Australian NFPs and Social Media in 2011

Agenda

1. Australian NFPs

1. Unicef

2. McGrath Foundation

3. Mission Australia

2. International NFPs

1. Ovarian Cancer

2. Greenpeace

3. Charity: water

4. Twestival

5. The Footprints Network

AUSTRALIAN NOT-FOR-PROFITS

Who’s doing social media well?

Australian NFPs using social

Pro Bono Australia’s social media survey last

year showed that of the 71% of charities in

Australia using social media but only 34% are

using it to fundraise.

Unicef

• Adding value to the

community through

interesting, relevant content

and campaigns that drive

action, create buzz and raise

funds

• Creative use of multimedia,

especially video content

McGrath Foundation

• Integrate online and offline

• Growing a big Facebook

community with relevant,

timely content

• Innovative use of status

updates: ask women to post

their bra colour or where they

leave their handbag

Mission Australia

• Innovative micro-site that

shares research results

• Social sharing is key to the

success of the campaign

• Awareness is the primary

objective but there is also a

Donate option

INTERNATIONAL NOT-FOR-PROFITS

Who’s doing social media well?

Ovarian Cancer

• Campaigns that use user-

generated content and

multimedia

• Shares personal stories by

people affected by ovarian

cancer

• Balances the emotional stories

and sensitive subject matter

with a call-to-action

Greenpeace

• Community of activists on

Facebook

• Strong calls-to-action to take

action

• Creative use of social media:

donating tweets, Facebook

unfriend coal campaign and

SEO-friendly widgets for blogs

Charity: water

• Focus on building relationships

with donors

• Show donors where every dollar

is spent, the impact of donations

and maps their projects

• In five years, charity: water has

raised $40 million and funded

4,282 water projects

Twestival

• Twestival is about individuals

using their time, talent and

resources to come together to

make a difference

• 2011 Twestival went 'Local' in

150 cities, raising $565k

• Australia raised almost $20k

The Footprints Network

• Micro-donation technology

that eCommerce sites can use

• Business Partners: Travel

Insurance Direct Australia and

WorldNomads.com

Questions?

If you have questions or comments, please drop me a note on: 1. Twitter: @hannahlaw2. LinkedIn:

http://au.linkedin.com/in/lawhannah