not all participants are created equal!
TRANSCRIPT
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NOT ALL PARTICIPANTS ARE CREATED EQUAL!
Presented by Andy Welkley
Product Marketing Manager – Peer to Peer
AKA: Cap’t Andy
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• Recognize the differences between participants
• Understand the fundraising capability of these groups
• Learn strategies to segment communications to these groups
• Maximize the performance and retention of participants
TODAY’S OBJECTIVES
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OVERALL: EVENT PARTICIPANTS ARE INCREASING
2010 – 2011 Median Change
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OVERALL: ONLINE REVENUE IS INCREASING
2010 – 2011 Median Change
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WHO ARE THE MAJOR GROUPS?
• Returning Participants
• Top Fundraisers
• Team Captains
• First Timers
5K today!
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KEY FINDING: RETURNING VS. NEW PARTICIPANTS
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PROBLEM: RETAINED PARTICIPANTS ARE ENDANGERED SPECIES!
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HOW DO WE BRING THEM BACK?
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MAKE IT MEMORABLE! MAKE IT ALIGN WITH YOUR MISSION…
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BEGIN WITH THE END IN MIND
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SURVEY SAYS!
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STAY IN TOUCH!
Thank you notes
Stories of how donations helped your organization
Reminders of the upcoming event date & registration
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TOP FUNDRAISERS!!!
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• Passionate about your cause!
• Productive Network
• Active communicators / influencers – email, social media
WHAT MAKES THEM SPECIAL?
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YOUR HELP MAKES A DIFFERENCE!
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TELL STORIES FOR DEEPER IMPACT
YOUR STORY
THEIR STORIES
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IDEAS TO RECOGNIZE THEM
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ONLINE: CULTIVATION & MILESTONES
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DAY OF THE EVENT
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TEAM CAPTAINS – KEY TO RAISING MORE $$
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KEY FINDING: TEAM CAPTAINS OUTPERFORM IN EVERY CATEGORY
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TEAM CAPTAIN FOCUSED STRATEGIES
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These social fundraisers have been known to increase fundraising results by 40%!
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•Stories
•Statistics
•Support
GIVE THEM THE 3 S’S
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Make it easy…
Give them a platform…
Thank them!
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FIRST TIME PARTICIPANTS
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Communicate, Coach
and Motivate
• ‘Personal Trainer’ coaching emails,
tips and instructions • Automatically send emails based on activities• News feeds for event updates• Prompt participants with action items in HQ• “Badging” – Reinforce successes and milestones
COMMUNICATION TO THE NEWBIE
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QUESTIONS