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NORWEGIAN STATE LOTTERY
New Horizons 2020
Per Einar KarlsenResponsible Gaming
mailto:[email protected]
The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Norsk Tipping / Norwegian State Lottery
• Film : Give the XXXXXX a chance
23.03.2020Norsk Tipping AS 2
Norway
• Population: 5,6 million
Norsk Tipping
• 100 % State Owned
• Est. 1948
• Monopoly model
• 420 employees
• 2019 profits, Euro 570 million
• Beneficiaries : Sports, Culture, Humanitarian, Health Care and othervoluntary organizations
© Norsk Tipping
Our three-part social mission
23.03.2020Norsk Tipping AS4
Attractive games Responsible gaming Surplus to good
causes
© Norsk Tipping
Kundeutviklingen er positiv
0
20,000
40,000
60,000
80,000
100,000
120,000
0
500,000
1,000,000
1,500,000
2,000,000
2013 2014 2015 2016 2017 2018
Num
ber o
f new
cus
tom
ers
Num
ber o
f act
ive
cust
omer
s
Spillere Nye spillere
Customer development is positive© Norsk Tipping
41344427
49835222
5500 55235700
3000
3500
4000
4500
5000
5500
6000
2013 2014 2015 2016 2017 2018 2019
7
Company profile
mill
+ 3.7 % - NOK 200 MILL./ USD 20 MILL.
mill mill
mill
40.200 8.150 5.700
2,040 3.647 59 %
REVENUE ggr PROFITS
PLAYERS RETAILERS Digital SHARE
8
Company profile
Norsk Tipping ASThe Norwegian State Lottery
66%of the market
>2millions players
Preventproblemgambling
The KEYS!
• An electronic ID on a personal level! (mandatory since 2009)
• Enables totally new ways and possibilities in RG (and avoiding fraud and money laundering)
Player
Games
ID
Consumption of …
11
+
Omni channel ID & payment solution/RG solution
23.03.2020Norsk Tipping AS 12
Retailer VLTWeb Mobile
Lottery Sports VLT/EGMCasino (Internet)
Games:
In-line
Max USD 2 200
Scratchtickets
Max USD 1 200(USD 500 daily)
Max USD 500(USD 100 daily)
Norsk Tipping
Offshore betting companies
Source:Norsk Tippings kundetall – Norsk Tipping
Offshore betting– Lotteritilsynet og rapporten Grenselausepengespel
Digitalcustomer
development
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96
IVT
Spill i kasse
Mobil
Kommisjonær
Internett
14
New reality
all customersIVT
Mobile
Retailers
web
In lane
In-game limitations
ID
Limits
No thanks!
Tools
Info
Inter-vention
Responsible Gaming Framework
23.03.2020Norsk Tipping AS 16
If you know everything about the players …
?
Knowledge
Duty of care
23.03.2020Norsk Tipping AS 18
Playscan
Player data (+self reporting) risk level analysis
Playscan• Analyse the behaviour of all players
and categorize them in risk levels
High risk (+/- 1,4%)
Low risk (+/- 95,6%)
Medium risk (+/- 3%)
23.03.2020Norsk Tipping AS 20
RG knowledgeExamples
2%
91%
7%
VLT:
21
No thanks! Welcome bonus
VIP-program
Autoplay
Marketing to playersat risk (
Free spins
0.5% 0.6% 0.0% 0.4% 0.1%
71%
91%
37%
17% 15%
15%
7%
38%
29%44%
13%2%
25%
53%41%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
NT totalt Lotteri Sport Instaspill Terminalspill
Share GGR 24 - 31, 2019
Grå Grønn Gul Rød
RG KPI
23.03.2020Norsk Tipping AS 22
Conv.
actions
Playscan-index:
Forrige gang
(t.o.m. uke 31)
11 745 [8 249]
Proaktive calls:previous
(t.o.m. juli)
9251173
Max.loss limit (month)Previous
819 959 [800 149]Limits set - Number of players :
Limit Hits (>90%):
22 162 [24 026](juli) (mai)
Active h-risk player per week:previous
(uke 24 - 31)
19 107 [19 592](average)
0% 4% 1%
(mai)
Number of calls - year:
(hvorav 33 oppfølgingssamtaler)
(week 19 - 23)
82%
56%
1%0%
24
RG – Annual risktrendsKPI: Playscan index
24
4
-20,000
-15,000
-10,000
-5,000
0
5,000
10,000
15,000
20,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
Playscanindeks 2019 Akkumulert indeks 2019 Akkumulert indeks 2018
1. Log betting (sports) amount wagered2. Log amount theroretical loss3. Log. Number og games played4. Log max sessions/played/number og days with multiple sessions5. Log number of deposits per day played6. Log. Number of worktime/time slots played7. Log number og limit hits/increase8. Age (3 groups risk diff/.)9. Log Amount base deposit
Playscan:5 weeks of dataspending > USD 50
7-9 parameters
Positive
Negative
Category - RG Indicators – nov. 2019
VLT
Oddsen
KongKasino
Long term High risk players:
[Red > 50% of previous 52 week]
15 929
Number of big looser
[Loss > USD 1000 per month]
5 388
High risk playerPer month:
[Uniqe C per mnd]
29 261
Share of GGR [%]fra røde, gule og grønne spillere
[Uniqe C per mnd]
Knowledge
Duty of care
Obligation!
Thank you!
Per Einar Karlsen
mailto: [email protected]
Phone: +47-90790087
LinkedIn:
https://www.linkedin.com/in/per-einar-karlsen-b53a28