note: confidential content · – building the social media entities. 2. improve connecting members...

Julie Heard, Warren Ginn and Jen Sadrak

IDSA Chapter & Section Leadership Training 2012

January 2012

Note: Confidential Content

Please keep this within the Chapter and Section Leadership.

Thanks.



January 2012

Welcome and Thank You!

We can’t do it without you.



January 2012

Council Leaders and IDSA Staff

• Chapter VP

Julie Heard, IDSA

– Oversees all Chapter activities

– Oversees Chapter Council finances

– Reports to the IDSA board

– Volunteer leader

– [email protected]

• Professional Interest Section VP

Warren Ginn, IDSA

– Oversees all Section activities

– Oversees Chapter Council finances

– Reports to the IDSA board

– Volunteer leader


– Megan Stanton (May)


• Education VP

Mary Beth Pivitera, IDSA

Sooshin Choi, IDSA (May)

• Clive Roux, CEO

• Dawn Hatzer, Director of Operations

• Jen Sadrak, Manager of Member

Relations

• Kristyn Rivellese, Director of

Conferences and Meetings

• Tim Adkins, Director of Content

Development

• Katie Fleger, Director of Sales

• Kaycee Childress, Director of Marketing

• Awards Manager (vacant)

• Jill Richardson, Membership Coordinator

• Donna Prince, Administrative

Coordinator

• Bridget Brooks, Accounting Coordinator

• Annette Butler, Executive

Assistant/Office Manager

• Kurt Howard, Webmaster

mailto:[email protected]





January 2012

What’s So Great About IDSA? What are the benefits?

• Tangible benefits of having a

professional organization for

industrial design:

– Puts on the only annual International

Industrial Design Conference in the US.

– Organizes the world’s most recognized

Product Design competition, the IDEA

awards.

– Publishes the only journal (Innovation) to

bring the latest critical commentary and

thinking to the profession. Also enables

educators to publish to achieve tenure.

– Without IDSA and its membership, the

Industrial Design Profession would not be

able to host such industry promoting

events.

• Intangible (or at least less-tangible)

benefits of having a professional

organization for Industrial Design :

– Networking (social and professional)

– Awareness and opportunities to

promote yourself through IDSA.org

(this alone is worth the membership)

– Job leads and referrals

– Learning how to run organizations

– Mentorship for students and

fellow professionals

– Leadership development

– Continuing education

– Great life-long friendships



January 2012

Operational stability and growth

…constant innovation and improvement.



January 2012

• Over half the members who responded

would like to see IDSA focus on promoting

Designers as integrative thinkers as

opposed to just producers of artifacts or

products. In addition, they would like us to

promote the value of Design to business

and society.

• People join IDSA for Information,

Community and Networking.

• The secondary reasons are for Respect,

Recognition and Understanding.

• The 2011 survey results are posted to the

News section.

• 202 responses representing over 6.5% of

our membership

• Only 29.3% of the members who

responded are satisfied with the society’s

performance today.

• The top 3 issues members would like

their society to focus on going forward

are all related to ways that IDSA can help

to develop business opportunities for

designers and help them to raise the

value that they offer to business and

society (i.e., justify their jobs).

The Membership Survey What the members are telling us…

President-Elect George McCain’s summarized the

results of the survey this way:

"[IDSA should] make the world see designers as

indispensable to the growth of business so jobs will

flow to us and we'll be respected as value-adders.”



January 2012

The Financial Survey What the numbers are telling us…

+

- -300000

-200000

-100000

0

100000

200000

300000

400000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Months

Do

llar

s Series1

IDEA

Conference

Registrations/Sponsorship

and Design Gallery

Conference

Expenses

IDEA and District

conference expenses

Membership Dues

CashFlow



January 2012

IDSA Main Revenue Streams Where does the money come from?

77% Marketing Services vs 23% Membership Dues IDSA finds 3 dollars for every membership dollar to make the society work

for the members.

Membership

Ad's, booths,sponsorship

Registrations

Other: Subscriptions,Patrons and misc



January 2012

What we are working towards: Program improvements and the potential of

Chapters and Sections

+

- -300000

-200000

-100000

0

100000

200000

300000

400000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Months

Do

llar

s Series1

IDEA

Conference

Registrations/Sponsorship

and Design Gallery

Conference

Expenses

IDEA and District

conference expenses

Membership Dues

CashFlow

District ConferencesShould Make $

Business

Conferences/

Designs of

The Decade



January 2012

IDSA’s 2009-2012 Business Plan What we’re working on to improve IDSA.

Keystone Programs

• Content Policy

• Social Networking

• Partnership Plan

• Member Dev Plan

•Website

Digital

Eco-System

•National & District

Conferences

•District Councils

•IDEA

•Membership

Development

•Media

Relationships

•CONNEXX

•designBytes

& INNOVATION

•Professional

Education

•Mktg Campaign

•China

Program Development for 2012



January 2012

How the Chapters and Sections fit in:

• When the new website’s ready:

– help us transition all of your activities to the

central site (currently, our on-line presence

is fragmented across over 100 sites)

– be an active contributor of relevant content

on the new website

– organize inspiring social and professional

networking opportunities between members

and other organizations.

– make connections and meaningful

networking opportunities amongst all design

disciplines in your area

• Inspire and encourage designers in your

area to join IDSA and contribute to the

further development of their profession

• Focus on our Core Purposes…

IDSA’s New Business Plan What we’re doing to fix it.

1. Delivering valued, compelling content

to retain existing members and attract

new members

– Constant Web Platform upgrading: A

destination for designers

– Refocusing IDSA Staff to manage the flow

and development of Content rather than

just producing newsletters

– Building the Social Media entities.

2. Improve connecting members with

members, experts and information

– Web Platform: moving to peer-to-peer

interactions along with the Social media:

LinkedIn, Twitter and Facebook

3. Strengthen IDSA’s Brand, Operations

and Infrastructure (internal)

– Get cash flow in order, strengthen finances

– New Staff reporting and accountabilities

– Dedicated resources to drive revenue



January 2012

IDSA’s Core Purposes Why we do what we do…

• Education Facilitating design quality

through professional

development and education

• Information Providing access to

information most relevant

to the design profession

• Community Creating a vital and expanding

local and global design

network and community

• Advocacy Promoting the benefits,

awareness and value of design

in business and society



January 2012

The Structure of IDSA …and how important you truly are.



January 2012



January 2012

The Chapter’s Mission

Membership growth happens at a Chapter level…

Inspire and encourage designers in your area to

join IDSA and contribute to the further

development of their profession

and

organize inspiring networking opportunities.



January 2012

The Chapter’s Mission and how this serves IDSA’s Core Purposes

• Education

– Provide a conduit between

professionals and local design schools,

educators and students

– Facilitate portfolio reviews,

mentorship, job leads

– Develop continuing education

opportunities for professionals

• Section Collaboration

– Provide a local venue for events and

activities with Sections, Schools and

local organizations

– Collaborate to identify opportunities

for events, content, sponsorships and

revenue generation for IDSA

• Community

– Provide a vibrant and engaging local

design community

– Serve as primary contact between

IDSA and its members

– Cultivate new IDSA volunteers

– Welcome new members and plugging

them into the local IDSA network

• Advocacy

– Promotion of the value of IDSA

membership and the value of design

to the local business community



January 2012



January 2012

The Section’s Mission

Deliver valued, compelling content

to retain existing members and attract new members

and

organize inspiring networking opportunities.



January 2012

The Section’s Mission and how this serves IDSA’s Core Purposes

• Education

– Provide a conduit between Section-

specific experts and local design

schools, educators and students

– Develop Section-specific educational

materials and opportunities with

vendors, suppliers, experts, etc.

– Develop Section-specific curricula for

educators and professionals

• Chapter Collaboration

– Collaborate with Chapters to identify

opportunities for connected events,

content, sponsorships and revenue

generation for IDSA

• Community

– Develop a vibrant and engaging

nation-wide community and network

of designers and other professionals

with shared interests

– Cultivate long-term strategic

relationships with other professional

organizations (e.g., AIGA, SPE, DMI)

• Advocacy

– Promotion of the value of design

within the Section’s area of interest

– Outreach to other professional

cultures with Section’s area (e.g.,

engineers, marketing, management)



January 2012

Reinventing the Section Here’s what’ve asked you to do:

4. Tactical Planning: Collaboratively

outline what specific events and/or

activities you want to do (and how

that advances your Mission/Charter).

5. Promotion: Formalize your social

network (blogs, LinkedIn, web sites,

etc.) and promote the hell out of

your Section and its activities.

6. Moving Forward: Start implementing

the Tactical Plan with the help of

your Section VP (Warren) and the

IDSA HQ Staff.

1. Section Leaders: Define your

Leadership (Chair/Vice Chair).

2. Fill Out Your Section Network:

Identify Local District/Chapter

Representatives (or Regional

Vice Chairs).

3. Strategic Planning: Define your

Section's Mission/Charter:

• How does it match to IDSA’s

Core Purposes:

- Education

- Information

- Community

- Advocacy



January 2012

Current State of the Sections Here’s how we’re doing so far:

Not So Good: • Some Sections still need to fill out their

leadership roster so they have help

• Many Sections need to solidify their

missions and how this fits into IDSA’s plan

• Most activities are being initiated by

Chapters and not Sections, even though we

should be the generators of content

• Sections still need better PR (web site

should improve this)

• The strategic purpose/value of Sections is

in question… Why do we exist?

Good: • New Leadership with fresh energy, ideas

and dedication

• Leadership Network is expanding

• Some Sections have well-defined

Missions and Strategic planning

• Sections and their value to IDSA is

positioned squarely at the center of

IDSA’s Business Plan

• The Chapters and Sections Fund and

Savings Account has the funds to invest

in your activities



January 2012

Chapters and Sections How the two compliment each other

• Sections – Members bound by shared interest

(virtual community)

– Primary conduit to outside

organizations (key opportunity:

develop outreach and partnerships)

– No centralized location

– Needs venues for local events (with

help of local Chapter)

– Must generate content through events

or other activities

– Can help Chapters find sponsors and

local vendors eager to present at local

events

• Chapters – Members bound by shared

geography (physical community)

– Primary point of contact for most

members (key opportunity: develop

membership and member retention)

– Centralized location

– Has venue(s) for events

– Needs speakers, sponsors and

content for local events

– Can generate leads for new Section

members by getting to know

expertise of local membership



January 2012



January 2012

Content Policy

• Goal: Broaden and deepen their

experience, expertise and skills…

• To be more

competitive.

• To get a new or

better job.

• But NOT a Referendum on Sections.

• Issues pertaining to content licensing,

copyrights, ownership and distribution

are currently being evaluated (task

force headed by Warren Ginn and

Cooper Woodring).

• Used for 2010 Business Plan to define

IDSA’s Scope.

• Based on results of Membership

Survey conducted at end of 2009.

• Scope of Content Policy guides the

District and National conferences and

web content generation.

• Used to push content towards the

cutting edge of design and make sure

IDSA’s fulfilling the Membership’s

needs.

• Will be updated every 2 years.

ResumeObjectives

Qualifications

Professional Skills

Education

Employment History



January 2012

Content Policy

• Industrial and Product Design (“Product Design”; #1 in survey)

• Human-Centered Design (Experience Design & Planning” top 15 in

survey)

• Interaction Design (“Interaction Design”; top 25 in survey)

• Design’s Value to Business (part of “Design Thinking”; top 5 in survey)

• Skills in Leadership, Teamwork,

Management and Change (top 5 in survey)

• Understanding and Managing

Businesses (“Strategy & Planning”, “Marketing”,

“Entrepreneurship”; top 15 in survey)

• Applying Design to Products &

Experiences (“Product Design” #1 in survey; Experience

Design & Planning” top 15 in survey)

• Applying Design to Business

Strategy & Planning (part of “Design Thinking”; top 5 in survey)

• Applying Design to Brand (“Brand Strategy”; top 10 in survey)

• Applying Design to

Sustainability (“Sustainability”; top 10 in survey)

• Design Research (“Qualitative Customer Research” top 15 in

survey; Trends included)



January 2012

The Importance of Volunteering What’s in it for me?

• Receive valuable professional

exposure within the design

community

• Take advantage of the many

learning opportunities through

content generation and event

planning

• Receive discounts for IDSA

membership and event registrations

• Build life-long friendships

• Support your local and global

design community

• Support IDSA – this is your

professional organization and the

only professional organization

100% dedicated to supporting

industrial designers

• Build your network within IDSA

and the broader industrial design

community

• Gain valuable leadership

experience and training



January 2012

Events - Overview What? Why? How?

The Chapter & Section Mission:

To provide the Society’s members with

meaningful and accessible content by

linking two or more of the Society’s

councils and/or outside organizations

together on a consistent basis.

Why Should we Connect These Activites? • Supports IDSA’s Core Purposes

(Education, Information, Community, Advocacy)

• Creates a consistent member experience

throughout the year

• Discourages insular activity which would isolate

groups from the rest of the community



January 2012

Events - Overview What? Why? How?

Annual Requirements:

Each chapter and section must hold at least four (4) connected activities

annually.

• Chapters must hold a minimum of four (4) activities annually:

– one with a section

– one with a student chapter, school or educator

– one with an outside industry group or association, e.g., AIGA, IHA, SPE

– one elective activity

• Sections must hold a minimum of four (4) activities annually:

– one with a chapter

– one with a student chapter, school or educator

– one with an outside industry group or association, e.g., AIGA, IHA, SPE




January 2012

What’s Constitutes an Activity? What kinds of things can I do?

• Student or Professional Mentorship

• Academic Papers

• Podcast

• Portfolio Review for Students

• Progressive Workshops

• Pecha Kucha

• Public Design Panel

• Publications

• Resource Directory

• Repeatable Workshops or Seminars

• Student Merit Awards Presentations

• Surveys

• Video Documentary

• Webinars

• White Papers

• Awards

• Audio Conference

• Charrette

• Co-Located Events w/ Other Org.

• Design Competitions

• Conference Within A Conference

• Course Materials or Curricula

• Design Guides

• District Support Events

• Public Exhibitions

• Workshops

• Seminars

• Galleries

• Kit Competition

• Lecture Series

• Magazine Articles



January 2012

Connecting Activities What does that mean to me?

• Chapters and Sections must hold a

minimum of four (4) activities

annually:

– one with a chapter

– one with a student chapter, school or

educator

– one with an outside industry group or

association, e.g., AIGA, IHA, SPE


• This rule is intended to encourage

you to engage with your partners.

• The objective is to create value

that makes designers want and

need to be members of IDSA.

What you should be thinking about:

• What’s the value of your Section to the

Membership? How do they benefit?

• Advocacy? Representing design within

the Section’s community?

• Developing educational materials?

• Building a network of experts?

• Outreach to other organizations?

• What kind of content or experience

can your Chapter or Section offer to

IDSA members that it can’t get

anywhere else (on/off of the web)?

• Do you plan on generating this content

yourselves (time consuming/costly)? Or

are you collecting/aggregating content

from other sources? What’s the value?



January 2012

Examples of Connected Activities



January 2012

Activity Planning Workflow How do I do this?

7. Online Registration set-up

8. Promotion of Activity

• E-mail blasts

• Website, blog posts, etc.

9. Execute the Activity

10. Capture the Content

• Video for streaming in IDSA.org

• Pictures

11. Publishing the Content

• PDFs, PPTs

• Blog posts

12. Post Mortem

• discuss process, what worked/didn’t

• financial summary

• data collected

1. Reaching out to other groups:

• How would a Section or

Organization fit into this activity

and add value?

• Determine interest of collaborators:

“Would you like to do something?”

• Determine interest of attendees:

“Is this something you would pay $

for?”

2. Discuss cost, sponsorship(s) and who

will run the activity (Chapter or

Section-driven?)

3. Fill out the Chapter/Section Activity

Request Form

4. Planning, schedule and finances

5. Booking the venue (if any)

6. Getting commitments from sponsors



January 2012

Chapter / Section Activity Request Form

Walk-through

Questions:

• Where can I find the Chapter /

Section Activity Request Form?

• Why do I need to fill out the form?

• Do I need to fill out a form if it’s

just a Chapter activity, not a

Connexx event?

• Post Event Summary Form

Chapter / Section Activity Request Form

C:/Documents and Settings/jennifers.IDSADOM/Local Settings/2 KATIE/CONNEXX/2010 Connexx/CHAPTER SECTION REQUEST FORM 02.18.10.doc

http://www.idsa.org:8888/absolutefp/Connexx_Form.html

http://www.idsa.org:8888/absolutefp/Connexx_Form.html



January 2012

Finances, Sponsorships and Budgeting What kind of money are we talkin’ about?

Chapters and Sections Account

• $50 from each professional member’s

annual dues

• Ledger keeps track of expenses /

sponsorships

• How does the cash flow?

• What happens to extra money we earn

during an event?

Credit Cards

•Who needs them?

•Reconciliation schedule

Reimbursement Policy

•Original receipts

•Checks are processed within two weeks



January 2012

Real-world Case Study Received : 2009/10/08 18:32:29

Form : Connexx Event Proposal Form

Submission ID : 9350

User IP : 67.100.238.2

______________________

group : St. Louis Chapter

contact : David Estrada

email : [email protected]

phone : 773-759-8260

dates : November 16-21, 2009

organized with : Yes

organized with detail : AGIA, SIUC, UIUC, Missouri S & T

locale : Abstrakt Gallery, 1902 Arsenal, St Louis, MO

title : ObjectArt

description : The 2nd annual ObjectArt is a showcase of IDSA_STL member’s product design work from their

respective companies. Products as well as presentation boards will be on display in the Abstrakt Gallery

from Monday November 16th-Saturday November 21st. A presentation night will take place on Friday

November 20th. This event is a great opportunity

Pictures of event:

http://picasaweb.google.com/aaron.gorga/IDSAObjectArtGallery2009

ObjectArt post event summary

C:/Documents and Settings/jennifers.IDSADOM/Local Settings/2 KATIE/CONNEXX/2010 Connexx/Connexx Event Proposal (9350).pdf



C:/Documents and Settings/jennifers.IDSADOM/Local Settings/2 KATIE/CONNEXX/2010 Connexx/ObjectArt09_Post_Event_Summary_Form.doc



January 2012

Working With IDSA HQ How to work with the Staff.

• Expected improvements for Sections

– Centralized location to promote all the

Sections (members will shop) and their

activities

– Better content management

– Discussion boards

– Comprehensive events calendar

– “Tote Board” to see where everyone is

and what everyone’s doing

• Jen Sadrak ([email protected]) is primary

contact

• Always CC Warren (for Sections) and Julie

(for Chapters) whenever you communicate

with any of the IDSA Staff.

• New management structure run by new

CEO (Clive), so forget the past and focus on

the future.

• Be clear about what you need and make

sure you understand what’s been agreed

upon and who’s responsible.

• Develop realistic expectations.




January 2012

Working with the Chapters How to “Complimentary Collaborate”

• Look for ways to plug Chapters into your

activity and event strategy.

• Work with Chapters to help you identify

your Section’s local representative.

• Chapters can help you identify the right

venue; “home town” advantage.

• Find a way to collaborate with the Chapter

as opposed to swooping in and making a lot

of demands of them. Share the ownership.

• Determine early who will be responsible

for what (who’s driving the activity?).

• Even if your activities or content are being

created without any other collaborator (a

sole Chapter or Section event), your

promotion and outreach to Chapters,

Educators and Students will be

“connected” activities.

• 2 key values of IDSA membership:

Community and Networking.

• While the Chapters represent a

community and network bound by

geography,

• Sections represent a community and

network bound by common interest.

• Common Objectives:

– Building the value of IDSA

membership

– Building the IDSA brand

– Developing a community and

network of designers that spans

geography and professional interest

• Chapters and Sections can work together

and help each other create real value for

the membership.



January 2012

Working with the Districts



January 2012



January 2012

Working With the Districts

• Capturing this content is critical (for

distribution on the Website).

• Work with Districts to help you identify

your Section’s local representative.

• District conferences are a perfect venue

for promoting your Section and finding new

interested members (local reps).

• District VPs are primary responsible for

the District Conference.

• Look for ways to offer Section content to

the District VPs.

– Help to identify local vendors willing

to make presentations, offer

sponsorships or purchase gallery space

– Help link DVPs with other national

organizations (e.g., SPE, HFES, PDMA)

with local members who might be

interested in attending or presenting

• Some Section content (workshops,

presentations) can be presented at

multiple District conferences by either

the same person or several Section

leaders or local representatives.



January 2012



January 2012

Working With Students and Educators

• Develop network of instructors familiar

with area of Section’s interest with those

who are less familiar.

• Proposal to have a Education Vice Chair for

certain key Sections. Thoughts?

• Collaborations with Educators and Students

are all perfect opportunities to Inspire and

encourage them to join IDSA and

contribute to the further development of

their profession.

Types of Collaboration:

• Many design programs are in need of

curricula, syllabi, design guides, etc.

• Work with instructors to develop course

materials or sample projects.

• Identify and mentor students interested

in Section’s area.

• Assist instructors with access to local

vendors, suppliers and experts in Section

area of interest.

• Sample projects can generate research

materials and content for the web site.



January 2012

Working With Partner Organizations

Partnerships

• 2012 Target per Business Plan

• NOTE: Sections should NOT negotiate or

enter into any binding agreements with

any organization – this is the job of the

Executive Director.

• Coordinate with the ED if you think there

might be an opportunity.

• Once (if) an agreement is finalized, you

should fully understand IDSA’s objectives

and strategy to make sure your Section

work dove-tails in.

• Look for opportunities to collaborate on

research/projects and information/content

development.

• Reciprocal member discounts are good.

• Our networking with other professional

organizations is critical to IDSA’s

strategic plan.

• Many Sections have counterparts in other

organizations:

– IDSA M&P Section <-> SPE PD3

• Look for IDSA membership opportunities

• Co-located events are more cost

effective and provide cross-pollination

• Opportunities to promote IDSA and the

value of industrial design to the broader

product development and business world

• Opportunities to bridge cultural gaps

between different groups of

professionals:

– Engineers

– Marketing

– Management



January 2012

Incentives What motivates you?

• Up for discussion:

• Exposure through website

• Exposure through Innovation, Member

Newsletter

• Presenting at event run by partner

organization

• Discounts for District Conf.

• Open to Ideas

• Cost-effective

• Meets your expectations

• Discount currently in place: 20% off

national conference (~$200)

• ***Only for Chapter/Section Chairs***

• Does this actually motivate you?

• Does it make a difference?

• “Free” is not an option

• membership and conference costs

can’t be absorbed

• Potential Advantages for Leaders:

• Exposure, professional credibility

• Prestige among peers

• Recognized expert by other orgs.

• Useful when applying for tenure

• Access/networking opportunities



January 2012

Other News

National Conference (Aug 15-18, Boston)

• Competing for VERY scarce travel $; choice of

speakers is critical, not just interesting content.

• 5 speakers will be chosen for their names,

reputations or companies in addition to the

content to attract people who would not

normally come to our conference.

• 2nd set (probably 10-15) speakers based on the

professional development value of their content.

• 3rd set (10-15) for their educator/educational

content, thus creating a more fair balance

between education and professional interest

content.

• Support theme (The Future Is…) and city

(Boston)

• Looking for more inspiring talks from related

disciplines versus just designers talking design

to designers.

Website

• Shift from Society mouthpiece to member

communication platform. Content by 3 to

content by many. Peer-to-peer. Built on

Drupal (open source).

• Designed for 5 main user groups:

Authenticated visitors, Members, Affiliate

members, Officers, Staff

• Eliminate fragmented message by

consolidating all chapter and section

websites onto the main platform.

• Share content and connect the Society:

News of events, activities, discussions and

information between all Chapters and

Sections.

• New benefits: Member bios, Firms Listing,

Design in the City

• Contribute content to your Chapter/Section

page on idsa.org



January 2012

Chapter and Section Traffic on idsa.org

2010 Pageviews Monthly Activity 2011 Total Daily Monthly Rank '11 Activity

Average Pageviews Average Activity

Chicago 1566 261 Posts 2 16336 14770 36.8 1230.8 1 Yes

Kansas City 636 106 Posts 28 11607 10971 28.8 914.3 2 Yes

New York 1355 226 Posts 3 11094 9739 23.4 811.6 3 Yes

Northern Ohio 2332 389 Posts 1 6670 4338 5.6 361.5 4 Yes

Michigan 1286 214 Posts 5 4494 3208 5.4 267.3 5 Yes

Sections TOTAL Monthly Average Activity Order Total Traffic Increase daily Monthly Rank '11 Activity

EcoDesign 1512 252 Posts (old) 1 4099 2587 3.0 215.6 1 Yes

Design for the Majority 933 156 Posts 8 3115 2182 3.5 181.8 2 Yes

Materials and Process 1044 174 Posts 5 3066 2022 2.7 168.5 3 No

Women in Design 1054 176 Posts 4 3072 2018 2.7 168.2 4 Yes

Medical 951 159 Posts (old) 7 2896 1945 2.8 162.1 5 Yes



January 2012

Your Next Steps Where do we go from here?

• Get your plan together.

• Get your team assembled.

• Be prepared to

– Clearly express the value of

your Chapter or Section in a

way that members “get it”.

– Demonstrate this value through

your plan of activities/events.

• Engage with your partners

(Chapter, Educators, Districts,

Organizations).

• The objective is to create value that

makes designers want and need to

be members of IDSA.

Unique Challenges for Sections

What you should be thinking about

(if you’re a Section):

• What’s the value of your Section to the

Membership? How do they benefit?

• Advocacy? Representing design within

the Section’s community?

• Developing educational materials?

• Building a network of experts?

• Outreach to other organizations?

• What kind of content or experience can your

Section offer to IDSA members that it can’t

get anywhere else (on/off of the web)?

• Do you plan on generating this content

yourselves (time consuming/costly)? Or are

you collecting/aggregating content from other

sources? What’s the value?

• How can Chapters help get your message

out and get their members involved?



January 2012

Thank You

Questions?