ZODIAC

Keymatchbusiness project

Axelle Biousse

Jade Clouet

Hugues de Vregille

Marie Ferlay

Benjamin Honegger

Amandine Priez

ESDES 2011

Group E

Team B

Current situation

2

Communication issue

Incomprehension

Lack of exchange

No advertising on Nature²

Objectives of the Marketing Plan

3

Fix the knowledge

Improve communication

Build a strong

relationship with

resellers Encourage resellers to

sell the installation

Associate Nature²

to Zodiac

Marketing PlanBased on the integration and on the federation of the resellers, on the

distribution and selling process.

4

B to B B to C

Flyers Pack cartridges + product

E-mailings Loyalty card

Firm gathering Stickers on the existing

packages

Contests for the resellers Internet community

=

Promotion DetailsSell in a more

efficient way

Better understanding of the product from theresellers for a better sale (resellers = techniciansand not salesmen)

Eases the sale

Financial incentives

5

Marketing Plan

• Summarize the competition.

• Outline your company’s competitive advantage.

Receptions E-mailing Contests

• For approximately

800 guests

• Strategical locations

• During selling season

• Latest news

• Reminder for the

resellers ( to

associate more the

product to Zodiac)

• Internal ( for the

employees using

their own network)

• External: for the

resellers to reward

their sales

Build strong relationships with the

resellers

To stimulate the

sales

6

The timeline

• Action plan’s

chronology

7

Summary budget

8

Events 62 216 €

Webdesign 300 €

Flyers 250 €

Stickers 2 760 €

Total 65 526 €

Contingency

6553 €

Conclusion

9

A better understanding from its

resellers for better sales to its

customers