not just another facebook tutorial
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Not Just Another Facebook Tutorial. Mark Krohn | Shon Christy | Co-Founders - Focal Point Social Media. September 18th 2014. WHY ARE WE HERE?. #icebucketchallenge. As of September 16th the ALSA has received $113.6 million in donations according to the website - PowerPoint PPT PresentationTRANSCRIPT
September 18th 2014
Not Just Another Facebook TutorialMark Krohn | Shon Christy | Co-Founders - Focal Point Social Media
WHY ARE WE HERE?
01
#icebucketchallenge
✤ As of September 16th the ALSA has received $113.6 million in donations according to the website
✤ You Tube cites over 2 million videos related to the ice bucket challenge
✤ There were over 28 million conversations on Facebook (June- August ’14)
✤ Increased Fundraising by over 40 times!!!! ALS raised approximately 2.5 million in the same time period a year ago.
IT HAD NOTHING TO DO WITH “LIKES”
01
Shifting Focus
✤ Traditional Fundraising - Board Driven
✤ Social Fundraising - Audience Driven
01
Why Social?
✤ Brand Building
✤ Communicate Short Powerful Messages
✤ Engage and Motivate Audiences to ACTION
✤ Exponential Reach #kevinbacon
01
Key to Success
✤ STRATEGY - Its not solely about the tools! Its so much more!
✤ Fundraising is NOT about Fundraising!
✤ Don’t underestimate the word ENGAGEMENT!
Drilling Down
✤ Facebook Statistics
✤ Page Optimization
✤ Building Audience
✤ Targeted Ads
✤ Influencers
✤ Examples
✤ 4 Tools for Takeaway
01
Facebook Stats -People✤ Over 1.3 Billion Users
✤ 829 Million Daily Users
✤ 42% Male - 58% Female
✤ 57% of Millionaires use Facebook
✤ Americans Spend an Average of 40 minutes per day on Facebook
01
Facebook Stats - Pages✤ 50 Million Pages
✤ Ideal Length of Post - 40 characters
✤ Highest Engagement Day - Friday
✤ 75% of Engagement Comes in First 5 Hours
✤ Average Organic Reach - 6.15%
✤ 92% of Non Profits are on Facebook
01
Page Optimization
✤ First Impression
✤ Brand Congruence
✤ Facebook Apps
01
Building Audience✤ Include Social Icons on ALL
Marketing Materials
✤ Exclusive Content - Advanced Notice on Social Platforms
✤ Highlight Volunteers - Donors
✤ Contests - Stand Up For Downs (Photolaugh Contest)
✤ Paid Advertising
01
Targeted Ads
✤ Boosted Posts
✤ Drive Likes
✤ Event Attendance
✤ Website Retargeting
✤ Email Specific
01
Leveraging Influencers
✤ Identify - Connect - Engage - Appreciate
✤ Bloggers
✤ Hashtags
✤ Search - Google - Social
✤ Build Relationships
✤ Thank Them!
Examples - LuMind Foundation$84,000 Post
Examples - Stand Up For Downs
Examples - Stand Up For Downs
EXAMPLES - The Power of 1
Examples - The Power of 1
01
Crowdfunding
✤ CFP - Crowd Funding Pays
✤ Indiegogo
✤ Kickstarter
01
Mobile & Other Technologies
✤ Text To Pledge
✤ Text2Give.com
✤ GiveByCell.org
✤ mobilegiving.org
Bringing It Home
✤ Whats Important?
✤ Why?
Questions