swedish ski bums can’t be wrong about wild and sweaty hangouts like Chambre Neuf and Le Choucas.

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Powder pig alert: perched close to France’s

borders with Italy and Switzerland, the Chamonix

Valley is a freeriding paradise.

77

Interhome

the perfect holiday home for an affordable skiing holiday Rent a large chalet with a group of friends. The more the merrier, and the cheaper per person!All holiday homes offer self-catering facilities, saving you a lot of money on your eating budget.

For more information about renting chalets or apartments and booking, visit www.norwegian.com

FlIght InFormatIonNorwegian flies to Geneva from Oslo, Stockholm and Copenhagen.For more information: www.norwegian.com

rent a car Check out where to rent a car at your destination at www.norwegian.com and click on “Car Rental”.

Where to stay

The joy of getting up to the top cabin in bright winter sunshine is

unbeatable. And so is the first skiing trip of the year. The Alps have something for everyone, and a skiing holiday suits couples as well as families with children. Many resorts offer both gentle nursery areas for children and challenging slopes for the most experienced skiers. Accommodation is indeed an impor-tant part of the holiday experience. Interhome, Europe’s leading provider of holiday homes, cooperates with

Norwegian to offer more than 100 chalets and apartments in Chamonix. Holiday homes are available in all price ranges. So, are you looking for a chalet with a fireplace in the bedroom? Or do you prefer a designer apartment in the village? Or maybe a ski-in/ski-out chalet? With Norwegian you are sure to find the ideal location for an unforgettable winter break. The staff at Interhome’s local service office in Chamonix stand ready to welcome and assist guests on-site, and provide a comprehensive service.

Stay in winter wonderland

It’s time to start planning this year’s skiing holiday, and if you yearn for spectacular views, snow-capped Alps and genuine hospitality, combined with the facilities of a world-famous resort, look

no further than Chamonix. Why not rent a chalet or an apartment in the French mountains this year?

By Marius Solberg Anfinsen Photo Interhome

Hotel recommeNdatioN


Planted at the base of mighty Mont Blanc, Chamonix’s rich mountaineering tradition is built on the majestic craggy peaks that surround it. But continual innovation is the spirit of Chamonix, and freeriding is at the heart of today’s Alpine world. “It’s a new sport which is growing, and every year everyone is pushing a little bit more,” says Aurélien. “You go stronger and faster. There’s an evolution – because we are more prepared.” So whatever your level, get out your Gore-Tex and set your alarm for another powder morning. By day and by night, Cham is an Alpine icon who has earned every bit of her radical reputation.

Read more about Chamonix: www.chamonix.com

SkiiNg

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Step lightly: the tricky entry into the famous Vallee Blanche is rewarded with

one long wild, glaciated off-piste run.


SolcremeSolhat

Skyg

ge

Solcreme er ikke altid nok. Brug skyggen, og nedsæt din risiko for at blive én af de 13.000 danskere, der hvert år får kræft i huden.

LIDT SKYGGESKADER IKKE påfERIEn

Solferie 2012 Ann 210x240.indd 1 03/07/12 16.24

ongratulation

Oslo Lufthavn as congratulate Norwegian with their 10 year anniversary, and wish to thank you for the 82 routes you operate from OSL. Your development has contributed strongly to the growth and success of Oslo Airport. OSL had 21.1 million passengers in 2011 and expect 22.7 million in 2012.

We now look forward to your new era with long haul services and wish you all the best. We will support you as best we can also in the years to come.

Happy Anniversary and a prosperous future. SolcremeSolhat

Skyg

ge

Solcreme er ikke altid nok. Brug skyggen, og nedsæt din risiko for at blive én af de 13.000 danskere, der hvert år får kræft i huden.

LIDT SKYGGESKADER IKKE påfERIEn

Solferie 2012 Ann 210x240.indd 1 03/07/12 16.24


gasthoF eggerWIrt ★ ★ ★ ✩ ✩

This family-run hotel has offered traditional Tyrolean hospitality since 1658. It has newly renovated, country-style rooms in the centre of Kitzbühel. The hotel has an elegant restaurant with a winter garden where you can enjoy typical Tyrolean as well as international cuisine. Cable cars and ski bus stops are reachable within a short walk..

FlIght InFormatIonNorwegian flies to Salzburg from Oslo, Bergen, Stavanger, Stockholm and Copenhagen.For more information: www.norwegian.com


Where to stay

Under EUR 250

For more information and booking visit www.norwegian.com

Kitzbühel Tyrolean treats

SkiiNg

Love meets Lederhosen in this charming Austrian resort where the

beer flows, the pistes roll, and tradition rocks.

By Leslie Woit

The prettily painted medieval town of Kitzbühel is rightly proud of its Alpine tradition – they’ve

been on skis here for 119 years. Its famous Hahnenkamm ski race, an honoured event in the World Cup world of speed and glory, has been wowing the world since 1931. Quite simply, Kitzbühel is the stuff of legends. This atmospheric Tyrolean town brims with beer-frothed charm, chic shopping, and fun nightlife. And while it attracts its share of fur coats and Fendi bags, all ages and types come for the skiing too. Weave your way across 170 km of slopes connecting the villages of Kitzbühel, Kirchberg, Aschau, Aurach and Jochberg, and the Thurn Pass. Served by 54 swift and modern lifts, peaks rise to 2,000 m above sea level. Just 2,000, you say? It’s true, Kitzbühel can suffer during warm, dry spells, but in its defence, with terrain comprised largely of rolling pastures and grassy hills, a mere 50 cm of fresh snow ensures good conditions. Off-piste skiers and boarders also appreciate the relatively low level of Alpine hazards within 32 km of marked ungroomed ski routes. And it gets its share of powder, too. Nothing says Tyrol like a mountain hut serving up schnapps and smiles. Traditional specialities are dished up in cosy Kitzbühel huts: cheese, sausages, dumplings and goulash. Just off the Hahnenkamm at Berghaus Tyrol, a pan of warm Kaiserschmarrn, the sweet egg omelette topped with red berries first made for Emperor Franz Joseph, is worth walking uphill for. An amazing 500 km of cross-country skiing routes track across the wide, romantic valley floor (and a new high-altitude course with guaranteed snow just opened last winter). From the slick Sportpark Kitzbühel with its climbing walls and curling rinks, to ice hockey, tobogganing, and the rollicking Londoner Pub, Kitzbühel blends old and new with traditional hospitality – and legendary cool.

Read more about Kitzbühel: www.kitzbuehel.com

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Kitzbühel dishes up all the chocolate-box charm of a winter

fairytale.


le castIllan ★ ★ ★ ✩ ✩

Set in the heart of Alpe d’Huez, this chalet-style hotel offers direct access to the slopes by means of the chairlift. The hotel has 38 rooms, each with bath or shower, toilet and satellite TV. Le Castillan features a wellness centre equipped with a sauna, a hammam and a fitness room. The restaurant, with a panoramic view over the Oisans mountains, offers traditional and delicate cuisine.

FlIght InFormatIonNorwegian flies to Grenoble from Oslo, Stockholm and Copenhagen.For more information: www.norwegian.com


Where to stay

Under EUR 150

For more information and booking visit www.norwegian.com

Alpe d’Huez Top shelf

SkiiNg

High on a sunny plateau, this French resort is a family favourite

with more than a few delights to discover.

By Leslie Woit Photo Laurent Salino If you’re a cycling fan you’ll know the 21 steep switchbacks of Alpe d’Huez as one of the most

gruelling climbs on the Tour de France. Winter sports fans love it for just the opposite reason: the “big daddy” descent. The terrain and the village at Alpe d’Huez have something for everyone, especially families with children. Along with miles of smooth intermediateruns, the famous Sarenne is reckoned to be the longest piste in the world, 16 km of pure-white. There is a large dedicated beginner zone with four free lifts, and lift passes are free for under 5s. The creche accepts children from three months of age. Young freestylers can hit the park to be filmed on a big screen. Get the video immediately by SMS and share your talent with Facebook friends. The Grand Domaine ski pass includes not just Alpe d’Huez but four resorts and two traditional mountain villages, and there is free skiing for beginners on several nursery slopes, too. Adults, teens, children: this place will burn all the energy you can muster. Try the family amusement park for children aged two years and up with skiing, sledging and electric quads. A little airboarding is good for a scream or two – stomach-down and head-first on an inflatable cushion down the mountain. Or perhaps some snow quad-biking, or gentler pursuits such as snowshoeing, cross-country skiing, ice skating or winter walking. You can zoom up the “tele-village” cable car from the traditional village of Huez to the on-mountain resort in five minutes. There is guaranteed high-altitude snow at 3,330 m on the sprawling Pic Blanc glacier, and 250 km of pistes fanning across the peaks of the French Alps. Best of all, we predict good weather. Perched high on a south-facing plateau at 1,860 m, there are an average of 300 days of sunshine a year here, according to Météo-France. So smear on your SPF,click into your bindings, and pack a camera. On clear days you can see one-fifth of the country fom the top of Pic Blanc.

Read more about Alpe d’Huez: www.alpedhuez.com

High on a plateau, Alpe d’Huez receives around

300 sunny days a year.

Best

PriceApartment Hotel Norge

A HOME ABROAD

Call (+47) 940 09 182 (Mon-Fri 09.00-16.00) or e-mail [email protected].

You can also visit our website at for more information. www.apartmenthotel.no

FOR BOOKING AND MORE INFORMATION:

Only 550 NOK per night


Modern Studio Apartment (double bed, sleeps 2).

New Apartments, Central location, fully furnished with a kitchen, flatscreen TV, Cable, free wifi, short distance to bus/tram.

And amazing 800 NOK per nightfor a spacious 3 double bedroom

Our Modern Apartments will suit both business

in Central Oslo -

travellers and families on holiday.

We offer underground parking.

Apartment Unit / Suite (sleeps 6).

Best

PriceApartment Hotel Norge

A HOME ABROAD

Call (+47) 940 09 182 (Mon-Fri 09.00-16.00) or e-mail [email protected].

You can also visit our website at for more information. www.apartmenthotel.no

FOR BOOKING AND MORE INFORMATION:



Modern Studio Apartment (double bed, sleeps 2).

New Apartments, Central location, fully furnished with a kitchen, flatscreen TV, Cable, free wifi, short distance to bus/tram.

And amazing 800 NOK per nightfor a spacious 3 double bedroom

Our Modern Apartments will suit both business

in Central Oslo -

travellers and families on holiday.

We offer underground parking.

Apartment Unit / Suite (sleeps 6).

Become a member of Norwegian Reward

Register for free atwww.norwegian.com/reward

1. Earn CashPoints on Norwegian products and services

Member benefits

*Does not apply on domestic flights in Norway

2% CashPoints on Low-cost tickest*

10% CashPoints on Fullflex tickest*

Exclusive member offers

2. Spend your CashPoints on Norwegian flight tickets

3. Enjoy your holiday

Good to know1 CashPoint = 1 NOKSpend partly or fully

on flight tickets.

News, Jacob Aall store to open at Grünerløkka

Ett s

ted. Alle anledninger

www.jacobaall.no

21 01 88 00, email: post@mer

Mercell is Northern Europe’s leading mee ng place for buyers and economic operators.Economic operators in all industries use Mercell to fi nd the contracts they are looking for, from both private and public contrac ng authori es.Our contrac ng authori es’ contracts are subject to compe on between the market’s leading suppliers, and Mercell makes it easy for buyers to come into contact with these suppliers. Mercell is established in nine countries and has 12 years’ experience within public and private etendering.

No ce Sourcing Tendering Awarding Auc on Contract


News, Jacob Aall store to open at Grünerløkka

Ett s

ted. Alle anledninger

www.jacobaall.no

21 01 88 00, email: post@mer

Mercell is Northern Europe’s leading mee ng place for buyers and economic operators.Economic operators in all industries use Mercell to fi nd the contracts they are looking for, from both private and public contrac ng authori es.Our contrac ng authori es’ contracts are subject to compe on between the market’s leading suppliers, and Mercell makes it easy for buyers to come into contact with these suppliers. Mercell is established in nine countries and has 12 years’ experience within public and private etendering.



89

The playwright Henrik Ibsen wrote about it; the composer Edvard Grieg added

the score. Trekking across Norway’s rooftop is poetry, drama, fairy tale and adventure all crammed into one. The national park is huge: 1,151 square kilometres in size. Its south-western portion almost reaches Europe’s longest and deepest fjord, the Sognefjord. Exploring the mountain plateau of Jotunheimen leaves you with enough memories and stories for years to come. First, the good news: you don’t have to be an expert climber or know the difference between a crampon and a crevasse to enjoy the unique attractions and manageable challenges of

Jotunheimen, The Home of the Giants – named after the creatures that inhabit Norwegian myths and legends. Depending upon your choices and the length of your hiking itinerary, some of the jotuns can prove to be more than merely mythical giants: the national park boasts more than 250 peaks above 1,900 metres. It is entirely up to you, however, whether to ascend some of them, or to just settle for a snapshot from afar.

Hytte-hoppingMore good news: you can travel light and leave your tent and camping gear at home. Towards the end of the 19th century, thanks to the

attentions of romantic artists and philosophers, mountains everywhere ceased to be seen as nasty, forbidding granite obstacles and became transformed into travel destinations. Proud of their soaring giants, patriotic Norwegians got busy erecting small cabins – hytter – to shelter the first wave of intrepid alpine tourists from weather that is never predictable and is always a conversation opener when you meet fellow Norwegian trekkers making their way from hytte to hytte. These early stone or log refuges have now been replaced by comfortable lodges, offering warm beds and hot meals (a three-course, home-made, hearty dinner is often priced

greeN traVel

below NOK 300, a very good deal indeed – and the fabulous views are thrown in for free). The construction of this impressive network of overnight lodges in Jotunheimen was the work of the Norwegian Trekking Association (known to all Norwegians as DNT), whose dedication to nature conservation dates back to 1868. Their first cabin, Gjendesheim, opened ten years later, and today this gateway to Jotunheimen can accommodate close to 200 guests. This is a capacity that is often needed, as Gjendesheim is where 40,000 travellers a year come to traverse the famous Besseggen, a narrow but safe ridge

Most visitors come to Norway to see

its magnificent fjords. But it is where the tallest

mountains meet the sky that you encounter

the true heart of this sparsely populated nation

– Jotunheimen National Park,

“The Home of the Giants”.

By Arild Molstad

trekking across

norway’s rooftop

trekking fActs

Here are some invaluable websites for those trekking the Jotunheimen, giving route suggestions, details of overnight accommodation, maps and prices. Most treks take between five and eight hours, depending on the weather, your physical condition and how many photos you’d like to bring back home! A reminder before you pack for the trip: the drama of Jotunheimen comes with ever-changing weather; a sunny morning can quickly turn into a freezing afternoon.

www.visitnorway.comwww.turistforeningen.no/englishwww.jotunheimen.nowww.ut.no

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Reaching the top of Uranostind in Jotunheimen.

Trekking on Fannaråkbreen.


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of rock overlooking the most spectacular part of the national park, immortalised in Ibsen’s national epic Peer Gynt.

The ubiquitous red TBut the essence of trekking the Jotunheimen is the feeling of being close to overpowering nature, away from crowds and distractions, as you follow the brightly painted red T on cairns and rocks along the DNT-prepared paths, crossing streams, skirting waterfalls and observing the

occasional elk or herd of reindeer. At the end of the trail, shelter, warmth and hospitality await. While some lodges are fully staffed, offering good meals, others are open only to DNT members, fully provisioned but unmanned. Today, this type of holiday is known as ecotourism. It was pioneered in this part of the world, where stunning outdoors experiences come as naturally as an innate respect for the landscape.

If you’d like to explore Norway’s rooftop on skis, summer or winter, check out these two sites: www.gpss.nowww.skiinfo.no

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Girls walking towards lake Gjende.

EXCLUSIVE PROPERTY IN ALBIR

• 14 bedrooms• 10 bathrooms• 4 separate apartments• 2 swimming pools• Panoramic views• Central location• Perfect as a holiday rental,

multi-generational home or

commercial B&B• Price: EUR 1.25 million

www.costablancabooking.comAvenida Albir 56, +34 654 700 548INFO: [email protected]

YOUR NORWEGIAN ESTATE AGENT IN ALBIR

Contact us whatever your property needs on the Costa Blanca. Whether you are buying, selling, renting or in need of insurance, our expert team is ready to help.

A R E N D A L - B A R D U F O S S - B E R G E N - H A R S T A D - H A U G E S U N D - N A R V I K - O S L O - S O R T L A N D - S T A V A N G E R - T R O M S Ø - T R O N D H E I M

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Closer to where you are heading.

F or a Complete overv iew log on to www.F lybussen.no

the airport bus brings you and your luggage close to several hotels all over norway – and then back again to the airport when it’s time to head home. we stop at many other centrally located bus stops along the way as well. at flybussen.no you can easily plan your trip before it starts. with a few simple clicks choose city, if you are heading to or from the airport, and finally your location. Have a great trip!

let’s make it excellent. simply. World-class expertise and innovative thinking is Ramboll’s hallmark. That is why the towers of Bella Comwell Hotel in Copenhagen are able to lean at a gravity-defying 15 degree angle.As a leading engineering, design and consultancy company, Ramboll constantly strives to achieve inspiring and exacting solutions that make a genuine difference to our customers, the end-users and society as a whole.

WWW.RAmBoll.no

let’s make it excellent. simply. World-class expertise and innovative thinking is Ramboll’s hallmark. That is why the towers of Bella Comwell Hotel in Copenhagen are able to lean at a gravity-defying 15 degree angle.As a leading engineering, design and consultancy company, Ramboll constantly strives to achieve inspiring and exacting solutions that make a genuine difference to our customers, the end-users and society as a whole.

WWW.RAmBoll.no


Two blue eyes gaze warily at the large number of people entering the room at

Okhadyt Hospital in the Ukrainian capital of Kiev. Alexandra (aged 6 months) soon sheds her initial reticence, however. Her little hands take a firm grip around one of the Norwegian fingers proffered and a bright smile lights up her face. In the cot next to hers, Bogdan (aged 2 months) starts to cry. He arrived a few hours ago, and the sights, smells and people are all new to him. When the nurses pick him up his crying ceases. Alexandra and Bogdan were both born HIV positive from HIV-positive mothers, and there are more and more babies like them in Ukraine. While the number of children born with HIV is decreasing globally, it is increasing in Ukraine. Ukraine has the highest rate of HIV in Europe, along with the highest number of pregnant women with the disease.

The apple of my eyeAlexandra and Bogdan were two of the children that Ingunn Kristine Skagestad and Rune Klepperås – ambassadors from Norwegian – met when they accompanied UNICEF on a visit to Ukraine. Together with Bjørn Kjos, CEO of Norwegian, they came to see for themselves how their UNICEF donations are put to use. “We had the chance to meet people who are living with HIV. I made a real emotional connection with several of the people we met – particularly little Alexandra, who was suffering from the effects of under-stimulation. Alexandra quickly became my favourite,” says Rune, who works as a flight attendant. “It was terrible to hear an HIV-positive man relate how he wasn’t given the examinations he needed because his doctor was afraid of

becoming infected if he touched him. When even a doctor does not know how the HIV virus is passed on, you can understand why this group of people is so stigmatised, and how important it is to provide accurate infor-mation,” says Ingunn Kristine Skagestad, who works at Norwegian’s head office.

It makes a differenceIngunn and Rune witnessed a consultation with an HIV-positive woman, who was five months pregnant and was receiving follow-up and medicine from a UNICEF-supported clinic to ensure that her baby is not born with HIV. “It was important for me to see that getting involved makes a difference,” says Ingunn. “Having visited the different clinics, orphanages and day-care facilities, I now understand just how important UNICEF’s

work is. They are focusing on the prevention of HIV and AIDS, distributing information and working to influence the authorities.” “We had the chance to see for ourselves how strongly affected the people we met are by the conditions they live under. Nevertheless, many of them talked about their hope and belief in life, and that really gave my motivation a boost. I am extremely proud to work for Norwegian and I have seen that our contribution matters,” says Rune.

No child to be born with HIVLast year, global leaders committed to eradicating HIV infection from mother to child by 2015. In an attempt to achieve this aim in Ukraine, UNICEF is working to encourage women to be tested for HIV. It is crucial to reach women at particular risk, such as prostitutes and injecting drug addicts. UNICEF supports clinics that provide counselling and medicine for pregnant women with HIV. In addition, UNICEF is working with the authorities to build up a holistic healthcare programme for pregnant women, with special focus on preventing mother-to-child infection.

PartnershipNorwegian is a UNICEF “signature partner”, donating at least NOK 1 million to the organisation every year. The company is celebrating its tenth anniversary this year and will be holding an anniversary concert on 1 September to mark the event. Norwegian will be donating an additional NOK 1 million from ticket sales to UNICEF. For the boss himself, Bjørn Kjos, the trip to Ukraine confirmed that the partnership with UNICEF is right in every respect. “There is no doubt that what Norwegian donates to UNICEF is worth every penny. I am really impressed with the work the

Norwegian and UNICEF have been working together for children since 2007. As a Signature Partner to UNICEF, Norwegian supports the organisation’s work of giving children the best possible start in life, and a safe and happy childhood.

sammen for barn

sammen for barn

sammen for barn

UNiceF & NorwegiaN

The reality of life in one of our neighbouring countries made a huge impression on a team from Norwegian

when they joined UNICEF on a visit to Ukraine – the European country hit hardest by HIV.

By Lasse Sandaker-Nielsen and Helene Sandbu Ryeng Photo UNICEF

Norwegian helping to fight HIV

organisation is doing for the most vulnerable children in Ukraine.” The CEO has only good things to say about the two employees who accompanied him on the trip. “I cannot praise Ingunn and Rune’s input highly enough. They were magnificent when they met the children, displaying warmth and care that had an effect on everyone. I am proud to have two such excellent employees on my staff, and I am sure that they will spread the message about our partnership with UNICEF to their colleagues so that next

time we take a collection on one of our planes, everyone will rattle the collection tins with pride,” he says. Bernt G. Apeland, Secretary-General of UNICEF Norway, stresses the importance of the partnership. “We all bear responsibility for society in general, which is why UNICEF feels it is important that major operators from the business community – like Norwegian – make a contribution. We hope that this will inspire others to do something for children worldwide,” says Bernt G. Apeland.

Surf as much as you want, for free

Norwegian is the first airline in Europe to offer WiFi on its aircraft. So far, around half of our aircraft can offer WiFi on board, but our goal is to offer

free web access on all our aircraft by the end of 2012.

1. Activate your WiFi device at an altitude of 10,000 feet or more.

2. Connect to the wireless network: “Norwegian Internet Access”. NB: If you are using a smartphone or a tablet, you will have to open a browser window to log in.

3. It’s as easy as that! You can now surf, chat or work until we commence our approach.

How to log in on board:

Look for the WiFi logo in your reservation.


MUsic 1. Who is the lead singer of Pearl Jam? 2. Which English producer produced the U2 albums October and War, and Dave Matthews Band albums including Before These Crowded Streets and Under the Table and Dreaming? 3. What was the name of artist Nicki Minaj’s debut album from 2010? 4. Which 2012 hit single is performed by Maroon 5 and Wiz Khalifa? 5. Which artist released the single Where Have You Been? from her 2011 album Talk That Talk?

FilM & TV 1. What is the name of the hugely popular television series about the aristocratic Crawley family and their servants? 2. The blockbuster movie Kon-Tiki is out in 2012. Who plays the leading role of explorer Thor Heyerdahl? 3. Who is the creator and star of the HBO series Curb Your Enthusiasm? 4. What is the title of the new James Bond movie, out in autumn 2012? 5. What is the name of the new TV series starring former Seinfeld star Julia Louis-Dreyfus set in the office of a fictional US Vice President?

by Frode Øverli by Martin Kellerman


spoRT1. Which cyclist won the 2012 Giro d’Italia? 2. Which club won the 2011/12 English Premier League? 3. And which three teams were relegated last season? 4. In which sport do you find the expressions ’strike’ and ’spare’? 5. Which club did England football manager Roy Hodgson manage before he took over the national team in the run-up to Euro 2012?


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FoR cHilDREN1. What is the name of the zebra in the Madagascar films, which is voiced by Chris Rock?2. What is the capital of Italy?3. What colour do you get when you mix red and blue?4. What sort of pet does Mickey Mouse have and what is he called? 5. What colours are the Swedish national flag?

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MUSIC 1. Eddie Vedder. 2. Steve Lillywhite. 3. Pink Friday. 4. Payphone. 5. Rihanna. FILM AND TV 1. Downton Abbey. 2. Pål Sverre Valheim Hagen. 3. Larry David. 4. Skyfall. 5. Veep.

SPORT 1. Ryder Hesjedal. 2. Manchester City FC. 3. Wolverhampton Wanderers, Blackburn Rovers and Bolton Wanderers. 4. Ten-pin bowling. 5. West Bromwich Albion. FOR CHILDREN 1. Marty. 2. Rome. 3. Purple. 4. A dog called Pluto. 5. Blue and yellow.

GEOGRAPHy 1. Texas. 2. Agra, India. 3. Ljubljana. 4. Belgium, France and Germany. 5. The Thames. POT LUCK 1. 381 metres (1,250 feet). 2. Joe Biden. 3. Sweden. 4. 60. 5. Tony Blair.

poT lUcK1. How tall is New york’s Empire State Building? 2. Who is the current Vice President of the United States? 3. Which country won the 2012 Eurovision Song Contest? 4. Queen Elizabeth II celebrates her Diamond Jubilee in 2012. How many years has she been on the throne? 5. Who was Prime Minister of the United Kingdom from 1997 to 2007?


GEoGRapHy 1. In which American state is the city of Dallas? 2. Where would you find the Taj Majal? 3. What is the capital of Slovenia? 4. Which countries does Luxembourg border? 5. What is the name of the famous river running through London?

Answers at the bottom of the page

eNtertaiNmeNt

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Clue electronic dictionaryThe use of foreign languages in industry and the business community has increased significantly in recent years. In order to compete, Norwegian companies must be able to communicate in different languages.

Clue is the most comprehensive electronic technical dictionary on the market. Clue is developed on an on-going basis in collaboration with the business sector in order to ensure that languages and terminology are always up-to-date and relevant. Clue electronic dictionaries provide accurate language assistance in various disciplines in English, Spanish, German, French, Portuguese, Polish, Finnish and the Scandinavian languages.

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norwegian

Örnsköldsvik Stockholm Cannes

• Careful door-to-door removals, domestic and.international.

• Vehicles and packaging suitable for fragile goods.

• Complete service solutions including packing,.storage, unpacking and cleaning.

• We meet and apply the requirements of “Bohag 2010” (Sweden) and “General Conditions” (rest

.of Europe) and have comprehensive household

.goods and liability insurance.

• Offices and storage facilities in Örnsköldsvik,.Stockholm and Cannes.

Stadsbudskontoret

Kontrollvägen 11, 12679 Hägersten, Sweden

Phone +46 (0)8 6450440

Fax +46 (0)8 6457440

[email protected]

www.stadsbudskontoret.eu

Call us for references and a free quote

Careful household removals

Örnsköldsvik Stockholm Cannes

• Careful door-to-door removals, domestic and.international.

• Vehicles and packaging suitable for fragile goods.

• Complete service solutions including packing,.storage, unpacking and cleaning.

• We meet and apply the requirements of “Bohag 2010” (Sweden) and “General Conditions” (rest

.of Europe) and have comprehensive household

.goods and liability insurance.

• Offices and storage facilities in Örnsköldsvik,.Stockholm and Cannes.

Stadsbudskontoret

Kontrollvägen 11, 12679 Hägersten, Sweden

Phone +46 (0)8 6450440

Fax +46 (0)8 6457440

[email protected]

www.stadsbudskontoret.eu

Call us for references and a free quote

Careful household removals

ITALY – NORWAY

Langseth Advokatfirma DA cooperates with lawyers in Italy including Norwegian-speaking attorney Lorenzo Spallina from Studio Spallina in Rome, Italy. We offer assistance related to various Norway/Italy issues, including the purchase, sale and rental of holiday homes, establishment of companies, agency contracts and inheritance law etc.

For more information, please contact attorney Nina Reiersen, [email protected] and visit our website at www.langseth.no

Langseth Advokatfirma is a midsized law firm that offers legal assistance in all central areas of law at competitive rates. We cooperate extensively with corresponding law firms in other countries.

Moreover, we assist individuals in labour law, inheritance law/law of succession, tort law, family law and litigation.

Haakon VIIs gt. 2, PB 1371 Vika, N-0114 OSLO,

Tel. +47 22 42 42 42 - Fax: 22 42 42 44, [email protected]

www.langseth.com


meNU DoMEsTic SwedeN & FiNlaNd

meNU NoRDic

We prefer payment by credit card

• Prices may vary outbound depending on destination and exchange rates. Norwegian flag indicates Norwegian-based

crew; Swedish flag, Swedish-based crew; Danish flag, Danish-based crew and Finnish flag, Finnish-based crew. your crew will inform you.

Between the Nordic countries

eat & driNk eat & driNk

Fresh FooD Breakfast bag* SEK 75 EUR 8 cake Daim cakes SEK 25 EUR 3 Muffin SEK 25 EUR 3 snacks Sørlandschips SEK 25 EUR 3 Milk chocolate SEK 25 EUR 2 Kids box SEK 55 EUR 9 hot beverage Coffee SEK 25 EUR 3 Tea SEK 25 EUR 3

soFt DrInksStill water SEK 25 EUR 3 Coca-Cola SEK 25 EUR 3 Coca-Cola Zero SEK 25 EUR 3 Fanta SEK 25 EUR 3 Sprite SEK 25 EUR 3 Pripps SEK 30 N/AOrange juice SEK 20 N/A WIne & beer Red wine SEK 65 EUR 5 White wine SEK 65 EUR 5 Beer SEK 55 EUR 4

menU oFFers Hot beverage & muffin SEK 45 N/A

Fresh FooDBreakfast bag* NOK 65 SEK 75 DKK 65 EUR 8

cakes Muffin NOK 25 SEK 30 DKK 25 EUR 3Daim cakes NOK 25 SEK 30 DKK 25 EUR 3

soFt DrInksStill water NOK 25 SEK 30 DKK 25 EUR 3Coca-Cola NOK 25 SEK 30 DKK 25 EUR 3Coca-Cola Zero NOK 25 SEK 30 DKK 25 EUR 3Fanta NOK 25 SEK 30 DKK 25 EUR 3Sprite NOK 25 SEK 30 DKK 25 EUR 3Orange juice NOK 20 SEK 25 DKK 20 EUR 2

snacks Nuts NOK 20 SEK 25 DKK 20 EUR 5 Sørlandschips NOK 25 SEK 30 DKK 25 EUR 3 Kids box NOK 45 SEK 50 DKK 45 EUR 9 Milk chocolate NOK 20 SEK 25 DKK 20 EUR 2

hot beverageCoffee NOK 20 SEK 25 DKK 20 EUR 3Tea NOK 20 SEK 25 DKK 20 EUR 3

WIne & beerRed wine NOK 50 SEK 55 DKK 50 EUR 5 White wine NOK 50 SEK 55 DKK 50 EUR 5 Champagne NOK 90 SEK 105 DKK 90 EUR 10 Beer NOK 40 SEK 45 DKK 40 EUR 4

menU oFFersStill water & wine NOK 70 SEK 75 DKK 70 N/AStill water & hot beverage NOK 40 SEK 45 DKK 40 N/ABeer & nuts NOK 55 SEK 60 DKK 55 N/AHot beverage & muffin NOK 40 SEK 45 DKK 40 N/A

* available on flights before 10 a.m.

only payment by credit card is accepted on flights between the

Nordic countries.

* available on flights before 10 a.m.Acting in the name and for the account of Gate Gourmet Northern Europe ApS. Acting in the name and for the account of Gate Gourmet Northern Europe ApS.


For operational reasons, some products and/or brands may vary from those illustrated. All offers are subjects to availability.

meNU iNTERNaTioNalMenus are distributed on board

eat & driNk

only payment by credit card is accepted on certain international flights.

meNU DoMEsTic Norway

We prefer payment by credit card

eat & driNk

Fresh FooD Breakfast bag* NOK 70 Sandwich NOK 55 Pasta salad NOK 70 cake Daim cakes NOK 25 Muffin NOK 25 snacks Sørlandschips NOK 25 Milk chocolate NOK 25 Kids box NOK 50 hot beverage Coffee NOK 25 Tea NOK 25

soFt DrInksStill water NOK 25 Coca-Cola NOK 25 Coca-Cola Zero NOK 25 Fanta NOK 25 Sprite NOK 25 Munkholm NOK 30Orange juice NOK 20 WIne & beer Red wine NOK 70 White wine NOK 70 Beer NOK 50

menU oFFers Hot beverage & muffin NOK 45

* available on flights before 10 a.m.Acting in the name and for the account of Gate Gourmet Northern Europe ApS. Acting in the name and for the account of Gate Gourmet Northern Europe ApS.

Tel. (+47) 55 38 77 77 - web: www.unimicro.no - e-mail: [email protected]

Uni Økonomi®

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Our web solution Uni24®

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Dep. Ågotnes: Bleivassveien 5, N-5363 ÅGOTNES • Dep. Kolltveit: Bildøybakken 119, N-5360 KOLLTVEITTel.: +47 56 31 20 00, Fax: +47 56 33 50 64, e-mail: [email protected]

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MENTO SERVICE YOUR PARTNER IN WELDING, MACHINING,

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Machining Department

Tel. (+47) 55 38 77 77 - web: www.unimicro.no - e-mail: [email protected]

Uni Økonomi®

The Best Accounting System 2010

9th September 2010: Uni Økonomi®

wins the “Best in Test” award in PC

World Norway’s comprehensive

review of financial and accounting

The Best Accounting System 2011!17th August 2011: Uni Økonomi® wins the “Best in Test” award in PC

World Norway’s comprehensive review of financial and accounting

- a c c o u n t i n g s y s t e m s

Our web solution Uni24®

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oUtboUnD(FlIghts From Denmark, FInlanD, norWay anD sWeDen)

Flights of 0–3.5 hours’ duration:· Video Magazine 22 mins(Mute/non-audio) · Cartoons + Short film 22 mins(Mute/non-audio)

Flights of 3.5–5 hours’ duration:· Video Magazine 22 mins· Mirror Mirror 99 mins· Cartoons + Short film 22 mins+ IN-SEAT MUSIC

Flights of 5–8 hours’ duration:· Video Magazine 22 mins· Cartoons + Short film 22 mins· Mirror Mirror 99 mins · Music Videos 10 mins+ IN-SEAT MUSIC

cartoon tIme: Day anD nIght: When Day, a sunny fellow, encounters Night, a stranger of distinctly darker moods, sparks fly! But as their suspicions turn to curiosity, they are delighted to find that this budding friendship can offer a new perspective on the world.

oscar’s oasIs: Every day is a busy day in the desert – after all, there’s food to be found – but this day is busier than most for the egg-loving Oscar as catastrophe keeps coming between him and his dinner.

JUngle beat: Join African creatures on another animated adventure in Jungle Beat.

Partly cloUDy: Everyone knows that the stork delivers babies, but where do the storks get the babies from? The answer lies up in the stratosphere, where cloud people sculpt babies from clouds and bring them to life.

short FIlms: the aDventUres oF a carDboarD box: A sweet story about a little boy’s friendship with a large cardboard box.

Uncle max goes For a PIzza: In this non-verbal BBC/ITV series, hapless hero Uncle Max may be well-meaning but is constantly involved in unlikely physical mishaps in the most normal of environments.

Available on Boeing 737-800 aircraft with overhead monitors installed.

IN-SEAT MUSICtUne In to norWegIan’s very oWn raDIo statIon In the sky anD enJoy oUr exclUsIve selectIon oF mUsIc on FlIghts oF 3.5 hoUrs or longer.

audio channels:Ch 1 Movie (audio)Ch 2 Movie (audio)Ch 3 Norwegian.com HitsCh 4 Nice & Soft Ch 5 Rock Ch 6 Classical Ch 7 Jazz & FolkCh 8 RetrospectiveCh 9 Relaxation Ch 10 Children (Scandinavian mix)

Headphones are available on flights over 3.5 hours for only NoK 30/DKK 30/sEK 30/EUR 3.

InboUnD(FlIghts to Denmark, FInlanD, norWay anD sWeDen)

Flights of 0–3.5 hours’ duration:· Video Magazine 22 mins (Mute/Non Audio)

· Cartoons + Uncle Max 22 mins (Mute/Non Audio)

Flights of 3.5–5 hours’ duration:· Video Magazine 22 mins· Salmon Fishing in the Yemen 104 mins· Cartoons +Uncle Max 22 mins+ IN-SEAT MUSIC

Flights of 5–8 hours’ duration:· Video Magazine 22 mins· Cartoons + Uncle Max 22 mins· Salmon Fishing in the Yemen 104 mins· Music Videos 10 mins+ IN-SEAT MUSIC

VIDEO MAGAZINEWe bring you events and seasonal videos from our destinations together with some short films and funny cartoons. On all flights.

Suitable for all ages. Genre: Travel, comedy, animation. Language: Non-Audio/English.

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MOVIES Let yourself be entertained by our selected movies of the month.

salmon FIshIng In the yemen A visionary sheik believes the peaceful pastime of salmon fishing can enrich the lives of his people, and dreams of bringing the sport to the harsh desert. Willing to spare no expense, he instructs his aide (Blunt) to turn the dream into reality, an extraordinary feat that will require the involvement of a British fish expert (McGregor) who thinks the project absurd. That is, until the Prime Minister’s press secretary (Thomas) sees it as a ‘goodwill’ story. Now this unlikely team will put it all on the line and embark on an upstream journey of faith and fish to prove the impossible is possible.

Genre: Romantic comedy/Drama Starring: Ewan McGregor, Emily Blunt, Kristin Scott Thomas, Amr Waked, Tom Mison Directed by: Lasse Hallström. Language: English with Norwegian, Sweden, Danish and Finnish subtitles. Duration: 104 minutes. Rated (age) 7 years +

mIrror mIrror One of the most beloved stories of all time comes to life in this film for the whole family. A fresh and funny retelling of the Snow White legend, Mirror Mirror features breakout star Lily Collins as Snow White, a princess in exile, and Academy Award winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. Seven courageous rebel dwarves join forces with Snow White as she fights to reclaim her birthright and win her Prince in this magical comedy filled with jealousy, romance, and betrayal that will capture the hearts and imaginations of audiences the world over.

Genre: Drama, adventure, family movie Starring: Julia Roberts, Lily Collins, Armie Hammer, Sean Bean, Nathan Lane. Directed by: Tarsem Singh. Languages: English with Danish, Finnish, Norwegian and Swedish subtitles. Duration: 99 minutes. Rated (age) 7 years +

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August and September 2012

iN-FligHt eNtertaiNmeNt gUide

iN-FligHt eNtertaiNmeNt ScHedUleTV SHOWSenjoy our selection of famous tv programmes, suitable for all ages and genders.

Genre: Family, comedy, travel. Language: English

= In-Seat Audio

MUSIC VIDEOS sit back and enjoy our new eclectic selection of music videos.

(NEW)

* One restaurant in Puerto Rico, Gran Canaria29 RESTAURANTS IN NORWAY*

NEW Rib Eye Bone

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bighorn.no

OutstandingFor more than 100 years we have been a driving force in projects of great national importance, making us a significant player in building the modern Norway. By working together, our 1,400 highly skilled employees add value for our customers and for society as a whole.

Our many offices, in Norway and abroad, are capable of carrying out complex, interdisciplinary projects.

Our business is based on our core values; commitment, teamwork and responsibility. Together with our partners and customers, we help to create history and make an important contribution to Norway’s development.

www.multiconsult.no

We are developing Norway and we do so proud in the knowledge that we have:

• been helping to develop hydropower resources, both in Norway and overseas, for more than a century• been involved in the Norwegian oil boom since the beginnings in the 1970s• performed a study of high-speed rail options for southern Norway• carried out major design projects for the Norwegian Public Roads Administration• been a key player in the 2011 “Civil engineering project of the year” and have a key role in the design of the Deichmanske library at Bjørvika in Oslo

Aiming

Multiconsult is a leading consulting company in Norway and Scandinavia, and offers multidisciplinary consulting and engineering services to public and private clients nationwide and overseas.




www.multiconsult.no



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Aiming



FRENCHGUIANA

KASHMIR

T I B E T

S I N K I A N G

MOGADISHU

AUSTRIA

NETHERLANDS

FRANCE

GERMANY

ITALY

GREECE

SPAIN

BELGIUM

SWITZ.

TURKEY

ARMENIA

GEORGIA

AZERBAIJAN

FINLAND

SWEDEN

NORWAY

ICELAND

UNITED KINGDOM

IRELAND

PORTUGAL

LUXEMBOURG

ISRAEL

NIGERIA

ALGERIA

LIBYA

EGYPT

SUDAN

ETHIOPIA

KENYA

D. R. OF CONGO

CENTRALAFRICAN REPUBLIC

UGANDA

CONGO

CAMEROONCH

AD

GABON

NIGER

GUINEA-BISSAU

SIERRA LEONE

LIBERIA

CÔTED'IVOIRE

GHAN

A

TUNISIA

ERITREA

SOMAL

IA

MOROCCO

MAURITANIACAPE VERDE

SENEGAL MALI

HUNGARY

MOLDOVACZECH REPUBLIC

SLOVAKIA

POLAND

ROMANIASLOVENIA

ALBANIA

MACEDONIA

BOSNIA & H.

BULGARIA

AFGHANISTAN

PAKISTAN

IRAN

SAUDI ARABIA

IRAQSYRIA

JORDAN

KYRGYZSTAN

TAJIKISTAN

TURKMENISTAN

UZBEKISTAN

KAZAKHSTAN

SRI LANKA

MALDIVES

CHINA

MONGOLIA

NEPAL

BANGLADESH

KUWAIT

INDIA

QATAR

U.A.

E

YEMEN

LATVIA

LITHUANIA

BELARUS

UKRAINE

CROATIA

ESTONIA

DOMINICA

ST LUCIABARBADOS

ST VINCENT AND THE GRENADINES

TRINIDAD AND TOBAGOGUINEA

GU

YAN

A SURINAME

Belém

Krasnoyarsk

Tomsk

Novosibirsk

ST. PETERSBURG

SARDINIA/OLBIA

LEBANON

RUSSIA

DENMARK

SERBIA

WESTERNSAHARA

OMAN

MALTA

MILAN/MALPENSA

BILLUND

HELSINKI

ATHENS

DUBROVNIK

ÅLESUND

MALLORCA/PALMA

AGADIR

BUDAPEST

OSLO/TORP

SANTORINI

DUBLIN

DUBAI

CYPRUS/LARNACA

CRETE/CHANIA

LANZAROTE

CORFU

WARSAW

KRAKOW

MUNICH

PISA/TUSCANY

SZCZECIN

SARAJEVO

ANTALYA

COPENHAGEN

HAMBURG

PRISTINA

VENICE

AMSTERDAM

BARCELONA

MARRAKECH

OSLO/GARDERMOENSTOCKHOLM

RIJEKA

EDINBURGH

STAVANGER

BERLIN

BERGEN

TRONDHEIM

ROME/FIUMICINO

PULA

PARIS/ORLY

LONDON/GATWICK

GDAŃSK

GRAN CANARIA/LAS PALMAS

TENERIFE

ISTANBUL

TALLINN

BELGRADE

NICE

GENÈVA

SPLIT

RIGA

PRAGUE

VIENNA

BORDEAUX

VILNIUS

RHODES

KOS

CRETE/HERAKLION

IBIZA

SALZBURG

ALGARVE/FARO MÁLAGA

MURCIA

ALICANTE

BURGAS

VARNA

KOSOVO

MONTENEGRO

MANCHESTER

GRENOBLE

MADEIRA

POZNAŃ

BODØ

CORSICA/AJACCIO

BRATISLAVA

KIEV

REYKJAVIK

SKIATHOS

COLOGNE

CEPHALONIA

LEFKADA

MENORCA

PALANGA/KLAIPEDA

DALAMAN

Throughout the year, Norwegian flies more than 300 routes to more than 100 destinations.

roUteS From Norway

From Oslo/Gardermoen· Agadir · Algarve/Faro· Alicante· Amsterdam · Antalya· Athens· Barcelona· Belgrade· Berlin/Brandenburg· Billund· Bordeaux· Budapest· Burgas · Bratislava · Cephalonia · Cologne· Corfu· Corsica/Ajaccio · Copenhagen

· Crete/Chania

· Crete/Heraklion· Cyprus/Larnaca· Dalaman· Dubai· Dublin· Dubrovnik· Edinburgh· Gdańsk· Geneva· Gran Canaria/Las Palmas · Grenoble · Hamburg· Helsinki· Ibiza· Istanbul/Sabhia · Kiev· Kos · Krakow· Lanzarote· Lefkada· London/Gatwick

· Madeira· Málaga· Mallorca/Palma· Malta· Manchester · Marrakech· Milan/Malpensa · Menorca· Munich· Murcia· Nice· Palanga/Klaipeda· Paris/Orly· Pisa/Tuscany· Poznań· Prague· Pristina· Pula· Reykjavík· Rhodes

· Riga· Rijeka· Rome/Fiumicino· Salzburg· Santorini· Sarajevo· Sardinia/Olbia · Skiathos· Split· St Petersburg· Stockholm · Szczecin· Tallinn· Tenerife· Varna· Venice· Vienna· Vilnius· Warsaw

From Oslo/Torp· Alicante · Antalya· Berlin/Brandenburg· Gran Canaria/Las Palmas· Málaga· Mallorca/Palma· Nice

From Bergen· Alicante· Antalya · Barcelona· Berlin/Brandenburg· Crete/Chania · Copenhagen · Dubrovnik · Edinburgh· Gran Canaria/Las Palmas · Krakow · London/Gatwick· Málaga· Murcia· Nice· Paris/Orly · Rome/Fiumicino· Salzburg· Split · Stockholm · Warsaw

From Bodø· Gran Canaria/Las Palmas

From Ålesund· Alicante· London/Gatwick

From Trondheim· Alicante· Antalya· Berlin· Copenhagen· Dubrovnik· Gran Canaria/Las Palmas· London/Gatwick· Málaga· Murcia· Nice· Riga · Split

From Stavanger· Alicante· Berlin/Brandenburg· Dubrovnik· Gran Canaria/Las Palmas· Krakow· London/Gatwick· Málaga· Murcia· Nice· Salzburg· Split· Warsaw

For information about operational dates for the different routes, please visit

www.norwegian.com


DUBAI

KOSOVOMONTENEGRO

AsmaraDakar

AUSTRIA

NETHERLANDS

GERMANY

ITALY

GREECE

SPAIN

BELGIUM

TURKEY

ARMENIA

GEORGIA

AZERBAIJAN

FINLAND

SWEDEN

ICELAND

UNITED KINGDOM

IRELAND

PORTUGAL

NORWAY

ALGERIA

LIBYA

EGYPT

SUDAN

CHAD

NIGER

TUNISIA

ERITREA

MOROCCO

MAURITANIA

SENEGALLI

HUNGARY


SLOVAKIA

POLAND

ROMANIASLOVENIA

ALBANIA

MACEDONIA

BOSNIA & H.

BULGARIA

IRAN

SAUDI ARABIA

IRAQSYRIA

JORDAN

TU

KUWAIT

QATAR

U.A.

E

YEMEN

OMA

ESTONIA

LATVIA

LITHUANIA

BELARUS

UKRAINE

CROATIA

Makhachkala

STOCKHOLM

CRETE/HERAKLION

EDINBURGH

AALBORG

VENICE

ALICANTE

MALLORCA/PALMA

NICE

MÁLAGA

LUXEMBOURG

FRANCE

SWITZ.

SARDINIA/OLBIA

CYPRUS/LARNACA

ZAGREB

IBIZA

LONDON/GATWICK

PARIS/ORLY

AGADIRISRAEL

Turkmenbashi

Aktyubinsk

Atyrau

Salalah


Kassala

ROME

DUBLIN

DUBROVNIK

MALTA

TENERIFE

KOS

ATHENS

SALZBURG

BERGEN

BILLUND

GENEVA

CAIRO

Khartoum Asmara

JERUSALEM2

Minsk

AUSTRIA

GREECE

TURKEY

ARMENIA

GEORGIA

AZERBAIJAN

FINLAND

SWEDEN

ISRAEL

LIBYA

EGYPT

SUDAN

CHAD ERITREA

HUNGARY


SLOVAKIA

POLAND

ROMANIASLOVENIA

ALBANIA

MACEDONIA

BOSNIA & H.

BULGARIA

AFGHANISTAN

PAKISTAN

IRAN

SAUDI ARABIA

IRAQSYRIA

JORDAN

KYRGYZSTAN

TAJIKISTAN

TURKMENISTAN

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CROATIA

RUSSIAN FEDERATION

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STOCKHOLM

Rijeka

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Prague

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Moscow

LULEÅ

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CRETE/CHANIA

DUBROVNIK

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Burgas

SPLIT

Warsaw

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ATHENSSicily/Palermo

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CYPRUS/LARNACA

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Istanbul

KOS

BELGRADE

HELSINKI

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Homyel'

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ITALY

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SAUDI ARABIA

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KUWAIT

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MALLORCA/PALMA

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LONDON/GATWICK

PARIS/ORLY

AGADIRISRAEL

Turkmenbashi

Aktyubinsk

Atyrau

Salalah


Kassala

ROME

DUBLIN

DUBROVNIK

MALTA

TENERIFE

KOS

ATHENS

SALZBURG

BERGEN

BILLUND

GENEVA

CAIRO

Khartoum Asmara

JERUSALEM2

Minsk

AUSTRIA

GREECE

TURKEY

ARMEN

IA

GEORGIA

AZERBAIJAN

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SWEDEN

ISRAEL

LIBYA

EGYPT

SUDAN

CHAD ERITREA

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ALBANIA

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IRAN

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TAJIKISTAN

TURKMENISTAN

UZBE STAN

KAZAKHSTAN

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INQATAR

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ESTONIA

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LITHUANIA

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RUSSIAN FEDERATION

Zahedan

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KOS

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Basra

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Ad Dammam

Harad

Abha

Salalah

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Tyumen'

Khanty-Mansiysk

Salekhard

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Izhevsk

Cheboksary

Yoshkar-Ola

Vyatka

Simbirsk

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Saransk

GroznyyNal'chik

Elista


LipetskKursk

Belgorod

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IvanovoTver

Novgorod

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Kharkiv


Homyel'

Lviv

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BenghaziTobruk

Beida

Sabha

Aswân

Sîwa

LuxorQena

Omdurman

Wadi Halfa

Atbara

Kassala

Port Sudan

El ObeidEl Fasher

Faya

Abéché

Suez

Port Said

El Minya

KonyaAdana

Mersin

Bursa

Kayseri

Sinop

Gaziantep

Turku

Tampere

Vaasa

Pori

Oulu

Messina

SalonicaBari

Kalmar

Göteborg

Malmö

Sundsvall

Norrköping

Varna

Vilnius

Palanga

Tallinn

Antalya


St. Petersburg

Sharm El Sheik

Hurghada

Östersund

Gdansk

Wroclaw

SALZBURG

SANTORINI

HELSINKI

CRETE/CHANIA

TRONDHEIM

COPENHAGEN

BERLIN

BELGRADE

BUDAPEST

KRAKOW

PRAGUE

PISA/TUSCANY SPLIT

AMSTERDAM

BARCELONA

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OSLO/GARDERMOEN

BURGAS

MARSEILLE


LEBANON

DENMARK

SERBIA

WESTERNSAHARA

RIGA

BRATISLAVA

RHODES

KARUP

SICILY

MADEIRA

DUBAI

KOSOVOMONTENEGRO

AsmaraDakar

AUSTRIA

NETHERLANDS

GERMANY

ITALY

GREECE

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ARMEN

IA

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ICELAND

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PORTUGAL

NORWAY

ALGERIA

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CHAD

NIGER

TUNISIA

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MOROCCO

MAURITANIA

SENEG

ALLI

HUNGARY


SLOVAKIA

POLAND

ROMANIASLOVENIA

ALBANIA

MACEDONIA

BOSNIA & H.

BULGARIA

IRAN

SAUDI ARABIA

IRAQSYRIA

JORDAN

TU

KUWAIT

QATAR

U.A.E

YEMEN

OMA

ESTONIA

LATVIA

LITHUANIA

BELARUS

UKRAINE

CROATIA

Makhachkala

STOCKHOLM

CRETE/HERAKLION

EDINBURGH

AALBORG

VENICE

ALICANTE

MALLORCA/PALMA

NICE

MÁLAGA

LUXEMBOURG

FRANCE

SWITZ.

SARDINIA/OLBIA

CYPRUS/LARNACA

ZAGREB

IBIZA

LONDON/GATWICK

PARIS/ORLY

AGADIRISRAEL

Turkmenbashi

Aktyubinsk

Atyrau

Salalah


Kassala

ROME

DUBLIN

DUBROVNIK

MALTA

TENERIFE

KOS

ATHENS

SALZBURG

BERGEN

BILLUND

GENEVA

CAIRO

Khartoum Asmara

JERUSALEM2

Minsk

AUSTRIA

GREECE

TURKEY

ARMEN

IA

GEORGIA

AZERBAIJAN

FINLAND

SWEDEN

ISRAEL

LIBYA

EGYPT

SUDAN

CHAD ERITREA

HUNGARY


SLOVAKIA

POLAND

ROMANIASLOVENIA

ALBANIA

MACEDONIA

BOSNIA & H.

BULGARIA

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PAKISTAN

IRAN

SAUDI ARABIA

IRAQSYRIA

JORDAN

KYRGYZSTAN

TAJIKISTAN

TURKMENISTAN

UZBE STAN

KAZAKHSTAN

KUWAIT

INQATAR

YEMEN

OMAN

ESTONIA

LATVIA

LITHUANIA

BELARUS

UKRAINE

CROATIA

RUSSIAN FEDERATION

Zahedan

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Al Mawsil

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Maykop

Makhachkala

Shiraz

Mashhad

Qom

Tabriz

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Lahore

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Berlin

STOCKHOLM

Rijeka

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Corfu

Pristina

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Riga

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LULEÅ

UMEÅ

CRETE/CHANIA

DUBROVNIK

SARAJEVO

Burgas

SPLIT

Warsaw

Krakow


PULA

RHODES

CYPRUS/LARNACA

SANTORINI

Istanbul

KOS

BELGRADE

HELSINKI

KOSOVOMONTENEGRO

Kandahar

Heràt

Mazar-eSharif

Nukus

Urgench

Samarkand

NamanganAndizan

Khujand

Chardzhev

Mary

Turkmenbashi

Osh

Karaganda

Chimkent

Kyzyl-Orda

Dzhezkazgan

Aktyubinsk

Uralsk

Atyrau

Petropavlosk

KokshetauKustanay

Panaji

Porbandar

Ahmadabad

VadodaraRajkot

Surat

Gandhinagar

Srinagar

Jodhpur

MultanQuetta

Peshawar

Kerman

Gorgan

Abadan

Ahvaz

Basra

KirkukAleppo

Ad Dammam

Harad

Abha

Salalah

Kurgan

Tyumen'

Khanty-Mansiysk

Salekhard

Kudymkar

Izhevsk

Cheboksary

Yoshkar-Ola

Vyatka

Simbirsk

Tol'yatti

Tambov

Saransk

GroznyyNal'chik

Elista


LipetskKursk

Belgorod

Orel

Smolensk

Bryansk

Kaluga

Vladimir

Kostroma

IvanovoTver

Novgorod

Pskov

Petrozavosk

Vologda

Kharkiv


Homyel'

Lviv

Odesa

Sevastopol

BenghaziTobruk

Beida

Sabha

Aswân

Sîwa

LuxorQena

Omdurman

Wadi Halfa

Atbara

Kassala

Port Sudan

El ObeidEl Fasher

Faya

Abéché

Suez

Port Said

El Minya

KonyaAdana

Mersin

Bursa

Kayseri

Sinop

Gaziantep

Turku

Tampere

Vaasa

Pori

Oulu

Messina

SalonicaBari

Kalmar

Göteborg

Malmö

Sundsvall

Norrköping

Varna

Vilnius

Palanga

Tallinn

Antalya


St. Petersburg

Sharm El Sheik

Hurghada

Östersund

Gdansk

Wroclaw

SALZBURG

SANTORINI

HELSINKI

CRETE/CHANIA

TRONDHEIM

COPENHAGEN

BERLIN

BELGRADE

BUDAPEST

KRAKOW

PRAGUE

PISA/TUSCANY SPLIT

AMSTERDAM

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BURGAS

MARSEILLE


LEBANON

DENMARK

SERBIA

WESTERNSAHARA

RIGA

BRATISLAVA

RHODES

KARUP

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MADEIRA

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Sørøya

Ringvassøy

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ArendalFlekkefjord

Tønsberg

Lillestrøm

Hermansverk

Voss

Hamar

Vadsø

KIRKENES

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Karasjok

ALTA

Vardø

Fauske

Mosjøen

Stjørdal

Levanger

Støren

Røros

Mandal

Grimstad

Kongsvinger

Notodden

STAVANGER

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ANDØYA

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ST LUCIABARBADOS


TRINIDAD AND TOBAGO GUINEA

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Belém

BUDAPEST

OSLO/GARDERMOEN STOCKHOLM

LULEÅ

UMEÅ

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CRETE/CHANIA

DUBROVNIK

GENEVA

MÁLAGAALGARVE/FARO

SARAJEVONICE

BORDEAUX

LUXEMBOURG

FRANCE

SWITZ.

KOSOVOMONTENEGRO

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BERLIN

PRAGUE

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UGANDA

CONGO

CAMEROON

CHAD

GABON

NIGER

GUINEA-BISSAU

SIERRA LEONE

LIBERIA

CÔTED'IVOIRE

GHAN

A

TUNISIA

ERITREA

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MOROCCO


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HUNGARY


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JORDAN

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SRI LANKA

MALDIVES

CHINA

MONGOLIA

NEPAL

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INDIA QATAR

YEMEN

OMAN

ESTONIA

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UKRAINE

CROATIA

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DOMINICA

ST LUCIABARBADOS



GUYANA

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Belém

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UMEÅ

ROME/FIUMICINO

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DUBROVNIK

GENEVA

MÁLAGAALGARVE/FARO

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BORDEAUX

LUXEMBOURG

FRANCE

SWITZ.

KOSOVOMONTENEGRO

U.A.E

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BERLIN

PRAGUE

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MALMÖ

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ALICANTE

SPLIT


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KOSSANTORINI


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RHODES

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BERGEN

EDINBURGH

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AGADIR

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Addis Ababa

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Nairobi

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Yaounde

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Libreville

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Conakry

Accra

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SUDAN

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From Stockholm· Agadir· Algarve/Faro · Alicante

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From Gothenburg· Barcelona · Crete/Chania · London· Málaga· Mallorca/Palma· Nice · Pristina· Rome/Fiumicino· Salzburg· Stockholm· Tenerife

· Alicante· Barcelona· Copenhagen· Corfu· Crete/Chania· Gran Canaria/Las Palmas· Ivalo· Kittilä· London/Gatwick· Málaga · Mallorca/Palma· Nice · Oslo/Gardermoen· Oulu· Paris/Orly· Rhodes· Rome/Fiumicino · Rovaniemi· Split· Stockholm· Tenerife

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Please note that as of 29 May all Norwegian’s international flights to and from Stockholm/Arlanda Airport will use Terminal 5.

He was a world-famous Norwegian who caught the attention of the entire world when he crossed the Pacific on a balsa-wood raft. Although criticised by the scientific establishment for his ideas, he refused to abandon his theories. Thor Heyerdahl (1914–2002) is a scientist who still captures the public’s imagination, and this autumn a new blockbuster movie about him hits the big screen.

By Nina Blågestad Photo Henie Onstad Art Centre Archives

Thor Heyerdahl

oUr maSterS

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“Heyerdahl’s most enduring legacy is that he succeeded in focusing

the attention of the entire world on a subject that is actually of fairly narrow scientific interest: how people arrived in French Polynesia. This is due to his extraordinary ability to communicate. He told the story of his journey across the Pacific Ocean on a raft in a way that led millions of people to rush out and buy a copy. In the USA, for example, 20 million copies of his book were sold in 10 years. That is fantastic,” explains Halfdan Tangen Jr, Marketing Manager at the Kon-Tiki Museum.

Impossible expeditionThor Heyerdahl made his name in 1947 when he, along with five other adventurers, crossed the Pacific on a raft made of balsa wood. The journey took 101 days and proved that Polynesia could have been settled by people from South America rather than Asia. “The Kon-Tiki expedition is Heyerdahl’s greatest achievement. It was practically an impossibility. The planning took just six months at a time when Europe lay in ruins. There were extremely strict currency restrictions, National Geographic refused to back what they considered a suicide mission, and the balsa wood exporter thought the raft would not last more than a fortnight at sea. Although hardly anybody supported the theory, Heyerdahl managed to find a group of

individuals willing to take the risk. On top of everything, he could not swim – though there was only one other person on board who knew that,” says Tangen. Heyerdahl was also one of the first to visually document his findings, and the film of his expedition won an Oscar for best documentary in 1951. He also wrote a total of 22 books.

Early interestThor Heyerdahl was born in Larvik, the son of a master brewer. His mother was a Darwinist, and it is probably from her that the young Thor got his interest in zoology, a fascination that lasted his whole life. In 1937 he travelled to the island of Fatu Hiva in French Polynesia with his wife Liv. It was there that he learned from the island’s elders that the native people came originally from South America. This was later to prompt the Kon-Tiki expedition. Voyages with the reed boats Ra and Tigris followed, in which he demon-strated that primitive peoples had mastered the art of sailing before the invention of the saddle or the wheel. He sparked controversy with his archaeological excavations on Easter Island, and although his theories were widely rejected, he never lost faith in them himself. “Heyerdahl was driven by curiosity. If he had set himself a goal, he achieved it. But he was also a good listener,”

Visit Kon-Tiki:

The Kon-Tiki Museum in Oslo was opened in 1950, and shows the Kon-Tiki raft itself and a number of other objects from that famous voyage. In addition you can watch the original Kon-Tiki film. The museum is open all year, and welcomes around 205,000 visitors annually.

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oUr maSterS

explains Tangen, who believes that the opposition he faced made him strong, but was also a little hurtful. “A lot of the opposition was probably prompted by jealousy, and came from scientists sitting behind a desk, while Heyerdahl was engaged in experimental maritime archaeology. He built vessels in the way they were thought to have been made originally, and undertook expeditions across the world’s oceans. He believed that the winds and currents had provided highways, not obstacles, to contact between continents,” says Tangen. Heyerdahl, he adds, was an early proponent of environ-mental conservation and intercultural collaboration. “When he crossed the Atlantic in Ra, it was not simply to prove that it could have been done before Columbus. It was also to prove that people from different nationalities, religions, political persuasions and langua-ges could work together for a common goal.”Asked what we can learn from Thor Heyerdahl, Tangen replies: “Believe in yourself. Do it regardless of the opposition. And plan well.”

Movie hero

A new film about Thor Heyerdahl and the Kon-Tiki expedition is due for release on 24 August. ’Kon-Tiki’ is one of the biggest movie projects ever undertaken in Norway. The movie is also planned for release in the other Nordic countries at a later date.

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Niels Henrik abel (1802–1829)is considered to be Norway's leading mathematician of all time. He proved the impossibility of solving the quintic equation in radicals.

Roald Amundsen (1872–1928) is one of the greatest polar explorers of all time. The Norwegian explorer was the first person to reach both the North and South Poles.

Kirsten Målfrid Flagstad (1895–1962) was a Norwegian dramatic soprano opera singer. She ranks among the greatest singers of the 20th century.

Sonja Henie (1912–1969) was three-time Olympic gold medal winner and won ten World Championships in figure skating.

Thor Heyerdahl (1914–2002) was a Norwegian explorer whose many exploits included crossing the Pacific Ocean (from South America to Polynesia) on a raft called Kon-Tiki in 1947.

Hans Christian Andersen (1805–1875) was a Danish author and poet noted for his children’s stories. His works have been translated into more than 100 languages.

Helge Ingstad (1899–2001) documented the existence of Viking settlements in Canada 500 years before Columbus discovered America.

Edvard Munch (1863–1944) was one of the most remarkable painters in Norway. He was an important forerunner of expressionistic art. The Scream is his most famous work.

Anders Celsius (1701–1744) was a Swedish astronomer, physicist and mathematician. He invented the Celsius temperature scale, with a water freezing point of 100 and boiling point of 0. The scale was reversed and is until this day used worldwide.

Alf Prøysen (1914–1970) is one of Norway's most-loved writers and lyricists. He made significant contributions to literature, music, TV and radio.

Sigrid Undset (1882–1949) was a Norwegian novelist. She received The Nobel Prize for Literature in 1928 for the books Kristin Lavransdatter and Olav Audunssøn.

Otto Neumann Sverdrup (1854–1930) is considered to be one of the three greatest Arctic explorers in Norway.

Edvard Grieg (1843–1907) is considered to be Norway’s greatest composer of the romantic period, and the one that has received most recognition abroad.

Sam Eyde (1866–1940) was a prominent Norwegian engineer and industrial entrepreneur. Together with Kristian Birkeland he found a method to use nitrogen contained in the air to produce mineral fertilisers. This created the basis for the Norwegian nitrogen industry, and the company Norsk Hydro.

Henrik Wergeland (1808–1845) is one of Norway’s most famous poets. He was the foremost cultural personality that the young nation fostered in the first half of the 1800s.

Henrik Ibsen (1828–1906) is considered to be one of the world’s most important playwrights and the father of modern drama.

Greta Garbo (1905–1990) was a Swedish-American actress. She was a silent movie superstar and is ranked as the fifth-greatest female star of all times by the American Film Institute.

Tyge, a.k.a. Tycho Brahe (1546–1601) was a Danish astronomer. Brahe constructed astronomy instruments, and his observations were the most accurate ever made before the invention of the telescope.

Camilla Collett (1813–1895) was a Norwegian author, essayist and women’s rights activist. In her later works Collett’s commitment to women’s rights becomes clearer, stronger and more focused on men’s total domination of all aspects of society.

Ludvig Holberg (1684–1754) was one of the most prominent Nordic intellectuals of the Enlightenment period. He was a professor and a Baron, and produced many scientific works, comedies and novels.

Søren Kierkegaard (1813–1855) was a Danish philosopher, theologian and psychologist. He is often referred to as the father of existentialism.

Carl von Linné (1707–1778) was a prominent Swedish botanist and medical doctor. He classified around 10,000 plant and 6,000 animal species. Parts of his complex system for classifying plants are used to this day.

Kristian Birkeland (1867–1917) was a professor of physics, with around 70 scientific theses to his name. Together with Sam Eyde he found a method to use nitrogen contained in the air to produce mineral fertilisers.

Piet Hein (1905–1996) was a Danish poet, author, inventor, mathematician and a true citizen of the world. He is well known for several geometrical figures.

Bjørnstjerne Bjørnson (1832–1910) was a Norwegian writer, poet and social commentator. He produced a wide range of works and was awarded the Nobel Prize in Literature in 1903.

Evert Taube (1890–1976) was a Swedish poet, folk singer and composer. Taube is regarded as one of the finest troubadours in Sweden.

Max Manus (1914–1996) was a prominent member of the Norwegian Resistance during the Second World War. He was famous for being one of the most brilliant saboteurs, and wrote several books about his sabotages.

Gidsken Jakobsen (1908–1990) is one of our foremost aviation pioneers. She was the first female leader of a Scandinavian airline.

Oda Krohg (1860–1935) was a Norwegian painter well known for her portrait and mood-reflecting paintings. Krohg was an integral part of the cultural and political movement the Christiania Bohemians.

Christian Krohg (1852–1925) was a Norwegian painter, illustrator, author and journalist. He was a leading figure in the transition from romanticism to naturalism.

Selma Lagerlöf (1858–1940) was a Swedish author most widely known for her children’s book The Wonderful Adventures of Nils. She was the first female writer to win the Nobel Prize in Literature (1909).

Jenny Lind (1820–1887) or Johanna Maria Lind was a Swedish opera singer known as the Swedish nightingale. Her extraordinary voice took her on tours in both Europe and the USA, and she was regarded as one of the best singers of the 19th century.

Povel Ramel (1922–2007) was a Swedish entertainer, composer, musician and writer. He was well known for his imaginative wit and is an institution in Swedish entertainment.

Georg Brandes (1842–1927) was a very influential Danish critic of Scandinavian and European literature. He is credited with formulating the principles of new realism and naturalism.

Erik Bye (1926–2004) was a Norwegian journalist and folk singer. He was one of the most popular television and radio figures in Norway in the 20th century. Erik Bye was well known for his commitment to the disadvantaged in society.

Carl Larsson (1853–1919) was a Swedish artist. He is regarded as one of the most important figures to have worked in the medium of watercolours, and he remains one of the most popular and well-known Swedish artists.

Amalie Skram (1846–1905) was a Norwegian author and feminist. She is known today as a great naturalistic writer, with a body of work that includes her multi-generational four-book story cycle Hellemyrsfolket (The People of Hellemyr).

Ole Bull (1810–1880)was a violinist and composer and often referredto as Norway’s first international star.

André Bjerke (1918–1985) was a Norwegian writer and poet, many of whose poems focused on childhood. Bjerke played an important role in Norwegian literature and language debate in the post-war period.

Karen Blixen (1885–1962) was a Danish author, best known for her books Seven Gothic Tales, Winter’s Tales and Out of Africa. Some of her works were written under the pseudonym Isak Dinesen.

Aksel Sandemose (1899–1965)was a Norwegian author who is best known for the novel A Fugitive Crosses His Tracks, which was originally published in 1933. The novel introduced the concept of the Jante Law – a peculiarly Scandinavian disapproval of individual success and achievement.

Gustav Vigeland (1869–1943) was a Norwegian sculptor. He is best known for the sculptures in Frogner Park (or Vigeland Park) in Oslo, one of the Norwegian capital’s major tourist attractions.

Aasmund Olavsson Vinje (1818–1870) was a Norwegian author and journalist. He is notable for his pioneering and consistent use of Norwegian Landsmål (now known as Nynorsk) in his writing.

Fridtjof Nansen (1861–1930) crossed Greenland on skis and carried out a very important and courageous polar expedition, crossing the Arctic Ocean in the ship Fram.

Jørn Oberg Utzon (1918–2008) was a Danish architect. He is best known for designing Sydney Opera House in Australia. Other commissions include Bagsværd Church on the outskirts of Copenhagen and the Kuwait National Assembly Building.

Fridtjof Nansen Otto Neumann Sverdrup Ole BullSonja HenieRoald Amundsen

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you only pay for what you want When you fly with Norwegian, you can choose the extras you want on your flight. We offer many options, but you do not have to pay for things you do not want. The result is that we can keep our fares as low as

possible. This is a win-win situation for you and for us.

Find a reasonably priced hotel on our websiteOn our website you will find selected hotels offering comfort and a central location. Common to all is that they are reasonably priced, do not ask for a deposit, and you can easily book and cancel without charge: www.norwegian.com/hotell

Low-price car hireWith Norwegian you get the lowest possible price because we do the job of comparing more than 550 car rental firms at our destinations for you.

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Choose a seat – if you want toYou can reserve your seat online when you book your ticket. You can choose your seat yourself – and change it as many times as you want up to 25 hours before departure. If you do not choose your own seat, you will automatically be assigned one. Seat reservation is included with a Fullflex ticket. If you are travelling on a low-fare ticket, you must pay a small surcharge.

you can get a refund if the unforeseen occursCancellation protection means extra security for you as a passenger. If you or a member of your immediate family falls ill, you can send in a doctor’s certificate, document your family relationship, cancel your ticket up to 30 minutes before departure and receive a complete refund. Order cancellation protection online when you purchase your ticket. You can read more

about this on “Travel Information” on our website.

Don’t forget travel insurance!In partnership with Travel Guard we can offer you some of the best travel insurance on the market at a very nice price. Design your own travel insurance that suits your pattern of travel and your life situation, either for just you, for you and a companion, or for you and your family. You can read more about this on “Travel

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When you need more than hand baggageYou only pay for the baggage you have with you in excess of 10 kg of hand baggage. This allows us to keep our fares down. You can bring up to two pieces

of baggage: the maximum weight per piece is 20 kg.

Check our low-fare calendarHere you will find a simple summary of our many low-fare offers. Wondering how much the fare would be to a particular destination? You can use the calendar to check out the lowest fare for each day for an entire month.

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to make travelling with us as comfortableand easy as possible, a summary of our most important servicesis presented on these pages.

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Have you been dreaming about a holiday home in Costa Del Sol, but haven’t been sure about location, timing, or how the real-estate market in Spain works? In that case, Furuholmen Elviria have several villas, apartments and penthouses for sale in Elviria, Marbella.

If you buy real-estate from us, you won’t have to worry about such issues. All our real-estate offerings are already built, they are sold through Norwegian agents, and you have the option to finance the purchase with a Euro-loan at 2,5% p.a. No down payment the first 10 years.

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to make travelling with us as comfortableand easy as possible, a summary of our most important servicesis presented on these pages.

We know punctuality is important to you Most of us never have enough time, especially when we are travelling. Minutes count, whether you are travelling for work or pleasure. Punctuality is our most important promise to you and we do our utmost to ensure you arrive at your destination on time.

you can change a Fullflex ticket whenever you wantYou can always change a Fullflex ticket. You can change the name on the ticket, destination or departure time right up to 30 minutes before the original departure time. The changes will apply to each part of your journey. If the new ticket costs more than the original one, you will only be charged the difference.

Our reward programme provides many benefitsEnrol in our frequent flyer programme and your next flight will be even cheaper. As a Norwegian Reward member you will receive exclusive travel offers and CashPoints you can spend on your next flight. BankNorwegian and CallNorwegian are also part of the Reward programme.

Use your mobile phone as your ticket With an SMS ticket you can use your mobile phone as your travel document. This means all your travel information is stored on your mobile phone, just a few keystrokes away. With an SMS ticket you will also receive information about any changes to your flight via SMS.

Our mobile phone portal is always openOn our mobile phone portal you can check fares, order tickets, make changes and check if your flight is on time. With an SMS ticket you will also receive information about any changes to your flight via SMS. Check out our mobile phone portal on m.norwegian.no.

It is easy to travel lightNorwegian has made it as easy as possible for people who travel light. Up to 10 kg of hand baggage and a small personal bag are included in the ticket. The hand baggage must fit under the seat in front of you and not exceed 55 x 40 x 23 cm. Other baggage must be checked in as normal. It pays to prebook baggage.

Go directly to the gate with hand baggage If you are only travelling with hand baggage, you can go directly to the gate. “Direct to Gate” is a new service for everyone who is only travelling with hand baggage within the Nordic countries and from the Nordic countries to other European destinations. You can pass through security control without checking in, as long as you have your travel document with you or on a smartphone as an SMS ticket.

We fly you to centrally located airports We fly you where you want to go. Even if you have bought cheap tickets, you should not have to spend hours travelling from the airport to the destination you chose. We can fly you to centrally located airports in more than 100 destinations.

More departures every dayYou can choose between several departures each day to popular destinations. In short this means you can design your itinerary to suit your needs and get more out of each trip.

Our customer service call centres can answer all your questions:• www.norwegian.com• In Norway: 815 21 815• Denmark: +45 70 80 78 80• Sweden: +46 770 45 77 00• Finland: +358 9 231 01 600• From abroad: +47 21 49 00 15• Our call centres have the following opening hours: Monday−Friday: 06.00−23.00 Saturday: 08.30−21.00 Sunday: 08.30−23.00

New aircraft provide better comfortSitting comfortably? Right now you are probably sitting in a new Boeing 737-800. Norwegian has one of Europe’s most modern fleets and by the end of 2012 practically the entire fleet will consist of this aircraft model. For you as a passenger this means the Boeing Sky interior with less noise, more legroom, larger overhead compartments and WiFi on board.

Together we are caring for the environment When you choose Norwegian you are choosing a company that is focusing on new aircraft. At the same time, you are helping to reduce the CO2 emissions from your flight, because new aircraft have more efficient engines and produce lower emissions. By 2014, Norwegian will have a fleet of 70 new aircraft, which will ensure we achieve our target of a 30 per cent reduction in CO2 emissions between 2008 and 2015.

Surf as much as you want, for free You can finally surf the web while flying, completely free of charge. You can spend your time on board working efficiently, sending and receiving e-mail or reading the news from your favourite sites.

Norwegian is the first airline in Europe to offer WiFi on its aircraft. So far, around half of our aircraft can offer WiFi on board, but our goal is to offer free web access on all our aircraft by the end of 2012.

How to log in on board:1. Activate your WiFi device at an altitude of 10,000 feet or more. 2. Connect to the wireless network: “Norwegian Internet Access”. NB: If you are using a smartphone or a tablet, you will have to open a browser window to log in.3. It’s as easy as that! You can now surf, chat or work until we commence our approach.

Call cheap from the aircraft with SkyCallSkyCall is an ingenious innovation for those who want to keep their call costs down when travelling, especially abroad. With SkyCall installed on your mobile phone (free app), you can call cheaply wherever you have WiFi access – including from most of Norwegian’s aircraft. Calls to other SkyCall users are completely free.

When making a call from our aircraft:• Show consideration for your fellow passengers• Set your mobile phone to silent

When using electronic devices on board: • All electronic devices must, for safety reasons, be turned off during take-off and landing. If you want to use an electronic device on board that has a mobile phone subscription, it must be set to “Flight mode” before being properly turned off so that only WiFi is activated when you start it, not the GSM transmitter.• You can use your device as soon as the “Fasten seatbelt” sign has been turned off.• Thank you for always respecting the crew’s instructions concerning the use of electronic devices on board.

Even time flies with Norwegian Flights seem shorter when you have something to do. Apart from reading this magazine, you can pass the time by watching films, listening to the radio or surfing the web. Check the services available on your flight in this magazine.

Food and drink on board Norwegian does not expect you to pay for food and drink you do not want. However, we do of course have a range of food and drink to offer anyone who is hungry or thirsty. See the menus towards the back of the magazine.

As a rule, we serve food and drink on all international routes, and on all flights lasting one hour or more. We also serve food and drink on some shorter domestic routes.













19193_Ann_SommerHemsedal2012_NorwegianMagasin_NY.indd 3 08.03.12 12.33Hemsedal Tourist Board: phone +47 32 05 50 30 / [email protected] Booking: phone +47 815 56 300 / [email protected]






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