not your grandma’s direct mail. helping non profits meet and exceed their fundraising goals 672...
TRANSCRIPT
Not Your Not Your Grandma’s Grandma’s Direct MailDirect Mail
Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: DATADATA
Do you know …
What kind of information is being collected internally throughout your organization?
Who’s collecting it? Where is it being stored? Can you access it? What restrictions are
there on the use of this data?
Do you have a handle on the flow of data in your organization?
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: DATADATA
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Analysis and segmenting.
Storage and progressive solicitation management.
Programming and upgrading
Discounting and tracking.
Vendor capabilities
Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: DATADATA
Why Does All This Matter?
◦Refined timing◦Improved segmenting and individualization options◦Multi-media synergies within reach◦Better tracking and refined methodology
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: TIMINGTIMING
Going With The Flow
◦Observing and responding to contact points;◦Smaller, but more frequent based on the individuals actions, interests or circumstances
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: SEGMENTATIONSEGMENTATION
The Rise Of The Individual
◦People expect you to know them better;◦High levels of personalization now make it possible to produce highly individualized correspondence;◦On-line elements can further enhance the individual experience
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: MULTI-MEDIA SYNERGIESMULTI-MEDIA SYNERGIES
Avoid Those Silos
◦Permission based is very important;◦Test on-line giving option exclusively;◦A different kind of teaser;◦The resources are out there. Try them.
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Examining our assumptions: Examining our assumptions: TRACKING & ANALYZINGTRACKING & ANALYZING
Learning Requires Feedback
◦Better tracking. What should you be measuring?◦Basing future actions on analysis of results◦Intelligent Mail Barcode
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
Creativity & Sustained Creativity & Sustained EffortEffort Yields RewardsYields Rewards
◦Fundraising is a marathon, not a sprint. ◦Use every technique available to you to generate a gift, but don’t conclude success or failure on immediate results alone. ◦You’re in it for the long haul. Seek to generate more than one gift.◦Organizational patience, foresight and fortitude will reward you in the end!
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Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
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• A copy of this presentation will be available at www.drsol.org.
• We are both on LinkedIn, and are pleased to accept your network requests.
• You’ll receive a brief follow-up survey tomorrow. Please take a moment to complete it.
THANK YOU FOR JOINING US.THANK YOU FOR JOINING US.
Wrapping up:Wrapping up:
Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
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We’ll begin with any questions submitted via the chat feature and then open up the floor.
Time for questions:Time for questions:
Helping non profits meet and exceed their fundraising goals
672 Crescent Street, Brockton, MA 02302 508-313-1000 www.drsol.org
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Marcia Scowcroft, VP, Fundraising [email protected] 508-313-1056
Liz Brown, VP, Creative [email protected] 508-313-1007