norwex national conferences social media - sheri gauthier
DESCRIPTION
Social media presentation for Norwex National Conferences, 2014. Training for engagement and building a business using online tools and social media.TRANSCRIPT
Selling Beyond the PartySocial Business
Sheri GauthierNorwex Special Projects North America
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Social Media Webinar
There are Social Media Policies that outline the use of the Norwex trade name when naming PROFILES, PAGES, or creating email addresses, etc on any social media sites. See this link: http://bit.ly/NorwexMediaPolicy. For clarification please email: [email protected]
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Facebook Groups for Support
To join the group please email: [email protected] with your NAME and Consultant Number. Once verified you will be added to the group and receive an email from FACEBOOK.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
What networks to use?
What messages to post ?
When? Why? How?
You can find advice for these EVERYWHERE…
Let us talk about some tips and ideas to move your business with social media.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
First, WHY social media?
• Opportunity to 4-6 people per day.
• This can be done with many people at a time on social media.
Which Tool?• Social Media -
decide which ONE or two TOOLS you will use or it can quickly become overwhelming.
• Get phone app and third party tools
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Be Unique.Facebook Fan Page is ideal for showcasing your product and follow up customers and hostesses.It can be great for hosting Facebook parties that enhance BOOK PARTIES.
Twitter is perfect for getting feedback and keeping up with news and trends.
Pinterest is great for pinning images, videos and other objects to boards.
Instagram app: take pictures with your smartphone and post it to Instagram or share instantly on other social sites at once (e.g. Twitter, Facebook, etc.). This feature can save you considerable time.
Dashboards can help you view and post to all of your networks at once. www.hootsuite.com is a great service and FREE.
Shelf-life• Tweet 30 seconds – 2 minutes• Facebook – up to 24 hours• Pinterest - images on your
boards have a long shelf-life. They aren't buried as easily as a Tweet or Facebook post.
• Instagram – becoming more important and sustainable.
• YouTube–depends how you use it
• BLOG – forever (Note: there are policies for creating a blog with compliance rules)
Created for Norwex by Sheri Gauthier, Norwex Special Projects
When To Post• In Party Plan it is
best to post 4-5 times per week INCLUDING weekends.
• Our Norwex Facebook page gets most hits at 9pm CT.
• Average user logs on for 4 minutes 5 times per day.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
90-10 Rule• 90% of your content
should be valuable and 10% business focus.• Make the content
information that your audience may be interested in. (See next slide)
• need to build trust and provide INFORMATION first.
• Post once per day and be consistent.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
What to Post1. Green tips and ideas for home2. Recycling Facts3. Microfiber and Product information/
Comparisons/Before and After 4. Dangerous Chemicals in home5. Dangers of hand disinfectants6. Dangers in soaps and detergents7. Healthy Living8. Cosmetics and ingredients9. Allergies and Illness10. Diet, recipe and healthy eating
SEE the Norwex Pinterest Page for more ideas and great, shareable content! www.pinterest.com/norwex
Created for Norwex by Sheri Gauthier, Norwex Special Projects
What to post• Use a
combination of thoughts, tips and links.
• Use a variety of:– Text– Photos– Pictures
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Video
Created for Norwex by Sheri Gauthier, Norwex Special Projects
K.i.s.s.• Post 5 comments
per day on others• Locate 1 person or
group to network with
• Post once per day• Find something of
value to post• K = Keep conversation going
• I = ONCE per day• S = Social• S = Schedule
Created for Norwex by Sheri Gauthier, Norwex Special Projects
What to Post made Easy• Use our Norwex
platforms to find great content and ideas.
• Use the hashtag #norwex– People are
connecting with our Corporate brand with this hashtag –makes you more visible.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Norwex Facebook Business Timeline has great content with keywords, audience specific and relevant.www.facebook.com/norwex
Created for Norwex by Sheri Gauthier, Norwex Special Projects
www.pinterest.com/norwex
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Instagram (www.instagram.com/norwex)
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Why Facebook?
• Over 1.28 billion users• 30 billion pieces of content posted
per month• Of US adults who use social
networking 96% are on Facebook• 700 billion minutes a month on
Facebook!
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Business page• If your page is just
an unending series of ads and product details that provide no value people will likely NOT come back.
• Always be last to comment on a post.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
How to Use Social – for Stalking
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Want to grow an area?
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Search Groups
How to Connect
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Find engaging opportunities
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Keep conversations going
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Conversations
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Customer happy follow her
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Happy Customer
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Story shared
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Happy Host and Question
Educate
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Have Fun
Pinterest Board
http://www.pinterest.com/norwex/small-business-help-home-business-tips
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Hashtags note
• on social media sites, a hashtag is a word/keyword or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
• On social platforms, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about Norwex, you would include #norwex and search the hashtag to see all the posts that mention the subject in real time.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Hashtags for Norwex
• #norwex• #joinNorwexNOTE:• Using more than 2-3 hashtags in a
post is not recommended.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Rules, Guidelines and Policies
• FB Rules – be aware of Facebook’s rules, including those for events.
• Compliance and Media Policies - be familiar, and TRAIN your team members, about the policies.
Created for Norwex by Sheri Gauthier, Norwex Special Projects
Google+ https://plus.google.com/+NorwexGlobal www.facebook.com/norwexwww.youtube.com/norwex www.instagram.com/norwexwww.pinterest.com/norwexwww.twitter.com/norwexwww.linkedin.com/company/norwexwww.linkedin.com/company/norwexusa
Created for Norwex by Sheri Gauthier, Norwex Special Projects